Archives for June 2015

Faculty Research Competition
Predictors Of Faculty Diversification In Journalism And Mass Communication Education • Lee Becker, University of Georgia; Tudor Vlad, University of Georgia; Oana Stefanita, University of Georgia, Grady College • Based on data gathered between 1999 and 2013, this paper provides up-to-date information on faculty diversity in journalism and mass communication education. It examines the predictive power of four key institutional characteristics in producing diversification: accreditation status, type of control of the institution, type of mission, and region of the country. It shows diversification is increasing, but progress, particularly in terms of racial and ethnic diversity, is slow.

Stereotype, tradition, and Carmen Luna: The Puerto Rican woman in Lifetime TV’s Devious Maids • Melissa Camacho, San Francisco State University • This paper argues that Puerto Rican women are portrayed on US mainstream television according to traditional Hollywood stereotypes that group Latinas into a homogeneous category that reinforces the hegemonic values of a collective non-Latino/a community. These portrayals fail to accurately to represent Puerto Rican’s unique hybrid culture, which pulls together a national heritage and American cultural values resulting from the island’s colonial status. Yet, these representations also reflect values established by traditionally patriarchal island culture. The result is a distorted image of Puerto Rican political and cultural citizenship within the United States. Guided by social criticism, this qualitative deconstruction of the two first seasons of the Lifetime TV series, Devious Maids, demonstrates how the Puerto Rican character Carmen Luna negotiates this complicated position.

Complicating Colorism: Race, Gender and Space in Dark Girls • Nicola Corbin • This study examines the discursive production of colorism in the documentary Dark Girls, using articulation as a theoretical and methodological foundation. Locating colorism within the historically raced and gendered discourses of respectability politics, it concludes that colorism reveals a complex articulation of race with gender and the patriarchal politics of space. It is precisely because of this deep complexity that critical challenges to colorism have been inhibited, and its perpetuation persists.

Cross Cultural Political Persuasion: Assessing The Moderating Role Of Candidate Ethnicity And Strength of Ethnic Identification On Candidate Evaluation • Mian Asim, Zayed university; Troy Elias, University of Oregon; Alyssa Jaisle, University of Florida • Results reveal that neither Hispanics nor Anglos use the ethnicity of political candidates as a major determinant for attitude formation, voting intentions, or similarity perceptions. However, as Hispanic’s strength of ethnic identity increases they demonstrate more favorable attitudes, intentions to vote for, and perceptions of similarity towards a candidate that endorses same-sex marriage. Conversely, stronger ethnic identity of Anglos increases their likelihood of voting for, perceiving similarity to and holding more favorable attitudes toward advocates of anti same sex messages.

Roughing the passer: Audience-held and applied stereotypes of NFL quarterbacks • Patrick Ferrucci, University of Colorado-Boulder; Edson Tandoc, Nanyang Technological University • This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype- consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted utilizing social identity theory.

How Twitter User’s Framed Sebastien De La Cruz’s Anthem Singing at the 2013 NBA FInals • Melita Garza, Texas Christian University, Bob Schieffer College of Communication, School of Journalism • This study examines the way new and legacy media curated Twitter reaction to fifth grader Sebastien De La Cruz’s performance of the Star-Spangled Banner at the NBA Finals in 2013. Using framing theory, the author identified positive and negative frames, many embedded in stereotypes. The author argues that Twitter is a new medium conveying an old othering message: Mexican Americans are not truly Americans, making them illegitimate interpreters of the nation’s authentic tune.

Framing #Ferguson: A comparative analysis of media tweets in the U.S., U.K., Spain, and France • Summer Harlow, Florida State University; Lauren Antista, Florida State University • Events in #Ferguson, Missouri brought race relations under a global spotlight. This computerized content analysis of thousands of Twitter posts from the public, media outlets, and journalists in the United States, United Kingdom, Spain, and France indicated the U.S. was more likely to negatively frame protestors. As protests continued, media outlets’ and journalists’ use of racism frames and positive protest frames increased, suggesting they might take cues from global Twitter discussions and public discourse.

The Black Press Tweets: How the Social Media Platform Mediates Race Discourse • Ben LaPoe; Katie Lever • This study analyzed 46,216 Black press tweets and 46,226 mainstream press tweets. The Black press tweeted more about race and history. The mainstream press tweeted about race less than 1% of the time; instead, the mainstream press focused on issues such as education and crime. These findings suggest that news organizations like the Black press are still very much needed and are using social media to interact on a more personal level with their audience.

More Sources, Greater Harm: Source Magnification of Racist Hate Messages on Social Media • Roselyn J. Lee-Won, The Ohio State University; Hyunjin (Jin) Song, The Ohio State University; Ji Young Lee, The Ohio State University; Sung Gwan Park, Seoul National University • This research examined source magnification of racist messages in social media contexts. An online experiment was conducted with a non-college sample of Black participants (N = 115). Relative to those who viewed single-source anti-Black tweets, those who viewed multiple-source anti-Black tweets experienced greater emotional distress, which in turn increased attribution of negative social outcomes to prejudice. Overall, the findings suggest that multiple sources magnify the psychological harm inflicted by racist messages upon target minority members.

Latino youth, digital media and political news • Regina Marchi, Rutgers University • This paper discusses how low-income Latino youth use digital technologies to network with communities of interest, in the process learning about current events and political issues. Contrary to previous assumptions about the digital divide, this study found that these youth were very plugged in to the Internet, getting most of their news information online. Yet, a different digital divide was evident, in which Internet-savvy youth had access to a timelier variety of news than their parents, many of whom had low levels of formal education and worked in jobs that did not cultivate digital skills. In a reversal of typical parent-child roles, youth in this study were found to be news translators for their parents, explaining US news stories and their implications. In seeking information and creating or posting diverse types of content online, they gained participatory and deliberative skills useful for civic engagement in a democracy.

Celebrity capital of actresses of color: A mixed methods study • Yulia Medvedeva, University of Missouri; Cynthia Frisby, University of Missouri; Joseph Moore, University of Missouri • This mixed-methods study explored the coverage of two Oscar-winning actresses of color, Lupita Nyong’o and Halle Berry, to identify how their celebrity capital was conveyed by entertainment news. Contrary to expectations set by understanding of the concept of colorism, darker-skinned Nyong’o’ racial capital was stated in the news less prominently than was racial capital of lighter-skinned Berry. Actresses’ celebrity capital and ways of conversion of capital is visualized in Venn diagrams.

Blogging Ferguson in Black and White • Doug Mendenhall, Abilene Christian University • Blog posts and appended comments about the shooting of a black teen in Ferguson, Missouri, are analyzed for differences based on the race of the authors. Using Diction 7.0, a common word-counting program, seven differences are seen, with black-authored posts higher in commonality, cognition, hardship, human-interest, satisfaction, and self-reference, while white-authored posts are higher in use of collectives. From a social identity perspective, tonal differences do not appear to constitute differing levels of incivility.

Who’s in Charge Here? Leadership Attributions Between African American Coaches and White Quarterbacks • James Rada, Ithaca College; K. Tim Wulfemeyer, San Diego State University • Previous research has demonstrated that mass-mediated coverage of professional and intercollegiate sports often presents biased coverage of African American athletes vis-à-vis white athletes. This research sought to determine whether Super Bowl media coverage was more likely to ascribe leadership qualities to African American head coaches or white quarterbacks. The content analysis of the coverage of four Super Bowls found that ten news organizations did a satisfactory job of providing equal coverage of both groups.

Immigration News in the U.S. African American Press and the Legacy of the Black Atlantic • Ilia Rodriguez, University of New Mexico • This research focused on coverage of immigration in the U.S. Black press between 2006 and 2014 to examine how news discourse activates positions of identification for members of the African diaspora by invoking the thematic cluster of the Black Atlantic as a cultural formation–as conceptualized by Paul Gilroy (1993). The research questions guiding the analysis were: How does news coverage of immigration in African-American newspapers construct geospatial mappings, identity boundaries, and cultural referents for members of the African Diaspora? How does coverage maintain the legacy of the Black Atlantic? The analysis draws on models of critical discourse analysis of news media (Fairclough, 1995; Richardson, 2000; Reisigl & Wodak, 2001) to discuss thematic clusters in coverage and, within these, rhetorical constructions and referential strategies used to avow and ascribe positions of identification. The discussion is based on a thematic analysis of 2,161 items and close linguistic analysis of 98 articles in English-language newspapers serving U.S. African-Americans as well as Haitian, Jamaican, greater Caribbean, and African immigrant communities in the United States.

Applying Health Behavior Theories to the Promotion of Breast Tissue Donation Among Asian Americans • Kelly Kaufhold, Texas State University; Autumn Shafer, Texas Tech University; Yunjuan Luo, Texas Tech University • Asian-American women are underrepresented in the donor pool of healthy breast tissue samples used by breast cancer researchers, despite communication efforts that have resulted in an increase in Caucasian donors. Based on the health belief model and the theory of planned behavior, a survey of adult women in the U.S. (n = 1,317), oversampling for Asian women, found key differences in beliefs related to breast cancer and breast tissue donation between Asian and Caucasian women.

Citizen Framing of Ferguson in 2015- Visual Representations on Twitter and Facebook • Gabriel Tait, Arkansas State University; Mia Moody-Ramirez, Baylor University; LIllie Fears; Ceeon Smith, Arizona State University; Brenda Randle, Arkansas State University • Using a critical race lens and both framing and medium theories, this study explores the cultural narratives citizens used in their framing of the Ferguson riots in the aftermath of Michael Brown’s death in 2014. Findings indicate citizens posted their photographs, texts, and videos after Michael Brown’s death in 2014, and how the messages differed across platforms. Furthermore, the research grappled with the fact pictures do not lie, but they can be misinterpreted. At least that is what researchers argue, particularly when it comes to interpreting depictions of African Americans.

Active Video Game Play in African American Children: The Effect of Gender and BMI on Exertion and Enjoyment • Xueying Zhang; Bijie Bie; Dylan McLemore, Univ of Alabama; Lindsey Conlin, The University of Southern Mississippi; Kim Bissell, University of Alabama; Scott Parrott; Perrin Lowrey • Applying the Health Promotion Model (HPM), this study tested the influence of gender, BMI type and past exercise experience on African American children’s Wii game-playing experience and heart rate. A field experiment was conducted with a convenience sample of 51 African American children. Overall, the findings supported the proposition of using Wii games as alternative means of physical activity in African American children and suggested choosing games based on children’s background information to maximize the effectiveness.

Student Paper
With Liberty and Justice for Some: The Cultural Forum of Black Lives Matter • Laurena Bernabo, University of Iowa • This paper interrogates the dramatization of themes central to the Black Lives Matter movement. Ideological analysis and textual analysis are applied to recent scripted programming, according to the cultural forum model, in order to examine verbal and visual cues. A number of dominant themes are made apparent through this research: programming dealing with current race-related concerns take up issues of (1) the innocence or guilt of Black men; (2) the justifications made by White participants; (3) the nature of incidents as isolated or systemic; (4) prior indication of White participants’ bigotry; (5) aftermath of events, and (6) prognoses for the future. This study conclude that these programs work ideologically and visually to circulate competing and even contradictory discourses, and to disturb racial binaries that prohibit post-race discourses.

Picture a Protest: Analyzing Images Tweeted from Ferguson • Holly Cowart, University of Florida • The shooting of Michael Brown in Ferguson, Missouri created a media storm that coalesced around a series of events. This research examines nine major media outlets’ depiction of those events on Twitter using visual framing analysis. Findings suggest that the images of Ferguson were of divided forces working against each other. On one side stood white police. On the other, black protestors were in motion. The two sides rarely existed in the same image.

