Archives for March 2012

Volumes 71 to 80
1994 to 2003
Subject Index: Communication Effects

The Economy and Second-Level Agenda Setting: A Time-Series Analysis of Economic News and Public Opinion about the Economy (Joe Bob Hester and Rhonda Gibson) 80:1, 73-90.

The Effectiveness of Banner Advertisements: Involvement and Click-through (Chang-Hoan Cho) 80:3, 623-645.

Effects of Salience Dimensions of Informational Utility on Selective Exposure to Online News (Silvia Knobloch, Francesca Dillman Carpentier, and Dolf Zillmann) 80:1, 91-108.

An Experimental Examination of Readers’ Perceptions of Media Bias (Dave D’Alessio) 80:2, 282-294.

An Experimental Investigation of News Source and the Hostile Media Effect (Laura M. Arpan and Arthur A. Raney) 80:2, 265-281.

The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing (Gyotae Ku, Lynda Lee Kaid, and Michael Pfau) 80:3, 528-547.

Media Credibility Reconsidered: Synergy Effects between On-Air and Online News (Erik P. Bucy) 80:2, 247-264.

Media Effects on Public Opinion about a Newspaper Strike (Patricia Moy, Kelley McCoy, Meg Spratt, and Michael R. McCluskey) 80:2, 391-409.

News Information Processing as Mediator of the Relationship between Motivations and Political Knowledge (William P. Eveland Jr.) 79:1, 26-40.

Nonrecursive Models of Internet Use and Community Engagement: Questioning Whether Time Spent Online Erodes Social Capital (Dhavan Shah, Michael Schmierbach, Joshua Hawkins, Rodolfo Espino, and Janet Donavan) 79:4, 964-987.

Race and Ethical Reasoning: The Importance of Race to Journalistic Decision Making (Renita Coleman) 80:2, 295-310.

Racial and Regional Differences in Readers’ Evaluations of the Credibility of Political Columnists by Race and Sex (Julie L. Andsager and Teresa Mastin) 80:1, 57-72.

Think about It This Way: Attribute Agenda-Setting Function of the Press and the Public’s Evaluation of a Local Issue (Sei-Hill Kim, Dietram A. Scheufele, and James Shanahan) 79:1, 7-25.

Webelievability: A Path Model Examining How Convenience and Reliance Predict Online Credibility (Thomas J. Johnson and Barbara K. Kaye) 79:3, 619-642.

Who Cares about Local Politics? Media Influences on Local Political Involvement, Issue Awareness, and Attitude Strength (Dietram A. Scheufele, James Shanahan, and Sei-Hill Kim) 79:2, 427-444.

<< JMCQ 71-80 Subject Index

Volumes 71 to 80
1994 to 2003
Subject Index: Business Coverage

The Economy and Second-Level Agenda Setting: A Time-Series Analysis of Economic News and Public Opinion about the Economy (Joe Bob Hester and Rhonda Gibson) 80:1, 73-90.

How Magazines Covered Media Companies’ Mergers: The Case of the Evolution of Time Inc. (Jaemin Jung) 79:3, 681-696.

Nation, Capitalism, Myth: Covering News of Economic Globalization (Elfriede Fürsich) 79:2, 353-373.

<< JMCQ 71-80 Subject Index

Volumes 71 to 80
1994 to 2003
Subject Index: Audience Studies

Acculturation, Cultivation, and Daytime TV Talk Shows (Hyung-Jin Woo and Joseph R. Dominick) 80:1, 109-127.

Adolescent Responses to TV Beer Ads and Sports Content/Context: Gender and Ethnic Differences (Michael D. Slater, Donna Rouner, Melanie Domenech-Rodriguez, Frederick Beauvais, Kevin Murphy, and James K. Van Leuven) 74:1, 108-122.

Audience Recall of AIDS PSAs Among U.S. and International College Students (Jung-Sook Lee and William R. Davie) 74:1, 7-22.

