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International Communication 2014 Abstracts

June 11, 2014 by Kyshia

Markham Student Paper Competition

Aging: A Comparative Content Analysis of China Daily and The New York Times • Krystin Anderson, University of Florida; Anthony Eseke, University of Florida; Yiqian Ma, University of Florida • This study investigates coverage of population aging and older adults in The New York Times and the China Daily through content analysis of articles from October 1, 2012 through September 30, 2013. From a framing analysis perspective divided into main frame, identification of problem and solution, use of older adult sources, and article and source tone, this study finds a tendency to blame business in the Times, but an emphasis on empty nest concerns, more older adults sources, and a more positive tone in the Daily.

Going Global: A Cross-Cultural Comparison of East Asian Brands on Twitter • Krystin Anderson, University of Florida; Linwan Wu; Naa Amponsah Dodoo, University of Florida • This paper used Twitter as a platform to analyze the global branding strategies of nine East Asian brands, focusing especially on the use of cultural referents either to the nation of origin (NOO) or to an English-speaking nation (ESN), and the cultural values of individualism or collectivism. It used content analysis to compare brands originating in three different nations and three different industries and found significant differences in cultural referents along both dimensions.

Framing corruption in the Chinese government: A comparison of frames between media, government, and netizens • Simin Michelle Chen; Yadan Zhang • This use of microblogging sites frequently pose a challenge to the party’s ability to manipulate information and control its reputation in the event of malfeasance. This paper uses framing theory and content analysis to compare frames employed by the news media, government, and netizens on Sina Weibo, on the topic of corruption in the Chinese government. Results show partial differences in frames between netizens, government, and news media.

The Networked Interpretive Community: Online viewing of American late-night talk shows by young Chinese audience • Di Cui • This study examined how young online viewers in China made sense of American late-night talk shows. I conceptualize online viewers as a “networked interpretive community”, which is buttressed by high Internet connectedness and a relatively homogeneous online culture in China. By analyzing online comments, forum discussions, and interviews, I argue the networked interpretive community offered Chinese viewers two basic sense-making strategies—playfulness and contentiousness—to interpret late-night talk shows contextually. Implications are discussed.

Shifting Responsibilities: Women, Development and Video Games • Jolene Fisher • The Half the Sky Movement, aimed at “turning oppression into opportunity for women worldwide,” launched its awareness and fundraising Facebook game in 2013. With the popularity of social media games on the rise, this trend marks a new technological moment in the international development industry—one with interesting implications for how development is carried out, and by whom. This paper analyses the game and its impacts on international development and the role of women.

Colombian Journalists on Twitter: Objectivity, Gatekeeping and Transparency • Victor Garcia, University of Texas at Austin • This paper examines how the 100 most-followed Colombian journalists on Twitter move away from their traditional journalistic norms and practices when covering a controversial politician, former president Alvaro Uribe. Through a content analysis, this study shows that journalists negatively evaluate Uribe. They are also willing to openly share their opinion around the politician. It also found that journalists who work for elite-traditional media tend to be more in accord with norms compared with non-elite reporters.

Coupling From the Past: Sports Journalism, Collective Memory, and Globalization • Ju Oak Kim, Temple University • This article investigates the ways in which sports journalists make a pair of Major League Baseball players cross time and space in a history-making way. Narrative analysis was employed to examine the connection between two legendary players – Hyun-Jin Ryu and Chan-ho Park, Korean pitchers who played in MLB, and Clayton Kershaw and Sandy Koufax who are considered franchise stars of the LA Dodgers. News coverage of these players indicates how sports writers created the heroic narrative to maintain cultural traditions and social identities.

A Journey from Nepal to Exploitation: A Comparative Analysis of Labor Rights Coverage in the Guardian, Gulf Times, and The Kathmandu Post • Elizabeth Lance, Northwestern University in Qatar; Ivana Vasic Chalmers • Employing ethnographic content analysis within the context of media systems, this paper examines labor rights coverage in Qatar in three newspapers: The Guardian (Britain), Gulf Times (Qatar) and The Kathmandu Post (Nepal). By examining the predominant frames, themes and discourse as well as the broader media system in which the coverage was produced, this paper offers a striking illustration of how divergent interests in labor practices of three countries are reflected in their news coverage.

Framing #VemPraRua: The 2013 Brazilian Protests on News Websites, Blogs And Twitter • Rachel Reis Mourao, The University of Texas at Austin • In 2013, thousands of Brazilians took to the streets in massive protests encompassing an array of grievances. Drawing on the work of Hertog and McLeod (2001), this paper compares the evolution of media and audience frames online as the protests unfolded. Computerized content analyses of news stories, blog entries and Twitter posts suggest that traditional media outlets predominantly used the “riot” frame, but increasingly adopted legitimizing frames as demands become more generalized and publically popular.

Mediating nation-ness: Nationhood and national identity in Indian and Pakistani media, 1947-1997 • Saif Shahin, The University of Texas at Austin; Paromita Pain, The University of Texas at Austin • This paper charts the role of news media in sustaining India and Pakistan as “nations” over a 50-year period since their independence. It develops a theoretical model to study the “mediation of nation-ness”—a complex process that requires both the reification of nationhood and the negotiation of national identities—and provides empirical support for it. It distinguishes different phases of national identity for each nation, illustrating the dialectical relationship between their “mediated” and “material” realities.

The Case of Female Genital Cutting: Newspaper Coverage in Ghana, The Gambia, Kenya and the United States • Meghan Sobel, University of North Carolina at Chapel Hill • Media play an important role in explaining female genital cutting (FGC) to the public and policymakers. This quantitative content analysis analyzed 15 years of newspaper coverage of FGC in four countries with varying FGC rates: the U.S., Ghana, The Gambia and Kenya. The study found that coverage is minimal and inconsistent, so if media are to fulfill their watchdog role with regards to FGC, an increase in coverage and wider range of frames are needed.

Anti-Corruption Movement on Sina Weibo: Chinese Social Media and Citizen Empowerment • Yin Wu, Syracuse University • This qualitative study examines the role of Sina Weibo in a recent online anti-corruption movement, specifically about how it can empower each participant in civic engagement. Applying social movement theory and textual analysis, this study analyzes over 800 Weibo comments. The ordinary citizens are empowered to express independent opinions. Not very clear about the power of Weibo, they recognize that it facilitates the movement by allowing interactive communications, efficiently connecting them together.

Latin America in the Associated Press: A Longitudinal Analysis of Contextual Predictors of Visibility • Rodrigo Zamith • This study investigates the effects of five contextual factors on the visibility of 22 Latin American countries in the Associated Press over 30 years. Only one factor, diplomatic significance, was found to be a strong predictor over the entire timespan. Other factors, such as economic significance and geographic distance, exerted significant effects in some periods, but not others. These findings illustrate that while contextual factors may serve as useful predictors, their predictive capacities are volatile.

Robert L. Stevenson Open Paper Competition

Covering A Multi-Action Conflict As It Develops: An Examination of the Dynamic Framing of the Jos Crisis in Three Nigerian Newspapers • Ngozi Agwaziam, Southern Illinois University; Li Zeng, Arkansas State University • This study examines the coverage of the Jos crisis in a largely under-studied press, the Nigerian press. Using the theoretical framework of a two-dimensional frame-changing model by Chyi and McCombs (2004) and the three-stage crisis coverage model by Graber (2002), this study focuses on how three influential Nigerian daily newspapers (the Punch, the Guardian and Thisday) portrayed the 2010-2011 Jos crisis during its four-month lifespan. It suggests that an event with multiple action points will produce different frame-changing patterns compared to an event with a single point of action. The findings are also discussed with reference to the unique media landscape in Nigeria.

MEDIA AND POLITICS BEYOND POST-COMMUNISM: The impact of structural conditions on journalist-politician relationships in the Western Balkans • Lindita Camaj • This comparative study examines the relationship between journalists and politicians in South-Eastern Europe, emphasizing structural contexts. It is based on sixty in-depth interviews with journalists from Albania, Kosovo, and Montenegro. Journalist-politicians relationship has evolved into a complex two-way communication, marked by cooperation and tensions that derive from media instrumentalization and clientelist relationships. The lack of uniform relationship between journalists and political elites challenges assumptions that media clientelism in Eastern Europe is a stable and predictable system.

Paradigm Repair: The Indian News Media’s Response to the “Radia Tapes” Scandal • Kalyani Chadha, University of Maryland; Michael Koliska • In late 2010, a series of tapes containing damaging conversations between thirty Indian journalists and a leading lobbyist for major business interests became public. The tapes revealed how journalists violated fundamental norms of their professional paradigm such as impartiality and objectivity, in conversations where they agreed to act in ways helpful to the lobbyists’ clients. This paper explores how Indian news media responded to these revelations using the concept of paradigm repair through image restoration.

Connecting Across Space: Toward a Theory of Media Dispersion • Brian Creech, Temple University • This essay considers the role of space in global media studies, offering the term dispersion as a conceptual category for dealing with the way media products spread that does not limit communication to a process dependent upon global forces. Instead, scholars need a conceptual vocabulary sensitive to scale in media processes that accounts for the conditions under which media practices and processes spread. To illustrate, three brief cases are discussed.

“Working with the People:” The Urban-Rural Media Divide in Post-genocide Rwanda • Sally Ann Cruikshank, Auburn University • Following the 1994 genocide in Rwanda, in which the media played a significant role, the government enacted strict media laws that have led to a climate of self-censorship. This study examined the processes of agenda building and frame building from the perspective of Rwandan media professionals. According to respondents, the government strongly influences the media agenda, although differences emerged between rural and urban media outlets. The implications of these findings are discussed at length.

Visual Framing of Muslim Women in the Arab Spring • Shugofa Dastgeer, Graduate student at the University of Oklahoma; Peter Gade, Professor at the University of Oklahoma • This content analysis of still images explores how leading media from the U.S. and Middle East (CNN and Al-Jazeera) visually framed Muslim women during the Arab Spring. The findings indicate that both media framed Muslim women as active participants in the political unrest; however, Al-Jazeera portrayed Muslim women as active significantly more than CNN. The results contrast sharply with previous studies of portrayals of Muslim women in Western media, especially in the post 9/11 era.

Digital Advantage: Bilingual Arabic English Web Searchers Outperform Monolingual Arabic Speakers • Susan Dun, Northwestern University in Qatar; Hazar Eskandar, Northwestern University in Qatar • Internet users must be digitally literate to successfully utilize Web resources. Age, education, gender, and Web habits are related to digital literacy, but there have been few attempts to explore what difference language proficiency makes for surfing the Web efficiently. We predicted and found that bilingual Arabic English speaking Web searchers were more digitally literate than monolingual Arabic speakers using observational methods, suggesting that bilingualism does improve digital literacy levels among native Arabic speakers.

The Art of Visual Parody: African Cartoon Representations of African First Ladies. • Lyombe Eko • African cartoons were active participants in the struggle for freedom of expression and democracy in the post-cold War era. This study analyzed Sub-Saharan African print and online newspaper cartoon representations of African first ladies. The analysis was carried out within the framework of the perspective of gender and power and critical journalistic couching of reality. Cartoons of African first ladies were barbed visual narratives that satirized these powerful women whose lifestyles and high-profile political activities and abuse of power are contrary to that of the generous and nurturing “primordial mothers” that many Africans expected them to be.

Facebook Friends and the Perception of a Shrunken World • Michael Elasmar, Boston University • A 2011 study by a group of researchers working with Facebook analyzed connections among Facebook users and concluded that the distances among Facebook user –connections– were shrinking over time. The present study aims at uncovering how Facebook users perceive global distances in their minds. Self-report measures were designed to capture various aspects of Facebook usage and capture the users’ mental representation of distances on planet earth. The measures were administered to approximately 500 undergraduate students. A simple process model best describes the relationships uncovered: The more Facebook friends an individual has, the more likely he/she also has Facebook friends living in other countries. The more Facebook friends from other countries an individual has, the more likely she/he is exposed to information about the lives of these friends shared on Facebook. The more exposed an individual is to information about the lives of Facebook friends from other countries, the more this individual is aware of what is going on in the lives of these friends who live in other countries. And the more aware an individual is of what is going on in the lives of his/her Facebook friends who live in other countries, the shorter are the distances in this individual’s cognitive world map. In effect, these findings strongly suggest that using Facebook can contribute to a shrinking of the world as viewed by the minds of Facebook users. The effect detected is most likely part of a process labeled: Incidental Volume-Driven Modification of Cognitive Structures.

