AEJMC Network

Networking Home for Divisions and Interest Groups

Shared web space for AEJMC DIGs

  • Home
  • Membership
    • Members Sites
    • FAQs
    • Contact Us
  • WordPress
    • An overview
    • Terms of use
    • User privilege levels
      • Administrator policy
      • Administrator agreement
    • WordPress security
    • Lost password
    • WordPress themes
      • Maintaining appearances
    • WordPress plugins
    • Posting video
    • WordPress news & facts

Minorities and Communication 2019 Abstracts

May 28, 2019 by Kyshia

Faculty Research Competition

Doesn’t Beto Look Hispanic? Perceived Co-ethnicity and Voting in the 2018 Texas Senate Election • Oluseyi Adegbola; Sherice Gearhart, Texas Tech University • Existing research has shown that Hispanic voters are likely to support Democratic candidates as well as candidates with matching ethnicity. However, voters’ decisions are influenced by a host of other factors including, but not limited to, political advertising, agreement with candidates’ issue positions, and candidate evaluations. The current study examines how these factors collectively guide Hispanic voters using survey data (N = 424) collected during the 2018 Texas senate election featuring Anglo Democrat, Beto O’Rourke, and Hispanic Republican, Ted Cruz. Results suggest that different pathways led to support for Cruz and O’Rourke. Hispanics exposed to advertising supporting Cruz also perceived him to be Hispanic, leading to shared issue positions and support for him. Hispanics exposed to advertising supporting O’Rourke were more likely to share his issue positions, leading to positive evaluations and electoral support for the congressman. Implications for future research on Hispanic voting are discussed.

What do scientists look like? Race, Gender, and Occupation in Children’s STEM-Focused Educational Television • Fashina Alade, Michigan State University • This content analysis draws attention to race and gender representation amongst the characters in STEM-focused children’s television programs. Across 90 episodes, 1,086 unique speaking characters were coded on their demographics, physical attributes, centrality to the plot, and modeling of STEM behaviors and occupations. Findings align closely with prior character-focused content analyses, with female and minority characters being underrepresented compared to U.S. population statistics, but also present some areas in which the industry may be improving.

Perpetual foreigners: negotiating the framing of Puerto Rico and Puerto Ricans via Twitter after Hurricane Maria • Maria DeMoya, DePaul University; Vanessa Bravo, Elon University • In September of 2017, Puerto Rico was hit with Hurricane Maria, one of the costliest and deadliest storms in U.S. history. Its effects on the island’s infrastructure and socioeconomic situation are still felt more than a year later. The media attention that this crisis brought resulted in coverage not only about the hurricane but also about the island and its people, bringing renewed attention to the territory status of Puerto Rico and the different type of citizenship held by its residents. As with any modern natural disaster, people relied on traditional and digital media to obtain need-to-know information and make sense of the situation. In this process, Twitter users articulated a place for Puerto Ricans in the American imaginary. Through a critically-informed content analysis of Twitter conversations, this study explores the question of the treatment of Puerto Rico and its people, and how this treatment was shaped by Twitter discussions.

YouTube’s content influence on college-aged Black women’s decision to transition to natural hair • Cameron Jackson; Vanessa Bravo, Elon University • Not knowing how to care for their natural hair and not wanting to be judged by older generations, young Black women are turning to YouTube to gain information and support for their decision to go natural, and to become part of a larger online community. To understand their motivations, this study analyzed the narratives of 17 Black, college-aged women, from five universities(two private liberal arts universities, two large state universities and two historically Black universities), about their experiences of going natural and the role YouTube played in their journey. The different meanings of transitioning to wearing natural hair and the role that YouTube played in the process of making that decision, according to the participants’ narratives, are discussed in the study. Findings suggest that YouTube videos about natural hair have helped these women to overcome challenges encountered during their natural hair journeys, such as facing societal judgment and going against familial norms. However, the participants also revealed concerns surrounding the accuracy of YouTube depictions in regard to colorism, hair textures and branded content. Implications of how YouTube has influenced these Black women’s sense of identity and how it has given them a shared online community are discussed.

JMC Deans of Color Lead with a Purpose: A Qualitative Study • Keonte Coleman, Middle Tennessee State University School of Journalism and Strategic Media • This qualitative study contextualized the leadership experiences of journalism and mass communication (JMC) deans who self-identified as persons of color. These deans expressed bringing a higher purpose to leading their programs while anonymously participating in a virtual focus group. This study aims to elucidate the benefits of increasing the diversity of JMC leadership and to illuminate the need to improve the working environment to help recruit future JMC leaders of color.

Expanding the Theory of Planned behavior: Implications for Media Use, Race/Ethnicity, and Pro-Environmental Intentions • Troy Elias; Jay Hmielowski, Washington State University • Using a purposive sample of 302 Latinos, 305 African Americans, 310 non-Hispanic Whites, and 299 Asian Americans, we examine the relationship between media (e.g., liberal, conservative, and non-partisan) and pro-environmental intentions. Existing studies show the impact media’s ideological perspectives have on shaping orientations. We propose a mediated moderated model examining whether the conditional indirect relationship of various media outlets on behavioral intentions through key components of the Theory of Planned Behavior varies by race.

“I am Enough”: (Re)Constructions of Gendered and Racialized Subjectivities in Crazy Rich Asians • Marianne Fritz, California State University, Los Angeles • As the first film in 25 years to feature an all-Asian cast, Crazy Rich Asians has generated a lot of interest among profession film critics and, more importantly, film spectators. The present paper considers the film’s counter-hegemonic depictions of Asian Americans. In addition, I examine the film’s depiction of gender roles within heterosexual romantic relationships, and the way it normalizes Asian-Asian pairings, while at the same time sexualizing the image of the Asian male.

Latina Millennials in a Post-TV Network World: ‘Anti-stereotypes’ in the Web-TV Series East Los High • Celeste Gonzalez de Bustamante, University of Arizona; Jessica Retis, Cal State University – Northridge • This paper analyzes the emergence of ‘anti-stereotypes,’ and attempts to locate Latina millennial latinidad in East Los High, by paying specific attention to the topic of teen pregnancy. In addition, we aim to identify attempts to create collective action through scale shifting strategies (Livingston and Asmolov, 2010; Author 2014). The chapter interrogates how Latinas are being represented and representing themselves in a historically political and transformative mediatic era, and what might be the prospects for social change. In addition, the chapter examines the potential for collective action among producers and actors of East Los High through the process of “scale-shifting”. In Tarrow’s (2005) definition, scale-shifting involves ‘‘a change in the number and level of coordinated contentious actions to a different focal point, involving a new range of actors, different objectives, and broadened claims. It can also generate a change in the meaning and scope of the object of the claim’’ (p. 121).” While, Tarrow, Livingston and Asmolov were concerned with the potential for activists to side-step bona-fide political actors and structures in nation-states, we focus our attention on the structural issues involving the entertainment industry, and the ability of Latina/o producers and actors to circumvent traditional power structures to contribute to collective-action to effect social change. They argue that “the growth of networked non-state actors and scale shifting sometimes bypasses both states and traditional news organizations” (Livingston and Asmolov, 2010, p. 751). We ask in this post TV-network era, whether approaches involving transmedia and edutainment (using entertainment outlets and content to entertain and educate) strategies (Ramasubramarian, 2016; Wang & Singhal, 2016), and/or the use of social media by entertainment actors as activists may contribute to create a sense of collective action. We suggest that there is room and need for more programming similar to ELH that incorporates the dual functions of entertaining Latina youth and education about relevant social issues.

News media apologies for racism • Robin Hoecker, DePaul University • Should news organizations apologize for racist coverage? What should such an apology look like? This study looks at three case studies of publications that apologized publicly for their contributions to slavery, racism and racially motivated violence: The Hartford Courant in 2000, National Geographic in 2018, and the Montgomery Advertiser in 2018. It reviews the elements of an effective apology and then evaluates each publication’s statement on those parameters. It compares and contrasts these efforts and discusses potential best practices for publications considering apologies in the future.

Factors Influencing the Effectiveness of Patriotic Advertising to Ethnic Minorities • Gawon Kim; Jun Heo, Louisiana State University • This research revisits the identity complexity, identification, and distinctiveness theories to understand how ethnic minorities in the U.S. respond to patriotism-themed advertising. The significance of acculturation was emphasized in evaluating patriotic ads, beyond the ethnicity itself. Online experiment revealed that Americans, regardless ethnic backgrounds, preferred patriotic advertising, and the preference improved with an ethnicity-matching appeal. The authors argue acculturation of new generations among ethnic minorities reduces the gap between ethnically dominant group and minority groups.

She’s not one of ours: Social identity, black sheep effects and transgressive female athletes • Lance Kinney, University of Alabama; Dylan Teal; Amanda Flamerich • She’s not one of ours: Social identity, black sheep effects and transgressive female athletes. This research reports the results of a 2 (female athlete race: Black or White) x 2 (female athlete appearance: threatening or non-threatening) experiment. Participants read a simulated media report and recommended punishment for an athlete accused of using performance-enhancing drugs. Participants with high levels of personal racial identity recommended significantly harsher punishments to athletes of other races. Sex effects were observed for White female participants and Black male participants.

Learning to be More or Less Prejudiced? How News Media Moderate the Effects of Ideologies and Partisanship on Attitudes toward Migrants • Tien-Tsung Lee, University of Kansas; Yuki Fujioka, Georgia State • Using a large national survey, this study investigated the predictors of Americans’ attitudes toward migrants. Younger, better educated, non-White, liberal, and Democrat-leaning individuals are more supportive of migrants. Political partisanship mediates the relationship between ideology and attitudes toward migrants. The number of television news programs watched, and the number of radio news and talk shows consumed, have a moderation effect on the connection between the support for migrants and one’s ideology as well as partisanship.