The Case of “Alvarez” vs. “Albertson”: Effects of Author’s Ethnicity on Evaluation of News Stories (Ford N. Burkhart, Carol Sigelman, and Katherine T. Frith) 74:2, 304-314.

Communication, Community Attachment, and Involvement (Eric W. Rothenbuhler, Lawrence J. Mullen, Richard Delaurell, and Choon Ryul Ryu) 73:2, 445-466.

Considering Interacting Factors in the Third-Person Effect: Argument Strength and Social Distance (H. Allen White) 74:3, 557-564.

The Contribution of Local Media to Community Involvement (Keith R. Stamm, Arthur G. Emig, and Michael B. Hesse) 74:1, 97-107.

Cruising Is Believing?: Comparing Internet and Traditional Sources on Media Credibility Measures (Thomas J. Johnson and Barbara K. Kaye) 75:2, 325-340.

Does Personal Experience in a Community Increase or Decrease Newspaper Reading? (David Pearce Demers) 73:2, 304-318.

Does Web Advertising Work? Memory for Print vs. Online Media (S. Shyam Sundar, Sunetra Narayan, Rafael Obregon, and Charu Uppal) 75:4, 822-835.

The Economy and Second-Level Agenda Setting: A Time-Series Analysis of Economic News and Public Opinion about the Economy (Joe Bob Hester and Rhonda Gibson) 80:1, 73-90.

Effect of Source Attribution on Perception of Online News Stories (S. Shyam Sundar) 75:1, 55-68.

Effects of Citation in Exemplifying Testimony on Issue Perception (Rhonda Gibson and Dolf Zillmann) 75:1, 167-176.

Effects of Victim Exemplification in Television News on Viewer Perception of Social Issues (Charles F. Aust and Dolf Zillmann) 73:4, 787-803.

Forecast 2000: Widening Knowledge Gaps (Cecilie Gaziano) 74:2, 237-264.

Health and Beauty Magazine Reading and Body Shape Concerns among a Group of College Women (Steven R. Thomsen) 79:4, 988-1007.

The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing (Gyotae Ku, Lynda Lee Kaid, and Michael Pfau) 80:3, 528-547.

Individual, Organizational, and Societal Influences on Media Role Perceptions: A Comparative Study of Journalists in China, Taiwan, and the United States (Jian-Hua Zhu, David Weaver, Ven-Hwei Lo, Chongshan Chen, and Wei Wu) 74:1, 84-96.

The Locus of Metaphorical Persuasion: An Empirical Test (Jacqueline C. Hitchon) 74:1, 55-68.

Mass Media Audiences in a Changing Media Environment (Guido H. Stempel III and Thomas Hargrove) 73:3, 549-558.

Media Effects on Public Opinion about a Newspaper Strike (Patricia Moy, Kelley McCoy, Meg Spratt, and Michael R. McCluskey) 80:2, 391-409.

Native American Stereotypes, Television Portrayals, and Personal Contact (Alexis Tan, Yuki Fujioka, and Nancy Lucht) 74:2, 265-284.

Nonrecursive Models of Internet Use and Community Engagement: Questioning Whether Time Spent Online Erodes Social Capital (Dhavan Shah, Michael Schmierbach, Joshua Hawkins, Rodolfo Espino, and Janet Donavan) 79:4, 964-987.

Preaching to the Choir? Parents’ Use of TV Ratings to Mediate Children’s Viewing (Ron Warren) 79:4, 867-886.

Print Media and Public Reaction to the Controversy over NEA Funding for Robert Mapplethorpe’s “The Perfect Moment” Exhibit (Douglas M. McLeod and Jill A. Mackenzie) 75:2, 278-291.

Public Opinion on Investigative Reporting in the 1990s: Has Anything Changed since the 1980s? (Lars Willnat and David H. Weaver) 75:3, 449-463.

Public Perceptions of Journalists’ Ethical Motivations (Paul S. Voakes) 74:1, 23-38.

Question-Order Effects in Surveys: The Case of Political Interest, News Attention, and Knowledge (Dominic L. Lasorsa) 80:3, 499-512.