One Country, Two Eras: How Three Egyptian Newspapers Framed Two Presidents • Mohamad Elmasry, The University of North Alabama; Mohammed el-Nawawy, Queens University of Charlotte • This content analysis of three elite Egyptian dailies contributes to the ongoing debate about media freedom and performance during Egypt’s one-year Mohamed Morsi era by providing an empirical measure of Morsi era press coverage patterns. The content analysis uses a coding scheme developed by Elmasry (2012), who designed the coding scheme to study the Egyptian press in 2008, late in the Hosni Mubarak era. In an effort to provide a type of direct, before-and-after comparison, this research explicitly compares findings from the 2013 Morsi era to those found by Elmasry (2012) representing the 2008 Mubarak era. Results suggest that there may have been greater degrees of political diversity, openness, and inclusiveness in Egypt in 2013 than in 2008. In 2013, the Morsi administration was covered in a highly critical manner by the independent Al-Masry al-Yom and opposition Al-Wafd. Reportage in both papers tended to be significantly more critical of Morsi in 2013 than of Mubarak in 2008. Also, the government-owned Al-Ahram seemed to abandon – to a considerable extent – the government mouthpiece role it maintained during the Mubarak era.

The Framing of China in the Opinion Pages of the New York Times and Wall Street Journal • Guy J. Golan, Syracuse University; Josephine Lukito, Syracuse University • Newspaper editorials and Op-Ed provide an important platform for the debate of salient issues that informs both elites and newspaper readers. The current study examines how two elite American newspapers framed China in their opinion pages. The results of our content analysis of 249 editorials and Op-Eds point to similarities in the overall framing of China in the two ideologically divergent newspapers. Both newspapers focused their discussion of China on the nation’s economy, relations with the United States and internal political issues. The tone of coverage in both newspapers was mostly negative where China was presented as a rival rather than a friend. The results of our analysis are discussed in the context of government-media elite discourse and its potential implications on public opinion.

Developing an Analytical Model of Transnational Journalism Culture • Lea Hellmueller • National borders may no longer draw distinctions among journalism cultures, but differences in journalism cultures might be based on cultural, linguistic, and ethnic criteria, which may cross over national borders and affect the way we conceptualize journalism culture. This paper develops an analytical model of transnational journalism, an undertaking much needed to set a theoretical framework to empirically investigate transnational journalism cultures and to understand how globalization has affected the core of journalism—its culture.

Exploring the Role of Internet Use on Citizen Attitudes toward Democracy in Six Arabic Countries • Toby Hopp; Jolene Fisher • The current study explored the relationship between Internet use, national Internet penetration rate, and citizen attitudes toward democracy in six Arabic countries. Using a series of multi-level models and representative samples from Algeria, Jordan, Lebanon, Morocco, Yemen, and Palestine (total n = 6,902), the results suggested that individual Internet use is positively related to the development of democratic attitudes but that this relationship diminishes as national Internet penetration rate rises.

Borrowing the news and spreading officialdom: the work of the Big Three • Beverly Horvit, University of Missouri; Mikkel Christensen, University of Missouri • A content analysis of a random 28-day sample of Associated Press, Agence France-Presse and Reuters international news stories (N=450) shows that one-third of their reports include news “borrowed” from domestic news organizations. The most borrowed news came from Western Europe. Official sources also led coverage almost regardless of a story’s subject. The Associated Press used significantly more U.S. official sources than its European peers and also domesticated its stories for a U.S. audience significantly more.

Social Capital and Relationship Maintenance: Uses of Social Media among the South Asian Diaspora in the U.S. • Delwar Hossain, Southern Illinois University Carbondale; Aaron Veenstra, Southern Illinois University Carbondale • This study uses the framework of bridging and bonding social capital to explore how South Asian immigrants to the U.S. negotiate relationships amongst three social groups: their ties in their home country, their ties to Americans, and their ties to other South Asian immigrants living in the U.S. In so doing, it develops a model for immigrant social media use that contributes to an ongoing reassessment of the notion of community.

Empowering the Public to Challenge the Status Quo? Online Political Expression, Nationalism, and System Support in China • Ki Deuk Hyun; Jinhee Kim • To illuminate the role of user-generated online communication for social change and control in China, this study investigates how online political expression among Chinese Internet users relates to their nationalistic attitudes and support of the status quo. An analysis of survey data demonstrates that online political expression, facilitated by news consumption, enhances support for the existing sociopolitical system both directly and indirectly through nationalism.

The Scramble for African Media: Reuters, Thomson and Britain in the 1960s • John Jenks • In the early post-colonial Africa the British government encouraged and subsidized London-based media to expand in Africa to forestall competitors and preserve British influence in a classic case of media imperialism. The Reuters news agency used a secret subsidy to widen its coverage, add French services, and sign most independent governments as clients. Canadian newspaper millionaire Roy Thomson invested heavily in African media and education in the 1960s as he sought and won a peerage.

Effect of Television News Viewing on Risk Perception: Focusing on the Coverage of Mad Cow Disease in South Korea • Eun-Hwa Jung, The Pennsylvania State University; Jinhong Ha, Daegu University • This study examined how watching television news coverage of mad cow disease influenced risk perception of the disease. By employing the uses and gratifications perspective and cultivation theory, a survey revealed that individuals motivated by information seeking perceived more risk toward the mad cow disease. Additionally, the viewing satisfaction and frequency of television news coverage of mad cow disease lead to greater risk perception. The research implications and limitations are discussed for future research.

Country Reputation Management: Developing a Scale for Measuring the Reputation of Four African Countries in the United States • Dane Kiambi, College of Journalism and Mass Communications, University of Nebraska-Lincoln; Autumn Shafer, Texas Tech University • This study extends the development of country reputation measurement to other cultural contexts, specifically among African countries that have spent millions of dollars in an effort to improve their reputations in the U.S. A Confirmatory Factor Analysis was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all the four models of the four countries – Kenya, Ghana, Nigeria, and Angola – met the data fit criteria thus validating the instrument.

The Transparency Norm in German Newsrooms • Michael Koliska; Kalyani Chadha, University of Maryland • Transparency as a new norm in journalism is gaining increasingly wider institutional acceptance in particular in the United States. In contrast very little is known how news organizations abroad embrace this new norm. This paper explores how transparency is perceived and implemented in newsrooms in Germany. Interviews with journalists from ten leading news organizations indicate that transparency in Germany has still a long way to go before it can be considered an institutional norm.

Role of Elite News Sources in Shaping Coverage of HIV/AIDS • Ammina Kothari, Rochester Institute of Technology • This study examines the role of news sources as gatekeepers in shaping the coverage of HIV/AIDS stories in Tanzania. Interviews with sources most frequently quoted in the stories published by two mainstream newspapers show how organizations use media training opportunities and seminars to recruit a loyal group of journalists. As a result, journalists are turned into advocates for evolving causes via their participation in various seminars and training programs focusing on specific goals of individual organizations.

Youth, Digital Literacy & Divides: A U.S. – China Comparative Study • Yunjuan Luo, Texas Tech University; Randy Reddick, Texas Tech University; Sha Li, Texas Tech University • This study compares levels of digital literacy between Americans and Chinese 18-29 years old and explores cross-cultural differences and similarities in how contingent factors (e.g. social demographics, learning source) impact digital literacy. Through national surveys in both countries, the study found that American youth had a higher level of digital literacy than did Chinese youth. Education, home device availability, and self-taught learning were found to positively affect digital literacy in both U.S. and China.

Elections as conflict: Framing study of the 2012 Parliamentary Elections in Georgia • Maia Mikashavidze, University of South Carolina; Nino Danelia, University of South Carolina; Sei-Hill Kim • This study analyzes news frames used in the coverage of the 2012 Parliamentary Elections in Georgia by pro-government 24 Saati (n=137) and critical Resonansi (n=225). The newspapers were most likely to frame the elections in a conflict between the government and the opposition, rather than presenting them as strategic game or issue frames. These findings can be explained by the leader-oriented politics and the lack of democratic tradition in the post-Soviet world.

Individual or Social? News Framing of Obesity in the United States and Japan • Suman Mishra, Southern Illinois University; Hiromi Maenaka, Akita International University • Japan has an obesity problem of only 3.4% in its populous but has instituted one of the strictest laws on obesity in the world, while in the United States obesity affects nearly 34.3% of the population yet there is still a debate on what policies to implement. This study aims to understand how national context, culture, economics and politics shape news framing of obesity in United States and Japan. It compares obesity-related news reports from United States and Japan to understand similarities and differences in problem definition, causal interpretation, and/or solution. The findings show that culture and political interests shape news reporting on obesity.

International Trust and Public Diplomacy • kirsten Mogensen, Roskilde University • “Countries struggle to find ways to be perceived as trustworthy by people around the world because trust is linked to efficiency, business opportunities and political influence. This paper is based on case studies of five Public Diplomacy activities: Iranian President Hassan Rouhani’s letter in The Washington Post (2013); Denmark’s trust-building effort in Pakistan following the so-called “Muhammad crisis” (from 2010); The British Council’s strategy for trust-building in China (2012); Russian President Vladimir Putin’s letter in The New York Times (2013), and the USA’s trust-building effort in Turkey (from 2006). The best results have been obtained where Public Diplomacy has been linked to successful traditional diplomacy at state-level (Iran) or has created a framework for people-to-people relations (Denmark, UK and USA). A backlash was experienced in the case where a foreign state leader patronized the national leader (Russia). In all cases, respect for people in other countries despite differences in culture seems fundamental for a Public Diplomacy initiative to succeed. A central concept in the paper is International Trust as described by Brewer, Gross, Aday and Willnat (2004).

Internet wags the world: Understanding web-credibility in the context of citizen journalism, micro-blogs, and the Iranian Green Revolution • Shahira Fahmy, University of Arizona; Rico Neumann, UN mandated University for Peace • The current experiment examines how webpage type (Twitter; Blog) and journalist type (Citizen; Traditional) influence both source and information credibility of a story embedded in a conflict setting: the Iranian election protests (2009-2010). Results indicate that participants could not differentiate between journalist types, providing evidence that the use of the Internet for such news is blurring the line between these types of journalists. The current study found that both source and information credibility were higher in the blog condition, compared to the Twitter condition. Interest in the Iranian Green Revolution was positively associated with source and information credibility. Overall results offer a broader understanding of the intertwined relationship among level of expertise, channel characteristics, and conflict. The current study contributes to the extant web credibility research through the examination of how message characteristics influence source and information credibility within public upheavals and crisis settings.

Image of an “Unfriendly” Neighbor: Coverage of China in the Philippine Press • Zengjun Peng, St Cloud State University, Xi’an International Studies University; Yu Chen, Xi’an International Studies University; Wei Li • By content analyzing news stories form two elite Philippine newspapers, this study examined the pattern and characteristics underlying representation of China in the Philippine news media. Results show a dominance of conflict stories and a heavy reliance on Western news agencies in the overall coverage. The tone of coverage was more negative than positive. No significant differences were found between the staff stories and the wire stories.

Acceptance of American Values among Croatian Adolescents: A Test of Cognitive-Functional Theory of Television Effects • Iveta Imre, Western Carolina University; Ivanka Pjesivac, University of Georgia, Athens • This survey (N= 487) examined the extent to which Croatian adolescents accepted American cultural values portrayed on television programs. Testing the cognitive-functional theory of media effects, the study found that young Croatians completely internalized five values: enjoyment of wealth, acceptance of change, equality, individualism, and obedience of authority. The study shows influence of American television on acceptance of cultural values, most of which were not previously present in the culture of this Eastern European country.

Comparing Metropolitan Journalism: An analysis of news in Toulouse, France and Seattle, Washington • Matthew Powers, University of Washington; Olivier Baisnee; Sandra Vera Zambrano • This paper presents the first stage of a comparative analysis of metropolitan journalism in Toulouse, France and Seattle, Washington. Drawing on interviews and publicly available data, it shows that the nature and extent of the crisis is greatest in Seattle; that enduring national regulatory contexts shape different responses to the financial challenges facing news organizations in both cities; and that national models of “quality” journalism do not correspond to metropolitan visions in either case.

Covering Africa (2004-2013): U.S. linkages in New York Times coverage of Nigeria, Ethiopia and Botswana • Meghan Sobel, University of North Carolina at Chapel Hill; Daniel Riffe, University of North Carolina at Chapel Hill • This study revisits the role of conflict and U.S. interests in New York Times international coverage, focusing on Nigeria, Ethiopia, and Botswana, three nations with varying levels of economic ties to the U.S. Data demonstrate that country’s economic ties relate to amount of coverage, and that an event’s explicitly reported “linkage” to U.S. interests relates to diverse topics covered. Coverage produced by Times staff was twice as likely as wire services to indicate linkage.