Does Professor’s Gender or Ethnicity Matter to College Students? A Case of Prejudice in Higher Education • Moon Lee, University of Florida; Povedano Shiselle • This study investigated how college students rated professors’ qualifications and their intention to take a course based on a professor’s race and gender after reviewing an identical syllabus of a communication course. The purpose was to investigate whether a professor’s ethnicity/gender influences college students’ perceptions of the professor and their evaluations of the class. Five hundred twenty-seven undergraduate students participated in this post-test only group experiment. We found an interaction effect between a professor’s gender and ethnicity on a student’s perception of the professor’ qualifications, likability, and student’s intent to enroll in a class.

Latino Trust in Journalists and the 2016 U.S. General Election: An Analysis of Voter Responses • Maria Len-Rios, The University of Georgia; Patricia Moy, University of Washington; Ivanka Pjesivac, The University of Georgia • This paper reports qualitative and quantitative data from a national online panel survey of Latinos (N=720) after the 2016 U.S. presidential election. Participants reported in their closed-ended responses a level of distrust toward the news organizations that largely parallels national figures. In open-ended responses, Latinos cited cable news journalists most as trusted journalists, with additional differences by partisanship and whether individuals were U.S. or foreign born. Implications for political news consumption and identity are discussed.

Muhammad Ali in New York, 1967-1970: The Media and an Exiled Boxer Fight the Establishment • Raymond McCaffrey, University of Arkansas • This historical study explores the relationship between Muhammad Ali and the New York media from April 1967 to October 1970, when the boxing champion was exiled from fighting after refusing military induction. The study examines Ali’s relationship with powerful media personalities who stood by him when many journalists refused to even use his Muslim name. This examination reveals Ali’s skill and daring as he publicized his fight against the U.S. government and the boxing establishment.

The Supreme Court’s Plessy and Brown decisions, democratic rights, and journalism ethics in the battle over segregation in the South, 1960-1964 • Ali Mohamed, UAE University • We examine the role of the Southern press in the “massive resistance” to the High Court’s Brown v. Board of Education ruling of 1954 to integrate schools, and the extent to which newspaper editorial arguments relied on legal and social rationales for segregation from the High Court’s earlier Plessy v. Ferguson decision of 1896. Plessy’s three rationales for institutionalizing segregation — the “separate but equal” doctrine, state’s rights, and a tiered system of “social rights”, were widely adopted by the press. However, newspapers took the “equal” part of Plessy’s “separate but equal” doctrine much more seriously than did elected officials in the South. A content analysis of the Birmingham News from 1960 to 1964 found support for Thornton’s (2002) thesis that post-Brown electoral politics in Alabama produced staunch segregationist officials whose relations with the press became highly adversarial. While the News supported segregation and states’ rights, after George Wallace was elected governor in 1962, the paper opposed his policies and the editorial page became a platform focused more on advocacy of greater equality, voting rights, and the rule of law.”

Advertised Stereotypical and Masculine Images of Black and White Men: Where Are We Now? • ADRIENNE MULDROW, East Carolina University • To assess the portrayal of hegemonic masculinity from Black and White males in magazine advertising, an in-depth content analysis of advertised imagery appearing in two representative genres of two mainstream, male-directed magazines—men’s lifestyle magazines and sports magazines from 2015 to 2017–was completed. Drawing upon Mahalik and colleagues’ (2003) conformity to masculinity inventory and using social identity theory and cultivation theory, the primary aim of the study was to compare stereotypical images of Black men and stereotypical images of White to determine the frequency of these images and if there is a significant difference in these images by race. Overall results from 2,135 images from 72 magazines indicate that the image of Black men in contemporary magazines is improving and most images, favorable or unfavorable, are comparable to those of White men. Images of Black men were shown in equivalent percentages as White men with regard to primary roles, professional roles violent imagery, and with the most desirable body type. The study relates current findings to prior findings of stereotypical images to determine how advertisers in these magazine genres are choosing to display images of Black and White men and with what possible effects.

Thinking Black: an Analysis of the Impact of Black Racial Identity on the Discourse and Work Routines of Cable Media Practitioners • Gheni Platenburg, University of Montevallo • Black journalists working in the mainstream press face an “identity crisis: Am I Black first and a reporter second? Or do I owe my primary allegiance to the newspaper (or other media)?” The researcher explores this concept through semi-structured interviews with black, news practitioners from FNC, MSNBC and CNN. Findings revealed race further impacted black media practitioners’ discourse through employer-mandated limitations, on-air interactions with colleagues, considerations of audience reactions and more.

Preparing for the worst: Lessons for news media after Hurricane Maria in Puerto Rico • Bruno Takahashi, Michigan State University; Qucheng Zhang, Michigan State University; Manuel Chavez, Michigan State University School of Journalism • Hurricane Maria was the most devastating hurricane in Puerto Rico in the last 90 years. The entire communication system collapsed, including cellular networks and telephone system. Media organizations in Puerto Rico, with the exception of one radio station, were unable to transmit much needed information during and immediately after Maria made landfall. The present study examines changes in journalistic practices, organizational readiness and disaster coverage plans, and infrastructure preparedness almost 18 months after the event. This study extends the limited research examining long-term changes to news media preparedness plans in the context of disasters, and expands theoretical understandings of media practices in the context of the hierarchy of influences model. The results suggest that infrastructure damage severely hampered the ability of news organizations to perform their work, but solidarity among media was useful in the immediate aftermath of the disaster. Each media played a differentiated and important role in the aftermath of the disaster based on their resources and organizational structure. The study shows that preparedness plans were inadequate and that changes are slowly been implemented to deal with challenges related to infrastructure, electricity, and technology, but with limited focus on the long-term well-being of media workers. Recommendations to improve communication responses to future natural disasters are presented.

Exploring Psychosocial Comorbidity Messages and Illness Perception: A Focus Group Study With African American Survivors of Prostate Cancer • Sean Upshaw, University of Utah • Prostate cancer remains a health challenge in U.S. health care, especially among African American men, who experience elevated levels of prostate cancer diagnosis compared to other racial/ethnic groups. However, psychosocial comorbidity challenges often affect the perception of illness and engagement with prostate cancer. This qualitative focus group study explored the implications of illness perception (IP) and psychosocial comorbidity messages (PSCM) concerning prostate cancer among 12 African American survivors. Findings suggest that IP that can identify existing mental health barriers associated with prostate cancer as influenced by PSCM in African American survivors. The findings also indicate that PSCM can provide insight into how African American survivors developed an IP framework about prostate cancer through communication.

The Black Digital Syllabus Movement: The Fusion of Academia, Activism and Arts • Sherri Williams, American University • As Black America experienced some of the most profound shifts in politics and entertainment in recent history, from the Ferguson rebellion to the release of Beyonce’s Lemonade, Black academics worked to find ways to help Black people and the nation understand and contextualize these major events and connect them to history. Using social media Black scholars curated lists of texts, films and music that related to the Black American experience of the present and past and shared them on social networks giving birth to the Black digital syllabus movement. The Black digital syllabus movement taps into the amplifying power of Black Twitter and Black digital culture to bridge the gap between pop culture, politics and scholarly work and spread contextualized, curated lists of important Black works. The syllabi analyzed in this study, created between August 2014 and August 2017, are the Ferguson Syllabus, #BlkWomenSyllabus, Charleston Syllabus, Lemonade Syllabus, A Seat at the Table Syllabus and the 4:44 Syllabus. This study uses the historical method in qualitative research to examine the syllabi and the context in which they were created.

Meaning Co-creation and Social Influencers in Race-relevant Crisis: A Social Network Analysis Study of Starbucks’ Crisis in Philadelphia • Ying Xiong, University of Tennessee; Moonhee Cho • The purpose of the research was to explore how meaning co-creation by the publics during the Starbucks’ crisis in Philadelphia and examined who were the social influencers in Starbucks’ Crisis in Philadelphia. The research applied semantic network analysis and social network analysis. Research results found the co-created meanings addressed three issues: Starbucks’ racial training, racial identity, and other celebrities who have received racial critiques. Mainstream media, celebrities, and activists were social influencers in the crisis.

Beyond the Reversal: Imagining New Ethnicities in Self-Representation • Sherry Yu • The under- and mis-representation of minorities in the media comes as no surprise. Canadian Broadcasting Corporation’s sitcom, Kim’s Convenience, is an interesting case study in this regard, as it is not only about representation of a minority group, but also about self-representation by a minority. A Critical Discourse Analysis of Kim’s Convenience explores ethnicity at the intersection of various social characteristics, and suggests the potential to imagine Stuart Hall’s new ethnicities.

Student Paper

Politicking While Black: News and Social Media Representations of Three Black Female Political Candidates Running for the House of Representatives in the 2018 Midterm Election • Zeina Cabrera-Peterson • African American women have been the leading force in political campaigns long before they had the right to vote and hold office. Today, roughly 5% of African American woman hold political positions (CAWP, 2018). However, despite their political participation, there are few studies that examine representation of Black female political candidates in news media. This study employed a content analysis of news reports and three Black female candidates’ Twitter campaign accounts to examine how news media represented these three, first-time candidates and to analyze how these candidates represented themselves on Twitter. Based on the overall analysis of a census of newspaper articles and Twitter candidate accounts, the study found that race and gender was not a leading area of news coverage or self-representation in tweets. The research found that these candidates were mostly identified by their former occupations and were not questioned because of who they are, but because of what they do. These findings are significant because it challenges and reshapes gender and race identities.

Puerto Rican college students’ experience with Post-hurricane María media environment • Laura Canuelas-Torres; Naiya Brooks • Utilizing a Digital Diaspora framework, researchers explore the experiences of Puerto Rican college students during and after Hurricane Maria. We conducted and analyzed 13 interviews, examining media use, the impact of communication interruption, and opinions on media coverage. Results show that students used both mainstream and social media to learn about the hurricane’s impact and reported feeling uncertainty, anxiety, and anger related to the inability to reach family, and the American government’s response.