Race as a Variable in Agenda Setting (Randy E. Miller and Wayne Wanta) 73:4, 913-925.

Role of Imagery in Recall of Deviant News (Prabu David) 73:4, 804-820.

Self-Perceived Knowledge of the O.J. Simpson Trial: Third-Person Perception and Perceptions of Guilt (Paul D. Driscoll and Michael B. Salwen) 74:3, 541-556.

Using TV News for Political Information during an Off-Year Election: Effects on Political Knowledge and Cynicism (Glenn Leshner and Michael L. McKean) 74:1, 69-83.

Web Site Use and News Topic and Type (H. Denis Wu and Arati Bechtel) 79:1, 73-86.

What the Public Thinks about Public Relations: An Impression Management Experiment (Lynne M. Sallot) 79:1, 150-171.

<< JMCQ 71-80 Subject Index

Volumes 71 to 80
1994 to 2003
Subject Index: Age, Disability, Gender, Race, and Ethnicity

Beauty and the Beasts: Significance of Press Coverage of the 1913 National Suffrage Parade (Linda J. Lumsden) 77:3, 593-611.

Black in a Blonde World: Race and Girls’ Interpretations of the Feminine Ideal in Teen Magazines (Lisa Duke) 77:2, 367-392.

The Bush and Gore Presidential Campaign Web Sites: Identifying with Hispanic Voters during the 2000 Iowa Caucuses and New Hampshire Primary (María E. Len-Ríos) 79:4, 887-904.

The Color of Crime and the Court: A Content Analysis of Minority Representation on Television (Ron Tamborini, Dana E. Mastro, Rebecca M. Chory-Assad, and Ren He Huang) 77:3, 639-653.

Covering Domestic Violence: How the O.J. Simpson Case Shaped Reporting of Domestic Violence in the News Media (Kimberly A. Maxwell, John Huxford, Catherine Borum, and Robert Hornik) 77:2, 258-272.

Cultural Standards of Attractiveness: A Thirty-Year Look at Changes in Male Images in Magazines (Cheryl Law and Magdala Peixoto Labre) 79:3, 697-711.

Differential Employment Rates in the Journalism and Mass Communication Labor Force Based on Gender, Race, and Ethnicity: Exploring the Impact of Affirmative Action (Lee B. Becker, Edmund Lauf, and Wilson Lowrey) 76:4, 631-645.

Flabless Is Fabulous: How Latina and Anglo Women Read and Incorporate the Excessively Thin Body Ideal into Everyday Experience (J. Robyn Goodman) 79:3, 712-727.

Framing Gender on the Campaign Trail: Female Gubernatorial Candidates and the Press (James Devitt) 79:2, 445-463.

From Segmented to Fragmented: Latino Media in San Antonio, Texas (Vicki Mayer) 78:2, 291-306.

Gender Politics: News Coverage of the Candidates’ Wives in Campaign 2000 (Betty Houchin Winfield and Barbara Friedman) 80:3, 548-566.

Girls, Media, and the Negotiation of Sexuality: A Study of Race, Class, and Gender in Adolescent Peer Groups (Meenakshi Gigi Durham) 76:2, 193-216.

Health and Beauty Magazine Reading and Body Shape Concerns among a Group of College Women (Steven R. Thomsen) 79:4, 988-1007.

Media Use and Civic Participation in the African-American Population: Exploring Participation among Professionals and Nonprofessionals (Teresa Mastin) 77:1, 115-127.

The Nativist Press: Demonizing the American Immigrant (Rodger Streitmatter) 76:4, 673-83.

Nowhere Near Picture Perfect: Images of the Elderly in Life and Ebony Magazine Ads, 1990-1997 (Sharon Bramlett-Solomon and Ganga Subramanian) 76:3, 565-72.

Olympic Athletes and Heroism in Advertising: Gendered Concepts of Valor? (J. Robyn Goodman, Lisa L. Duke, and John Sutherland) 79:2, 374-393.

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials (Jami A. Fullerton and Alice Kendrick) 77:1, 128-142.