Differential Effects of Information-rich and Information-poor Internet Use on Citizens’ Demand for Democracy • Elizabeth Stoycheff, Wayne State University; Erik Nisbet; Dmitry Epstein • This study seeks to reconcile the competing perspectives of Internet utopians and dystopians who fundamentally disagree with the role new media plays in the democratic process. Using a comparative survey of Internet users in two nondemocratic Eastern European countries, we classified online behavior as either information-rich or information-poor. Information-rich Internet use had a conditional positive effect on democratic attitudes, while information-poor Internet use lead to more entrenched authoritarian worldviews.

Audience Fragmentation On The World Wide Web • harsh taneja • Audience fragmentation is a highly visible outcome of the explosion in media choices. Given the ubiquitous availability of the World Wide Web, fragmentation is now visible on a global scale, but has been rarely studied in a global context. This study addresses the gap by advocating a framework that integrates theories of media choice with theories of global cultural consumption. It analyzes audience traffic between the top 1000 websites globally, using network analysis. The findings suggest that audiences fragment according to language and geography of the websites rather than their content genres.

Eyes 1, Brain 0: Securitization in text, image and news topic • Fred Vultee, Wayne State University; Marta Lukacovic, Wayne State University; Ryan Stouffer • This study seeks to extend the connections between securitization theory and the study of media framing. An experiment using news stories addressing international and transnational topics finds a broad overall effect of securitizing discourse on perceptions of threat and urgency. Addressing calls to consider the impact of images as well as language, the study also finds that image choice affects news processing and, depending on the reader’s political orientation, the effectiveness of a mediated securitizing move.

Role of information processing sources on knowledge of climate change: A Singapore perspective • Xiaohui Wang, Nanyang Technological University; Sherly Haristya, Wee Kim Wee School of Communication & Information, Nanyang Technological University; Khasfariyati Razikin, Wee Kim Wee School of Communication and Information, Nanyang Technological University; Shirley Ho, Nanyang Technological University • In this paper, we utilize the heuristic-systematic information processing model (HSM) to explain the ways in which Singaporeans obtain information and acquire knowledge on climate change from different sources. The first contribution is to examine the involvement of interpersonal discussion and news for climate change knowledge. The second contribution is to understand the differences between heuristic and systematic processing for climate change. Our analyses showed that there are differences in the way climate change issues are processed.

Digital Women Around the World: An Exploration of Their Attitudes Toward Mobile Life • Regina Lewis, The University of Alabama; Brandi Watkins, Virginia Tech • Segmentation is conducted on women aged 18-49 in the United States, China, Japan, Spain and the United Kingdom. Also, this study addresses attitudes held by “digital native” mobile users and “digital immigrant” mobile users (Shade, 2007). Analysis reveals four distinct U.S. clusters of mobile women, and finds that group membership varies widely across countries. The authors[s] also identify mobile aesthetic, social, and stress creation variables, and find distinct attitudinal differences across age groups.

Crisis Communication in Context: Cultural influence and institutional impact underpinning Chinese public relations practice • Yi-Hui Huang, The Chinese University of Hong Kong; Fang Wu; Yang Cheng • This study describes crisis communication in Mainland China, Hong Kong, and Taiwan by analyzing academic articles published between 1999 and 2012. Crisis communication is studied in these regions in an attempt to see how it interacts with both culture and politics. Findings suggested that governmental crisis communication is paramount, most likely due to the following characteristics of Chinese CCS: governmental authoritarianism suppresses uncertainty and causes unhealthy corporate-government relationships, leading to unique Chinese PR strategies.

Framing the crisis by one’s seat: A comparative study of newspaper frames of the Asiana Crash in the U.S., Korea, and China • Yan Yan; Yeojin Kim, University of Alabama; Yuhong Dong • This study compared newspaper frames of the 2013 Asiana Airlines crash in the three countries involved: the U.S., Korea, and China. The results revealed distinct patterns of news coverage under the particular influence of national interests. News frames, sources, story valence, attribution of responsibility, and story emotion were all varied across countries. U.S. and Korean took opposite side against each other, while Chinese newspapers were relatively neutral in news coverage of the crash.

The Globalization of Chinese News Programs: Challenges and Opportunities—A Country of Origin Perspective • Kenneth “C.C.” Yang, The University of Texas at El Paso; Yowei Kang • This study employed theoretical constructs from country-of-origin and cultural proximity literatures to explain U.S. audience’s perceptions of Chinese news programs and contents. Our study used an online questionnaire survey method to collect data from 236 students in a large public U.S. university. Linear regression analyses found that, cultural proximity was an important predictor. However, perceived animosity was not found to be a significant predictor of U.S. audience’s viewing behaviors of news programs and contents from China.

Information control and negotiations: Political impression management of the Chinese Premier’s Press Conference • YAN YI, Department of Politics, East China Normal University • By addressing political impression management according to the two most influential symbolic interactionist viewpoints—the dramaturgical approach and the negotiated order approach, this study seeks to explore those backstage behaviors concerning information control and negotiations between the Chinese government and journalists from different places over the questioning opportunities, to ascertain how the Chinese political images have been managed through the Chinese Premier’s Press Conference (CPPC) over the past 20 years. Given the CPPC’s specific overlapping structural and situational contexts, I argue that some unwritten rules, for example, the countries or regions the journalists come from, the media properties and the personal relationships, play a crucial role in deciding and negotiating “who can ask” and “what to ask” at the press conference. As such, part of the organization of the CPPC could be considered as the result of negotiated order. This leads us to rethink how political power exercises in a special-cultural context through controlling, influencing, and sustaining definitions of a situation, in conformity with which others can only act in the manner prescribed.

2014 Abstracts

Filed Under: Uncategorized Tagged With: International Communication

History 2014 Abstracts

June 11, 2014 by Kyshia

Prejudice and the Press Critics: Colonel McCormick’s Assault on the Hutchins Commission • Stephen Bates, University of Nevada, Las Vegas • When the Commission on Freedom of the Press published A Free and Responsible Press in 1947, Chicago Tribune publisher Robert R. McCormick detected a conspiracy to destroy the First Amendment. He underwrote Prejudice and the Press, a 642-page attack on the Commission. The story casts new light on the Commission on Freedom of the Press, Colonel McCormick, the antipathy between newspaper publishers and President Roosevelt, and the evolution of First Amendment doctrine.

Sports, scribes and rhymes: Poetry in black newspapers, 1920-1950 • Brian Carroll, Berry College • This paper seeks to recover poetry written and published by black press sportswriters of the 1920s, 1930s, and 1940s, the period during which these writers crusaded for desegregation and equal opportunity for black athletes in professional baseball and a period coincident with the Harlem Renaissance. Though much attention has been paid poetry appearing in mainstream newspapers by the likes of Grantland Rice and Heywood Broun, virtually ignored is verse written by black press writers, who continued with the form long after it was dropped by the mainstream press. Read today, verse such as Wendell Smith’s well-known snatch about Jackie Robinson’s seat-filling first season in Brooklyn (“Jackie’s nimble, Jackie’s quick, Jackie’s making the turnstiles click”) can be seen as an important source for and contributor to later art forms such as rap and hip hop. In addition, the poetry of black sportswriters has not previously been researched, a silence or omission that highlights how under-appreciated by history these writers have been. Writers in this recovery include Fay Young and Edward A. Neal of the Chicago Defender; from the Pittsburgh Courier, Wendell Smith and Russ J. Cowans; and from the New Amsterdam News, Dan Burley and Romeo Dougherty.

Tracking the Blizzard: Justifying Propaganda Leaflet Psyop during the Korean War • Ross Collins, North Dakota State University; Andrew Pritchard, North Dakota State University • During the Korean War the United States built a propaganda operation in an effort to counteract Communist ideology. This required the military to mount a leaflet campaign in Korea. But skeptics demanded evidence that the propaganda was effective; psyop staff responded by gathering documentation. Leaflet campaigns seemed to have had limited effect, however. Authors conclude that psyop staff found it challenging to design leaflets faced with an unclear mission, anti-Asian bias, and weaknesses in measurements.

Cat Tales in the New York Times • Matthew Ehrlich, University of Illinois at Urbana-Champaign • Cat stories seem to be everywhere in contemporary media, but they are not a new phenomenon, not even in the staid New York Times. This paper qualitatively analyzes the Times’s cat tales from the nineteenth century to the present. The stories have helped the newspaper adjust to changing journalistic fashions and market itself to a changing readership. They also have displayed running themes depicting cats as heroes, villains, victims, women’s best friends, and urban symbols.

The Paternalistic Eye: Edwin Johnson and the Senate Interstate and Foreign Commerce Committee, 1949-1952 • Jim Foust • This paper examines Edwin Johnson’s tenure as chair of the Senate Interstate and Foreign Commerce Committee. Using archival material, contemporary press accounts and government documents, it seeks to show how the senator used the power and prestige of his position to influence the broadcast industry and the FCC. Specifically, this paper examines Johnson’s efforts to fight monopoly control, to speed the lifting of the television “freeze,” and to encourage broadcasters to provide informative, family-friendly programming.

Hoyt W. Fuller, Cultural Nationalism, and Black World Magazine, 1970-1973 • Nathaniel Frederick II, Winthrop University • This research is a historical account of Hoyt Fuller’s role as Editor-in-Chief of Black World magazine. Fuller shaped the content of Black World and used the magazine as a platform to promote the Black Arts Movement and African culture. Hampering his efforts were consistent conflicts with the publisher of the magazine, John H. Johnson over economic support. This study entails a textual analysis of Black World and examines its content over a three-year period.

Josiah Gregg’s Vision of New Mexico: Early Othering about Mexicans in Commerce of the Prairies • Michael Fuhlhage, Wayne State University • Josiah Gregg wrote one of the earliest long-form journalistic descriptions of Mexican people and culture in the nineteenth century. Commerce of the Prairies (1844) remains a classic work of exploration at the boundary of American and Mexican culture. This paper uses social identity theory and framing to assess how Gregg portrayed Mexicans and the interaction between the cultural influences that surrounded him and his way of seeing the people of New Mexico. Gregg’s Quaker faith shaped his highly critical view of Mexican Catholicism, which he believed relied too much on sacramental objects and rituals, and its priesthood, which he saw as con men and not as people whose mission was to bring believers closer to God. He found Mexicans’ lack of material progress to be evidence of backwardness. However, Gregg did not share other Americans’ belief that Mexicans were cowardly soldiers.

Listening to pictures: Converging media histories and the multimedia newspaper • Katie Day Good, Northwestern University • In light of recent research on digital newspapers as sites of media “convergence,” this paper revisits the 1920s as a period of forgotten media mixing in newspapers. Comparing a short-lived audiovisual form of journalism—the Radio Photologues of the Chicago Daily News—with contemporary audio slideshows, it argues that newspapers have long been meeting grounds for experimental combinations of old and new media, offering a historical backdrop to contemporary discussions of “convergence” in digital journalism.

The Journalist and the Gangster: A Devil’s Bargain, Chicago Style • Julien Gorbach, University of Louisiana at Lafayette • Ben Hecht grew to personify the mix of cynicism, sentimentality and mischief of the Chicago newspaper reporter, an historical type that he immortalized in his stage comedy, The Front Page. This study argues that the temptation of the Mephistophelean bargain, the proposition that rules are made to be broken, explains both Hecht’s Romanticist style, emblematic of Chicago journalism, and a fascination with criminals and gangsters that he shared with his fellow newspapermen.

The Many Lives of the USP: A History of Advertising’s Famous and Infamous Unique Selling Proposition • Daniel Haygood, Elon University • The Unique Selling Proposition has been one of the most successful but polarizing advertising philosophies in the history of the advertising profession. Created by Rosser Reeves at the Ted Bates agency, the USP focused on generating a unique product characteristic or benefit that consumers would find compelling. USP-based advertising generated sales gains for clients but criticism from agency professionals and consumers for its repetitive claims and support points. This research looks at the volatile story of the USP, including is creation and uneven use and promotion by the Bates agency and tries to identify reasons why this philosophy has endured.

Why the Internet Cannot Save Journalism: A Historical Analysis of the Crisis of Credibility & the Development of the Internet • Kristen Heflin, Kennesaw State University • This paper historicizes journalism’s present crisis of credibility and explores how the Internet, as the most compelling solution to this crisis, developed to meet very different needs than those of mainstream journalism organizations. The paper concludes by asserting that the Internet cannot be heralded as the solution to the crisis of credibility, largely because the crisis is not a technical one of information delivery, but an epistemological conflict at the heart of journalism practice.