“Zero-Tolerance” Transnational Motherhood: Images of Mothers and Children at the U.S.-Mexico Border • Ana R Good • It all began during a law enforcement event in Scottsdale, Arizona, when then-Attorney General Jeff Sessions announced a new, “zero-tolerance” policy in the handling of illegal border crossings. Though at the time, Session’s announcement did not generate much buzz, the United States was soon faced with an onslaught of gut-wrenching images. Using the lens of “transnational motherhood,” this paper will argue that the images taken at the border of the United States employed humanizing effects.

Black bad men or bad niggers: Popular culture and hypermasculinity in Black Greek letter fraternities • Rafael Matos, Indiana University of Pennsylvania • Black Greek Letter Fraternities are influenced by popular culture to maintain hyper masculine beahviors. The study will explore the impact popular culture has on the way NPHC fraternity members reinforce constructs that encourage hyper-masculinity through new member presentations.

Buying Blackness: Black Audience Decoding of Nike Advertisements • Diamond Stacker • This study reviews representations of Blackness in media, specifically in sports media, to uncover the harmful, yet subtle stereotypes in sports advertising. Applying Hall’s (2001) encoding/decoding theory to analyze the impact of selling Blackness, the research used focus groups to examine how Black, college-young adult audiences engage with and identify racial constructions in Nike advertisements, and thus, how that influences their views on Nike as a brand.

Adapting to Change: Rethinking Advocacy in the 21st Century Black Press • Miya Williams Fayne • The black press is often conceptualized as an advocacy press but in the current digital environment this definition is malleable. Black press websites that primarily produce entertainment news create ambiguity about advocacy as a requirement. Informed by interviews with journalists and focus groups with readers this research finds that advocacy in the black press is fraught as entertainment advances it, by providing increased representation of African Americans, and threatens it, by decreasing hard news content.

< 2019 Abstracts

Filed Under: Uncategorized Tagged With: 2019 Abstracts

Media Management, Economics, and Entrepreneurship 2019 Abstracts

May 28, 2019 by Kyshia

The Exception is the Rule: Structural Factors and the 21st Century Television Audience • Marianne Barrett, Arizona State University; Harrison Mantas, Arizona State University • This study uses Nielsen ratings data for prime-time programs aired by each of the five broadcast networks (ABC, CBS, CW, Fox and NBC) for three seasons—fall 2014 through spring 2017 to examine the degree to which traditional structural factors impact program performance.. The study found little predictability in the networks’ scheduling practices and noted their propensity to rely on stunting and conservation of scarce resources to maximize ratings which speaks to the complexity of the contemporary television landscape.

Can Newsroom Values Coexist with Native Advertising? Navigating Boundaries for a New Revenue Model • Jake Batsell, Southern Methodist University • This study, based on 17 interviews in the U.S. and Scandinavia, explores how the emergence of native advertising forced news organizations to negotiate boundaries for a new revenue model challenging traditional conceptions of the press’ role in society. The study explores how media professionals are incorporating traditional journalistic values, routines and practices as the news industry embraces native advertising. Guided by social responsibility theory, the study identifies four main themes in news organizations’ native advertising strategies.

What’s in a job posting?: A content analysis of legacy media job listings • Anna Aupperle; Jenna Grzeslo • Students in telecommunications and television departments are often expected to be able to use the industrial skills they learned in college when applying to paying jobs after graduation. However, little research has been conducted amongst television-owning companies to see what skills legacy media firms are requesting of their entry-level employees. This content analysis purports to answer the questions of what positions these companies are trying to fill as well as the skills necessary to be competitive in that job market.

Social Media Competitive Analysis and Texting Mining: A Facebook Case Study in a Local Television Market • Miao Guo, Ball State University • To increase competitive advantage and effectively assess the competitive environment of business, today media companies need to monitor and analyze social content and user behavior from both their own social media platforms and competitors’ social sites. A social media competitive analytics framework is proposed to consider three aspects: social media presence, social media user behavior, and social content marketing strategies. The results showed two divergent social media deployment patterns among these five local television stations.

River of trauma: STS, PTSD, and the emotional double bind for news organizational leaders • DESIREE HILL, University of Central Oklahoma • Terror attacks, disasters, and other deadly events send shockwaves of trauma throughout organizations. Studies have documented journalists’ trauma, but effects for organizational leaders have not received attention. A qualitative study with two data sets focuses on an overarching research question: how do organizational leaders in news organizations experience traumatic news events? Findings contribute to existing research by revealing that top organizational leaders in news organizations experience secondary traumatic stress, PTSD, and other negative emotional outcomes.

Government Regulation of Online Audio-Visual Entrepreneurship in China: Experiences from the Administration in Beijing • Wenqian Xu, Division Ageing and Social Change (ASC), Linköpings Universitet; Hongchao Hu, School of Journalism and Communication, Renmin University of China • This article aims at investigating (1) how the government regulates online audio-visual enterprises and content, and (2) what the major influences of government regulation on online audio-visual entrepreneurship are, with a specific focus on the administration in Beijing. This study draws from data gained from semi-structured interviews with 14 respondents. It finds that license management and content censorship are principal approaches to regulating practices of online audio-visual entrepreneurship in Beijing.

Is TV Sustainable in Future? A Comparison with Smartphone • Kyungji Lee; Jong Woo Jun, Dankook University; Jae Hee Park, University of North Florida • This study is designed to explore the different degrees of media usage and antecedents between TV and smartphones among consumers. Survey method was utilized, and a total of 321 respondents participated in the study. Self-congruence, trust, and immersion were used as antecedents of consumer media usage. Regarding content structure, self-congruence influenced content trust, which in turn led to audience immersion. Direct relationships between self-congruence and immersion were also found. Trust is the only statistically significant antecedent for TV consumption, while self-congruence and immersion are the meaningful antecedents of smartphone use. Content trust influenced smartphone use negatively. The findings provide academic and managerial implications for content marketers and adverting media planners.

What happened to the Global Over-the-Top Video Markets? • Sangwon Lee, Kyung Hee University; Seonmi Lee; Hye Min Joo • This study examines the factors influencing global OTT video market growth. The results suggest that Netflix’s market entry, OTT platform competition, traditional pay TV market size, and broadband infrastructures contribute to the OTT video market growth. The study also demonstrates that the traditional pay TV market and the OTT market grow together. However, the findings also reveal a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services.

Navigating the External Realities: A Case Study of Bangladeshi Media Managers • Sohana Nasrin, University of Maryland • Traditionally, the Bangladeshi media scenario was dominated by legacy mainstream media that were managed by people who value control and stability. However, the new media managers are leaning towards innovation and creativity. By utilizing the Competing Values Framework (CVF) (Quinn,1984), this research identifies the managerial competencies applicable to traditional media managers and non-traditional media managers. It also delineates how those two approaches are similar and different and how that affects management of these organizations.

Two Player Mode: Factors That Influence Capital Committed To Video Game Crowdfunding Campaigns on Kickstarter and Indiegogo • Phuong Nguyen, Phuong Nguyen; Geoffrey Graybeal • Crowdfunding has become a common and important funding method for start-ups ventures in the United States, and has been expanding globally. In this study we replicate Cha, 2017’s study on finding factors influencing the success of crowdfunding campaigns for video games. The analysis of 959 crowdfunding campaigns on 2 platforms Kickstarter and Indiegogo suggest that human capital, media and platform choice, the use of media and graphics, and geography influence the success of crowdfunding for video games.

Consumer Personality and Lifestyles at the Box Office and Beyond: How Demographics, Lifestyles and Personalities Predict Movie • Anthony Palomba, St. John’s University • While movie studios have leveraged data traditionally through demographics, there may be missed opportunities in securing further granular insights through personality and lifestyle scales. Due to the amount of hyper-competition among movies but also across platforms, marketers and advertisers may revisit consideration of how consumer personality and consumer lifestyle may aid them in predicting movie frequency consumption across genres and platforms. This study deployed a survey and collected a national randomized sample (N=301). Implications include cultivating consumer profiles and anticipating how certain personalities and lifestyles may help measure certain movie genre and movie platform consumption.

Ingredient Branding at the Box Office: How Creative Genre Fit and Familiarity Predict Movie Theater Attendance • Anthony Palomba, St. John’s University • This study examined how consumers’ perceive creative genre fit and creative familiarity predict movie theater attendance. Most movie marketing scholars have investigated movie theater box office based on measurements such as the number of screens available, the time of year, movie genre, and whether critics have bestowed positive or negative reviews upon the movies.

Journalism’s Backstage Players: A Population Ecology and Roles Analysis • Lindsey Sherrill, University of Alabama; Jiehua Zhang, University of Alabama, Tuscaloosa; Danielle Deavours, The University of Alabama; Yuanwei Lyu, University of Alabama, Tuscaloosa; Nathan Towery; William Singleton, University of Alabama; KEQING KUANG, The University of Alabama; Wilson Lowrey • Professional associations have been mostly overlooked in news industry research. This study uses a population ecology of journalism professional associations from the 1800s forward, and a content analysis of current association websites to reveal associations’ patterns, types, and roles. Findings suggest associations change little over time, and that associations have turned inward, embracing roles that are internally oriented toward members and their identities rather than roles that are externally oriented toward support of the profession.

Anytime, Anywhere, and Commercial Free? Consumer Attitudes of Premium and Advertising- Supported Subscribers of the Digital Streaming Service Hulu • Alec Tefertiller, Kansas State University; Kim Sheehan, University of Oregon • With the advent of web-streaming video and audio media content, streaming media companies have given consumers the choice between advertising-supported and premium, ad-free versions of their products. Most notably, the streaming video site Hulu offers multiple price points, including ad-supported and ad-free subscriptions. Using an online survey of Hulu users (N = 362), it was determined that ad-supported users valued advertising more; however, there were no differences in luxury consumption, price consciousness, and sales proneness.