Producing Public Voice: Resource Mobilization and Media Access in the National Organization for Women (Bernadette Barker-Plummer) 79:1, 188-205.

Race and Ethical Reasoning: The Importance of Race to Journalistic Decision Making (Renita Coleman) 80:2, 295-310.

Racial and Regional Differences in Readers’ Evaluations of the Credibility of Political Columnists by Race and Sex (Julie L. Andsager and Teresa Mastin) 80:1, 57-72.

Reactions to People with Disabilities: Personal Contact versus Viewing of Specific Media Portrayals (Olan Farnall and Kim A. Smith) 76:4, 659-72.

Television Portrayals and African-American Stereotypes: Examination of Television Effects when Direct Contact Is Lacking (Yuki Fujioka) 76:1, 52-75.

Women Who Succeed in Broadcast Communications Academe: A Feminist Success Story (Kathryn S. Egan) 71:4, 960-972.

<< JMCQ 71-80 Subject Index

Volumes 71 to 80
1994 to 2003
Subject Index: Advertising

Adolescent Responses to TV Beer Ads and Sports Content/Context: Gender and Ethnic Differences (Michael D. Slater, Donna Rouner, Melanie Domenech-Rodriguez, Frederick Beauvais, Kevin Murphy, and James K. Van Leuven) 74:1, 108-122.

The Advertising Content of African-American Newspapers (Stephen Lacy and Karyn A. Ramsey) 71:3, 521-530.

Advertising Managers’ Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited (Leonard N. Reid and Karen Whitehill King) 80:2, 410-430.

Advertorials in Magazines: Current Use and Compliance with Industry Guidelines (Glen T. Cameron, Kuen-Hee Ju-Pak, and Bong-Hyun Kim) 73:3, 722-733.

Appropriating Reality: Consumers’ Perceptions of Schema-Inconsistent Advertising (Hazel G. Warlaumont) 74:1, 39-54.

Black and White Models and Their Activities in Modern Cigarette and Alcohol Ads (Leonard N. Reid, Karen Whitehill King, and Peggy J. Kreshel) 71:4, 873-886.

Cause-Related Marketing Ads in the Light of Negative News (Sameer Deshpande and Jacqueline C. Hitchon) 79:4, 905-926.

Cheesecake and Beefcake: No Matter How You Slice It, Sexual Explicitness in Advertising Continues to Increase (Tom Reichert, Jacqueline Lambiase, Susan Morgan, Meta Carstarphen, and Susan Zavoina) 76:1, 7-20.

Cognitive Impact of Banner Ad Characteristics: An Experimental Study (Hairong Li and Janice L. Bukovac) 76:2, 341-53.

Commercial Breaks: A Viewing Behavior Study (Sandra E. Moriarty and Shu-Ling Everett) 71:2, 346-355.

Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections (Anne Johnston and Anne Barton White) 71:2, 321-329.

Companionship in the Classifieds: The Adoption of Personal Advertisements by Daily Newspapers (Debra L. Merskin and Mara Huberlie) 73:1, 219-229.

The Cow, the Cook, and the Quaker: Fifty Years of Spokes-Character Advertising (Barbara J. Phillips and Barbara Gyoerick) 76:4, 713-28.

A Demand-Side View of Media Substitutability in National Advertising: A Study of Advertiser Opinions about Traditional Media Options (Leonard N. Reid and Karen Whitehill King) 77:2, 292-307.

Does the Watchdog Bite? Newspaper Ad Watch Articles and Political Attack Ads (Patrick B. O’Sullivan and Seth Geiger) 72:4, 771-785.

The Effectiveness of Banner Advertisements: Involvement and Click-through (Chang-Hoan Cho) 80:3, 623-645.

Effects of Anti-Tobacco Advertisements Based on Risk-Taking Tendencies: Realistic Fear vs. Vulgar Humor (Moon J. Lee and Mary Ann Ferguson) 79:4, 945-963.

Environmental Advertising: Norms and Levels of Advertiser Trust (Joel J. Davis) 71:2, 330-345.