The Past as Persuader in The Great Speckled Bird • Janice Hume, University of Georgia • This study examines journalistic uses of history in the underground newspaper The Great Speckled Bird during its first five years, 1968 to 1972, based on Richard E. Neustadt and Ernest K. May’s categories of the uses of history by political decision makers. The Bird used history for context, nostalgia and analogy, to promote values, and to challenge past assumptions, all to bolster a point of view for its readers, the hippie community in Atlanta, Ga.

“Magnetic Current” in the New York Times • Vincent Kiernan, Georgetown University • This paper examines the concerted efforts by William L. Laurence, science writer at The New York Times, to publicize the research of maverick Austrian physicist Felix Ehrenhaft in 1944-45. Laurence wrote multiple sensational articles to counter mainstream physicists’ dismissal of the research, triggering pack news coverage of the researcher, while mainstream scientists criticized the newspaper and blocked grants for Ehrenhaft. The escapade illustrates tensions among journalists, unconventional scientists, and the scientific establishment that persist today.

Collective memory of Japanese colonial rule • Hwalbin Kim, University of South Carolina • This study explores how the South Korean television drama “Eye of Daybreak” helped to shape collective memory of Japanese colonial rule. The drama highlighted the experiences of “comfort women,” Korean women forced to provide sex to Japanese soldiers. This study examined how newspapers reported the “comfort women” issue. This study argues that the drama generated greater public awareness of, discussion about, and controversy over the place of “comfort women” in South Korean historical narratives.

Senator Joe McCarthy and the Politics of the 1960s • Julie Lane, Boise State University • This study examines four books about Senator Joseph McCarthy published during the 1950s to determine why one of the four – Senator Joe McCarthy by New Yorker Washington correspondent Richard Rovere – prompted the most vociferous reaction. It concludes that the book’s appearance at a critical juncture in the developing ideological divide meant it served as a bridge from the McCarthy era to the new conservatism that shaped national politics in the 1960s.

Promulgating the Kingdom: Social Gospel Muckrakers Josiah Strong and Hugh Price Hughes • Christina Littlefield, Pepperdine University • This paper addresses a major gap in journalism history by showcasing how social gospel leaders used the power of the pen to promote social reform. Many social gospel leaders in England and the United States edited newspapers to educate the masses on key social issues in hopes of ushering in the kingdom of God. This paper compares the muckraking efforts of two evangelical leaders: British Methodist Hugh Price Hughes and American Congregationalist Josiah Strong.

SOCIALIST MUCKRAKER JOHN KENNETH TURNER: A Journalist/Activist’s Career a Century Ago • Linda Lumsden, U of Arizona • Socialist muckraker John Kenneth Turner not only went undercover to expose oppression of Mexican peasants a century ago but also ran guns for Mexican rebels who invaded Baja California in 1911. This paper argues that questions raised by Turner’s nearly forgotten career are relevant to those posed by today’s digital activism. The paper analyzes several aspects of Turner’s career: as an investigative journalist who covered the 1910s’ labor movement for the popular Socialist weekly Appeal to Reason; as author of the controversial 1909 “Barbarous Mexico” exposé; as an abettor of Mexican revolutionaries in the United States; and as an advocate against U.S. intervention in Mexico throughout the 1920s. The subject is important because advocacy journalism such as Turner practiced—fact-based reportage in support of a cause—is a genre that has expanded along with digital media, citizen journalism, and online social movement media. Activism figures prominently in the current debate on the definition of a journalist. An analysis of Turner’s career may illuminate larger questions about today’s evolving forms of journalism. Further, an examination of Turner’s career in the Southwest borderlands sheds light on the history of American journalism in that region, which remains tumultuous and contested journalistic terrain. His criticisms of the mainstream press remain relevant in light of current debates on the elusive ideal of “objectivity” in journalism. Finally, Turner should be recognized for his contributions to journalism history and his role in U.S.-Mexican relations.

The “eloquent Dr. King”: How E. O. Jackson and the Birmingham World Covered Martin Luther King and the Montgomery Bus Boycott • Kimberley Mangun, The University of Utah • This qualitative study analyzes how Emory O. Jackson, editor of the Birmingham (AL) World, covered the Montgomery Bus Boycott, Martin Luther King Jr.’s rise to fame, and the ramifications of court rulings on bus segregation. More than one hundred fifty articles, editorials, and columns published in the biweekly newspaper between December 1, 1955, and December 21, 1956, the duration of the boycott, were studied using historical methods and narrative analysis.

Press Freedom in the Enemy’s Language: Government Control of Japanese-Language Newspapers in Japanese American Camps during World War II • Takeya Mizuno, Toyo University • This article examines how the federal government controlled the Japanese-language newspapers in Japanese American “relocation centers” during World War II. Camp officials were facing a dilemma; while they knew Japanese news media would promote effective information dissemination, no one understood the language. As a result, they limited Japanese items to verbatim translations of official English releases. Press freedom inside barbed wire fences was conditional at best; it was even more so in the enemy’s language.

Summer for the Scientists? The Scopes Trial and the Pedagogy of Journalism • Perry Parks, Michigan State University • A main goal of supporters of John T. Scopes during his 1925 trial for teaching evolution in Tennessee was to educate the public on evolution science. This paper argues that, though journalists, lawyers, and scholars expected newspaper coverage to make Americans smarter about evolution, little effort was devoted to that aim. Rather, a preference for conflict and an emerging professional objectivity resulted in more confusion than clarity, just as news coverage of evolution does today.

The Strange History of the Fairness Doctrine: An Inquiry into Shifting Policy Discourses and Unsettled Normative Foundations • Victor Pickard, University of Pennsylvania • The Fairness Doctrine, one of the most famous and controversial media policies ever debated, suffered a final death-blow in August 2011 when the Federal Communications Commission (FCC) permanently struck it from the books. The doctrine continues to be invoked by proponents and detractors alike, suggesting that the policy will live on long past its official death at the hands of liberal policymakers who had hoped to quietly remove it from the nation’s political discourse. The following paper attempts to demystify the Fairness Doctrine by historically contextualizing it while also drawing attention to how it continues to be deployed. Tracing how ideologies and discourses around the Fairness Doctrine have shifted over time serves as an important case study for how political conflict shapes the normative foundations of core media policies. The paper concludes with a discussion of positive freedoms as fundamental principles for American media policy.

Southern Values and the 1844 Election in the South Carolina Press • Erika Pribanic-Smith, University of Texas at Arlington • This exploration South Carolina newspapers in the 1844 presidential election demonstrates that most editors assumed a sectional tone when discussing campaign politics. Furthermore, it shows that newspapers actively supported presidential candidates even though the state’s electorate did not vote for president. Finally, this paper argues that the tariff was the primary campaign issue for South Carolinians, contrary to prior historians’ assertions that Polk won the South based on his support for the annexation of Texas.

The Sabbath and the ‘Social Demon’: Sunday Newspapers as Vehicles of Modernity • Ronald Rodgers, University of Florida • This paper looks at the decades-long conflict between the traditions of religion and the modern juggernaut that was the Sunday newspaper. Within that discursive elaboration leading to the general acceptance of the Sunday newspaper as a vehicle of modernity were issues surrounding the tension between the secular and the sacred as an armature of the societal struggle between the forces of modernity and those opposed to the destabilizing of traditions.

Rhetorical Repertoires of Puerto Rican Anarchist Journalist Luisa Capetillo in the Early 20th Century • Ilia Rodriguez, University of New Mexico; Eleuterio Santiago-Diaz, University of New Mexico • This research focuses on the writings of Puerto Rican feminist and anarchist writer Luisa Capetillo (1873-1922), a journalist for the Spanish-language labor and community newspapers in Puerto Rico and the United States. Capetillo’s texts were selected as a site to explore the structural factors and political climate that shaped the production of anarchist discourse in the United States in the early 20th century. Through a discourse analysis of texts published in 1913 and 1916, the research aims to elucidate thematic structures and particular forms of argumentation through which anarchists editors and writers constructed their contestatory views of the nascent U.S. industrial society. Capetillo’s writing was selected as a rich site in which to examine the discursive practices through which a non-U.S. citizen radical, facing censorship and persecution in the early 1900s, used her writing to contest some of the dominant assumptions about the exceptional character of the U.S. polity.

Newspaper Editorials on Marijuana Prohibition During the Early War On Drugs, 1965-1980 • Stephen Siff, Miami University of Ohio • This study examines editorials regarding marijuana law and enforcement in four major U.S. newspapers between 1965 and 1980, a period during which both marijuana use and arrests increased dramatically, and during which time the federal government overhauled both anti-marijuana laws and the approach to combatting drug use more generally. During this time, the New York Times, Washington Post, Chicago Tribune and Los Angeles Times published a combined 126 editorials dealing with marijuana, approximately one-third of which called for reduction in criminal penalties for possession of the drug. The calls to reduce penalties for marijuana possession were nearly always explained in strictly pragmatic terms, without addressing the underlying moral or health justifications for the legal prohibition of the drug. Differences in editorial stances between the newspapers are also discussed.

The Journalist Who Knew Too Much: John W. White’s Tumultuous Tenure as The New York Times Chief South American Correspondent • Kevin Stoker, Texas Tech University; Mehrnaz Rahimi, Texas Tech University • Few foreign correspondents understood the cultural differences between the United States and Latin America better than John W. White. A former U.S. diplomat to Argentina, White spent more than 15 years living in the country before joining The New York Times. But White was still an American journalist, practicing American journalism and looking out for American interests in Latin America. Though adept at circumventing government censorship, but he could not circumvent controversy. He had a knack for scoops that discomforted South American political leaders, the State Department, and his own publisher. For ten years, his publisher Arthur Sulzberger scolded White and assured him of his confidence in him. But finally Sulzberger betrayed him, telling the State Department to call him home.

Wine, Women, and Film: Drinking Femininity in Post-Prohibition American Cinema • Annie Sugar, University of Colorado-Boulder • This textual analysis of female drinking portrayals in four films, Depression-era comedic romps The Thin Man (1934) and The Women (1939) and two World War II tales of duty, dignity, and identity Now, Voyager (1942) and Since You Went Away (1944), demonstrates how post-Prohibition American culture established a drinking femininity for white, affluent American women and how the dominant discourse manipulated that femininity for two generations to suit the nation’s social, political, and economic needs.

A Rainbow of Hope – The Black Press’s Engagement with Entertainment Culture, 1895-1935 • Carrie Teresa, Temple University • Black press journalists writing in the Jim Crow era viewed entertainment culture as an important component in the lived experience of their readers. Through a narrative analysis of entertainment coverage during the period 1895 through 1935, this paper shows how black journalists framed entertainment culture as a tool in the fight for civil liberties, arguing that the black press used discussions about entertainment to help community members define their own roles as free citizens.

The Untold Story of An American Journalism Trailblazer: Carr V. Van Anda’s Methods as Contemporary Guidance • Wafa Unus, ASU • While study and discussion of American journalism is abound with accounts of The New York Times, the emergence of this newspaper as an American institution never has been fully told. Little is known of Carr V. Van Anda, who from a career as a typesetter in Cleveland rose to become The Times pre-eminent managing editor. He served in the post from 1904 to 1932, the newspaper’s formative and most celebrated period. Since his retirement in 1932 and his passing in 1945, Van Anda has been relegated in the literature mostly to footnotes and index entries. Yet even from brief references, it has remained that Van Anda’s contribution was substantial. Of particular interest to contemporary scholars was Van Anda’s role as a harbinger of modern times. Van Anda worked in an era not dissimilar to contemporary times, and an understanding of his methods may serve as guidance for modern journalism. Through study of his reportage, and employing additional original sourcework of his life and career, this study provides the first historical account of Van Anda and his work at The New York Times. That Van Anda’s past contributions are of much contemporary relevance will be seen in the study’s analysis of his coverage of science and technology, as well as his use of technology in reporting. In discussing Van Anda’s contributions, the study concludes with suggestions on how understanding of this input, journalism can further be advanced.

Evolve or Die: Early Industrial Catalysts that Transformed Frontier Journalism • David Vergobbi, University of Utah • This study delineates journalism on Idaho’s Coeur d’Alene mining district frontier in 1893 and 1894—after a violent 1892 union versus owner war and subsequent martial law—as ten newspapers dealt with a national economic depression and renewed labor/management tensions. The study provides 1) a key to understanding the complex evolution of Western journalism from pioneering sheets to commercial press and 2) a conceptual framework to ascertain if similar developments existed on other early industrial frontiers.