< 2019 Abstracts

Filed Under: Uncategorized Tagged With: 2019 Abstracts

Media Ethics 2019 Abstracts

May 28, 2019 by Kyshia

Open Call

Shared Vulnerability as a Virtuous Frame for Poverty Journalism • Sandra L. Borden, Western Michigan University • This paper proposes a unified account of the ethics of poverty journalism that takes the sheer banality of poverty–its commonplaceness–as its moral starting point. The virtue ethics theory of Alasdair MacIntyre (1999) will be used to argue for a shared vulnerability news frame to cover poverty. After assessing the failures of mainstream journalism’s record on the shared vulnerability account, the paper closes with a discussion of the implications for poverty journalism.

Exploring the Ethical Dimensions of Organ and Tissue Donation Coverage in Mainstream U.S. Media • Christina DeWalt, Florida Atlantic University • This study used textual analysis to examine 75 organ and tissue donation-focused news stories published by mainstream U.S. media outlets over a one-year period. Framing theory was employed to explore deontological and consequentialist ethical perspectives forwarded in organ and tissue donation-related media content. Data was analyzed using the theoretical framework of Beauchamp and Childress’ (2008) four principles of bioethics.

Moral reasoning and development across industries of mass communication • Patrick Ferrucci, U of Colorado-Boulder; Erin Schauster; Edson Tandoc, Nanyang Technological University Singapore; Marlene Neill, Baylor University • This study examines how professional journalists, public relations executives and advertising executives score in moral development. The data illustrates very different industries than the ones tested in decades prior. We theorize that media fragmentation, blurred professional boundaries and a changing workforce contribute to a mass communication ecosystem with three industries acting similarly in terms of ethical application.

The ethic of transparency: A review of corrections language in international journalistic codes of ethics • Alyssa Appelman, Northern Kentucky University; Kirstie Hettinga, California Lutheran University • Abstract: A thematic analysis of journalistic codes of ethics (N = 88) was conducted to assess discussions of correcting inaccuracies. The sample included codes from newspapers, broadcast outlets, digital outlets, press councils, and NGOs. Overall, discussions across codes revolve around four themes: correction process, normative values, impact, and superficiality. The codes represented 55 countries, and the press freedom designation of those countries influenced results, as well. Implications for journalists and media organizations are explored.

The Ethical Dimensions of President Trump’s Tweets: Acceptable Advocacy or Democratic Demise? • Wendy Melillo, American University • This study examined the ethical dimensions of President Trump’s tweets from June 2016 to December 2017 using the ten principles of the Edgett (2002) advocacy model for persuasion ethics, and the Gambrill (1992) list of indicators for propaganda. The analysis found a greater need for the executive branch of the U.S. government to engage in public discourse based on the use of public relations ethical advocacy theories to help protect and strengthen America’s democratic system.

Seeing is believing? Ethical implications for AR, VR, and 360º technologies in journalism • Margaret Duffy, Missouri School of Journalism; Janis Page • This study offers an exploratory and cautionary critique of normative and ethical challenges of VR, AR, and 360º video, impressive and immersive tools in the practice of journalism. We first review definitions of the tools in use as of this writing. Second, we review theoretical frameworks that may be applied to these questions including semiotics, anticipatory ethics, and normative journalistic theory. We seek to link these perspectives to offer a critique of technologies that may manipulate news stories, affect reactions to stories by news receivers and have larger social implications. Third, we conduct a semiotic analysis of a well-regarded story from the New York Times. We find the characteristics of the technology and its bricolage of semantics create semiotic ambiguity. The lack of a reliable narrator, the gaps in recognizable story sequence, the possibility of cross purposes within the production team, and the reliance on implicit trust from the viewer/user all raise ethical questions. A particularly potential danger in this immersive journalism is the prospect that users may experience damage from high impact content, thus breaching codes such as those of the Society of Professional Journalists (SPJ) guidance to “minimize harm” (SPJ, 2019). In the spirit of anticipatory ethics, it is important that journalists and scholars consider the values and ethical challenges that these remarkable technologies bring to journalism, thus we conclude with some considerations and guidance for both journalists and news consumers.

It takes a village: Communitarianism and Spotlight • Chad Painter, University of Dayton; Alexandra Scherb, University of Dayton • Communitarians argue that social identity is formed through the connection between individuals and their communities. This textual analysis focused on the breakdown of four Boston institutions depicted in the film Spotlight that failed their community, allowing decades of sexual abuse to go unrecognized and unpunished. Through the lens of communitarian ethics, the researchers argue that stakeholders must recognize the need for a strong community from which the press can report, explain, correct, and connect.

Toward a Humanistic Turn for a More Ethical Journalism • Perry Parks, Michigan State University • This paper argues that the social-scientific epistemology that has dominated journalism for the past half-century has devalued the moral implications of public affairs news and deprived citizens of the ethical tools necessary to make humane political decisions. Reviewing the contingent history of the integration of journalistic and social scientific methods leading to journalism’s computational turn, the essay calls for a humanistic reconceptualization away from journalists’ role as political interpreters toward a comparable role as moral interpreters.

Rights, Rites and Rituals: An international comparison of crime coverage practices • Romayne Smith Fullerton, University of Western Ontario; Maggie Jones Patterson, Duquesne University • This paper offers an overview of the conclusions of a nine year international study considering how mainstream media covers serious crime in ten developed , westernized countries. Under consideration were Canada, the United States, England, Ireland, Sweden, the Netherlands, Germany, Italy, Portugal and Spain. Using primary and secondary sources, and interviews with nearly 200 media professionals and academics, we used crime coverage decisions as a key to examine underlying cultural attitudes toward concepts like public, private, public right to know and justice. We group countries under three main media models and offer summaries of the differing ethical crime coverage practices, and suggest what these ethical choices might mean about larger social attitudes to crime and criminals.

Carol Burnett Award for Graduate Student Papers

Inside the Ivory Tower: How Student Reporters Reason about Ethics • Yayu Feng • This paper presents a preliminary study that investigates ethics orientation and moral reasoning of student reporters. It aims to understand how student reporters, an important indicator for the future of journalism yet an understudied group, perceive and practice ethics. Ten face-to-face semi-structured interviews were conducted with student reporters in an independent university newspaper. The findings revealed that the student reporters have an instrumental understanding of ethics, perceiving ethics as rules to follow and what’s taught in the newspaper’s ethics training. When confronted with what they perceive to be ethical dilemmas, which sometimes are false ones, they tend to consult editors and follow their advice without asking for further explanation. For student reporters who have taken ethics courses, theories or templates learned in class are not applied or thought of. Their moral reasoning is largely based on intuition, trust of authority/expertise, and the need to follow rules to avoid punishment. Based on the results, the study raises concerns, points out challenges and advice for ethics education inside student newsrooms, and outlines further researches.

Why should we care about care: The potential for feminist moral, environmental, and political philosophy in journalism ethics • Joseph Jones • This paper thus seeks to “contaminate” an ethics of care with three different but interrelated theoretical interventions: the expansion of the care ethic beyond interpersonal relations, ecofeminism, and feminist political theory. This makes care theoretically resilient: durable enough to have grounded meaning but flexible enough for situational application. This furthermore makes care a primary concept capable of subsuming some aspects, without being reduced to, the traditional ethical theories of deontology, consequentialism, and virtue ethics.

Special Call for Media Ethics and Teaching

Looking at future and seeking alternatives: An exploratory study on the uses of Team-Based Learning (TBL) in media ethics pedagogy • Dr. M. Delwar Hossain; Julie Estis • This study examines the impact of Team-Based Learning (TBL) in teaching media ethics. TBL is a paradigm shift from course concepts conveyed by the instructor to the application of course concepts by students. This instructional strategy has revolutionized pedagogy in different fields by achieving high levels of cohesiveness in small groups in a classroom setting. An extensive literature review shows no prior studies on the impact of TBL in teaching media ethics. Therefore, the current project will extend the existing knowledge on the role of TBL in media ethics pedagogy. This is a mixed-method study using both TeamUSA Quality Enhancement Plan (QEP) pre/post course surveys and in-depth interviews to conduct the study. The findings show TBL helped media ethics students in collaboration and critical thinking. Both collaboration and critical thinking are important methods journalism students use to deal with daily issues related to media. Hence, the findings of the study will help improve the pedagogical approach of media ethics in the future.

Constructing a Game Design Framework for Ethics Teaching • Yuan Yuan; KUN FU; Barend Pieter VENTER • Citizen morality reflects civilization and is significant to society. Ethics education for improving morality, especially in China, may fail because of its reliance on lecture-based teaching. Game-based learning presents an innovative approach to ethics education. This paper identifies problems in tertiary ethics education and reviews relevant game design principles before establishing a framework for designing educational games that may assist in ethics education. It then proposes a game design model for teaching ethics.

< 2019 Abstracts

Filed Under: Uncategorized Tagged With: 2019 Abstracts

Mass Communication and Society 2019 Abstracts

May 28, 2019 by Kyshia

Open Competition

Sharing Native Advertising on Twitter: Evidence of the Inoculating Influence of Disclosures • Michelle Amazeen, Boston University; Chris Vargo • Based upon a large data set of tweets linking to native advertising in leading U.S. news publications, this study explores whether the practice of native advertising disclosure in the field serves the inoculating function of resistance to persuasion. Leveraging the Persuasion Knowledge Model (Friestad & Wright, 1994) and inoculation theory (McGuire, 1964), results show a) regular use of disclosures on publisher landing pages, b) the absence of disclosures in over half of publisher thumbnail images, and c) a negative moderating effect of disclosures on the valence of organic comments.