Hispanic Marketing: National Advertiser Spending Patterns and Media Choices (Sabrina R. Goodson and Mary Alice Shaver) 71:1, 191-198.

Images of Rosie: A Content Analysis of Women Workers in American Magazine Advertising, 1940-1946 (Charles Lewis and John Neville) 72:1, 216-227.

The Impact of Competition on Weekly Newspaper Advertising Rates (Stephen Lacy, David C. Coulson, and Hiromi Cho) 78:3, 450-465.

The Impact of Intermedia and Newspaper Competition on Advertising Linage in Daily Newspapers (Mary Alice Shaver and Stephen Lacy) 76:4, 729-44.

Impartial Spectator in the Marketplace of Ideas: The Principles of Adam Smith as an Ethical Basis for Regulation of Corporate Speech (Robert L. Kerr) 79:2, 394-415.

The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence (George M. Zinkhan and Anne L. Balazs) 75:3, 535-547.

Intertwining of Campaign News and Advertising: The Content and Electoral Effects of Newspaper Ad Watches (Young Min) 79:4, 927-944.

Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations (Sue Lafky, Margaret Duffy, Mary Steinmaus, and Dan Berkowitz) 73:2, 379-388.

Loud Tastes, Colored Fragrances, and Scented Sounds: How and When to Mix the Senses in Persuasive Communications (Michelle R. Nelson and Jacqueline C. Hitchon) 76:2, 354-372.

Measurement Effects in Comparing Voter Learning from Television News and Campaign Advertisements (Xinshu Zhao and Glen L. Bleske) 72:1, 72-83.

Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update (Lawrence Bowen and Jill Schmid) 74:1, 134-146.

Modeling Format and Source Effects of an Advocacy Message (Dulcie Straughan, Glen L. Bleske, and Xinshu Zhao) 73:1, 135-146.

Olympic Athletes and Heroism in Advertising: Gendered Concepts of Valor? (J. Robyn Goodman, Lisa L. Duke, and John Sutherland) 79:2, 374-393.

Placing Alcohol Warnings before, during, and after TV Beer Ads: Effects on Knowledge and Responses to the Ads and the Warnings (Michael D. Slater, Donna Rouner, David Karan, Kevin Murphy, and Frederick Beauvais) 76:3, 468-484.

Policing Political Ads: An Analysis of Five Leading Newspapers’ Responses to 1992 Political Advertisements (Lori Melton McKinnon, Lynda Lee Kaid, Janet Murphy, and Cynthia K. Acree) 73:1, 66-76.

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials (Jami A. Fullerton and Alice Kendrick) 77:1, 128-142.

Portrayals of Latinos in Magazine Advertising (Charles R. Taylor and Hae-Kyong Bang) 74:2, 285-303.

Skin Tones and Physical Features of Blacks in Magazine Advertisements (Kevin L. Keenan) 73:4, 905-912.

Slow Fade To?: Advertising in Ebony Magazine, 1957-1989 (Michael Leslie) 72:2, 426-435.

Theory of Synesthesia Applied to Persuasion in Print Advertising Headlines (Michelle R. Nelson and Jacqueline C. Hitchon) 72:2, 346-360.

Time: The “Silent” Cultural Value in American Television Advertising (Joyce M. Wolburg) 76:3, 419-432.

Time of Voting Decision and Use of Political Advertising: The Slade Gorton-Brock Adams Senatorial Campaign (Lawrence Bowen) 71:3, 665-675.

Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995 (Hong Cheng) 74:4, 773-796.

Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media’s Labeling Policy for Feature Advertising (Glen T. Cameron and Patricia A. Curtin) 72:1, 178-189.

What’s Bad in an Ad: Thirty Years of Opinion from Ad Age’s “Ads-We-Can-Do-Without” Letters (Bruce G. Vanden Bergh, Nora J. Rifon, and Molly Catherine Ziske) 72:4, 948-959.

When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads (Toni L. Schmidt and Jacqueline C. Hitchon) 76:3, 433-55.

<< JMCQ 71-80 Subject Index