Legitimizing news judgments: The early historical construction of journalism’s gatekeeping role • Tim Vos, University of Missouri; Teri Finneman, University of Missouri • This study analyzes journalistic discourse about news judgment, news selection and newsworthiness in the late 19th and early 20th centuries. The intent is to understand how the notions of newsworthiness, news selection or news judgment came to be expressed in normative terms in the journalistic field. The study finds discursive strategies that explained news judgment in terms of a special skill that journalists possessed, that downplayed judgment while shifting focus to the external qualities of events, and that explained news judgment in terms of the social and economic value of the information provided.

Newspaper Food Journalism: The History of Food Sections & The Story of Food Editors • Kimberly Voss, University of Central Florida • This paper documents the early years of newspaper food sections from the 1950s and 1960s. This paper also examines what the food editors covered at their annual weeklong meetings where food companies introduced new food products and food news was presented. Approximately 125 women attended these meetings and reported from them daily. A selection of newspapers was used in this study including the Boston Globe, Milwaukee Journal, Miami News, Chicago Tribune, Pittsburgh Post-Gazette, and Omaha Evening World-Herald.

The “Sound of an ‘Extra’”: Representing Civil War Newsboys by Pen and in Print • Ronald Zboray, University of Pittsburgh; Mary Zboray, University of Pittsburgh • This paper examines the American Civil War-era newsboy, generally overlooked by historians, through comments ordinary citizens penned and the stories newspapers printed about him (or her). It reconstructs his business and leisure activities, analyzes the responses of urban dwellers to the newsboy’s cry, and compares these to newspaper portrayals of newsboys. It is based upon extensive research into over 5,000 Civil War manuscript and published diaries and letters, as well as newspaper databases.

2014 Abstracts

Filed Under: Uncategorized Tagged With: History

Electronic News 2014 Abstracts

June 11, 2014 by Kyshia

The Investigative DNA: An Analysis of the Role of Local Television Investigative Journalists • Jesse Abdenour, University of North Carolina-Chapel Hill; Daniel Riffe, University of North Carolina at Chapel Hill • Building off previous studies of journalistic roles, this paper shows evidence that local television investigative reporters are more oriented toward audience appeal and are more adversarial than other journalists. A factor analysis of survey responses (N=165) revealed five functions describing investigative reporters’ perceived roles: Adversarial, Interpretive, Entertainer, Pragmatist, and Mobilizer. Further analyses indicated that ethnicity, amount of investigative work, and an organization’s emphasis on journalism were significant predictors of investigative role.

Forces at the Gate: Social Media’s Influence on Editorial and Production Decisions in Local Television Newsrooms • Anthony Adornato • This nationwide survey of news directors at network affiliate television stations explores the impact social media is having on editorial and production decisions related to newscasts. The results show popular, or trending, content and topics on social media are a significant factor in choosing stories to cover. The research examines how these stories are treated in newscasts versus those gathered through more traditional sources. The study also reveals that the reliance on social media content has increased the chances that newsrooms will spread misinformation. A third of respondents indicated their stations have reported information from social media that was later found to be false or inaccurate. Despite this, policy has not caught up with practice. One of the more striking findings of this study is, of those newsrooms that have social media policies, nearly 40% said the policy does not include procedures for verifying social media content before it is included in a newscast.

Radio and Secondary Orality: A Rhetorical Analysis of Hora 20 • Adriana Angel, Universidad de Manizales • This paper provides some preliminary ideas and exploratory characteristics about the language of radio. After conducting a rhetorical analysis of the talk radio program Hora 20, this manuscript suggests a few levels that allow us to start thinking about the grammar of radio. Specifically, this article suggests three main levels through which the secondary orality of radio manifests in Hora 20: emphatic, grammatical, and dialogic levels. It examines how the use of elements such as interjections, rhythm, tone, flow, spontaneity, genre, enumeration, redundancy, as well as, parallel, pedagogical, collaborative, and confrontational dialogues, define the language of talk radio. Finally, this piece claims all three levels and corresponding sublevels of secondary orality create a particular rhetorical situation of addressivity in which speakers connect with their addressees in particular ways.

Just Like Fox News? MSNBC’s Prime-Time Coverage of Health Care Reform in August 2009 • Mitchell Bard, Iona College • MSNBC is regularly cited in the literature as an example of a liberal news organization, often presented with Fox News representing its corresponding opposite, conservative news. Yet there have been few studies of MSNBC’s content, unlike the robust literature examining Fox News. This article employs a qualitative textual analysis of MSNBC’s coverage of health care reform in August 2009 to examine whether the network’s programs adhered to the objective journalistic values of fairness and balance and an allegiance to accuracy and the facts, despite MSNBC’s perceived ideological predisposition. The study replicates a similar analysis by the author of Fox News’ prime-time programs during the same period. The examination revealed that, despite their ideological predispositions, while both “Countdown With Keith Olbermann” and “The Rachel Maddow Show” operated consistent with the objective journalism value of an allegiance to accuracy and the facts, only Maddow’s program consistently adhered to the value of balance and fairness. The findings come in contrast to the earlier Fox News study, which revealed that none of the three hosts consistently operated consistent with either of the journalistic values. The impact of MSNBC’s practices are discussed in terms of the effect on the public’s trust in news.

Post-television news: Perceptions of three online forms of news video production • John Beatty, La Salle University; Jon Matos, La Salle University • This exploratory quasi-experimental study tested viewer reaction to three versions of the same news story labelled “Standard,” “YouTube” and “MTV.” Participants were asked to rate the three versions on 13 semantic-differential items, as well as to discuss them in controlled focus groups. Results indicate that video news viewers do have a preference for non-traditional types of news presentations online. Broadcasters and journalism faculty should look at new models of online news, such as Philip DeFranco.

Deregulation and Technology Pushes Radio Out of Tune • Adeniyi Bello, Texas Tech University • Depth interviews with six longtime radio professionals reveal some enthusiasm for digital technology but a unanimous dissatisfaction with the results of deregulation. Observations include: “Radio is probably in its most challenged and dangerous period”; “plundering the industry and lopping off heads, just eliminating jobs by the truckloads”; “There’s no longer a farm team in radio.” All attribute the industry’s pathologies to deregulation, aided by technology. Some question the wisdom of maintaining the current free-market oriented regulatory environment after what they describe as a 17-year failed experiment for both an industry and informed democracy.

Comparing Flagship News Programs: Women’s Sport Coverage in ESPN’s SportsCenter and FOX Sports 1’s FOX Sports Live • Andrew Billings, University of Alabama; Brittany D. Young, University of Alabama • A total of 118 hours of sports news broadcast programming was subject to gender clock-time analysis, half from ESPN’s SportsCenter and half from 2013 startup network Fox Sports 1’s Fox Sports Live. Results showed that both programs featured women’s sports less than one percent of the time, with only modest gains found in an Olympic month (February 2014) of presumed heavy women’s sports exposure compared to a fall (October/November 2013) coding period. Moreover, both programs featured the same top five sports in nearly identical proportionality and story lengths of women’s spots were consistently 70% of a men’s spot regardless of program. Results indicate that Fox Sports Live is replicating SportsCenter’s programming choices far more than challenging them from a gender perspective.

Losing Their ‘Mojo’? Mobile Journalism and the Deprofessionalization of Television News Work • Justin Blankenship, University of North Carolina at Chapel Hill • Mobile Journalism, whereby a single reporter must write, shoot and edit their own news stories, is a rapidly growing trend among local television news stations in the United States. Using sociology of professions literature and a qualitative case study methodology, this study examines the impact of mobile journalism on the “professionalization” of television news reporters. Findings suggest that mobile journalism may have an impact on several aspects of professional orientation, including expert knowledge, autonomy, routinization and encroachment from outside organizations.

Facing the Death Penalty While Facing the Cameras: A Case Study of Television Journalism Work Routines • Mary Bock, University of Texas at Austin; Jose Araiza • This case study of a capital murder trial explores the way television journalism work routines shape trial coverage. Based on field observations, textual analysis and open-ended interviews, it examined how TV news routine are translated into the stories that are broadcast and posted to the web. The analysis suggests that video news-gathering routines for trials rely heavily on law-enforcement sources, granting considerable control for the story’s framing to those authorities.

Interactive TV News: A Potential Method for Broadcast Television News • Trent Boulter, University of Texas at Austin • This experiment looks at development and use of a delivery system for broadcast television news. An in-home study was conducted for two weeks, allowing people daily access to three local and 5 national newscasts via one interactive newscast. The purpose of the study was to observe when and how they would use the interactive content. The results show that people employed time-delay practices while taking action, on average, every 57 (TV) and 52 seconds (computer).

The Lean Newsroom: A Manifesto For Risk • Jonathan Groves, Drury University; Carrie Brown, University of Memphis • This paper integrates concepts from organizational culture and learning literature with strategic and innovation theory and proposes a three-tiered model to guide change efforts at media organizations. Drawing upon examples from original ethnographic research in four newsrooms, it offers news leaders a road map for fostering continuous adaptation to a fast-changing digital landscape. To succeed at creating a sustainable future, leaders must embrace the constant iteration and user focus of successful digital startups and position themselves strategically in the competitive environment. However, none of these efforts will succeed without careful attention to the underlying assumptions in an organization’s culture that can block learning and change.

The Effects of Melodramatic Animation in News on News Evaluative Judgment via Presence: A Path Analysis • Benjamin Cheng, College of International Education, Hong Kong Baptist University; Wai Han Lo • An experiment with 187 college students was conducted to investigate the effects of using melodramatic animation in crime-related news reporting on the evaluative judgment of news through presence. The results of a path analysis suggest that presence relates to negative rating of a suspect featured in a news report and audience’s confidence in judging the suspect as guilty. However, a diverse result was found for the influence of the use of melodramatic animation in news on presence in different news categories. The practical and ethical issues of using this news format are discussed.

Hostile Story or Hostile source: A test of HME in a conservative media environment • Yoon-Jung Choi; Sang Hee Kweon, Sung Kyun Kwan University • Opinionated news in a competitive cable TV news environment seems to be a strategy for attracting audiences not only in the U.S. but also in Korea. In this respect, this paper tested the hostile media effect in the opinionated news context and also examined whether the hostile perception comes from the news story or from the news source. The findings show that opinionated news perceptions vary as a function of political ideology and ideologically consistent source cues. However, the findings suggest that partisans’ perceptions can differ according to the situational precondition of media outlets. Liberals were more sensitive in a conservative media environment.

“Boots on the Ground?”: How International News Organizations Integrate User-Generated Content Into Their YouTube Channels • Johanna Cleary; Eisa al Nashmi, Kuwait University; Terry Bloom, University of Miami; Michael North, University of Miami • How is user-generated content (UGC) employed by international news agencies? Through a content analysis of 571 videos posted on the YouTube channels of five international news agencies, this study examines whether UGC is a significant part of today’s international journalism and whether those organizations are actively encouraging interactivity among their viewers. The study includes Al Jazeera English, France 24 English, RT, CNN International, and Al Arabiya.

Framing Conflict and Explicit Violence through Images in Arab Media • Michael Bruce, The University of Alabama; Lindsey Conlin, The University of Alabama • This study employed a content analysis in order to examine visual images of conflict and violence in Arab media. Results show that liberal commercial Arab networks displayed more conflict visuals than western-style networks, and that violent imagery was also more explicit on liberal commercial networks. However, most of the visuals displayed on both types of Arab media did not focus on conflict, indicating that fear of a violent Arab media may be an over-reaction.

Making Air with a Magic Bullet: The Multimedia Journalist’s Impact on News Production • Dean Cummings, Cleveland Convergence • Television news managers view the multimedia journalist as a “magic bullet” to answer economic and production needs. Meanwhile, veteran workers initiate paradigm repair threatening the implementation of the new production model. To make the multimedia journalist successful, managers adjust their supervisory and editorial skills. In the wake of changes, the introduction of young journalists and the steady dismissal of veteran reporters appear to be creating a cultural shift within local television newsrooms.

Framing the 2012 Presidential Election on U.S. Television: Candidates, Issues, and Sources • Daniela Dimitrova, Greenlee School of Journalism and Communication • Using media framing as a theoretical base, this study examines the coverage of the 2012 US presidential election on the three leading television news networks–ABC, CBS and NBC. Consistent with previous election news framing research, the content analysis shows that the coverage used strategic game framing at the expense of substantive issue discussion and also tended to be episodic in nature and emphasized conflict. The analysis also demonstrates that domestic politicians dominated the coverage while other sources such as ordinary citizens and experts remained much less visible. The theoretical and practical implications of this type of election news coverage are discussed in the context of journalism practice and democratic governance.