Effective Targeting of Youth through Online Social Networks in Diverse and Multicultural Marketplaces: New Developments and Perspectives. • Mian Asim, Zayed University • This study examines and compares the effectiveness of social networks to target youth for precision marketing under the conditions of cultural dispositions, innovative aptitude, and perceived medium credibility in emerging marketplaces. Under the premise of Social Identity framework, the results reveal external factors like recommendations, product offers, and appearance are more relevant than an individual’s traits and dispositions when evaluating products on social networks. The theoretical and managerial implications of the findings are discussed.

Ads for Forever Families: How Public Service Advertising Portrays Adoptive Children and Teenagers • Jackson Carter, University of South Carolina; Taylor Jing Wen, University of South Carolina • There is a dearth of research in mass communication regarding family adoption, which may hinder meaningful progress to help policymakers, academics, content creators, and families. The current study adopts a qualitative approach to identify the persuasive appeals, dominant frames and media representation of adoptive parents and children in the PSAs that promotes adoption. This research informs social work professionals about how media portrait family adoption, and allow them to strategize how to shape future communication.

Developing and Validating the Scale of Parental Social Media Mediation Across Child and Parent Samples • Liang Chen; Shirley Ho, Nanyang Technological University; May Lwin; Lunrui Fu • “This research aims to enhance the conceptualization and operationalization of parental social media mediation. First, we conducted focus groups with both children and parents in Singapore to categorize parental mediation strategies of social media. Then, a survey was conducted with a nationally representative sample of 1,424 child participants and 1,206 parent participants in Singapore to develop and test the scale. The results of focus groups identified four conceptually distinct parental mediation strategies of social media – labelled as active mediation, restrictive mediation, authoritarian surveillance, and monitoring as well as developed an initial scale of them. Based on the data from survey questionnaires, we investigated both inter-item and item-total correlations and performed confirmatory factor analysis (CFA), which developed and validated the scale of parental social media mediation.

Third-Person Effects of Fake News on Social Media • Yang Cheng, North Carolina State University; Zifei Chen, University of San Francisco • This study proposed and tested a model to understand the antecedents and consequences of third-person perceptions of fake news about a company on Facebook. Survey results (N = 661) showed impacts of self-efficacy, social undesirability, and consumer involvement on the perceived influence of fake news on self and others. The perceived influence on others served as a mediator in the model and positively predicted support for corporate corrective action, media literacy intervention, and governmental regulation.

Local civic information beyond the news: Computational identification of civic content on social media • Yingying Chen, College of Communication Arts and Sciences, Michigan State University; Kourtnie Rodgers, Michigan State University; Kjerstin Thorson; Kelley Cotter; Sevgi Baykaldi • This study proposes a conceptual definition of local civic information to guide computational analyses of the civic information health of communities. We define civic information by the functions it could serve in a community, rather than producer. To demonstrate utility, we use structural topic modeling and human coding to identify clusters of Facebook posts which may serve a diverse community functions and demonstrate that these posts were produced by a diverse set of community organizations.

Outside of Spiral of Silence?: Examining Partisans Outspokenness on Social Networking Sites • Stella Chia • This study discloses the direct and the indirect effects of issue involvement on partisans’ outspokenness on SNSs in the context of legalizing same-sex in Taiwan. The indirect effects appear to offset the direct effects. On one hand, partisans are motivated to speak out online by their strong involvement; on the other hand, their strong issue involvement leads to presumed media influence, which prohibits them from expressing opinions on SNSs. Their offline participation is also affected.

Uncertainty Management in Mass Shootings: Antecedents, Appraisals, and Communication Behavior • Surin Chung, Ohio University • This study investigates how situational antecedents affect perceived uncertainty and how uncertainty appraisals influence publics’ communication behavior about mass shootings. A total of 637 responses were collected through an online survey. The results revealed that situational antecedents were significantly associated with uncertainty. The results showed that uncertainty had a positive indirect effect on information seeking intention via anxiety and hope. Also, uncertainty had a positive indirect effect on information attending intention via anxiety and sadness.

Combatting science myths: The effects of fact-checking and platform congruency on hostile media bias and news credibility perceptions • Raluca Cozma, Kansas State University; Xiaochen Zhang, University of Oklahoma • An experiment was conducted to examine differences in story credibility and hostile media bias perceptions between readers assigned to attitude congruent vs. incongruent cable news platforms and between readers who read stories fact checked by a reporter, a scientist, or not corrected at all. The study advances understanding of the effects of fact checking in the realm of science news and found attitude congruency to be a predictor of news credibility perceptions.

Audience’s Emotion and Sense of Social Solidarity during a Media Event: Examining the Effects of Two Media Platforms • Xi Cui, College of Charleston; Qian Xu, Elon University • This study examines audiences’ emotional and social experiences of Donald Trump’s presidential inauguration through television and social media. A survey of a national sample (N = 420) was conducted following the inauguration ceremony. Drawing on media events, emotional appraisal and identity self-categorization theories, the study found that television was socially integrative while social media was socially disruptive. Media events’ influences on audiences’ social and emotional experiences depended on both their identities and media affordances.

How is CSR covered in news media? A cross-national study of comparative agenda setting of CSR news coverage using topic modeling • Chuqing Dong; Yafei Zhang • “This study explored multifaceted corporate social responsibility (CSR) covered in major news media in the UK, US, Mainland China, and Hong Kong (HK) from 2000 to 2016. Under the theoretical framework of agenda setting, 4,487 CSR-related news articles from both business and nonbusiness news sources were analyzed using computer-assisted content analysis (LDA) techniques. This study contributes to CSR communication research by adding a global media perspective regarding what CSR means and should focus on.

Identification with stereotyped social groups: Counter-stereotyped protagonists and stereotyped supporting casts influence on symbolic racism • Joshua Dunn, Texas Tech University; Bryan McLaughlin, Texas Tech University • While exposure to stereotyped minority characters reinforces prejudice, when viewers identify with counter-stereotyped characters prejudice tends to decrease. This study examines the juxtaposition of identifying with either a counter-stereotyped Black protagonist or a stereotyped supporting cast. Participants read a prompt (group vs. individual salience), watched a television episode, then reported their identification with the protagonist and the social group. Findings suggest that individual identification reduces prejudice, while social identification with a stereotyped group does not.

Making sense of Harvey: An exploration of how journalists find meaning in disaster • Gretchen Dworznik-Hoak • Thirty journalists who covered hurricane Harvey and who also lived in the areas affected were interviewed in order to explore how journalists make sense of and cope with their exposure to the trauma associated with a natural disaster. Baumeister’s (1991) four needs for meaning framework was used as a guide to uncover how journalists used justification, purpose, efficacy and self-worth to find meaning in their traumatic experiences. Implications for news managers and future research are discussed.

Engaging the Dark Side: Fictional Antagonists and Real World Attitudes toward Criminals • Rebecca Frazer, The Ohio State University; Emily Moyer-Gusé • This work investigates whether moral salience (vice salience vs. virtue salience) and the revelation timing of a character’s immoral behavior in a fictional narrative (late reveal vs. early reveal) impact identification with morally ambiguous antagonists. Further, real-world attitudinal outcomes of antagonist identification are examined. A two-part study (n = 173) demonstrated that identification with a fictional antagonist can significantly impact real-world attitudes. Additionally, gender differences emerged in the impact of revelation timing on identification.

The Hostile Media Effect in Coverage of International Relations: Testing the Relationship Between Source, Nationalism and Perceived Source Bias • Guy Golan, Center for Media and Public Opinion; T. Franklin Waddell, University of Florida; Matthew Barnidge, The University of Alabama • The significant expansion of government-sponsored news organizations across traditional and social media places mediated engagement of foreign audiences at the heart of the global news ecosystem and modern international relations. While governments compete to build and shape the desired foreign policy frames, there is some reason to believe that foreign audiences may view foreign media sources as biased. The current study aims to investigate this possibility. Drawing upon the rich body of scholarship on the hostile media phenomenon, the study experimentally compares perceived media bias in foreign versus domestic news sources.

A crisis in pictures: Visual framing of the opioid epidemic by the Cincinnati Enquirer • Matthew Haught, University of Memphis; Erin Willis, University of Colorado Boulder; Kathleen I. Alaimo, U of Colorado • Local newspapers often are on the front lines of reporting about drugs, particularly the current ongoing opioid epidemic. The present study builds on a case study of the Cincinnati Enquirer’s heroin and opioid reporting by considering the visuals used in the reporting. Thorough a visual framing analysis, this research finds that while the previous researchers’ case study found a dominance of thematic framing in reporting, its accompanying photojournalism tends to be more episodic in nature.

Spatial Dimensions of Latin American Journalists’ Role Perceptions: A Hierarchy of Influence Analysis • Vanessa Higgins Joyce, Texas State University; Summer Harlow, University of Houston; Amy Schmitz Weiss, SDSU; Rosental Alves • Local, national, regional, and global networks of power intersect in this digital era, raising questions of how re-conceived notions of space are transforming the hierarchy of influences model. This study surveyed (N=1,543) the journalism community from 20 Latin American countries examining how spatial influences are changing journalists’ role conceptions. Findings suggest that, at the organization-structure level, spatial dimensions are related to role perceptions, and regional-institutional forces remain strong influences over how journalists see their roles.

An Examination of Information Behaviors Surrounding Controversial Sociopolitical Issues: Roles of Moral Emotions and Gender • Cheng Hong, Virginia Commonwealth University; Weiting Tao, University of Miami; Wanhsiu Tsai, University of Miami; Bo Ra Yook, University of Miami • Given the emotion-laden nature and moral considerations of controversial sociopolitical issues, this study examines two key antecedents of information behaviors regarding controversial issues. We focus on the under-researched emotions by investigating the effects of moral emotions induced by controversial issues, and a key demographic factor, gender, on information behaviors toward such issues. Results of this study highlight the significant role of moral emotions and expand theoretical understanding of public advocacy on highly divisive sociopolitical issues.