Unaccompanied Immigrant Children: An Exploration of the Presidential Influence on Media Agenda-Building and Framing • Lourdes Cueva Chacon, University of Texas at Austin • An examination of the media coverage of the influx of unaccompanied immigrant children through the US Southern border between 2012 and 2014, by national and border-state newspapers, suggests that the president of the United States may strongly influence the media agenda-building, moderately influence the process of media framing, and confirms that border-state newspapers are more likely to portray immigrants negatively.

Mirror, Mirror on the wall, are you treating minorities fair at all? An analysis of channel and genre differences in minority representation on television. • Serena Daalmans, Radboud University; Ceciel ter Horst, Radboud University Nijmegen, The Netherlands • This study focused on the representation of minority groups on television, following the idea(l) that television as a mirror of society should convey a well-balanced representation of society. Previous research has shown that television can have an impact on how the public at large perceives the world and influences individuals’ self-image and image of others. Results reveal an underrepresentation of women, seniors and sexual minorities and stereotyping in the representation of women and ethnic minorities.

Defend More, Exploit Less: African Americans on Media Trust and News Use After Ferguson • Shane Graber, The University of Texas-Austin • In August 2014, an unarmed African American teenager was fatally gunned down by a white police officer in Ferguson, Mo. Considering the poor history of race reporting in the past, this study seeks to explore the impact that the mainstream news media’s Ferguson coverage had on African Americans. Based on in-depth interviews, respondents’ perceptions suggest that news trust might not impact consumption habits as acutely as previously thought.

‘Wilding’ Revisited: How African American and Hispanic Newspapers Covered the Central Park Jogger Story • Robin Hoecker, Northwestern University • Using Critical Race Theory as a lens, this paper examines the Central Park Jogger case, where five black and Latino teenagers were convicted of raping a white woman and later acquitted. I argue that not only did the original media coverage rely on deeply-rooted racial stereotypes, but much of the scholarship about race, crime and news has also privileged white perspectives. This project looks specifically at how black and Spanish-language newspapers covered the case.

Integrating Disability: Increasing and Improving the Portrayal of People with Disabilities with Positive Media Images • Davi Kallman, Washington State University • Disabled individuals comprise the largest minority group in the world, yet they are the most underrepresented minority group. Despite their large numbers, disabled individuals not only encounter individual prejudice, this prejudice is institutionalized in society. In an effort to reduce negative attitudes toward disabled individuals, this study used a video clip showing positive disability exemplars. Implicit and explicit measures of prejudice were compared to find that ablebodied student implicit bias was more entrenched than expected.

The Influence of individuals’ racial identification with media characters in crime dramas on moral judgment: the moderating role of emotional reactions • Jisu Kim; Yiran Zhang • This study explored the effects of racial identification among White people with media characters in crime dramas on moral judgment toward criminals from different racial groups. Additionally, two distinct emotions are employed as moderators in the relationship. The result of racial identification was opposed to our expectation, but subsequent analysis showed White people with activated racial identity had more feelings of anger toward the Black criminal, but judged the crime itself less morally wrong.

Self-referencing and ethnic advertising effectiveness: The influence of ad model ethnicity, cultural cues and acculturation level • Xiaoyan Liu • Asian minorities’ market attracts more and more attentions from scholars and advertisers today. This study investigated the effect of the race of ad characters, cultural cues in advertising and acculturation level on advertising and brand evaluation among Asian ethnic minorities. Additionally, this study explored the self-referencing as a mediating role of the effectiveness of the model ethnicity and cultural cues portrayed in advertising. A 2 (Asian characters vs. White characters) by 2 (Asian cultural cues vs. American cultural cues) by 2 (low acculturated minorities vs. high acculturated minorities) between-subjects factorial design was employed to test the hypotheses. The results indicated that the congruent advertising activated more self-referencing than the incongruent advertising among Asian minorities. In addition, acculturation level only increases self-referencing under majority cultural cues. Moreover, self-referencing mediates the effect of model ethnicity and cultural cues on the attitude toward the advertising and brand.

How Long, Not Long: The Disappearance of the Selma to Montgomery Marches in Anniversary Coverage • Meagan Manning, University of Minnesota • In spite of its weeks long grip on the nation’s conscious, the rare support of rights leaders, the American populace, and federal government officials, as well as its instrumental role in the passage of the 1965 Voting Rights Act, Selma anniversaries are not moments when we collectively reflect on the state of American race relations. We do not revisit the text of speeches by Hosea Williams and Rosa Parks given in March 1965 like we revisit the Dream. Nor do we mourn the deaths of Jimmie Lee Jackson, James Earl Reeb, and Viola Liuzzo collectively as a nation in the way we recollect Malcolm X or Martin Luther King. As scholars, it is important not only to document the recent past, but also to examine which facets of that past fall out of memory as time progresses. The Selma to Montgomery march represents a nationally recognized, yet marginally commemorated lieux de memoire of the civil rights era. As such, it represents an important component for analyzing what facets of the movement we as a society neglect to commemorate. To that end, this research traces how six dominant press outlets cover Selma’s anniversary. Analyzing coverage of a prominent, yet infrequently commemorated civil rights event sheds light on why some historical events are not significant forces in the cannons of public memory and provides insight into what types of contemporary social, political, and cultural circumstances influence that compromised position.

#STEMdiversity: Utilizing Twitter to Increase Awareness about Diversity in Science, Technology, Engineering, and Mathematics • Leticia Williams, Howard University • The purpose of this study is to explore whether communication technologies such as Twitter, can increase knowledge and awareness of science, technology, engineering, and mathematics (STEM) diversity. A textual analysis of 1,520 tweets that contained the hashtags #STEMDiversity and #BlackandSTEM was used to explore the type of content shared on Twitter about STEM diversity, and the standpoint of the individual posting the tweet. This analysis was supported by the theoretical framework of standpoint theory. Findings are consistent with previous research that found information sharing is a primary function of Twitter. Tweets about information and role models were the most discussed topics. Additionally, minorities, specifically African Americans and women, did tweet information about STEM diversity in ways that were influenced by their multiple standpoints of race, gender, and STEM.

2015 Abstracts

Impact of Market Competition and the Internet on Journalistic Performance in Developing and Transitional Countries • Adam Jacobsson, Stockholm university, department of Economics; Ann Hollifield, University of Georgia; Lee Becker, University of Georgia; Tudor Vlad, University of Georgia; Eva-Maria Jacobsson, Royal Institute of Technology (KTH) • This study uses a sample of national media markets to examine the relationship between increasing competition in the advertising market and overall journalistic performance. The findings suggest that as the news media’s share of the advertising market falls in a country, so, too, does the quality of the journalism produced by that country’s news media. It suggests that as Internet penetration increases in a country, it negatively affects the overall quality of journalism produced.

Disruptors versus Incubators: How journalists covered the organizational change at the New Republic under techonology entrepreneur Chris Hughes. • Monica Chadha, Walter Cronkite School of Journalism & Mass Communication, Arizona State University • The impasse between the editorial and managerial sides of a news organization is at the center of the study proposed here. In particular, this paper, through the theoretical lens of organizational change and professional/work identity, looks at how the news media perceived and reported on the differences between the editorial and management staff at the New Republic. This magazine has at its helm, one of the Facebook founders, Chris Hughes, with no historic ties to the news industry. Differences with his high profile editorial staff led to last minute resignations by editors and reporters en masse at the New Republic, and this issue made the news several times. This examination of the news coverage of these differences is an attempt to understand how news media portrayed this event and created a narrative around a key event as an interpretive community. Analyzing the media texts surrounding this issue will help scholars and professionals understand how journalists think of and discuss such differences between the business and editorial sides. This understanding then may lead to management and editorial staff navigating through organizational change more effectively, rather than leading to group behavior that would be detrimental to the company.

Marketing Theatrical Films for the Mobile Platform: The Roles of Web Content/Social Media, Brand Extension, WOM, and Windowing Strategies • Sang-Hyun Nam; Sylvia Chan-Olmsted, University of Florida; Byeng-Hee Chang • This study explored the effects of various marketing factors on the distribution of theatrical films on the mobile platform. Research questions related to certain marketing activities such as web content/social media, brand extension, eWOM, and windowing strategies were examined using the mobile movie industry data of South Korea. The result showed that certain web content activities, brand extension via star power and sequels, as well as movie length were significantly associated with mobile film performance.

An Economic Perspective on the Diffusion of Communication Media • John dimmick, School of Communication, Ohio State University • The diffusion curves representing media adoption have been repeatedly shown to fit the logistic growth equation. This paper gives an extended theoretical interpretation of r and K, the parameters of the equation in economic terms. The paper analyzes data representing one measure of K, the University of Michigan Consumer Sentiment Index (CSI). Analysis of the link between the CSI and computer and cellphone change scores shows a positive relationship, indicating that the perceived state of the US economy influences diffusion patterns.

Profitability in Newspapers: Industry Benchmarking Data Shows Newspaper Industry Makes Money and is Less Risky Following Layoffs and Restructuring • Keith Herndon, University of Georgia • This study of proprietary financial benchmarking data shows the newspaper industry is profitable and that financial risk has diminished following years of consolidation and employee downsizing. It expands on recent public newspaper company research and confirms the industry is profitable across multiple revenue ranges. The study provides a timely financial review for an industry poised for more unsettling consolidation given that newspapers shed more than 260,000 workers since reaching peak employment in 1991.

Developing New Organizational Identity: Merger of St. Louis Public Radio and the St. Louis Beacon • Amber Hinsley • Using St. Louis Public Radio and the St. Louis Beacon as a case study, this research applies social identity theory to examine the pre- and post-merger identities of the organizations and their workers. The merger experience is a guide for other institutions considering similar moves. By understanding the impact of a merger, news organizations can better manage the process by reinforcing how changes align with the pre-merger organizations’ identity and the new emerging identity.

Success factors of news parent brand: Focusing on parent brand equity, online brand extension and open branding • J. Sonia Huang; Jacie Yang • The study examines the success factors that influence news parent brands and tested the applicability of brand-related concepts such as brand equity, brand extension, and open branding in the context of 4 national newspapers and their online extensions in Taiwan. Using data from a national online survey (N = 907), results show that 4 factors, i.e., extended brand loyalty, parent brand awareness, perceived quality of parent brand, and brand portfolio quality variance, have direct effects on parent brand loyalty and 2 factors, i.e., open branding and brand awareness, have indirect effects through third variables. Generally, the study provides evidence that online brand extension is the driving force in the explanation of readers’ loyalty toward news parents.

Over-The-Top services on mobile networks: Lessons from an international comparison of regulatory regimes • Krishna Jayakar, Penn State University; EUN-A PARK, University of New Haven • This paper is an international comparative analysis of emerging frameworks for the regulation of Over-The-Top content providers on mobile networks, specifically with respect to the prices that access providers may charge to content providers to transport and terminate the traffic to the end user. Selected national regulations or proposals are compared to identify major issues and potential solutions to the problems of OTT regulation. Four benchmarking principles are identified. The Federal Communications Commission’s (2015) Net Neutrality Rules are then assessed in light of these benchmarking principles.

The Internet and Changes in Media Industry: A Cross-National Examination • Sung Wook Ji, Southern Illinois University, Carbondale • Most studies concerned with the effect of the Internet on media industries have focused on the current reduction of revenues in an individual medium, rather than on the ways in which the Internet is changing the media industry as a whole. The present study explores the economic effects of the Internet on structural change in traditional media industries. Based on country-level, dynamic panel data from 51 countries between 2009 and 2013, this paper finds that an increase in broadband Internet penetration leads to a shift in the balance of the revenues from advertising toward direct payments: a 1% increase in broadband penetration will cause a 0.1% shift in revenues from advertising toward direct payments. These findings correspond with the trends that previous studies have found in the U.S. media industry.