Digitally influential: How technology affects construction of news processes • Patrick Ferrucci, Bradley University • This ethnographic study examines the effects of technology on the construction of news processes at a digitally native news nonprofit. Specifically, this asks how technology affects gatekeeping and how technology allows the audience more influence on news production. The study finds that a lack of resources results in less desire for innovation; however, technology does give the audience direct access to journalists and significantly more power concerning content. These findings are then discussed through the lens of gatekeeping theory and their meaning for the immediate future of digital journalism.

Audience Perceptions of Quality: A Comparison of Newsgathering Technologies across Viewing Technologies and Generational Cohorts • Charlie Gee, Duquesne University; Zeynep Tanes-Ehle, Duquesne University; Giselle Auger, Duquesne University • This study explores the role of traditional and mobile newsgathering technologies on perceived quality of news stories from the guiding perspective of uses and gratifications theory. In this experimental study, 600 participants evaluated the quality of 58 news stories of various content produced with four different news technologies. Two mobile technologies—iPhone and iPad and two traditional technologies—HD video camera and DSLR were used to produce the stories. Results showed differences in perceived quality of news stories produced with the DLSR as the highest of quality compared to the mobile technologies. The HD camera was found not to be a significant determinant of perceived quality compared to other recording technologies.

Social TV and Democracy: How Second Screening During News Relates to Political Participation • Homero Gil de Zuniga, University of Vienna; Victor Garcia, University of Texas at Austin; Shannon McGregor, University of Texas at Austin • The political implications of second screening, a hybrid media process that combines television and a second, web-connected screen, are analyzed here. Based on national, two-wave longitudinal panel data, this study sheds light on the future of social TV by examining the relationship between second screening and online political behaviors. Results show that second screening for news is a significant predictor of online political participation and a key link between TV news and political engagement.

Towards Broadcasting 2.0? Interactivity and User-Generated Content in Local Radio and Television Programs • Kevin Grieves, Ohio University; Greg Newton, Ohio University • Newer forms of digital media reflect a fundamental shift from a unidirectional model of communicating with audiences to an interactive one. Local radio and television stations are now able to interact with listeners and viewers more easily via online and social media channels. Little is known, however, about how interactivity and user-generated content impact traditional broadcast program content. Content analysis of local radio and television programs indicates occasional and somewhat marginalized inclusion of such elements.

The Role of Political Identity and Media Selection on Perceptions of Hostile Media Bias during the 2012 Presidential Campaign • Mei-Chen Lin; Paul Haridakis; Gary Hanson, Kent State University • We examined predictors of hostile media bias in the 2012 presidential campaign. In the current study, group-based characteristics (i.e., group status, intergroup bias, political ideology) and political cynicism were significant predictors of people’s perceptions of a hostile media bias toward their political party. TV and social networking sites were negative predictors while the use of two other media – radio and video sharing sites – were positive predictors of hostile media bias perceptions.

Market Size and Local Television News Use of “Cheap” Video • Mark Harmon, University of Tennessee; Maria Fontenot, University of Tennessee-Knoxville • The researchers used Livestream to gather a stratified local TV news sample of 29 newscasts, 298 stories. The data show that, contrary to prediction, market size did not affect initiative, story topics, manner of presentation, or use of non-original “cheap” video—such as network feeds, security camera footage, viewer submissions, or Google and other web maps. Crime and disaster/accident were the most common topics; voice over and live reporting were the usual story types.

Content versus context: The effects of writing style on memory and emotions in local television news • Keren Henderson, LSU • This experiment measures the influence of inverted pyramid and diamond (storytelling) writing styles on news consumers for the sake of discussing the relationship between social responsibility and business decisions in local television news production. The study investigates the differences between the inverted-pyramid writing style and the storytelling (or diamond-shaped writing) style on memory, emotions and brand recognition abilities of local television news viewers.

The Rise of Online News Aggregators: Consumption and Competition • Angela M. Lee, University of Texas at Dallas; H. Iris Chyi, University of Texas at Austin • While traditional news firms continue to struggle online, news aggregators (i.e., Yahoo News, Google News and the Huffington Post) have become a major source of news for American audiences. Through a national survey of 1,143 U.S. Internet users, this study (1) offers an in-depth look at the composition of news aggregator users, (2) proposes a theoretical model that examines demographic and psychological predictors of aggregator use, and (3) uncovers non-competitive relationships between three major news aggregators and major TV, print and social media news outlets. Such findings are at odds with industry sentiment, or hostility toward news aggregators and call for a reassessment of the role of news aggregators in today’s media landscape.

Working Social: Personal vs. Professional Social Media Use by Local TV Reporters • Suzanne Lysak, Syracuse University; Michael Cremedas; Jean Jadhon, Hollins University, WDBJ-TV • This survey of 405 local TV reporters explored challenges posed by their increasing use of social media: what guidance they are provided as they use social media; how frequently reporters and newsroom managers clash over a reporter’s posts; and how frequently reporters are directed to remove social media posts—whether personal or professional accounts. The information can be helpful to news managers who are creating or revising policy for social media use in their newsrooms.

Positive news websites and extroversion: Motives, preferences, and sharing behavior among American and British readers. • Karen McIntyre, University of North Carolina at Chapel Hill; Meghan Sobel, University of North Carolina at Chapel Hill • Personality has been known to influence media choices. This study examined the relationship between American and British respondents’ level of extroversion and their motivations, story preferences, and sharing behavior in regard to consuming positive news on two “good news” websites. A survey of 1,560 positive news consumers was conducted. Results revealed that among American readers, extroversion was more strongly associated with the information-seeking motive whereas extroversion was more strongly associated with social utility among British readers. For both nationalities, extroverts were more likely than introverts to share stories with a wider group of people, although sharing medium was found to be more important than audience size. Finally, both groups of positive news readers were most likely to both view and share the stories they considered to be the happiest. The results of this study cannot be generalized due to a nonrandom sample, as respondents self-selected to take the survey. Still, the results have both theoretical and practical implications. The links found between extroversion and interest in positive news add to the literature on the relationship between personality and media selection. Further, results regarding sharing behavior might benefit both content producers and their audiences in both countries.

The Effect of Instant Media Commentary on Perceptions of Political Speakers: A Conventional Case Study • Dylan McLemore, University of Alabama • This study employs an experimental design to measure the effects of post-speech instant media commentary in the context of a single-speaker speech at a party nominating convention. It also seeks to explore differences in effects between favorable and unfavorable commentary to update the area of research for the age of differentiated cable news. It observed benefits of exposure for the political speaker, though instant media commentary did not significantly affect perceptions.

Are Young People Abandoning Local Television News? • Jacob Nelson, Northwestern University • When it comes to news, more people turn to local television than anywhere else, including network and online news sources. Almost half of Americans surveyed by Pew Research Center in 2012 report watching local television news regularly. When people turn on their televisions to watch the news, 60% flip to local television news programs. Eight in 10 adults who follow local news closely do so using television weekly. But younger people are increasingly turning away from local television news. What’s more, younger people appear to be turning away from watching television in general. Are younger people abandoning local television news more than older media consumers? If so, are they replacing the news they are not getting from television with news consumption elsewhere? Or, in a media environment with seemingly endless options, are younger people consuming less news? Using regression analysis, this paper will an attempt to answer these questions by comparing American local television news media consumption habits based on results from two Pew surveys taken ten years apart in hopes of determining whether or not a younger generation that grew up using the internet will maintain the television news watching habits of the generation that came before it.

Small-Market MMJs: Hoping for Change that May Not Come • Simon Perez, Newhouse School, Syracuse University; Michael Cremedas • The Multi-Media Journalist (hereafter MMJ) newsgathering model requires one person to fill the roles of reporter, videographer and video editor as well as social media and web content producer. This study focuses on the effect the model has on how MMJs view the quality of their work and their future career expectations. The results suggest many small-market reporters are not satisfied with their jobs and are reconsidering whether to continue their careers in television news.

Diversity without Inclusion: A Comparative Analysis of Co-owned Spanish and English-language Television Network News • Seaira Christian-Daniels, Ohio University; Mary Rogus, Ohio University • This study is a comparative content analysis of the two Comcast-owned network news programs, Noticiero Telemundo and NBC Nightly News. The study explores whether the news programs cover different stories, and how they cover the same story. It also explores the diversity of talent and sources used by both news programs. It finds that, although the networks are owned by the same company, they share few content characteristics, except a lack of diversity among sources and on-air talent.

Differences among News Websites in their Use of Interactive Features • Natalie Stroud; Josh Scacco; Alex Curry • While interactive features, such as comment sections, used to be rare on news websites, they are now the norm. This content analysis of 155 news websites examines the use of social media buttons, lists of hyperlinks, polls, comment sections, and mobile sites. Television news and newspaper websites are compared, as are local and more broadly-targeted news sites. Results reveal many differences in the use of interactive features based on medium and target.

Towards a Mission to Inform, Educate, and Entertain: Influences on Story Selection at the British Broadcasting Corporation • Joe Watson, Baker University • This paper explores the influences on story selection at the British Broadcasting Corporation. Through interviews with personnel and observation of routines at BBC News world headquarters in London, the author identifies three themes that contribute to our understanding of how stories are selected and shaped for coverage at the BBC: respect and appreciation of the audience, the needs of individual networks and programs, and awareness of the Royal Charter.

2014 Abstracts

Filed Under: Uncategorized Tagged With: Electronic News

Cultural and Critical Studies 2014 Abstracts

June 11, 2014 by Kyshia

Critically Analyzing Media System Structure: A Comparison of the Origins of U.S. and British Broadcasting, 1927-1935 • Seth Ashley, Boise State University • Media systems require democratic structures in order to serve self-governing citizens. With a goal of explaining divergent policy outcomes that continue to affect media content today, this article takes a comparative historical institutional approach to examining the origins of broadcasting policy structures in the United States and Great Britain. A mix of secondary sources and primary documents is used to explore the capacity of media system structures to serve the needs of democratic life.

The Vaporings of Half-Baked Lazy Documentarians: Art, Critical Pedagogy, and Non-Fiction Literacy • Ralph Beliveau, University of Oklahoma • This argument offers three contexts for discussing art and documentary; 1) a historical context concerned mainly with an art exhibit, to see the historical roots of anti-intellectualism; 2) documentary literacy, to counter the kinds of reactions that are discussed in reference to the art exhibition; 3) the work of Banksy, to integrate history and rhetoric to raise suspicion over both the regime of value in art and the rhetoric of truth exhibited in documentary conventions.

The Era of the Pseudo-Intellectual: Think tanks, market logic, and ideological rationalism • Jesse Benn • This paper’s main effort is to describe a new era of anti-intellectualism, as it relates to the rise of advocacy-oriented think tanks over the last several decades. Pseudo-intellectuals and knowledge production that stems from a predetermined ideology and the unrelenting logic of the free market characterize this new era of anti-intellectualism. Building off the traditional strains of anti-intellectualism: anti-rationalism, anti-elitism, and unreflective instrumentalism, two new terms are proposed and expounded upon.

Miley, CNN and The Onion: When Fake News Becomes Realer Than Real • Dan Berkowitz, University of Iowa; David Schwartz, University of Iowa • Following a twerk-heavy performance by Miley Cyrus on the Video Music Awards program, CNN featured this story on the top of its web site. The Onion – a fake news organization – then ran a satirical column purporting to be by CNN’s web editor explaining this decision. Through textual analysis, this paper demonstrates how a Fifth Estate comprised of bloggers, columnists and fake news organizations worked to relocate mainstream journalism back to within its professional boundaries.

Decolonizing Mediated Pro-Native-Mascot Messages at the University of Illinois and Florida State University • Jason Edward Black, The University of Alabama; Vernon Ray Harrison, Central Alabama Community College • This essay considers the overarching ideologies from which pro-Native-mascot discourses work in citizen-media. These ideologies are mostly nineteenth century constructs that involved U.S. colonialism regarding Native American nations. The argument, herein, is that pro-Native-mascot discourses homologically reflect the U.S. government’s ideologies of expansion, territoriality, paternalism, and benevolence enacted during this century. These nineteenth century historical milieus maintained colonization through land grabbing and spatial control over Native Americans; now they can be extended to the mascot controversy as a sort of neocolonialism. This includes, then, the mediated construction, control and use of Native cultures through symbol use – like mascotting. The essay proceeds first by exploring briefly the nineteenth century ideologies, noted above, through the primary discourses of U.S. governmental leaders who helped craft U.S. Indian policies. Next, the essay analyzes pro-Native-mascot rhetoric from the University of Illinois and Florida State University – through mediated university documents, and mediated student and alumni responses – for the ways that they re/enact neo-colonial ideologies. The analysis reveals numerous stark homologies between the bodies of nineteenth century and pro-Native-mascot discourses.