Will Consumers Silence Themselves when Brands Speak Up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors • Cheng Hong, Virginia Commonwealth University; Cong Li, University of Miami • To investigate boycotting and buycotting as responses to brand activism, this study adopted a 2 (consumer stance: consistent vs. inconsistent with the focal company) × 2 (public support of consumer stance: majority vs. minority) between-subjects experiment, with a third factor (perceived credibility of public opinion survey) measured. Findings showed brand attitude mediated the effect of consumer stance on boycott and buycott intention, moderated by magnitude of public support and perceived credibility of public opinion survey.

The Safety Dance: Examining the Reasoned Action Approach in Severe Weather Preparedness • Jue Hou, University of Alabama; Cory Armstrong; Nathan Towery • In light of the recent national-scale severe weather hits from Hurricane Michael to wildfires on the West Coast and blizzards in the East, this study sought to investigate factors that may advance residents’ disaster preparedness behaviors. In particular, this paper examined the model of Reasoned Action Approach (RAA) under the context of severe weather preparedness. A number of natural disaster-related concepts, from prior experience to the perceived knowledge base, were examined regarding their predictive ability towards subjects’ behaviors against severe weather outbreaks. With data collected from 1,035 participants, findings indicated that people’s disaster preparedness behaviors generally fit the reasoned action approach model. In specific, background factors would predict behavioral beliefs, normative beliefs, as well as control beliefs. These factors consequentially influenced people’s preparatory intentions, which would eventually impact extreme weather preparedness behaviors. Academic insights regarding severe weather protection as well as practical implications on public disaster education were discussed.

They said it’s ‘fake’: Effect of ‘fake news’ online comments on information quality judgments and information authentication • Rosie Jahng, Wayne State University; Elizabeth Stoycheff, Wayne State University; Scott Burgess; Annisa Meirita Patimurani Rochadiat, Wayne State University; Kai Xu, Wayne State University • Using a mixed-design online experiment, this study examined how individuals determine the quality of information they encounter online and what factors motivate individuals to engage in information verification and authentication processes. The effect of a heuristic cue typically encountered when reading online news articles, i.e., online comments labeling presented contents as ‘fake news’ was tested. Results showed main effects of ‘fake news’ label in online comments on participants’ accuracy in identifying fake news, need to authenticate the information encountered, and their reliance on legacy news channels to authenticate the information.

Press, Protests and The People: How Media Framing and Visual Communication Affects Support for Black Civil Rights Protests • Danielle Kilgo; Rachel Mourao, Michigan State University • This study tests the impact of news frames on audience support for a civil rights social movement. Using a 3 X 2 experimental design, we explore how frames and visuals affect audiences’ criticism of police and protesters, support, and identification with the movement. Findings show legitimizing narratives have limited impact on increasing support and identification with protesters, and police criticism. Delegitimizing frames increase criticism towards protesters, decrease support and identification, and decrease criticism of police.

Children’s Fear Responses to News: A Survey on Fear Evoked by Children’s Television News • Mariska Kleemans, Radboud University Nijmegen; Ming Ebbinkhuijsen, Radboud University Nijmegen; Serena Daalmans, Radboud University Nijmegen • To get up-to-date insights into children’s fear responses to children’s television news, a survey was conducted among 892 children (9-12 y/o). Results show that children’s television news is still an important source of information. However, a majority of children reports being frightened by this news, in particular girls and younger children. Thus, it is necessary –for both theoretical and practical reasons– to further investigate how news can be more adapted to children’s social-emotional needs.

Examining the Paths of Influence between Individual Motivators, Information Behaviors, and Outcomes in Disaster Risk Reduction • Chih-Hui Lai, National Chiao Tung U • Building on the integrative models of media effects and audience activity, this study conducts a cross-lagged analysis of two-wave data in Taiwan. The results show that the relationships between individual characteristics and disaster risk reduction (DRR) information behaviors are driven both by media effects and selection effects, depending on the type of information behavior. Different mediating mechanisms exist as personal factors influence DRR information seeking and sharing differently, which then predict outcomes of DRR.

Complementary and Competitive Framing: Framing Effects, Attitude Volatility or Attitude Resistance? • Shirley Ho, Nanyang Technological University; Yan Wah Leung, Nanyang Technological University • This study is designed to answer two big questions regarding framing theory. First, what happens when frames are challenged? Second, how resistant are the opinions that initial frames induce? 1,006 participants completed an online experiment where they were randomly assigned to first view a blog post with either complementary or competitive framing on driverless cars. Participants also viewed a blog post that challenged the stance of the first blog post. Participants indicated their attitudes and levels of support for driverless cars after viewing each blog post. Results revealed that complementary frames polarized opinions, while competitive frames neutralized opinions. Further, competitive frames induced more resistant opinions than complementary frames did. Overall, we found that attitude and support were exceptionally susceptible to new, antagonistic information. Taken together, this study found that framing effects are typically ephemeral and easily challenged by new information. Theoretical and practical implications were discussed.

Power Exemplification of Minority Members in the News Can Influence Attribution of Responsibility for Social Issues, Intergroup Attitudes, dehumanization, and Aggression • Minjie Li • This study experimentally investigates how the power exemplification of minority members (i.e. High-Power vs. Low-Power Transgender Exemplar) in the news narrative interacts with the audience’s sex to redirect people’s responsibility attributions for transgender issues, intergroup attitudes, dehumanization, and aggression towards transgender people. The findings demonstrated that after reading the news article featuring a high-power transgender woman, cisgender women respondents reported significantly higher levels of transphobia, individual attribution of transgender issues, and dehumanization of transgender people’s human nature.

Exploring the Role of Perceptual and Affective Factors in Predicting K-Pop Gratifications and Transcultural Social Networking • Carolyn Lin; Suji Park; Xiaowen Xu; Yukyung Lee, University of Connecticut • This study examines how K-pop (Korean popular music) promotes social media use among non-Asian college students via testing a Transcultural Communication Networking Model. Findings indicate that perceived social distance, cultural familiarity and perceived cultural similarities (between K-pop and American pop music) have either an indirect or direct effect on attitudes toward K-pop. While attitudes are linked to K-pop gratifications, these two variables and perceived cultural dissimilarities contribute to transcultural networking frequency on social media.

The Effects of Framing and Advocacy Expectancy on Belief Importance and Issue Attitude • Jiawei Liu, University of Wisconsin-Madison; Min-Hsin Su; Douglas McLeod; Joseph Abisaid • Message frames have been found to influence relevant issue attitudes by influencing the weight of issue considerations emphasized in the message. This study investigates differences in the framing effects of advocacy groups, depending on whether the message fits readers’ expectations for the communicator’s issue position (expected advocacy) or not (unexpected advocacy). Findings suggest that frames with unexpected advocacy significantly influenced readers’ perceived belief importance, which in turn influenced issue attitudes.

25 Years of Thematic and Episodic Framing Research on News: A Disciplinary Self-Reflection through an Integrative Process Model of Framing • Lesa Hatley Major, Indiana University; Stacie Meihaus Jankowski • This current study analyzes over 25 years (1991 – 2018) of research in academic journals on thematic and episodic frames in news coverage of social issues. As Peters states at the onset of a lengthy piece on the struggle of the communication field to define its purpose and institutional focus,“self-reflection is a key part of healthy social science” (1986, p. 527). Our purpose in this paper is twofold: 1) an examination of the research conducted on thematic and episodic frames in news coverage of social issues (1991 – 2018) using Matthes’ coding concepts from a 2009 study on framing research, and 2) an exploratory exercise of systematically organizing and analyzing our research using deVreese’s integrative process of framing model (2005) to understand our findings about episodic and thematic frames in news coverage, while positing a path forward for research on these frames in news coverage. Without the first part of this study, we could not undertake the second part of our theoretical exploration. While we do not address the current debate on framing research, it’s fractured state or declared demise, we believe our work in this study sheds light on the value of framing as a theoretical and practical foundation and articulate one path for its continued use to conduct research in communication.

#Blocked: Engaging with Politicians on Social Media in the Age of Trump • Gina Masullo Chen, University of Texas at Austin • This study sought to understand the phenomenon of Americans being blocked on social media by politicians, including President Trump. Using qualitative interview data (N = 22), this analysis reveals that blocking constitutes a threat to democratic norms and damages American’s perceptions of political actors and the health of democracy. Findings also show that some Americans perceive blocking by Trump as a badge of honor, while blocking by other politicians is an unfair act of silencing.

Viewing media about President Trump’s dietary habits and fast food consumption: Partisan differences and implications for public health • Jessica Myrick, Pennsylvania State University • A nationally representative survey (N = 1,050) assessed connections between Americans’ attention to media about President Donald Trump’s preference for fast food and public perceptions and intentions regarding fast food. Results revealed a significant positive relationship between attention to media about Trump’s diet and perceptions that fast food is socially acceptable, as well as intentions to consume it. Additionally, some differences emerged for audiences who identified as Republicans versus Democrats.

Credibility Effects of Fact-Checking Labels on Social Media News Posts • Anne Oeldorf-Hirsch, University of Connecticut; Mike Schmierbach, Pennsylvania State University; Alyssa Appelman, Northern Kentucky University; Michael Boyle, West Chester University • With most Internet users now getting news from social media, there is growing concern about how to verify the content that appears on these platforms. This study experimentally tests the effects of fact-checking labels on social media news posts on credibility, virality, and information seeking. Results indicate that fact-checking labels do not have a beneficial effect on credibility perceptions of individual news posts, but that their presence does increase judgments of the site’s quality overall.