Brand Extension in the Film Industry: Performance of Film Adaptations and Sequels • Dam Hee Kim, University of Michigan • Focusing on film adaptations and sequels as brand extension, this paper analyzed 2,488 films released between 2010 and 2013 in the U.S. to examine what types of films were successful. Results suggested that sequels generated more domestic box office gross than non-sequels. Among sequels, film adaptations appeared to generate more gross than non-film adaptations. Among adaptation sequels, those with new names, with their dissimilarity to parent brands, generated more box office gross than numbered ones.

Toward a Tyranny of Tweeters? The Institutionalization of Social TV Analytics as Market Information Regime • Allie Kosterich, Rutgers University; Philip M. Napoli, Rutgers University • Changes in the ways that audiences use television, and the ways in which such usage can be measured, raise the possibility of a transformation of the currency that fuels the audience marketplace. Specifically, it appears at this point that social media analytics are beginning to play a role in how television program success is measured, and in how advertising dollars are allocated across programs (Shively, 2014; Wright, 2014). Essentially, then, the emergence of social TV analytics represents the possibility of a new market information regime taking hold in the audience marketplace. Utilizing industry trade documents as a window into industry dynamics and discourses, this paper provides an account of the recent emergence and usage of social TV analytics in the U.S. television industry as a means of exploring the process of institutionalization of a new market information regime. An institutional theory framework is applied to the ongoing dynamics between established and emergent market information regimes in the television audience marketplace in an effort to better understand if and how a new market information regime can become institutionalized. As the analysis shows, traditional audience exposure metrics are insufficient for all stakeholders. Moreover, new social media metrics do appear to have genuine economic value for those engaged in the process of buying and selling audiences. Current evidence suggests that the television industry is at a point in its evolution at which it can – even must – operate under multiple market regimes and embrace multiple value criteria.

Crossing the Interregnum: Group Cohesion among Adaptive Journalists • Mark Poepsel, Southern Illinois University in Edwardsville • What keeps a cohort of journalists together working in the field at a high level through shifts in management, ownership, technology and medium? Using group cohesion theory and concepts of task and social cohesion, group pride, and the cybernetic model of group cohesion, this study answers with concrete qualitative data what qualities of the group, cherished norms, values and best practices were most helpful for fostering cohesion in the interest of survival and growth. The findings of this draft essay should ultimately prove useful for future theorizing in the areas of change management in the journalism field and in journalism pedagogy. Key findings include that task cohesion dominates over social cohesion in this group of veteran journalists and that bridging the gap to build support for the next generation group pride is key.

Netflix versus Hulu: A Comparative Analysis • Ronen Shay, University of Florida • The purpose of this mixed-methods case study is to provide a comparative analysis of the Netflix and Hulu business models in order to assess whether both business models are sustainable over time. The theoretical framework draws from conceptual business model analysis, Porter’s (1985) value chain, and Anderson’s (2006) long-tail economics. Secondary data from SNL Kagan is used in combination with an original content analysis to test Netflix’s and Hulu’s October, 2013 libraries for competitive advantages, the presence of the long-tail phenomenon, and whether or not the ownership structure of either firm affects the viability of their business models.

So Who Needs a Terrestrial Signal? Internet Radio Entrepreneurs Compete in Two Kansas Markets • Steve Smethers, Kansas State University • This case study focuses on the primary experiences of two Kansas media entrepreneurs using audio streaming to establish simulated radio services in markets where new terrestrial signals are not available. Buoyed by current consumer interest in streaming, subjects profiled here have fashioned their Internet radio stations into bonafide competitors for listeners and advertising dollars. Interviews and business artifacts reveal two different monetization models for these stations that emphasize local information and market-specific music programming.

Sharing the Pain? An Examination of CEO and Executive Compensation of Publicly Traded Newspaper Companies • John Soloski, U of Georgia; Hugh J. Martin, Ohio University • This paper examines compensation of newspaper company CEOs and other top executives and compares compensation with key measures of their companies’ financial performance and employment levels. Fixed-effects regressions found only a small relationship between CEO pay and companies’ market value for 2000-2013. There was no relationship between pay and return-on-assets or return-on-equity. Unobserved characteristics of individual companies are associated with CEO pay. Implications for the financial health of newspaper companies are discussed in the study.

Can net neutrality coverage maintain value neutrality? • Joseph Yoo, The University of Texas at Austin • Comcast, a media conglomerate providing Internet service, owns NBC Universal News Group, while parent companies for other television news stations are not Internet Service Providers. ISPs have been opposed to net neutrality because it can hurt their profit. This study examines whether parental ownership for broadcasting news influences net neutrality coverage. The results indicate that rather than ownership status, the political ideology for each broadcasting news outlet led to different attitudes towards net neutrality coverage.

2015 Abstracts

Open Competition
How do ads mean? A mutualist theory of advertising ethics. • Margaret Duffy, Missouri School of Journalism; Esther Thorson, Missouri School of Journalism; Tatsiana Karaliova, Missouri School of Journalism; Heesook Choi • This gathered qualitative data about people’s responses to ads identified as ethically problematic based on guidelines and conventions established by advertising ethics critics and the FTC. It analyzed people’s responses to the ads using social constructionist, rhetorical, and dramatistic theoretical lenses. Applying Symbolic Convergence Theory, the study found significantly different communities of meaning as individuals interpreted video commercials. It suggests a new approach to studying advertising ethics.

The Press Complaints Commission is Dead; Long Live the IPSO? • Mark Harmon, University of Tennessee; Abhijit Mazumdar, University of Tennessee • The authors tally 57 monthly Press Complaint Commission complaint resolution reports, dating from January 2010 to September 2014. The sums from each category were expressed as a percentage of all 28,457 complaints. The data show that PCC was something of a paper tiger. This quantitive analysis led to a qualitative review of the ethical need for, potential best practices of, and opportunities facing the United Kingdom’s new Independent Press Standards Organization, the PCC successor organization.

Journalism Under Attack: The Charlie Hebdo Covers and Reconsiderations of Journalistic Norms • Joy Jenkins, University of Missouri; Edson Tandoc, Nanyang Technological University • The terrorist attack on the satirical French newspaper Charlie Hebdo created an ethical dilemma for U.S. news organizations. In reporting on the attacks, news organizations had to decide whether to republish examples of the magazine’s controversial cartoons. This decision highlighted an otherwise taken-for-granted assumption — that the journalistic field is governed by a set of norms, but these norms may, at times, be at odds. This study used qualitative textual analysis to shed light on the journalistic norms involved in American journalists’ own discourses explaining their respective editorial decisions to republish or not to republish the Charlie Hebdo cartoons. The resulting analysis demonstrates how a shock to the journalistic profession can challenge existing norms as well as bring new norms to light.

The Death of Corporal Miller: Omission, Transparency and the Ethics of Embedded Journalism • Miles Maguire, University of Wisconsin Oshkosh • The New York Times won acclaim for its coverage of the second battle of Falluja in November 2014. But its initial articles left out a crucial detail, that a Marine corporal was killed while aiding two of the paper’s journalists. Over four years the Times published four different versions of the death of the Marine without ever fully explaining the circumstances that surrounded the incident or attempting to reconcile the differences in its accounts. On the contrary the newspaper has refused to articulate what factors led to the withholding of information about Miller’s death, a position that is clearly at odds with its own code of conduct as well as with the growing emphasis on transparency as a cornerstone of journalism ethics. This study, based on a review of the written record and interviews with key participants, sheds new light on the ethical challenges of embedded journalism and shows how the embedding process can work to shape news accounts to support military objectives at the expense of traditional journalistic values. The paper includes an examination of the way that the military has adopted transparency as a key element of what it calls inform and influence activities, which are now identified as part of combat power. The conclusion suggests that a commitment to transparency on the part of news organizations would be a way to regain independence in battlefield reporting by embedded journalists.

Examining Intention of Illegal Downloading: An Integration of Social Norms and Ethical Ideologies • Namkee Park, Yonsei University, South Korea; Hyun Sook Oh, Pyeongtaek University, South Korea; Naewon Kang, Dankook University, South Korea; Seohee Sohn, Yonsei University, South Korea • This study investigated applicability of ethical ideologies reflected by moral idealism and relativism, together with social norms, to the context of illegal downloading. The study found that intention of illegal downloading was dissimilar among four groups of ethical ideologies; situationists, absolutists, subjectivists, and exceptionists. Injunctive norm was a critical factor that affected illegal downloading intention, yet only for situationists and absolutists. For subjectivists and exceptionists, ego-involvement played a critical role in explaining the intention.

Media Ethics Theorizing, Reoriented: A Shift in Focus for Individual-Level Analyses • Patrick Plaisance, Colorado State University • This project argues that multidisciplinary methods and work to reconsider key concepts are critical if media ethics scholarship is to continue to mature. It identifies three dimensions of a reoriented framework for media ethics theory: one that reconceptualizes inquiry at the individual level; another that situates media technology in assessments of autonomous agency and organizational affiliation; and a third that applies formalist virtue ethics as the best framework for normative claims arising from the first two.

NGOs as newsmakers: boon or bane? A normative evaluation • Matthew Powers, University of Washington – Seattle • In recent years, non-governmental organizations (NGOs) have assumed a growing role in shaping – and in some cases directly producing – news. What are the normative implications of this development? Drawing on normative traditions of public communication, this paper identifies four roles NGOs are tasked with performing: expert, advocate, facilitator and critic. To date, research suggests NGOs align most closely with representative liberal and democratic participatory ideals of journalism, while marginalizing deliberative and radical traditions.

When White Reporters Cover Race: The news media, objectivity and community (dis-)trust • SUE ROBINSON, University of Wisconsin-Madison; Kathleen Culver, University of Wisconsin-Madison • When white reporters cover issues involving race, they often fall back on traditional, passive practices of objectivity, such as deferring to official sources and remaining separate from communities. Using in-depth interviews combined with textual analysis in a case study of one mid-western city struggling with race, we explore the ethical tensions between the commitment to neutrality and the need for trust building. This essay argues for an active objectivity focused on loyalty to all citizens.

An update on advertising ethics: an organization’s perspectives • Erin Schauster, Bradley University • Ethical problems in advertising continue to exist but an update on these problems from an organizational approach is needed (Drumwright, 2007; Drumwright & Murphy, 2009). Forty-five one-on-one interviews were conducted regarding perceptions of advertising ethics. Findings suggest that ethical problems exist such as treating others fairly, behaving honestly, respecting consumers’ privacy and maintaining creative integrity. The implications of creative integrity and an organizational approach as ethical relativism are presented.

Carol Burnett Award
Ethics in Design: The Public Sphere and Value Considerations in Online Commenting Development • Kristen Bialik, University of Wisconsin-Madison • Drawing on the work of Habermas’ public sphere and discourse ethics, as well as user-interface design and Value Sensitive Design theory in technology, this paper examines whether improved online comment system policies and design can help foster a more robust form of the public sphere. The study raises larger questions of how values within traditional journalism, as well as values underpinning democratic societies, can be emphasized in the structural spaces of online public forums.

The many faces of television’s public moral discourse? Exploring genre differences in the representation of morality in prime time television • Serena Daalmans, Radboud University • This study is focused on differences between TV genres (news, entertainment & fiction) in the representation of morality on television. We conducted a quantitative content analysis, based on a sample of prime-time television programs (2012) (N = 485). The results reveal distinct differences between the genres concerning the representation of moral domains, moral themes, types of morality and moral complexity, and striking similarities regarding moral communities as beacons of moral accountability.