Materializing Photographs: Negotiating the Materiality of Photographs in The Editor & Publisher, 1901-1910 • Jonathan Brennen, University of North Carolina at Chapel Hill • This historical textual analysis of The Editor & Publisher explores how news workers discussed the materiality of early news photographs between 1901-1910. The analysis finds that the increasing differentiation of photographs from illustrations was grounded in shifting ideas about photography’s special connection to or place in the real world. This study suggests the value in investigating the materialization of journalistic objects and practices, through which they are endowed with specific, historically contingent material characteristics.

Real Men Wear Baby Carriers: An Analysis of Media Portrayals of Stay at Home Fathers • Mary Brooks, Texas Tech University • There is a rise in stay at home fathers due to the recession as well as more women seeking to work outside the home or return to school (Petroski & Edley, 2006). Although this shift for a man from a traditional role to a non-traditional role is growing, more research is still required in order to gain an understanding of males as primary caregivers to their children. Through this study, a series of interviews were conducted with stay at home fathers (SAHF) in order to gain more knowledge concerning the role of a stay at home dad along with how media play a part in their daily lives and how media portray fathers. A variety of themes were uncovered including the stigma attached to being a SAHF, the media’s representation of fathers, and the fathers’ desire to see more SAHFs featured in the media.

“The King Stay[s] the King:” The Multiple Masculinities of The Wire • Rick Brown, Marquette University • This qualitative study examines the televised police procedural The Wire (2002-2008) through the lens of Connell’s theory of hegemonic masculinity. Employing Fisher’s narrative paradigm, this narrative critique answers the question of how multiple masculinities are constructed in the program. Focusing on The Wire’s first season, the study finds that the program presents a counterhegemonic vision of police procedurals’ traditional hegemonic masculinity, positing it as a corrosive hierarchy that destroys marginalized and subordinated males.

Redefining the Advertising-Editorial Divide: Native Advertising Norm Construction and the Meaning of News Content • Matt Carlson • Professional journalism’s normative commitment to autonomy has long dictated the separation of editorial functions from advertising. However, the emergent practice of online native advertising complicates this division, resulting in conflicting visions of how journalistic authority should be established for online news. This paper examines reactions to a controversial Church of Scientology native advertisement on the Atlantic web site to assess how competing processes of norm-making and boundary work shape normative understandings of online journalism.

Manliness, Motherhood, and Mêlée: (Re)Articulating Gender in the Balkan Wars Rationale • Christian Vukasovich, Oregon Tech; Catherine Cassara, Bowling Green State University; Tamara Dejanovic-Vukasovich • News and propaganda images were ubiquitous statements in support of the conflicts that tore apart the former Yugoslavia; they rearticulated traditional gender roles that constituted “Balkan patriarchy.” This study explores the gendered nature of war, how a heterogamous nation embraced ethno-nationalist propaganda, and how the re-articulation of the sexual division of labor viewed through the lens of ethno-nationalism creates an inescapable pull toward violence. A post-modern feminist position informs the analysis via grounded theory methodology

Measuring the Impact of Globalization on German and U.S. University Students’ Attitudes and News Judgments • Sue Ellen Christian, Western MIchigan University; Robert McNutt, Western Michigan University; Yuanyuan Shao, Western Michigan University • This study explores whether or not journalism and mass communication students at a U.S. university and a German university have adopted their respective national attitudes and whether those attitudes are evident in students’ decisions about the newsworthiness of events. Analyses showed that students generally held the same attitudes as the general adult population of their country and often showed even stronger support for many attitudes. However, student attitudes were not significantly associated with decisions on the newsworthiness of hypothetical scenarios structured to elicit those attitudes. Most notably, German and U.S. students dramatically differed in their estimations of newsworthiness in 28 of 34 news stories. The results have relevance for global journalism curriculum development.

The docu-soap formula: multi-layered backstage, performed liminoid and therapeutics of the self • Xi Cui, Dixie State University • This paper assumes a ritual perspective to explicate the generic structure of docu-soaps through textual analysis of the popular reality show Duck Dynasty. The author argues that the claim of reality by this genre lies in its multi-layered backstage and the performed liminoid manifested in production and plot arrangements. The sense of authenticity conveyed through this structure contributes to media’s power to represent and reinforce certain social values such as the sacred and unapologetic self.

Communication strategies of post-soviet civic activists • Nino Danelia, University of South Carolina • Internet is essential at the start-up phase of the civic action in Georgia, one of the former Soviet republics. It retains its function as an effective communication and planning tool among civic activists throughout the protest. However, in order to mobilize large amount of public in the countries with low Internet penetration, the traditional media should be used.

Employee Gripe Sites and Everyday Life: Macro and Micro Perspectives • Maxine Gesualdi, Temple University • Organizations use websites to promote their brands and interact with customers. Disgruntled parties use websites to disparage companies for perceived ills. Previous research has examined anti-brand websites largely related to consumer interaction. However, equally important information is shared on sites populated by employees as outlets for gripes. This paper applies diverse theories from cultural studies, public relations, organizational systems, and sociology to conceptualize the employee gripe site and analyze sites about Wal-Mart and United Airlines.

Professionalism under the threat of violence: journalism, self-reflexivity, and the potential for collective professional autonomy • Celeste Gonzalez de Bustamante, University of Arizona; Jeannine Relly, The University of Arizona • Mexico is one of the most dangerous places in the world for journalists, as more than 100 journalists have been murdered between 2000 and 2014, with most of those killed in the northern states. Through an analysis of in-depth interviews with journalists in northern Mexico, this essay examines how violence has influenced journalists’ self-perceptions about professionalism. Utilizing the concepts of self-reflexivity and collective professional autonomy, the authors explain the complexities and contradictions of professional identity.

Alternative Spaces for Feminist Voices: Social Media’s Influence on CNN’s Steubenville Rape Coverage • Josh Grimm, Louisiana State University; Jaime Loke, University of Oklahoma; Dustin Harp, The University of Texas at Arlington • In this discourse analysis, we examined CNN coverage of the Steubenville rape case in the spring of 2013. Examination of 56 video news segments reflected a hegemonic struggle for meaning through negotiations of traditional and feminist conceptions of rape. After CNN started moving toward replicating traditional rape myths, the station’s coverage suddenly shifted to supporting (rather than blaming) the victim, which coincided with a social media backlash against the station’s handling of the case.

Who lost what?: An analysis of myth, loss, and proximity in news coverage of the Steubenville rape • Erica Salkin, Whitworth University; Robert Gutsche Jr, Florida International University • This paper extends previous research on the application of mythical news narratives in times of great community loss, death, or destruction by taking into account the role of perceived dominant news audiences. This paper analyzes six months of coverage surrounding the 2012 rape of a 16-year-old girl by two teenage boys in Steubenville, Ohio. The paper argues audience proximity to news events contributes to the mythical archetypes used to explain everyday life.

Extra Chromosomes and Mama Grizzlies: Sarah Palin Negotiating Down Syndrome as a Political Mother • Kirsten Isgro, State University of New York at Plattsburgh • In 2008, when Republican VP candidate Sarah Palin was introduced to the U.S political scene, there was emphasis on her position as a mother of a child with Down syndrome. Palin received both criticism and praise for bringing her youngest child out into the public arena, making visible his developmental differences. She became a contentious spokesperson for families with special needs, aligning her in uneasy ways with bioethicists, disability rights activists, feminists, and conservative anti-abortionists.

The Governmental Discourse on Food and Its Articulation of Koreanness • Jaehyeon Jeong • Drawing on the anthropological notion of food as deep play, this research examined the Korean government’s discourses on Korean food and their articulation of the Koreanness, with which people identify themselves as Korean. Through the visual analysis of the organizational magazine of Korean Food Foundation, this study found that national cuisine, as invented tradition, contributes to the (re) construction and perpetuation of the nation-ness, strengthening a boundary between “we” and “they.”

K-pop Idol Girl Groups: Cultural Genre of Neoliberalism in Confucian Korea • Gooyong Kim, Temple University; Kyun Soo Kim, Chonnam National University • By deploying Raymond Williams’s notion of cultural genre, this paper investigates how post-IMF neoliberal, Confucian Korea as historical specificity has rendered a proliferation of K-pop idol girl groups, which commodify highly sexualized young female bodies, as a formal universality. As a critical reaction to the existing K-pop scholarship, this paper analyzes how the music genre should be examined within the continuum of Korea’s Confucianism and state-developmentalism, and contributes to enriching scholarly examination on the sociocultural phenomenon.

Illusion vs. Disillusion: How Chinese Viewers Articulate the Meaning of “House of Cards” • Zhaoxi Liu, Trinity University • Using Stuart Hall’s articulation concept, this paper examines comments posted on the website of “House of Cards” on Sohu Video, a Chinese online streaming service, to see how viewers in mainland China articulate the meaning of the show. The analysis reveals three themes. Some viewers extoll the show as a demonstration of a superb, much better political system featuring democracy, others regard it as proof that American political system is just as dark and evil as the one in China. A third theme expresses people’s discontent over the lack of freedom of speech in China as the show offers a great example of how a dicey and outspoken show like it is not possible to be created in China. The study argues that through examination of articulation, researchers can gain more insight into the tension and struggle in a fast changing Chinese society.

U.S. Presidential Discourse about Immigration in an Era of Neoliberalism: Where the Golden Door Leads • Carolyn Nielsen, Western Washington University • In the past 30 years, the U.S. has seen its largest influx of immigrants at the same time it has experienced the growth of neoliberal politics. This study found that neoliberal thought has increasingly dominated presidential discourse about immigration. Presidents from both parties have primarily discussed immigration reform in terms of market solutions and economic growth. These discourses facilitate the creation of a permanent underclass rather than a “golden door” to the American Dream.

Orientalism and Objectification in the Evolution of the Singapore Girl, 1972-2013 • Fernando Paragas, Nanyang Technological University; Joshua Hong; Eugene Lee; Rachael Lim; Mai Yun Wong • The Singapore Girl, an icon that personifies Singapore Airlines, has been a locus of discussion on female imagery in branding. This study explores the depiction of the Singapore Girl in four decades of print advertisements that feature her. Using textual analysis, the study finds the limited use of the male gaze and the savvy moderation of orientalism and objectification to harness and downplay the sexualization of the Singapore Girl. The paper shows how advertising depicts the complex paradoxes and tensions in the life of the Singapore Girl and the Asian woman.

Psy-zing Up the Mainstreaming of “Gangnam Style”: Embracing Asian Masculinity as Neo-Minstrelsy? • Michael Park, University of Idaho • Through the media mania of “Gangnam Style,” this paper examines the ideological implications of the meme’s appeal and its celebrated reception on mainstream television programs. A critical reading addresses whether the popular reception of “Gangnam Style” offer alternative discourses or reinforce ideological constructions of Asian masculinity. An analysis of Psy’s music video and his mediated public appearances identifies the ideological implications that reflect and reinforce the emasculation discourse that situates Asian masculinity as neo-minstrelsy.

Scarlet Letters: Digital Sexual Subjugation of Revenge Pornography • Caitlin PenzeyMoog, University of Wisconsin-Milwaukee • Revenge porn is the distribution of sexually graphic images of individuals without their consent. Most revenge adds a twist worthy of the Facebook age: personal information is included, so anyone with an internet connection can view sexually explicit images posted without consent next to the victim’s full name and, depending on the site, home address, phone number, and link to Facebook profile. I analyze revenge porn by first placing it in contextual history of pornography and prostitution. I argue that revenge porn can be viewed as a contemporary phenomenon that is part of a long line of practices used to repress women. Next, I place revenge porn in the context of the industrial capitalist system that allows it to flourish. I then turn to analyzing revenge porn itself, tracingthe life of the images that become revenge porn, highlighting the narrative arcs these images come to represent and their transformation from private sexual representations to public sexual commodities. I analyze the images themselves to understand the value of the “authentic” revenge porn image. The processes of feminization and masculinization of the participants involved. The act of posting revenge porn complements a hegemonic-masculine paradigm, wherein men assert or re-assert a hegemonic masculinity by posting revenge porn images. These images also act as capital, both economically and socially: economically for the owners of the websites, who gain monetary profits through advertising on popular revenge porn sites, and socially, as revenge porn images and stories act as cultural capital for those who post them.