Testing the Viability of Emotions and Issue Involvement as Predictors of CSA Response Behaviors • Holly Overton, University of South Carolina; Minhee Choi, University of South Carolina; Jane Weatherred, University of South Carolina; Nanlan Zhang, University of South Carolina • Corporate Social Advocacy (CSA) has become more prominent as companies continue taking stands on politically charged social-justice issues. This study examines emotions and issue involvement as antecedents of theory of planned behavior variables (attitudes, subjective norms, and perceived behavioral control) to predict CSA response behaviors. A survey (N = 373) was conducted to examine the public’s response to a recent CSA example–Nike’s ad campaign featuring Colin Kaepernick. Implications for theory and practice are discussed.

The Representation of Stigma in U.S. Newspapers • Scott Parrott, The University of Alabama; Nicholas Eckhart, The University of Alabama • A content analysis examined the representation of stigma in 1,524 stories published by U.S. news outlets between 2000 and 2018. Stigma was discussed in relation to dehumanized conditions such as schizophrenia, drug addiction, and HIV/AIDS. However, journalists frequently trivialized stigma by referencing it in relation to football teams, food, and objects that do not experience the stereotypes, prejudice, and discrimination inflicted upon certain social groups.

Something is better than nothing: How the presence of comments may decrease the sharing of fake news on social media • John Petit; Cong Li, University of Miami; Barbara Millet; Khudejah Ali; Ruoyu Sun, University of Miami • This study used a between-subjects experimental design to examine the effect of user comments on news readers’ perceived news credibility and sharing intention. It was found that, regardless of the type of news, participants who read news with no comments were most likely to share the news. This effect was mediated by perceived news credibility and news liking. These experimental results have important theoretical and practical implications for future research on fake news on social media.

Interlocking Among American News Media • Adam Saffer, University of North Carolina-Chapel Hill; Deborah Dwyer, The University of North Carolina at Chapel Hill; Jennifer Harker, West Virginia University; Chris Etheridge, University of Arkansas Little Rock; Mariam Turner; Daniel Riffe, UNC-Chapel Hill • In today’s media landscape, companies seem to be more intertwined than ever. But are they? Is interlocking affecting journalists and the content being produced? This examines the networks at play among today’s media organizations and corporate businesses by using a three-method design. The first phase network analyzed interlocks among news media companies’ board of directors. The second phase surveyed editors of newspapers owned by these companies to assess the influence on the newsroom from the board and parent company. In the third phase, news coverage of directors and their affiliated organizations was content analyzed for newspapers whose editors perceived pressure “from above.” The network analysis results suggest a monolithic structure that Han (1988) and Winter (1988) feared has emerged. Unlike previous studies, we took this investigation two steps further to examine whether interlocks were pressuring newsrooms and influencing the news content produced. For about one third of survey respondents, interlocks were seen by pressured editors as having influence on the newsroom. Pressured editors indicated significantly stronger perceptions of financial pressures emanating from the newspaper’s boardroom, board of directors, “ownership/upper management,” and business interests than editors who did not indicate pressure from interlocks or their corporate parent. So, what was the pressured newsrooms’ coverage of the interlocks? Routine coverage of interlocks and their affiliated organizations was lacking. Even the disclosure of a relationship between a director or affiliated organization and the newspaper was disclosed half of the time and traditional journalistic scrutiny was applied to less than half of the time.

Effects of Narrative Political Ads on Message and Candidate Attitudes • Fuyuan Shen, Pennsylvania State University; Guolan Yang, Pennsylvania State University; Jeff Conlin, Pennsylvania State University; Pratiti Diddi, Pennsylvania State University • This study examined the effects of narrative political ads on message attitudes and candidate evaluations. We conducted a 2 x 2 x 2 between-subjects online experiment whereby participants viewed political ads manipulated by message valence (positive vs. negative), message format (narrative vs. non-narrative) and message focus (issue vs. character). Results suggested that both message valence and message format had some significant main and interactions on message and candidate evaluations.

How does Profanity Propagate Online? Measuring the Virality of Swearing on Social Media • Yunya Song, Hong Kong Baptist University; K. Hazel Kwon, Arizona State University; Jianliang Xu; Xin Huang; Shiying Li, Brown University • Swearing, also known as profanity, refers to the behavior of using foul language that is often linked to online incivility. In China, state government has been actively censoring profanity under the rationale of protecting civility in digital space. This study examines the diffusion of profanity in social media, based on the case of China’s microblogging service, Sina Weibo. The study utilizes computational methods to reconstruct the cascade networks of sampled swearing and non-swearing posts and compares various structural features of diffusion networks, including size, depth, width, and interlayer width ratios, between the propagation of swearing and non-swearing posts. The study contributes to the understanding of the diffusion process of profane speech online, and expands discussions about the impact of online incivility in shaping online discursive culture in China.

The Rise of Fact-Checking in Asia • Edson Tandoc, Nanyang Technological University Singapore; Lim Darren, Nanyang Technological University Singapore; Weng Wai Mak, Nanyang Technological University Singapore; Shawn Tan, Nanyang Technological University Singapore • This study seeks to understand the roles, ethics, and routines of fact-checking organisations in Asia through interviews with 11 fact-checkers in the region. Results showed most fact-checkers developed similar routines whether they have a journalistic background or not. Leveraging of social media and technology were common answers given in searching for issues to fact-check, with those single operator or smaller fact-checking operation being dependent on their audience to bring trending issues to their attention. When it comes to the ethical principles that guide them, our participants identified the values of impartiality, independence, and accuracy. Finally, our participants conceptualised their role in society as educators, disseminators, and watchdogs.

Serial Tweeters: The individuals and organizations that sustain attention to the climate issue on Twitter • Luping Wang, Cornell University; Aimei Yang; Kjerstin Thorson • The study examines a group of serial participants who consistently tweeted about the climate change issue over five years. The findings suggest a once loosely connected set of Twitter users have become more akin to a community of practice over time. Their network positions in serial participants’ network correlate with their positions in the broader network of Twitter users discussing the climate issue. Organizational actors continue to play a strong role as attention hubs.

Who speaks for the majority? Comparing exemplar indicators of public opinion in a social media setting • Jinping Wang, Pennsylvania State University; Mike Schmierbach, Pennsylvania State University • This study explores both the origins and consequences of perceived opinion climates in an online environment, combining exemplification theory and the spiral of silence. Using a 3 x 3 experimental design, we examine the effects of exemplars within news stories and subsequent social media comments. The results showed that the news exemplar shaped the majority opinion perception among one’s close friends, which predicted one’s willingness to express opinions, moderated by fear of isolation.

The Medium is (Indeed) the Message: The State of Social Media Research at the AEJMC National Convention • Amanda J. Weed, Kennesaw State University; Chris McCollough, Columbus State University; Karen Freberg, University of Louisville; Enakshi Roy, Western Kentucky University • A systematic review of AEJMC national convention abstracts (n = 1,345) examined the state of social media research from 2009 through 2018. Analysis of abstracts examined volume of social media research, what platforms were studied, which research methodologies were employed, and how research was practically applied in 10 unique content areas of journalism and mass communication. Findings revealed social media research has grown from 3.8% to 25.0% of total research presented at the national convention.

The Public and the News Media: How Americans Think About Journalists and the Media Before and After Trump • Lars Willnat, Syracuse University; David Weaver; Jian SHI, Syracuse University • Based on two national surveys conducted among U.S. citizens in 2014 and 2018, this study analyzes how political polarization and social media use might affect perceptions of the news media. While perceptions of the media improved from 2014 to 2018, Republicans have become significantly more negative in their views of the media. Traditional media use, social media interactivity, and perceived effects of social media on journalism were associated with more positive evaluations of the media.

A New Era of Para-social Relationship: Mapping the Value of Social Media Influencers • Shupei Yuan, Northern Illinois University; chen lou • The current study investigated the determinants of para-social relationship (PSR) between social media influencers and their followers and the effect of PSR in explaining the value of influencers via an online survey. Results showed that influencer traits and fairness of communication procedure significantly predicted the strength of PSR. PSR was a significant mediator that drove followers’ interests in influencer-mentioned products. The findings extended our understanding of PSR and provided practitioners insights in enhancing the relationship strategically.

Hostile Media Perception and Intention to Participate in Public Discussion of Mental Health: An Examination of the Role of Involvement • Xueying Zhang • The current study tested the “corrective action hypothesis” (see Rojas, 2000) by analyzing intentions to discuss mental health issues publicly after the exposure of news coverage of a mass shooting using a “dangerous people” vs. “dangerous gun” frame. 300 respondents were recruited through Qualtrics national research panels. The results of the survey suggested potential benefits of employing HMP (hostile media perception) in educating the public by appealing to empathy and value systems.

Keeping Up with the In-Crowd: The Extent and Type of Substance Use in Celebrity Gossip on Twitter • lara zwarun, UMSL • Following celebrity lifestyles via Twitter is a popular pastime. This study examines how often references to alcohol, tobacco, and drugs appear in tweets sent by celebrities and gossip media, and on webpages linked to in these tweets. It also considers whether the substances are portrayed in a positive or a negative light, using measures based on social cognitive theory. Substance references appeared occasionally but consistently in tweets, whether from celebrities or gossip organizations, and more frequently in content on the linked webpages. Portrayals were varied: some contain humor, slang, and appealing photographs that make substance use sound interesting and attractive, while others mentioned negative consequences. The findings suggest that people who follow celebrities and celebrity gossip via Twitter are likely to encounter substance use messages, and that some, but not all, of these messages may glamorize that substance use.