Moderating Marius: Ethical Language and Representation of Animal Advocacy in Mass Media Coverage of the Copenhagen Zoo Saga • Christina DeWalt, The University of Oklahoma • Ethical theory is used in this study to assess news coverage of the Copenhagen Zoo’s decision to euthanize a healthy giraffe and the subsequent public outcry regarding the animal’s death. This paper examines twenty-six print, broadcast, and radio news pieces utilizing ethical frameworks derived from the widely used philosophies of Kant and Bentham. The types of news frames deployed as well as the willingness of mainstream media outlets to expand public exposure to broader social issues related to animal captivity and welfare, and their willingness to include non-traditional sourcing in meaningful and balanced ways was examined through in-depth, textual analysis. Findings indicate that while the mass media did extend moral considerations to the nonhuman subject through implicit means, news production norms, practices, and routines continued to hinder advancement of alternative voices and expansion of social exposure to broader ethical issues inherent in the story.

Aggregation and Virtue Ethics • Stan Diel, University of Alabama • As consumers increasingly look to the Internet to find news and traditional news organizations shed jobs, the demand for original news content online has come to exceed supply. To fill the void, websites, both digital-native and those associated with legacy news media, have turned to aggregation so quickly that the practice has developed faster than both legal and ethical standards that might moderate it. While deontological systems of ethics often guide traditional media, such rule-based codes are not easily applied to digital news practices. A system of virtue-based ethics grounded in an arch-virtue of truthfulness and moderated by the virtues of fairness, non- malevolence and temperance, and a standardized definition of terms, are proposed to help guide aggregation practices.

Analysis of moral argumentation in newspaper editorial contents with Kohlberg’s moral development model • Yayu Feng, University of Illinois at Urbana-Champaign • This study evaluates moral reasoning stages addressed in editorial pieces regarding rape culture from two newspapers in Athens, Ohio, with Kohlberg’s Moral Development Model. An analytical system was developed based on Critical Discourse Analysis and Moral Development Theory, which contributes a new approach to investigating media moral messages. The study details the different patterns of moral reasoning stages represented in the newspapers and offers a case study of editorials’ performance as moral educators.

Peace Journalism and Radical Media Ethics • Marta Lukacovic, Wayne State University • The radical characteristics of peace journalism position it as a model that expands the current understandings of normative media theory. Hence, peace journalism echoes the most innovative calls of media ethicists such as Ward’s proposition of radical media ethics. Peace journalists and citizens have to face constraints that are posed by cultural and structural violence when attempting to reflect on international conflicts and crises in peace journalistic/conflict sensitive manner.

The point of debating ethics in journalism: consensus or compromise and the rehabilitation of common sense as a way toward solidarit • Laura Moorhead, Stanford University • Philosopher and media gadfly Habermas in the newsroom? This paper — through the frame of Habermas’s discourse ethics — highlights a path for debating ethics in journalism using rational-critical discussion, which can lead to consensus or compromise through a move from individual to collective community interests. The paper considers the rehabilitation of common sense, through emerging technology and an interdisciplinary approach. The point of debating ethics in journalism surfaces as the hope for solidarity despite increasing pluralism.

Weekly Newsmagazines’ Framing of Obesity, Responsibility Attribution, and Moral Discourses • Lok Pokhrel, Washington State University • This paper presents a study of how obesity-related health issues in the United States are represented in four American weekly magazines: Newsweek, Time, The Weekly Standard, and National Review. The paper particularly examined the media’s attribution of responsibility for the problem of obesity, that is, whether the issue constitutes an individual or collective responsibility. The paper also argues that the news media’s framing of obesity-related health issues, through the use of various discursive and framing tactics, raises ethical concerns. Through analysis of weekly news magazine discourses, the study finds two themes that raise ethical concern: the weekly publications (a) primarily discussed the problem of obesity in terms of either individual or societal responsibility; (b) highlighted the ethical concerns from appeals to both personal responsibility and a sense of obligation to promote the health of others and fulfill the duty to avoid becoming an unfair burden to others.

Toward an ethic of personal technologies: Moral implications found in the fruition of man-computer symbiosis • Rhema Zlaten, Colorado State University • The impending fruition of man-computer symbiosis suggests a shift towards society’s acceptance of human partnership with technology. Increased intimacy between humans and machines creates a need for understanding individual rights in modern society’s transmedia paradigm. This paper calls for the creation of an ethic of personal technologies; a partnership of understanding how society grew to accept the full integration of technology into daily life and the rights of each digital footprint in a computer-mediated society.

Special Call For New Horizons in Media Ethics
A Duty to Freedom: Conceptualizing Platform Ethics • Brett Johnson, University of Missouri • This paper makes two arguments. First, the field of media ethics should incorporate ethical analyses of the relationship between digital communication intermediaries (e.g. Facebook and Twitter) and their users. Second, these intermediaries should abide by a primary duty to protect the users’ freedom to speak via their platforms, followed by a secondary duty to mitigate potential harms caused by users’ speech. The paper synthesizes theories of intermediary liability and corporate media ethics to make this argument.

The Ethical Implications of Participatory Culture in a New Media Environment: A Critical Case Study of Veronica Mars • Murray Meetze, University of Colorado Boulder • In a fast-paced media landscape where producer and consumer relationships are constantly being renegotiated, the ethical implications of this participatory culture must be addressed. This article explores current literature on participatory culture through the lens of a case study of the Veronica Mars 2013 Kickstarted film. The Veronica Mars Kickstarter provides a unique view of the strengths of audience involvement in media content production. The Belmont Report social science principles for human subject research will be utilized in this case study examination along with the ethical framework of W.D. Ross’ duty-based ethics. This analysis aims to establish tangible ethical guidelines for media industry production in an unstable media environment.

What Constitutes Good Work in Journalism Education • Caryn Winters, University of Louisiana at Lafayette • What is the good work educators –especially journalism educators –are obliged to do in consideration of their simultaneous roles as members of a democratic community and members of professional communities?Rather than focus on specific professional practices, I have chosen to emphasize the necessity for professionals –and especially those professionals who play key roles in building the democratic capacity –to understand the core principles of their professional realms. When journalists and journalism educators engage in professional activity that is informed by these principles, they have the potential to transform their professional realms and democracy.

2015 Abstracts

Open Competition
Building Social Capital. The Role of News and Political Discussion Tie Strength in Fostering Reciprocity • Alberto Ardèvol-Abreu, University of Vienna; Trevor Diehl, University of Vienna; Homero Gil de Zúñiga, University of Vienna • This study explores the role of news and discussion network tie strength in developing the social and civic norm of reciprocity. It argues that interactions of mutual benefit and exchange are an outcome of media use and political discussion, which in turn, directly leads to an increase in community connectedness and social capital. Informational uses of media directly predicted attitudes of reciprocity and social capital, though only conversation with weak ties led to reciprocity.

News Media Literacy and Political Engagement: What’s the Connection? • Seth Ashley, Boise State University; Adam Maksl, Indiana University Southeast; Stephanie Craft, University of Illinois • Scholars and educators have long hoped and assumed that media education is positively related to pro-social goals such as political and civic engagement. Others worry about the possibility of alienation and disengagement. With a focus on news, this study surveyed 537 college students and found positive relationships between news media literacy and current events knowledge, political activity and internal political efficacy. News media education should be deployed widely to mitigate a news media literacy gap that limits democratic citizenship.

Reducing stigmatization associated with alpha-1 antitrypsin deficiency • Michelle Baker, Juniata College • Differences in response to three written narratives designed to reduce stigmatization associated with the genetic condition alpha-1 antitrypsin deficiency (AATD) were examined. Three protagonists were depicted: positive, transitional, and transformational. Positive protagonists, who did not stigmatize a person diagnosed with AATD, showed greater stigmatization reduction than transitional and transformational protagonists. Positive protagonists showed reduced advocacy for individuals to maintain secrecy about their diagnosis or withdraw from others and increased advocacy to educate others about AATD.

Beyond Empathy: The Role of Positive Character Appraisal in Narrative Messages Designed to Reduce Stigmatization • Michelle Baker, Juniata College • The psychological processes guiding the effect that protagonists in narrative health messages have on genetic stigmatization reduction has not been fully explored. This study (N = 170) empirically tests these processes in relation to positive, transitional, and transformational protagonists in messages designed to reduce stigmatization associated with alpha-1 antitrypsin deficiency. Findings reveal that positive character appraisal rather than empathy with the protagonist led to greater self-efficacy, transportation, and decreased desire for social distance.

Let Go of My iPad: Testing the Effectiveness of New Media Technologies to Measure Children’s Food Intake and Health Behaviors • Kim Bissell, University of Alabama; Lindsey Conlin, The University of Southern Mississippi; Bijie Bie; Xueying Zhang; Scott Parrott • This field experiment with just under 100 children at a school in the Southeast examined children’s use of an iPad app as a means of improving the measurement of their food consumption. Secondarily, external factors related to children’s food preferences and food consumption were also examined to determine how the iPad app could be further developed to help them become more aware of the foods they ate and also how they could become more proactive in their health and well-being. Results indicate that the app has enabled children to have more precision in recording the foods they ate, and children, across the board, expressed great appeal for the app. The foods reported in the app were compared to attitudes toward eating and nutritional knowledge; in both cases, more positive attitudes toward eating and stronger nutritional knowledge meant that a child was more likely to report eating healthy foods. Findings from this exploratory study contribute to knowledge in several areas because the findings represent the first of its kind in the discipline. No study, to our knowledge, has examined the usefulness of iPad app in recording children’s food intake, and no study, to our knowledge, has compared the recording of food consumption using traditional measures and the newer measures found on the app. Additionally, we learned a good bit about external factors that could be related to low-income children’s consumption of healthy or unhealthy foods.

Looking for the Truth in the Noise: Epistemic Political Efficacy, Cynicism and Support for Super PACs • Justin Blankenship, University of North Carolina at Chapel Hill; Daniel Riffe; Martin Kifer, High Point University • Using a statewide cell and landline telephone survey (N=594) this study examines relationships among political efficacy, epistemic political efficacy (EPE), cynicism and North Carolina voter attitudes toward super PACS that have emerged as key players in political campaigns since the Citizens United decision. While older, higher-income, conservative voters support allowing super PACs to play a role in political campaigning, results also indicate that cynicism and EPE are related to support for super PACs.

Sensation Seeking, Motives, and Media Multitasking Behaviors • Yuhmiin Chang • This study examines the motives behind media multitasking, along with the relationships among sensation seeking, motives, onset timing behaviors, and frequency of media multitasking. An online survey recruited a total of 938 valid respondents across three regions and four universities. The results showed that the motives for media multitasking are different from other types of multitasking. The motives either perfectly or partially mediate the effect of sensation seeking on two types of media multitasking behaviors.

The effects of race cue and emotional content on processing news • Heesook Choi; Sungkyoung Lee, University of Missouri; Frank Michael Russell, University of Missouri School of Journalism • This experimental study with 2 (race cue) x 2 (emotional content) mixed design examined the effects of race and emotional content in news stories on discrete emotions, transportation, intention to share the story, and policy support. The results showed that stories with race cues elicited greater anger compared to those with no cues, and presence of emotional content led to greater anger and fear, and greater intention to share than those with no emotional content.

Underestimated Effect on Self but Overestimated Effect on Other: The Actual and Perceived Effects of Election Poll Coverage on Candidate Evaluations • Sungeun Chung, Sungkyunkwan University; Yu-Jin Heo, Sungkyunkwan University; Jung-Hyun Moon, Sungkyunkwan University • The present study investigated biases in the perceived effect of election polls by comparing it with the actual effect of election polls for those who experienced a bandwagon effect and those who experienced an underdog effect respectively. An online survey with a manipulated poll result (N = 308) showed that voters tended to underestimate the level of change in their evaluation and voters tended to overestimate the level of change in others’ evaluation.

The Effects of News Exposure, Amount of Knowledge, and Perceived Power of Large Corporations on Citizens’ Self-Censorship in SNS • Sangho Byeon, Dankook University; Sungeun Chung, Sungkyunkwan University • The present study investigated whether self-censorship regarding large corporations in SNS is affected by media exposure, the amount of knowledge, and perceived power of large corporations. A nationwide survey was conducted in South Korea (N = 455). As exposure to the news about large corporations increased, self-censorship regarding large corporations increased. The effect of media exposure was mediated by the amount of knowledge about large corporations and perceived power about large corporations.

There Goes the Weekend: Binge-Watching, Fear of Missing Out, Transportation, and Enjoyment of Television Content • Lindsey Conlin, The University of Southern Mississippi; Andrew Billings, University of Alabama • Binge-watching—the act of consuming multiple episodes of a TV show in a single sitting—has become increasingly popular among TV audiences. The current study sought to define and investigate binge-watching in terms of transportation theory and the outcomes associated with entertainment consumption (transportation and enjoyment). Additionally, the personality traits of transportability and fear-of-missing-out (FoMO) were analyzed. Results indicated that personality traits were strong predictors of the pace at which a person would choose to watch a TV show, while transportability and FoMO both predicted that a person would choose to binge-watch existing episodes of a TV show in order to catch up to live episodes. Theoretical and practical implications are discussed.

Romance and Sex on TV: A Content Analysis of Sexual and Romantic Cues on Television • Elise Stevens, University of North Carolina at Chapel Hill; Lu Wu, University of North Carolina at Chapel Hill; NATALEE SEELY, University of North Carolina at Chapel Hill; Francesca Dillman Dillman Carpentier, University of North Carolina at Chapel Hill • Content analyses of sexualized content have been done with television shows, movies, and music videos. However, little research has analyzed content in ways that specifically differentiate between sex and romance. Therefore, using a content analysis with popular television programs, we examine sexual and romantic depictions, as well as whether or how sexual risk and responsibility depictions appear alongside other depictions of sex and romance. Twelve programs were analyzed by a total of three coders. The most prevalent sexual or romantic talk dealt with harming/ending a romantic relationships and liking/loving a person romantically. The most prevalent sexual or romantic behavior was light romantic kissing or touching. The dominant category in risk and responsibility was a show of an unwanted pregnancy; mentions of STIs or contraceptives were notably absent. Interesting, most scenes depicting risk and responsibility involved sexual talk or behavior, whereas risk/responsibility was hardly mentioned within the context of romance.

Seeking out & avoiding the news media: Young adults’ strategies for finding current events information • Stephanie Edgerly • This study uses in-depth interview data from 21 young adults to identify their strategies for locating current events information in the high-choice media age. During the interviews, participants responded to six hypothetical vignettes by articulating the steps they would take to find current events information. The data revealed two strategy patterns—one set of strategies that directly involved the news media, and another set that avoided the news media in favor of functional information alternatives.

NGOs, hybrid connective action, and the People’s Climate March • Suzannah Evans; Daniel Riffe; Joe Bob Hester • Studies of civic engagement through social media have often focused on horizontal, leaderless, and spontaneous demonstrations. Formal NGOs, however, have also moved into this space and combined their knowledge of classic collective action with the affordances of digital media to create a hybrid approach to civic engagement. Using Twitter data from the 2014 People’s Climate March, this study examines how successful NGOs were in penetrating the digital public sphere with their chosen messages.

Are You Connected? Evaluating Information Cascades in Online Discussion about the #RaceTogether Campaign • Yang Feng, The University of Virginia’s College at Wise • In the context of online discussion about the recent Starbucks’ Race Together cup campaign, this study aims to explore the central users in the online discussion network on Twitter and the factors contributing to a user’s central status in the network. A social network analysis of 18,000 unique tweets comprising 26,539 edges and 14,343 Twitter users indicated five types of central users: conversation starter, influencer, active engager, network builder, and information bridge. Moreover, path analysis revealed that the number of people a Twitter user follows, the number of followers a user has, and the number of tweets a user generates within a time period helped a user increase his/her in-degree connections in the network, which, together with one’s out-degree connections in the network, propelled a user to become a central figure in the network.

Expanding the RISP Model to Politics: Skepticism, Information Sufficiency, and News Use • Jay Hmielowski, Washington State University; Michael Beam, Kent State University; Myiah Hutchens, Washington State University • This study extends the research on skepticism and information insufficiency in several ways. First, this study tests the assumption that skepticism correlates with needing additional information about an issue. Second, it examines the relationship between insufficiency and news use by looking at the relationships between insufficiency and use of four media variables. Third, it examines whether the relationship between information sufficiency and use of these four outlets varies by political ideology. Lastly, this study puts these variables into a mediated-moderated model to understand whether there is an indirect effect of skepticism through information sufficiency, and whether this indirect effect varies by political ideology. We test these models using survey data from a quota sample collected during the 2014 US midterm elections.

Ambivalence and Information Processing: Potential Ambivalence, Felt Ambivalence, and Information Sufficiency • Jay Hmielowski, Washington State University; Myiah Hutchens, Washington State University; Michael Beam, Kent State University • Using cross-sectional data from the 2014-midterm elections in the US, this paper proposes a serial mediation model looking at the relationship between ambivalence and information processing. Results show that ambivalence is associated with higher levels of systematic processing of information and lower levels of heuristic processing of information. However, the benefits of ambivalence only occur when people feel the psychological discomfort associated with ambivalence (i.e., felt ambivalence) and people perceiving that they do not have enough information to competently participate in the election. In essence, there is a positive relationship between potential ambivalence and systematic processing of information through felt ambivalence and information sufficiency. We found a negative relationship for potential ambivalence on heuristic processing through the same two intervening variables.

The Effect of Partisanship on Changes in Newspaper Consumption: A Longitudinal Study (2008 – 2012) • Toby Hopp; Chris Vargo, University of Alabama • This study used three waves of General Social Survey panel data and a latent change score modeling approach to explore the relationship between partisanship and newspaper consumption across time. The results suggested that prior levels of partisanship were negatively and significantly related to newspaper consumption. Further analyses failed to identify a relationship between changes in partisanship and changes in newspaper consumption.

Narratives and Exemplars: A Comparison of Their Effects in Health Promotions • Zhiyao Ye; Fuyuan Shen; Yan Huang, The Pennsylvania State University • The study aims to compare the effects of narrative and exemplars in health promotions. A between-subjects online experiment (N =253) showed that although narratives were perceived as more convincing than exemplars, both message types had significant effects on issue attitude and behavioral intentions. However, the mechanisms underlying their persuasive effects were distinct. While identification and transportation mediated narrative effects, they did not mediate the influence of the exemplar message.

Diverting media attention at a time of national crisis: Examining the zero-sum issue competition in the emerging media environment • S. Mo Jang, University of South Carolina; Yong Jin Park, Howard University • Although scholars theorized that news topics compete against one another and are subject to the zero-sum dynamics in the traditional media, little research tested this with social media content. Analyzing datasets of Twitter, blogs, and online news, we found that media attention to the government related negatively to attention to another target for blame. This zero-sum principle prevailed in mainstream and social media. Time-series analyses hinted at the intermedia influence from mainstream to social media.

Erasing the scarlet letter: How media messages about sex can lead to better sexual health • Erika Johnson, University of Missouri; Heather Shoenberger, University of Oregon School of Journalism and Communication • This study explores how positive media messages about sex could lead to better sexual health in young adults. Participants were students at a large university (N = 228). The research found that young women have higher stigma, lower sensation seeking, and higher condom embarrassment than young men and media exposure could lessen negative sexual behavior. The conclusion is that positive mediated messages could lead to better sexual health for young women in particular.

Life Satisfaction and Political Participation • Chang Won Jung; Hernando Rojas • This study examines people’s happiness and satisfaction both as an individual assessment of one’s own life and relates them to communication antecedents and political outcomes. Relying on a national representative sample of Colombia (N= 1031), our results suggest life satisfaction and quality of life are positively related to civic participation, but not to protest activities. Furthermore, only quality of life predicts voting and material satisfaction is negatively related to civic engagement.

Sexualizing Pop Music Videos, Self-Objectification, and Selective Exposure: A Moderated Mediation Model • Kathrin Karsay, University of Vienna, Department of Communication; Joerg Matthes, U of Vienna • This article presents an experimental study in which young women were either exposed to pop music videos high in sexualization or to pop music videos low in sexualization. Women’s self-objectification and their subsequent media selection behavior was measured. The results indicate that exposure to sexually objectifying media content increased self-objectification, which in turn increased the preference for sexually objectifying media content. Self-esteem, the internalization of appearance ideals, and BMI did not influence these relationships.

The State of Sustainability Communication Research: Analysis of Published Studies in the Mass Communication Disciplines • Eyun-Jung Ki, The University of Alabama; Sumin Shin, University of Alabama; Jeyoung Oh • This study examined the state of organization sustainability communication research in the mass communication disciplines between 1975 and 2014. Several main findings evolve from this analysis: (1) exponential growth of sustainability studies in recent years (2) contributions of a wide range of scholars and institutions (3) prevalence of environmental issues as a topic of research (4) under-development of definitions, conceptualization, and theoretical foundations (5) the growth of the methodological and statistical rigors.

A Reliable and Valid Measure of Strategic Decision • Eyun-Jung Ki, The University of Alabama; Hanna Park; Jwa Kim, Middle Tennessee State University • The goal of this investigation was to construct a comprehensive instrument for measuring strategic decision. Based on a literature review, eight dimensions—decision quality, decision routines, procedural rationality, understanding, decision commitment, procedural justice, affective conflict, and cognitive conflict—were developed to measure strategic decision by applying the development of multiple-item measurement procedures suggested by Churchill (1979) and Spector (1992) as a guideline and philosophy. Confirmatory factor analysis (CFA) validated the constructed measures.

Predicting Time Spent With News Via Legacy and Digital Media • Esther Thorson, Missouri School of Journalism; Eunjin (Anna) Kim, University of Missouri; Roger Fidler, University of Missouri • A model of is proposed to help explain how much time people will spend with legacy and digital media for news, and mobile media for non-news use. The model is tested with a national U.S. telephone sample of more than 1000 adults. News Affinity predicts news use across the media. Incumbent Media Habit Strength, instead of influencing digital media negatively, increases it. The more digital devices people own, the more they use smartphones and tablets for news, but not Web news. A new variable, Professional Journalist Importance is correlated with news use, but when demographics are controlled, its effect disappears.

The Impact of Political Identity Salience on the Third-Person Perception and Political Participation Intention • Hyunjung Kim, Sungkyunkwan University • This study investigates the influence of political identity salience on the third-person perception of polling reports and political participation intention. Results of two studies demonstrate that partisans in the political identity salience condition show greater third-person perception differentials between the in- and out-groups than those in the control group. Findings also show that political identity salience is indirectly linked to voting intention through the third-person perception particularly for the supporters of a losing candidate.

Factors and Consequences of Perceived Impacts of Polling News • Hyunjung Kim, Sungkyunkwan University • This study investigates how third-person perception of polling news is linked to behavioral intention change directly and indirectly through emotions by employing a survey experiment. Findings demonstrate that the third-person perception of polling news is associated with behavioral intention in two opposite directions depending on participants’ predisposition, and the association may be partially mediated by pride particularly for those who support the majority opinion. Implications of the findings are discussed.

Investigating Individuals’ Perceptions of Anti-Binge Drinking Message Effects on Self versus on Others: The Theoretical Implications for the Third-Person Perceptions • Nam Young Kim, Sam Houston State University (SHSU); Masudul Biswas, Loyola University Maryland; Kiwon Seo, SHSU • What makes people undervalue the impact of health campaign messages that promote positive behavioral changes? In the context of anti-binge drinking Public Service Announcement (PSAs), this study explores what happens if people’s prior alcohol consumption control beliefs and message attributes interactively cause dissonance, which make them feel uncomfortable and cognitively disagree with the PSAs. A 2 (Fear Appeal: High vs. Low) X 2 (Controlled-Drinking Belief: High vs. Low) experiment revealed that participants who experienced dissonance tended to estimate a greater PSA effect on others than on themselves (i.e., third-person effects) because of psychological defensiveness. The findings have partial and theoretical implications for future studies on third-person perceptions and persuasion.