Student Competition

“Anyone in their right mind wouldn’t create it”: Online community formation through shitposting • Yi En Ho; Dion Loh; Tsi Ying Au; Celine Mok • This exploratory study provides a structured understanding of shitposting and examines its form and role in online community formation by conducting interviews and a content analysis on Facebook’s largest closed shitposting group, Spongebob Shitposting. Results revealed that members defined shitposting as posts with unfunny and nonsensical humour that require online cultural literacy to understand, having a recognisable form that are created with varying intentions. Findings also gave insight to shitposting’s role in forming a community.

Examining Media Modality and Social Media Engagement: A Content Analysis of Police Departments’ Facebook Posts • Rachel Italiano, Manship School of Mass Communication, Louisiana State University; Anthony Ciaramella, Manship School of Mass Communication, Louisiana State University; Jessica Wyers, Manship School of Mass Communication, Louisiana State University • This content analysis examined if modality (text, photo, video) used by police departments (PDs) in Facebook posts impacts post engagement. Poisson regression results show that modality impacts post engagement. Posts using photos and videos increased engagement. Significant differences were found between large city PDs and small city PDs. Small city PD posts have less engagement than large city PDs. Overall, these results suggest how PDs can use social media as a community engagement tool.

A serial mediation model of media exposure on body shame: The role of internalization of appearance ideals and self-objectification • Lin Li, Michigan State University • Building on objectification theory and media effects research, this study found that image-focused magazine and Instagram use was associated with higher levels of internalization of appearance ideals, which in turn was related to increased self-objectification; this greater self-objectification translated into greater body shame. Image-focused TV and Facebook use were directly related to greater body shame. Snapchat use was negatively related to body shame through reduced internalization of appearance ideals.

Where Local Meets Plethora: Patterns of Media Usage and Community Integration • Meredith Metzler • Communication scholarship is seeing a renewed interest in the question of the impact of declining local news media. Underlying much of this research is the assumption that local news media will be used if it exists. This qualitative study uses the case studies of two rural communities to understand which media connect and disconnect individuals from their geographic community. The findings reveal that media use often relied on affinity for outlets and were contextually dependent.

Disposition Theory and Protest: The Influence of Media Frames and Individual Disposition on Audience Response to Protest • Hailey Grace Steele, University of Alabama • This study examined the influence of news frames and individual disposition on audience response to protest. The study sought to determine whether the social group depicted as the main actor in news coverage of protest would influence audience support for protest. Informed by disposition theory and tested using experimental design, the study found that certain audience characteristics can significantly predict attitudes toward protest based on the types of media content to which audiences are exposed.

Beyond the Differential Gains Model: The Effects of Authoritarian Orientation, Social Media Use, and Political Discussion on Political Participation in Taiwan and South Korea • Yan Su, The Edward R. Murrow College of Communication, Washington State University; XIZHU XIAO • In an attempt to investigate the roles of authoritarian orientation, social media use, and political discussion in shaping political participation in transitional democracies, this study analyzes nationwide surveys from two third-wave democracies: Taiwan and South Korea. The regression results show that in both societies, the effects of social media use and political discussion are positively associated with political participation; authoritarian orientation was only negatively associated with political participation in Taiwan. This study does not find significant moderating effects of communication variables on their relationships with political participation, which expands extant research on the conventional differential gains model research that mainly focused on liberal democratic countries. A significant three-way interaction also emerged in South Korea.

#Ageism: Exploring aging issues on Twitter • Tammy Walkner, University of Iowa • Twitter is a microblogging site that many people use to share their opinions on various topics. It’s not just young people who tweet – 28% percent of Twitter users are 55 or older. People in this older age demographic are using Twitter to speak out about ageism and the discrimination they have faced. This research examined tweets using #ageism, #agism, and keywords ageism and agism to investigate if the tweets discuss stigma or activism.

Moeller Student Paper Competition

Does Internet Access Still Matter?: A Lesson from China – How VPN Usage Influences People’s Attitude towards China-US Trade War • yezi hu, Washington State University • Digital divide studies have shifted from access problem to use problem because of the high Internet penetration in the world. However, the case of China is challenging such an optimistic bias. China has the most Internet users in the world but also has strict censorship. Chinese people have to use a VPN account to access the uncensored information on blocked websites, such as Facebook, Twitter, Google, and Youtube. Using a survey, this research studied predictors of VPN usage in China and found that age and income play pivotal rules. Moreover, revolving around a case of China-US trade war, this study found that the more frequently people use VPN, the more they support American positions. This study alerted us of the threat from censorship to the Internet access and made us rethink the definition of access. Therefore, it extended our understanding of access studies of the digital divide.

Two Sides of the Bed: Does Mood Affect Consumer Response to Controversial Advertising? • Chris Noland, University of South Carolina • Mood management theory posits that people try to maintain intensity of good moods and diminish intensity of bad moods. This study uses mood management theory to examine the interplay between mood and controversial advertising. The results suggest people in positive moods have more positive attitudes toward non-controversial ads and less positive attitudes toward controversial ads. Conversely, people in negative moods have more favorable attitudes toward controversial ads and less favorable attitudes when evaluating non-controversial ads.

Post Facto: Experimental Test of a Game-Based News Literacy Intervention • Tamar Wilner, University of Texas at Austin • “Online misinformation abounds, from the long debunked link between autism and the MMR (measles, mumps, rubella) vaccine, to doubts over climate change, to rumors that have stoked ethnic violence in Myanmar, India, and Sri Lanka. One way to address the misinformation problem may be news literacy, which aims to help people think more critically about the media they consume. But little is known about whether the current crop of news literacy interventions empower people to discern credible from non-credible information online, especially in the contexts of social media and news websites – a skill I call “digital news literacy.” In addition, most news literacy curricula do not take into account research findings related to selective exposure, which can substantially influence what media a person consumes and, therefore, what information they’re exposed to. This study sought to test, using a two-condition, single-level experiment (N = 228), whether a game-based news literacy intervention could improve the news literacy of adults outside a formal educational setting. Results showed that playing the game did not increase news literacy scores by a statistically significant amount compared with the control condition, in which participants played an unrelated game. However, people with more education were significantly more likely to score higher on news literacy, compared to those with less education. The results highlight the difficulty in affecting news literacy using short-term interventions, given that news literacy skills are likely built up over many years.

< 2019 Abstracts

Filed Under: Uncategorized Tagged With: 2019 Abstracts

Magazine Media 2019 Abstracts

May 28, 2019 by Kyshia

From Puck to Charlie Hebdo: Magazines as Sites of Satire, Parody, and Political Resistance • Kevin Lerner, Marist College • While satire magazines often exist on the fringes of culture, they have a long tradition and illustrate the ways in which the magazine form allows for formal experimentation and a critique of power that would not be acceptable in the bounds of daily journalism. This chapter offers a historical and sociological overview of satirical magazines, arguing that their broader mission includes criticism not only of political power, but also of media power. Magazines provided a perfect vehicle for such discourse against discourse in that, unlike books, they were created originally as collections of materials. Readers of magazines are forced to become critical consumers as they turn from page to page, encountering modes of discourse often antithetical to each other, and some, such as cartoons, that are non-discursive. Satirical magazines and their critical take on institutions and authority also maintain a particularly strong place in the maintenance of freedom of expression—both in open and in repressive societies.

Breasts and bodies: A content analysis of women’s representation in contemporary images • Goodman J. Robyn, University of Florida; Lincoln Lu, University of Florida • Women continue to experience great normative pressures to conform their appearances to an impossible ideal. These pressures come from many sources, from popular media, to peer groups, and even romantic partners. What shapes and sizes of bodies are being normalized in popular contemporary media plays a pivotal role in these normative pressures. This content analysis examines body and breast size norms in the most popular magazines and social media images.

Uncover the magic of visual contrast in print advertisements • Sung Eun Park, The University of Southern Indiana • A common tactic used by advertisers in weight-loss product ads is to use before/after photos showing significant weight loss by a model. In this study, the impact of visual complexity and visual contrast on audience’s evaluation of an advertised weight-loss product has been examined. The result suggests that attitude toward the product, risk perception, and purchase intention are highly influenced by the interaction of visual complexity and visual contrast. More specifically, the impact of before/after photo is different on past users of dietary supplements in comparison to non-users. In particular, users’ body image perception and satisfaction with the dietary supplements they used before influence the way before/after photos work. Non-users of dietary supplements who are in the market for weight-loss products might find an ad featuring before/after photos more appealing and are more likely to buy the product.

Picturing the President: Visual analysis of the Donald Trump presidency on U.S. magazine covers between 2016 and 2018 • Newly Paul, University of North Texas; Gregory Perreault • This paper uses framing theory and visual discourse analysis to examine the representations of Donald Trump on three popular magazine covers, The New Yorker, TIME, and Newsweek, from 2016 to 2018. A total of 74 photographs and illustrations were examined for aspects such as facial expressions, background, use of color, lighting, and presence of symbols associated with the office of the president. Our findings indicate that the covers showed Trump as incompetent, destructive, corrupt, and unconcerned about the American people.

Women of Color, Delegitimization, and Exotic Sexualization on Rolling Stone Magazine Covers • Ashley Walter, Penn State University • Research has shown that women of color are featured significantly less on magazine covers in comparison to white men and women. This paper argues that women of color are also underrepresented on the covers of Rolling Stone magazine, and when shown, are sexualized differently in comparison to white women. Women of color early in Rolling Stone’s history were often un(der)credited, whereas in later issues they are often hypersexualized and exoticized. While also sexualized, white women’s sexuality is often portrayed as playful.

< 2019 Abstracts

Filed Under: Uncategorized Tagged With: 2019 Abstracts

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Next Page »

AEJMC Network

"AEJMC Network" is the name given to the server space shared by official bodies of the Association for Education in Journalism and Mass Communication.

Search

RSS AEJMC Job Postings

Genesis Theme Support by WebPresence · Copyright © 2025 AEJMC · Log in