Beauty or Business Queen– How Young Women Select Media to Reinforce Possible Future Selves • Silvia Knobloch-Westerwick, The Ohio State University; Melissa Kaminski, Ohio State University; Laura E. Willis; Kate T. Luong, The Ohio State University • Young women (N = 181, 18-25 years) completed a baseline session, four sessions with selective magazine browsing (beauty, parenting, business, and current affairs magazines), and three days later a follow-up online. Their possible future selves as romantic partner, parent, and professional at baseline affected the extent to which beauty, parenting, and business pages were viewed. In turn, possible future selves as romantic partner and professional were reinforced through selective exposure to beauty and business magazines.

Memory Mobilization and Communication Effects on Collective Memory About Tiananmen in Hong Kong • Francis L. F. Lee, Chinese University of Hong Kong; Joseph Chan • People in a society share collective memories about numerous historical events simultaneously, but not every historical event is equally salient in the minds of individuals, and social processes may influence the salience of specific historical events over time. This study examines the implications of memory mobilization, defined as the organized efforts to bring the collective memory about the past or specific past events to the fore for the purposes of social mobilization, on recall of historical events. Memory mobilization is treated as a process involving communication activities via a wide range of platforms, creating an atmosphere of remembering for the historical event. Focusing on the case of Hong Kong people’s memory of the 1989 Tiananmen incident in Beijing, this study finds that more people indeed recall Tiananmen as an important historical event during the period of memory mobilization. Recall of Tiananmen is related to age cohorts and political attitudes. But during memory mobilization, communication activities, especially those involving interpersonal interactions, also significantly lead to recall of the event.

Predicting Tablet Use: A Study of Gratifications-sought, Leisure Boredom and Multitasking • Louis Leung, The Chinese University of Hong Kong; Renwen Zhang, The Chinese University of Hong Kong • Using a probability sample of 348 tablet users, this study found that relaxation, information seeking, fashion/status, and work management were instrumental reasons for tablet use, while social connection anytime/anywhere, large screen, and ease-of-use were intrinsic motives. Contrary to what was hypothesized, leisure boredom was not significantly linked to tablet use. Relaxation was the strongest motivation to predict multitasking with the tablet; however, people tend not to engage in cognitively unproductive multitasking.

What’s in a Name? A Reexamination of Personalized Communication Effects • Cong Li, Univ. of Miami; Jiangmeng Liu, Univ. of Miami • Personalized information has become ubiquitous on the Internet. However, the conclusion on whether such information is more effective than standardized information looks somewhat confusing in the literature. Some prior studies showed that a personalized message could generate more favorable outcomes than a standardized one, but others did not (sometimes with an almost identical study design). To provide a possible explanation why there existed such conflicting findings and conclusions in the personalized communication literature, the current study tested the moderating effect of involvement on personalization in an advertising context. Through a 2 × 2 × 2 between-subjects experiment, it was found that the superiority of a personalized message over a standardized message was much more salient when the message recipient was highly involved with the focal subject of the message than lowly involved.

The Link Between Affect and Behavioral Intention: How Emotions Elicited by Social Marketing Messages of Anti-drunk Driving on Social media Influence Cognition and Conation • Chen Lou, Michigan State University; Saleem Alhabash, Michigan State University • This study used a 3 (emotional tone: positive vs. negative vs. coactive) x 3 (message repetition) within-subject experimental design to investigate how affect elicited from persuasive messages may influence cognitive processing and behavioral intention. This study explicated the mechanism underneath the affect-attitude-behavioral intention relationship, and identified the process of how and in what circumstance emotional responses to persuasive messages could affect behavioral intentions via its effect on people’s attitude. Specifically, this study showed that people’s emotional responses elicited by negative emotional anti-drunk driving social marketing messages was effective in persuading them to refrain from driving while tipsy or drunk via affecting their attitude toward drunk driving.

The information exchangers: Social media motivations and news • Timothy Macafee • Individuals visit social media for a variety of reasons, and one motivation involves information exchange. The current study explores the relationship between individuals’ demographics, their information exchange motivations on social media and the extent to which they attend to different news media. Using a United States representative survey sample, the results suggest a strong, positive relationship between information exchange motivations and attention to news.

Media and Policy Agenda Building in Investigative Reporting • Gerry Lanosga, Indiana University Media School; Jason Martin, DePaul University • This examination of American investigative journalism from 1979 to 2012 analyzes a random sample (N=757) of 22,163 questionnaires completed by journalists for annual investigative reporting contest entries. This novel data source uncovers aspects of journalistic process rather than static product, resulting in methodological and empirical advances that better explain journalist/source relationships, policy outcomes, and agenda-building interdependence. A model for predicting policy agenda-building results based on attributes of investigative reporting is proposed and tested.

News framing and moral panics: Blaming media for school shootings • Michael McCluskey, University of Tennessee-Chattanooga; Hayden Seay • School shootings have triggered moral panics responses that blame popular media for real-world violence. Analysis of news coverage following 11 school shootings identified five frames, of which four reflect a moral panics perspective identifying popular media as a threat to society. Frames of media affect society, media help us understand the shooter, media are full of odd material and media behaved irresponsibly fit a moral panics approach, while media behaved responsibly provided an alternative perspective.

Closing of the Journalism Mind: Anti-Intellectualism in the Professional Development of College Students • Michael McDevitt; Jesse Benn • This paper represents the first attempt to measure anti-intellectualism in journalistic attitudes, and the first to document developmental influences on student anti-intellectualism. We propose reflexivity as a conceptual foundation to anticipate how students evaluate intellect and intellectuals in relation to an imagined public. While transparency in public reflexivity appears to sanction anti-intellectualism, craft reflexivity offers a resistant orientation conducive to critical thinking.

Identifying with a Stereotype: The Divergent Effects of Exposure to Homosexual Television Characters • Bryan McLaughlin, Texas Tech University; Nathian Rodriguez, Texas Tech University • Scholars examining homosexual television characters have typically come to one of two conclusions, either exposure to homosexual characters leads to increased acceptance, or homosexual characters serve to reaffirm negative stereotypes. We resolve these differences by introducing the concept of stereotyped identification – the idea that cognitively identifying with fictional characters can increase acceptance of minorities, while reinforcing stereotypes about how they look, act, and talk. Results from our national survey provide support for this hypothesis.

Processing Entertainment vs. Hard News: Cognitive and Emotional Responses to Different News Formats • Sara Magee, Loyola University-Maryland; Jensen Moore, Manship School of Mass Communication, LSU • How millennials process news is crucial to determining the growth of future news audiences. This 2 (message content: entertainment news/hard news) X 12 (message replication) experimental study found millennials not only encode and store entertainment news better, it is also more arousing, credible, and positive than hard news. Results are interpreted using Lang’s Limited Capacity Model of Mediated Motivated Message Processing. Our results suggest new ways of thinking about the Hardwired for News Hypothesis.

Effects of Embedding Social Causes in Programming • Pamela Nevar, Central Washington University; Jacqueline Hitchon, University of Illinois-Urbana Champaign • Cause placement is a recent extension of the advertising strategy, product placement. This research examined the roles of cause involvement and message sidedness on the persuasiveness of cause placement in primetime entertainment programming. Two experiments found that high cause involvement (vs. low) tended to produce more favorable attitudinal responses and behavioral intentions. When cause involvement was high, one-sided messages triumphed over multi-sided messages; when cause involvement was low, multi-sided messages tended to be more persuasive.

The They in Cyberbullying: Examining Empathy and Third Person Effects in Cyberbullying of Young Adults • Cynthia Nichols, Oklahoma State University; Bobbi Kay Lewis, Oklahoma State University • The 21st century has seen rapid technological advances. Although these advances bring a multitude of benefits, there are also drawbacks from the technology that has become an integral part of daily life—such as cyberbullying. Although online bullying has becoming as common as in-person bullying, cyberbullying is not understood nearly as much as its counterpart. Due to its characteristics, it can be hard to recognize, prevent, or stop online bullying. Certain characteristics have emerged in cyberbullying research as indicators of bullies—lack of empathy toward cyberbullying, lack of parental mediation, high social media use, and third person effects toward the impact of media. The following paper looks to explore the relationships between these variables. Data (N=436) indicated that young adults believe other people are more susceptible to bullying than themselves, empathy influences attitudes toward cyberbullying, and athletes are more empathetic toward others being cyberbullied.

Commercialization of Medicine: An Analysis of Cosmetic Surgeons’ Websites • Sung-Yeon Park, School of Media and Communication, Bowling Green State University; SangHee Park, Bowling Green State University • This study examined the homepages of 250 cosmetic surgeons’ websites. Common elements on the webpages were pre-identified as indicators of medicalization or commercialization and their presence and salience were examined by focusing on the service provider, service recipients, and the practice. Overall, the providers were highly medicalized and moderately commercialized. The recipients were moderately medicalized and commercialized. The practice was moderately medicalized and highly commercialized. Implications for doctors, regulators, and consumer advocates were discussed.

Women with disability: Sex object and Supercrip stereotyping on reality television’s Push Girls • Krystan Lenhard; Donnalyn Pompper, Temple University • We respond to critical neglect of disability representation across mass media by evaluating characterizations of women who use wheelchairs on the U.S.-based reality show, Push Girls. Content analysis and a hermeneutic phenomenological theme analysis revealed findings which suggest that Sex object and Supercrip stereotypes enable producers to create programming for audiences otherwise repelled by images of women using wheelchairs. Implications of stereotype use for audiences and the disabilities community are offered.

Disclosure or Deception?: Social Media Literacy, Use, and Identification of Native Advertising • Lance Porter; Kasey Windels, Louisiana State University; Jun Heo, Louisiana State University; Rui Wang, Louisiana State University; YONGICK JEONG, Louisiana State University; A-Reum Jung • The rise of native advertising presents a number of ethical issues for today’s audiences. Do social media audiences recognize native advertising as paid messaging? Does media literacy make a difference in this ability to distinguish editorial and user generated from paid advertisements? An eye-tracking experiment found that while most can identify native advertising, certain types of native advertising are more difficult than others to identify and that Facebook is not fully disclosing paid content.

Impact of Daniel Tiger’s Neighborhood and active mediation on preschoolers’ social and emotional development • Eric Rasmussen, Texas Tech University; Autumn Shafer, Texas Tech University; Malinda Colwell, Texas Tech University; Narissra Punyanunt-Carter, Texas Tech University; Shawna White, Texas Tech University; Rebecca Densley, Texas Tech University; Holly Wright, Texas Tech University • 127 children ages 2-6 either watched or did not watch 10 episodes of Daniel Tiger’s Neighborhood over a two-week period. Those in the viewing condition exhibited higher levels of empathy, self-efficacy, and emotion recognition, under certain conditions. Without exception, children benefitted from watching the show only when their viewing experiences were frequently accompanied by active mediation. Preschoolers’ age, income, and home media environment also influenced children’s reactions to exposure to the show.

Probing the role of exemplars in third-person perceptions: Further evidence of a novel hypothesis • Mike Schmierbach, Pennsylvania State University; Michael Boyle • Despite strong evidence of its existence, the third-person perception remains incompletely understood. This paper expands previous research that added an important variable to models explaining perceived influence: availability of exemplars. Employing a 2 x 2 experiment and a diverse U.S. sample (N = 523), the study confirms that this variable is a robust predictor regardless of thought-listing procedures or primes shown to reduce the heuristic reliance on media examples.

Portable Social Networks: Interactive Mobile Facebook Use Explaining Perceived Social Support and Loneliness Using Crawled and Self-Reported Data • mihye seo; Jinhee Kim, Pohang University of Science and Technology; Hyeseung Yang • The present study examines if Facebooking using mobile devices could generate gratifying social relationships and contribute psychological well-being. Matching crawling data with self-reported data from mobile Facebook users, this study found that more social interactions mobile Facebook users had with their friends and faster friends’ reactions to users’ postings increased mobile Facebook users’ perceived social support and ultimately alleviate their loneliness. Implications of living in always on and connected mobile society are discussed.

Keeping up with the audiences: Journalistic role expectations in Singapore • Edson Tandoc, Nanyang Technological University; Andrew Duffy, Nanyang Technological University • Scholarly work on journalistic role conceptions is growing, but the assumption that what journalists conceive of as their roles depend in part on what they believe audiences expect from them remains underexplored. Through a nationally representative survey (N=1,200), this study sought to understand journalistic role expectations in Singapore. The study found that Singaporeans, in general, expect their journalists to serve the public, the nation, and the government—and in that order.

What did you expect? What roles audiences expect from their journalists in Singapore • Edson Tandoc, Nanyang Technological University; Zse Yin How • This study seeks to understand the role expectations Singaporeans have for their journalists. Ten categories of role expectations emerged from the analysis of open-ended responses from a nationally representative survey of Singaporeans (N= 1,200). Some role expectations, such as the disseminator and interpreter, were conceptually similar to earlier typologies of journalists’ own role conceptions. But two new roles emerged: protector of the people, and being a good citizen. The role of cultural context is discussed.

And they lived happily ever after: Associations between watching Disney movies and Romantic beliefs of children • Merel van Ommen; Madelon Willems; Nikki Duijkers; Serena Daalmans, Radboud University; Rebecca de leeuw • Disney movies are popular among children and depict a world that is very romantic. The question is what role popular Disney movies play, as a cultivating resource. This survey study (N=315) aimed to explore if Disney’s depictions of romance are related to children’s romantic beliefs, as assessed by the Romantic Beliefs Scale. Findings fromregression analyses are the first to show that the more children watched Disney movies the stronger they endorsed the ideology of romanticism.

Issue publics, need for orientation, and obtrusiveness: A model on contingent conditions in agenda-setting • Ramona Vonbun, University of Vienna; Katharina Kleinen-von Königslöw, University of Zurich; Hajo Boomgaarden, University of Vienna • This study investigates the role of contingent conditions in the agenda-setting process introducing issue public membership as a mediating factor in opinion formation. The model is tested on five issues, based on a content analysis of 28 media outlets and a panel study in the context of a national election. The findings hint to a stable public agenda, NFO as an important antecedent in the agenda-setting process, and a mediating role of issue public membership.

Turned off by Media Violence: The Effect of Sanitized Violence Portrayals on Selective Exposure to Violent Media • T. Franklin Waddell, Penn State University; Erica Bailey; James D. Ivory, Virginia Tech University; Morgan Tear; Kevin Lee; Winston Wu; Sarah Franis; Bradi Heaberlin • The current study examined whether prior exposure to non-sanitized media violence affects viewers’ subsequent preference for violent media. Exposure to traditional, sanitized media violence increased the likelihood of selecting a clip that featured the prevention of violence and decreased the likelihood of selecting a clip that featured retributive violence. Our study thus offers the novel finding that exposure to some forms of media violence can actually inhibit, rather than foster, additional exposure to violent media.

Minnie Mouse, Modern Women: Anthropomorphism and Gender in Children’s Animated Television • Stephen Warren, Syracuse University; YUXI ZHOU, YUXI ZHOU; Dan Brown; Casby Bias, Syracuse University • This study examines the extent to which anthropomorphism influences gender representation of characters in children’s television programs. Results revealed that anthropomorphic characters were presented more physically gender-neutral than humans, and observed female characters were underrepresented. No significant differences were found between anthropomorphic and human characters in terms of personalities and behavior. The researchers propose that because physical appearance is more ambiguous, anthropomorphic characters’ personalities and behaviors may be overcompensated to make their gender clearer.

Social Media, Social Integration and Subjective Well-being among Urban Migrants in China • Lu Wei; Fangfang Gao, Zhejiang Univesity • As Chinese urban migrants are increasingly dependent on new media, particularly social media for news, entertainment, and social interaction, it is important to know how social media use contributes to their social integration and subjective well-being. Based on an online survey, this study revealed that social media use can indeed contribute to urban migrants’ social integration, particularly their perceived social identity and weak social ties, but helps little with strong social support and real-world social participation. While social media use can indeed influence urban migrants’ subjective well-being, different types of use may have different effects. Finally, urban migrants’ social integration, particularly their level of social identity, is significantly associated with their subjective well-being.

Blogging the brand: Meaning transfer and the case of Weight Watchers • Erin Willis, University of Memphis; Ye Wang, University of Missouri – Kansas City • Brand communities are becoming increasingly more popular online. The current study examined the Weight Watchers online brand community to understand the role consumer engagement plays in shaping brand meaning and how brand meaning is transferred through consumer-generated content. Social and cultural meanings are discussed. Practical implications for online brand strategy are included and also how to engage consumers with content delivered through brand communities.

Exemplification in Online Slideshows: The Role of Visual Attention on Availability Effects • Bartosz Wojdynski, University of Georgia; Camila Espina, University of Georgia; Temple Northup, University of Houston; Hyejin Bang, University of Georgia; YEN-I LEE, University of Georgia; Nandita Sridhar, University of Georgia • Although research has shown that human examples in news stories wield a high level of influence on the way users perceive story content, the role of attention in these effects has not been tested. Furthermore, it is not clear if exemplification effects identified in traditional linear story forms extend to newer news formats that are more list-based. An eye-tracking experiment (N=87) examined the effects of content type (human exemplar/ no exemplar) and exemplar distribution (early / late / evenly distributed) in online health news slideshow stories on visual attention, exemplar availability, issue perceptions, and behavioral intent. Results showed that the presence of exemplars early in a slideshow significantly increased visual attention throughout the slideshow. Furthermore, availability of slide topic was highly significantly correlated with perceived persuasiveness of slide topic. Implications of the findings for the extension of exemplification theory and the production of list-based informational content are discussed.

Credibility Judgments of Health Social Q&A: Effects of Reputation, External Source, and Social Rating • Qian Xu, Elon university • Social Q&A websites have gained increasing popularity for health information seeking and sharing. This study employs a 2×2×2 between-participants experiment to explore the effects of three interface cues in health social Q&A – reputation, external source, and social rating – on credibility judgments of the answerer and the answer. The study discovered that different cues contributed to different dimensions of perceived answerer credibility. The three cues also complemented each other in influencing perceived answer credibility.

A Multilevel Analysis of Individual- and Community-Level Sources of Local Newspaper Credibility in the United States • Masahiro Yamamoto, University of Wisconsin-La crosse; Seungahn Nah • Existing research has identified salient individual- and community-level factors that systematically account for variations in audience credibility of news media, including an audience’s political orientation, media use, social and political trust, community structural pluralism, and political heterogeneity. The purpose of this study is to test whether audiences’ perceptions of local newspaper credibility are explained by these theoretical variables, using a multilevel framework. Data from a community survey in the United States show that structural pluralism is negatively related to local newspaper credibility. Data also reveal that conservative ideology, social trust, and political trust significantly predict local newspaper credibility. Implications are discussed for the production of news content.

The Need for Surveillance: A Scale to Assess Individual Differences in Attention to the Information Environment • Chance York, Kent State University • Individuals vary with regard to their need to psychologically attend to the information environment, including the information provided by immediate surroundings, interpersonal relationships, and news media. After I outline theoretical explanations—both biological and cultural—for individual differences in environmental attention, I develop a unidimensional scale called Need for Surveillance (NSF) to measure this construct. I show that NSF predicts news use and adhering to the correct news agenda. Implications for media effects are discussed.

Student Competition
Social Pressure for Social Good? Motivations for Completing the ALS Ice Bucket Challenge • Jared Brickman, Washington State University • The incredibly successful ALS Ice Bucket Challenge dominated social media in summer 2014. This study, guided by the ideas of diffusion, peer pressure, and concertive control systems, explores the motivations for participating in the challenge using interviews and a survey of more than 300 undergraduates. Logistic regression revealed that peer pressure, charitable intent, and a lack of perceptions of negativity surrounding the event were all significant predictors of participation.

A New Look at Agenda-Setting Effects: Exploring the Second- and Third-level Agenda Setting in Contemporary China • Yang Cheng, University of Missouri • Through two separate studies in a Chinese context, this research tests and compares the second- and third-level agenda setting effects, examines the differences between the explicit and implicit public agendas. A total of 1,667 news media coverage and 680 effective public surveys are collected and analyzed. Evidence from both studies shows strong attribute agenda setting effects at the second- and third-level, no matter the focus of issue is obtrusive or unobtrusive. Results also demonstrates that the media agenda is positively associated at a higher level with the implicit public agenda than the explicit one.

The silencing of the watchdogs: newspaper decline in state politics • Juanita Clogston • This paper analyzes the pattern in newspaper closures in state capitals to help assess the impact on democracy from the declining watchdog role of the media over state politics. Findings reveal papers in state capitals are at 1.7 times greater risk of failure than papers not in state capitals from 1955 to 2010. Based on analysis of 46 failed papers, risk factors included PM circulation and being one of two papers in the capital.

Sourcing health care reform: Exploring network partisanship in coverage of Obamacare • Bethany Conway, University of Arizona; Jennifer Ervin • Social network analysis was used to examine source use in coverage of the health care reform by CNN, Fox News, and MSNBC. While 72% of sources were unique to a particular news organization, findings indicate that in the three months prior to the bill’s passage similarities existed across networks. Further, MSNBC was much more varied in their source use. Correlations amongst sources and networks change in magnitude and significance over time.

Above the Scroll: Visual Hierarchy in Online News • Holly Cowart, University of Florida • This study considered the usefulness of hierarchical presentation of news content. It compared the news content presented as the top story on five major news website homepages three times a day for one month. Results indicate some level of agreement on what to present as the top story as well the use of conventional visual cues to identify those stories.

Outpouring of success: How the ALS Ice Bucket Challenge engaged Millennials’ narcissism toward digital activism • Andrea Hall, University of Florida; Lauren Furey, University of Florida • Jumping off the popularity of the ALS Ice Bucket Challenge, a survey of 500 Milliennials explores how social media use could lead to narcissistically induced activism. Results revealed a strong correlation between social media use and narcissism, and motives for participating were supported by social comparison theory. Results also revealed that participating in the ALS campaign was perceived as activism, which suggests it behaved as a bridge between traditional and digital activism.

Visual gender stereotyping and political image perception • Tatsiana Karaliova, Missouri School of Journalism; Valerie Guglielmi; Sangeeta Shastry; Jennifer Travers; Nathan Hurst • This online experiment aimed to explore the impact of visual stereotypical and non-stereotypical representations of political candidates on young voters’ political image perception and voting intention. It confirmed the existence of predispositions about male and female political candidates in the evaluation of their practical and emotional traits. Gender had a significant effect on how the candidates were evaluated for practical traits and type of representation had a significant effect on how they were evaluated for emotional traits.

Selfies: True self or Better Self?: A qualitative exploration of selfie uses on social media • Joon Kyoung Kim, Syracuse University • Despite of increased popularity of selfies on social media, little is known about media users’ uses of selfies. Understanding social media users’ uses of selfies in terms of self-presentation is fundamental because use of individuals’ own pictures on social media can be an important mode of self-expression. Use of selfies on social media can be useful for examining individuals’ self-presentation because an individual’s picture on his or her profile is most frequently exposed to other users on social media, it can be used to examine how individual users express themselves. The purpose of this research is to explore how social media users use selfies and perceive them. In-depth interviews were conducted to collect data from social media users in a university in the Northeastern United States. A snowball sampling strategy was used to recruit eleven participants because this study aimed to research certain users who post or share their selfies on social media. In addition, because most social media users who frequently use selfies belong to younger generation such as teenagers, this study focused on young college students who aged 19 to 22 from different majors. Four themes emerged from analysis of in-depth interview data. Selective exposure, frequency, extraversion/introversion, and feedback management emerged under the major theme of impression management. These themes explain how social media users use their selfies to give favorable impression to others and to avoid conveying unfavorable impression to others.

Cultivating gender stereotypes: Pinterest and the user-generated housewife? • Nicole Lee, Texas Tech University; Shawna White, Texas Tech University • Through a survey of 315 women, this study explored the relationship between Pinterest use, gender stereotypes and self-perceptions. Results indicate a link between Pinterest use and stereotyped views of gender roles in a relational context. The same link was not found between Pinterest use and self-esteem or body image. Open-ended questions explored cognitive and emotional effects of Pinterest use. A mix of motivation, inspiration, guilt and jealousy were reported. Directions for further research are discussed.

HPV Vaccination in US Media: Gender and regional differences • Wan Chi Leung, University of South Carolina • This study examines newspaper articles and television news transcripts about the HPV vaccine in the U.S. from 2006 to 2014. Findings reveals that media presented HPV vaccine as more beneficial to women’s health instead of men. In the South of the U.S. where the vaccination rate was the lowest among all regions, newspapers tended to talk less about HPV vaccination, and presented less benefits of vaccination, and fewer positive direct quotes.

Putnam’s Clarion Call: An Examination of Civic Engagement and the Internet • Lindsay McCluskey, Louisiana State University; Young Kim, Louisiana State University • The purpose of this research is to develop and test models of civic engagement. We examined various dimensions of civic engagement for antecedents and determinant factors related to the Internet, controlling for effects of a wide range of other variables. Using 2010 national survey data, this study found that significant and different factors (e.g., trust, satisfaction, the location of Internet use, and perceived Internet impact) for dimensions of civic engagement in full multivariate logit models.

The Audience Brand: The Clash Between Public Dialogue and Brand Preservation in News Comment Sections • Meredith Metzler • The tensions between news organizations operating in the public interest and as a business operation have not changed online, and, in fact have become more complicated. In this paper, I examine how comment sections architecture is modified to encourage a particular type of dialogue from the now visible audience. The findings in this paper indicate that the news organizations shape conversational environments occurring within the boundaries of its site.

Let’s Keep This Quiet: Media Framing of Campus Sexual Assault, Its Causes, and Proposed Solutions • Jane O’Boyle, University of South Carolina; Jo-Yun Queenie Li • This study analyzes ten American newspapers across the country (N = 500) to examine how they present stories about sexual assault on college campuses. We explore attributions for causes and which entities are framed most responsible for creating solutions to the problem: individuals, universities, fraternities, sports teams, or society. Findings indicate media attribute causes to individuals such as victims and perpetrators, but solutions to universities. Liberal newspapers framed the victim as most responsible for causes, and were overall favorable toward universities.

The Discourse of Sacrifice in Natural Disaster: The Case Study of Thailand’s 2011 Floods • Penchan Phoborisut, University of Utah • This paper investigates how the discourse of a natural disaster such as a flood is formed and featured in the Thai media. The paper adopts a textual analysis of news about the floods in 2011, reported in two major Thai mainstream newspapers during the three- month long floods. The emerging theme is sacrifice and repeated coverage on being good citizens. Meanwhile, the issues of environment and social justice were absent. I argue that the articulation of sacrifice can perpetuate social injustice imposed on the vulnerable population.

#JeSuisCharlie: Examining the Power of Hashtags to Frame Civic Discourse in the Twitterverse • Miles Sari, Washington State University; Chan Chen, Washington State University • Using the Charlie Hebdo shooting as a case study for exploratory analysis, this paper bridges the link between framing theory and the power of hashtags to frame civic discourse in the Twitterverse. Through an inductive qualitative content analysis and a critical discourse analysis, we argue that the hashtag Je Suis Charlie constructed a dichotomy of opposition that symbolically placed the massacre in the context of a rhetorical war between free expression and global terrorism.

The Third-Person Perception and Priming: The Case of Ideal Female Body Image • Jiyoun Suk • This paper explores how priming affects the third-person perception in the case of ideal female body image. Through a posttest-only control group experiment, this study reveals that after reading an article about media’s effect on shaping women’s view about their body, the third-person perception was weakened among women. This is because the perceived media effect on self has increased after the priming. It implies how the third-person effect can be easily manipulated through priming.

Is Social Viewing the New Laugh Track? Examining the Effect of Traditional and Digital Forms of Audience Response on Comedy Enjoyment • T. Franklin Waddell, Penn State University • Participants watched a comedy program that randomly varied the presence of social media comments (positive vs. negative vs. no comment control) and the sound of a laugh track (present vs. absent) during programming. Results find that negative social media comments lead to lower levels of program enjoyment through the mediating pathways of lower bandwagon perceptions and lower humor. Surprisingly, canned laughter also had an inhibitory effect on enjoyment via the mechanism of lower narrative involvement.

Heaven, Hell, and Physical Viral Media: An Analysis of the Work of Jack T. Chick • Philip Williams, Regent University • This paper advances the concept of physical viral media: that virality is not limited to digital media, and that examples of media virality predate the digital era. The work under analysis is that of Jack T. Chick, the controversial tract publisher. The paper uses media characteristics and behavior analysis to establish the viral nature of Chick’s work and demonstrate the possibility of virality with the physical form.

The Effects of Media Consumption and Interpersonal Contacts on stereotypes towards Hong Kong people in China • Chuanli XIA, City University of Hong Kong • This study examines the effects of both media consumption and interpersonal contacts on Chinese mainlanders’ stereotypes towards Hong Kong people. The framework was tested with a survey data of 314 mainlanders. Results reveal that media consumption is negatively associated with mainlanders’ positive stereotypes about Hong Kong people, while interpersonal contacts with Hong Kong people result in positive stereotypes about Hong Kong people. Theoretical and practical implications are discussed.

2015 Abstracts

The Uses and Gratifications Theory and the Future of Print Magazines • Elizabeth Bonner, University of Alabama • In the midst of the persistent discussion that print journalism is dying, data suggests many magazines are still thriving, particularly with Millennial audiences. The uses and gratifications theory emerges as a pivotal tool for magazines hoping to make it through this time of technological transformation. If print magazines wish to survive, they must make efforts to understand how this instrumental Millennial demographic uses magazines and what gratifications its members seek in those uses.

Finding the Future of Magazines in the Past: Audience Engagement with the First 18th-Century Magazines • Elizabeth Bonner, University of Alabama • In the midst of the discussion that print journalism lacks value today because it cannot provide the interactive platform modern audiences desire, data suggests many magazines are thriving. Assessing this print versus digital debate in the context of historical magazines reveals readers’ desire for interactivity is actually age old. This study examines the audience engagement efforts of America’s first two magazines founded in 1741 and seeks to shed light on the future of print magazines.

Survivors and Dreamers: A Rhetorical Vision of Teen Voices magazine • Ellen Gerl, Ohio University • This study explores how Teen Voices, a magazine written and edited by teenage girls, created a rhetorical vision of empowerment through its text and photographs. Using social convergence theory and fantasy theme analysis, the researcher identified four fantasy types: 1) I am a survivor, 2) I am a dreamer, 3) I am an activist, and 4) I can do anything. Findings discussed within the framework of third wave feminism show the rhetorical community established within Teen Voices magazine valued individualism and personal strength.

App Assets: An Exploratory Analysis of Magazine Brands’ Digital Drive for Audience Attention • Elizabeth Hendrickson, Ohio University; Yun Li • This research examines the evolution of today’s consumer magazine content distribution and considers how a media organization’s digital developments might reflect a further tapering of consumer demographics. This study applies the diffusion of innovation framework to magazine media convergence trends and explores how the industry’s leading publishing organizations respond to the changing needs and expectations of its already-niche audiences.

The Ethics of Common Sense: Considering the Ethics Decision-Making Processes of Freelance Magazine Journalists • Joy Jenkins, University of Missouri • Freelance journalists face many of the same ethical dilemmas as journalists working in newsrooms. Because they work independently for various organizations, they may develop different strategies for making ethical decisions. This study used in-depth interviews with freelance magazine journalists (N = 14) to explore how they define ethical dilemmas and the individual and organizational frameworks guiding their decision-making. The study sheds light on the forces shaping ethical decision-making, particularly in the context of magazine journalism.

Picturing Cities: A Semiotic Analysis of City and Regional Magazine Cover Images • Joy Jenkins, University of Missouri; Keith Greenwood • City and regional magazines serve multiple functions in communities, providing ideas for how residents should spend their time and money and offering insight into the people and experiences that define urban life. The covers of these publications both promote this content and reveal the images of cities these magazines perpetuate. This study used content analysis to examine the covers of nine award-winning city and regional magazines. The study aimed to assess the philosophy of selection the magazines used when choosing cover content, particularly whether covers were created to accurately reflect the community and the challenges and opportunities it faces or to enhance sales through promoting a limited vision of urban life. The analysis indicated that city magazines focused on items to be consumed over depictions of people, but when people did appear, they reflected a narrow demographic slice of city’s populations. The magazines also emphasized lifestyle topics and more often represented generic backdrops than specific locations. Lastly, the covers relied on photographic approaches through which readers could establish social connections with the subjects presented. These findings suggest that city magazines emphasize depictions of affluent urban lifestyles over representing more diverse images of city life.

Looking Westwards: Men in Transnational Men’s Magazine Advertising in India • Suman Mishra • This study examines advertising content of four top-selling Indian editions of transnational men’s lifestyle magazines (Men’s Health India, GQ India, FHM India, Maxim India) to understand how it is constructing masculinity for urban Indian men. Through content analysis, the study finds greater presence of international brands and Caucasian models than domestic Indian brands and models in the advertisements. Male models often appear alone and in decorative roles as opposed to professional roles promoting clothing and accessories. Advertisements with sexual explicitness and physical contact are few, which is in line with global trends and local conservative Indian culture. The study discusses the emergence of class-based masculinity that helps to assimilate the upper class Indian men into global consumer base through shared ideals, goals and values.

A Boondoggle in Space: Themes in 1960s Era Space Exploration Journalism • Jennifer Scott, Regent University; Stephen Perry • The success of Sputnik I in 1957 both propelled Russia to the forefront of the Space Race and challenged the United States to invest more time, resources, manpower, and finances into space exploration. By the 1960s, skepticism grew concerning the United States’ objectives and ability to enter space and eventually reach the moon. This study examines articles published in The Saturday Evening Post that editorialize on the U.S. space program. A fantasy theme analysis shows exaggerated and negative language used to inflate the severity of the Space Race and criticize the United States’ failures and disorganization. Themes emerge in the articles that construct a rhetorical vision of the United States far behind Russia in the highly dangerous, overly expensive, and severely wasteful arena of space travel.

Sexuality and Relationships in Cosmopolitan for Latinas Online and Cosmopolitan Online • Chelsea Reynolds, University of Minnesota SJMC • Since 2012, leading publishers have launched magazines targeting Latina readers. This study positions those titles within the larger Latino marketing boom and problematizes their representations of Latina women. This qualitative framing analysis contrasts frames of sexuality and relationships in Sex & Love articles published on Cosmo For Latinas online with those from Cosmopolitan online. While CFL stereotyped Latinas’ bodies as caught up in political and family struggles, Cosmo focused on readers’ sexual and romantic autonomy.

2015 Abstracts