Speaking Truth to Sorkin: Interpretive Community and the Critical Response to The Newsroom • Rachel Powers, California State University, Fullerton • This study examines the reactions of 35 television critics to season one of The Newsroom, a drama created and written by Aaron Sorkin and airing on HBO during the summer of 2012. A content analysis of season one reviews from June 2012 and corresponding critic Twitter postings was conducted. Regardless of a critic’s overall rating or assessment of The Newsroom, the critics approach the show as members of an interpretive community by structuring reviews around certain show elements, using a specific language to talk about the show, and relying on the intertextual elements inherent to both their profession and the television drama in order to shape audience opinion. Because of the critics’ unique relationship to the plot and setting of the show, and ability to share opinions through the media, reviews demonstrated a range of personal reactions and continued the larger national dialogue about politics, government, journalism and cable news that the show triggered.

Othering in Twenty-First Century Town Meetings: Critically Examining the Dialogic Role of Public Deliberation in AmericaSpeaks’ Kansas City Mental Health Forum • Corey Reutlinger, Kansas State University • This study examines the Kansas City Mental Health Forum for underlying Othering of the Mentally-Ill, exploring Bakhtin’s dialogic “sense-making” discourse between participants in AmericaSpeaks’ 21st Century Town Meetings. Using survey responses, ethnographic notes, and transcribed facilitator interviews from the Institute for Civic Discourse and Democracy, the study finds reinforced cultural stigmatization and dissuasion from continued civic participation in public deliberation. This study’s contributions lie in mathematical and critical solutions to improve deliberative theory and practice.

Properly Preggers: Media Representations of Celebrity Mommies and the Social Capital of the Ideal Pregnant Body • Chelsea Reynolds, University of Minnesota • This critical essay uses discourse analysis and historical analysis to understand media constructions of the ideal celebrity pregnancy. It positions coverage of Kim Kardashian’s and Kate Middleton’s pregnancies against mid-20th century coverage of celebrity pregnancies. Analysis shows the ideal pregnant body is guarded by a man, is fashionably accessorized, and is carefully restricted in size and shape. Applying Foucauldian principles of surveillance and examination, I suggest pregnancy coverage constructs pregnant women as ultimate “docile bodies.”

All is Wells with My Soul: Analysis of community and conditioned agency via The Defender’s coverage of the construction and opening of the Ida B. Wells Homes • Loren Saxton, Bowie State University; Elli Lester Roushanzamir, University of Georgia • This critical textual analysis explores how people exercise spatial and communicative agency through media, such as the Chicago Defender, and in social and physical space, such as the Wells Homes. The research suggests that the Defender’s coverage of the Wells Homes’ construction is an exemplar of how media practices reinforced restricting structures of race, class and space, while simultaneously providing opportunities for residents and community members to collectively produce sites of social resistance and transformation.

Bridging the Neoliberal Capitalist Divide • Nathan Senge, University of Colorado at Boulder • In the spirit of Richard Hoggart’s iconic tripartite scale for assessing public literacy rates, as articulated in The Uses of Literacy, this paper is an examination of the inherent conflict between ‘mass society,’ as defined by C. Wright Mills and which corresponds to Hoggart’s “basic literacy” level, and ‘culture,’ as used in the British Culturalist sense and which corresponds to the “critical” and “cultivated” literacy levels that Hoggart believed were required of a functioning democracy.

The Top Executive on “Undercover Boss”: The Embodied Corporate Persona and the Valorization of Self-Management • Burton St. John, Old Dominion University • Reality television has customarily been studied as an arena where individuals perform who they are within episodic and often highly-dramatic contexts. This work, however, finds that the program “Undercover Boss” offers a different approach: the corporate persona, embodied through the “undercover” top executive, interacts with front-line workers and, in the process, 1) elicits from employees their own self-managing observations, 2) focuses on employees who appear to be significant role models (for good or ill) and 3) provides rewards to employees who exhibited positive self-governing and/or role modeling. With this approach, “Undercover Boss” offers up the image of a beneficent corporate persona whose vision is consonant with American values and norms.

“I Kill Czervenians”: Adolescent Video Game Users as a Commodity Audience for War • Margot Susca, Ph.D., American University • Little research exists about audience interaction with the U.S. Army’s military recruitment video game, America’s Army. Using a political economic lens, this paper hopes to add to the literature about military video games through a critical review of nearly 10,000 comments posted to America’s Army message boards. Jenkins (2006) suggested that gamers are active parts of the online audience and that they can and do negotiate meanings from that participation. The further study of America’s Army audiences can help to broaden our understanding of the moral and political consequences of allowing the U.S. Army to produce a game targeted at youth that has military recruitment as its primary goal. This paper seeks to better understand a heterogeneous audience and how it makes meaning from the game’s messages of violence, war, and U.S. military service. Evidence in these online comments must be understood as a product of structural realities of the corporate systems and government doctrine that make the media possible in the first place. Analysis reveals themes of militarism, violence, recruitment, and sanitized and unrealistic feelings about dying in combat; each related to the U.S. Army’s need to exploit and commodify its adolescent audience during a time of war.

Framing “Big Jim”: The CIA, US News Media, and Press Coverage of Jim Garrison’s JFK Assassination Investigation • James Tracy, Florida Atlantic University • Framing research and method are applied to historically situate and analyze US press coverage addressing New Orleans District Attorney Jim Garrison’s independent investigation of President John F. Kennedy’s assassination (1967-69). A sample of articles from major newsweeklies taken over the inquiry’s two-year span suggests a concerted effort to present the case in negative terms. Three overarching frames are evident in reportage focusing on Garrison’s alleged physical characteristics and personal and professional behavior, alongside the backdrop of New Orleans’ exoticized milieu. Documentation further suggests a working relationship between the Central Intelligence Agency and major news media indicated in coverage of what Agency personnel recognized as a potentially momentous probe. At this juncture the term “conspiracy theory/theorist” emerges in journalistic faire and is imbued with certain aberrant connotations, making it a powerful device that is routinely wielded to direct and shape public discourse and opinion.

A Re-conceptualization of Lumpenproletariats: The Collective Organization of Poverty for Social Change via Participatory Media • Cindy Vincent • This paper contributes to critical media theory by challenging Marx’s conception of the lumpenproletariat and analyzing the activist-oriented participatory media processes of those who would be classified as contemporary lumpenproletariats in San Francisco, CA. Based on ethnographic research conducted at POOR Magazine, this paper argues that despite obstacles of disenfranchisement and disindividuation, people living in poverty and homelessness are able to collectively organize for social change via participatory media processes.

Obama hands out condoms, hires half-naked people: Individualized and personalized discourse in Echo Chamber 2.0 • Fred Vultee, Wayne State University • This paper expands on Jamieson and Cappella’s (2008) “echo chamber” of right-wing opinion media by expanding it to traditional-styled news as well as a range of opinion and social media sites. It analyzes a discourse of personalization focused on Barack Obama and his associates that resembles the Manichean furor of Hofstadter’s (2008/1964) “paranoid style” of American politics. Though a personalized style of political communication has advantages for candidates and audiences alike, an extreme personalization tilts the scales toward delegitimization and misrepresentation.

Reporting Jim Crow Abroad: Press Images and Words for African-American Deployments in World War II • Pamela Walck, E.W. Scripps School of Journalism, Ohio University • “Prior to the civil rights movement, African Americans rarely appeared in mainstream newspapers unless they were glamorous entertainers, tremendous athletes or frightening criminals. Growing scholarship argues that America’s march into World War II marked a turning point toward racial equality in the United States. This paper utilizes semiotics to evaluate images and words used by the mainstream and black press to tell the war story of “others” in Great Britain.

A Way of Life at Risk: Taxes, Borders and the Myth of the Country Store • Richard Watts, University of Vermont; Cheryl Morse, University of Vermont • This study explores the relationship between public policy and myth by examining the ritualistic responses to three tax policy proposals in the news discourse. In each proposal, similar arguments are raised immediately—arguments that draw from mythologies of pastoral arcadia and archetypical figures of independent, hard-working country-store owners, a key element in the state’s cultural landscape. The ritualistic display of the “cross-border” narrative obscures the opportunity for more detailed policy analysis.

An Analysis of Black and Mainstream Newspaper Coverage of Benjamin Jefferson Davis Junior 1945 -1955 • Prince White, Howard University • This research explores the media frames present in Black and mainstream newspapers’ portrayals of Black, Communist Party leader and New York City Councilmen Benjamin Jefferson Davis Junior from 1945 to 1955. The results indicate that the newspapers portray Davis with a variety of media frames prior to his indictment under the Smith Act and the portrayals of coalesce in portraying him as an outsider, an agitator and a puppet of a foreign totalitarian dictatorship.

Newsmagazines’ Coverage of the David Petraeus and Paula Broadwell Affair: Textual Analysis of Differences in Portrayals and Descriptions • Tetyana Lokot, University of Maryland; Antonio Prado, University of Maryland; Boya Xu, University of Maryland, College Park • Drawing on a media bias perspective, this study examines the Petraeus/Broadwell scandal coverage in three newsmagazines. It attempts to identify main story themes, agency assigned, and stereotypical content. Results showed considerable discrepancy in journalistic descriptions toward David Petraeus and Paula Broadwell. It is concluded that interpretations of the female party in sex scandal coverage involving men in power remain on a similar level of constructed news frame as coverage of scandals of similar contexts.

2014 Abstracts

Filed Under: Uncategorized Tagged With: Cultural and Critical Studies

Communication Theory and Methodology 2014 Abstracts

June 11, 2014 by Kyshia

Open Call Competition

How Media Literacy and Personality Predict Skepticism toward Alcohol Advertising • Erica Austin, Washington State University; Adrienne Muldrow, Washington State University Department of Marketing and International Business • To examine media literacy in the context of personality factors, a survey of 472 young adults showed that Need for Cognition and Need for Affect both predicted critical thinking about media sources but explained little variance. Critical thinking about sources mediated effects of personality on critical thinking about messages. The results suggest that media literacy can be taught and that media literacy about media sources is an important precursor to critical thinking about messages.

Digital Media and the Perception of Public Opinion: Evidence from Colombia • Matthew Barnidge, University of Wisconsin-Madison • Perceptions of public opinion can influence political expression and behavior. But digital media may have implications for theories of perceived public opinion. Using a representative survey of Colombian adults in urban areas, this paper examines whether and how digital media use is associated with projection and pluralistic ignorance. Results show (a) a consistent relationship between Internet use and perceptions of the public and (b) that self-reference processes interact with network characteristics and information seeking behaviors.

Online News Sharing: Examining Opinion Leadership’s Discrete Functions in General and Specific Contexts • Peter Bobkowski, University of Kansas • This study explicated the five functions of generalized opinion leadership (gatekeeping, legitimizing, harmonizing, influencing, advice giving), and assessed these functions’ independent associations with online news sharing. Online users (N = 198) evaluated their visit to a new news-oriented website. The gatekeeping and legitimizing functions were related to news sharing in general and news sharing about the website. The study contributes to the theoretical development of online information sharing and opinion leadership.

Presumptions and Predispositions: Integrating Self-Monitoring into the Influence of Presumed Influence Model • D. Jasun Carr, Susquehanna University • The conjoined theories of Third Person Effect and the Influence of Presumed Influence have become firmly established within the realm of persuasive literature. However, little research has explored the personal predispositions that may influence the social aspect of these processes. Using the practice of product placement, the practice of embedding of goods and services within media, this experiment expands the understanding of these theories by incorporating individual levels of self-monitoring. The changes in purchase desire engendered by the product placement stimuli were found to be moderated by our perceptions of our close social group, with individual levels of self-monitoring mediating the influence of the presumed exposure and attitude shifts. By moving the analysis of effects beyond simple persuasion and incorporating theories addressing the role others play in the persuasive process this manuscript provides a more fully described model for understanding the observed effects and explores the wide-ranging implications for researchers and practitioners.

The Absence of Women in Media Representations: The Psychological Effects of Symbolic Annihilation of Gender • Charisse L’Pree Corsbie-Massay, Syracuse University; Stephen Read, University of Southern California • Drawing on psychological theories including social exclusion, discrimination, and identity conflict, the current research investigates the effects of gender annihilation from a potential group, Digital Heroes. When watching a video for Digital Heroes featuring all men, women who self-categorize as Digital Heroes provided fewer thoughts, whereas women who did not categorize as Digital Heroes reported more positive thoughts, less negative mood, and better self-concepts. Implications for media effects research and career-based interventions are discussed.

Modeling Longitudinal Communication Data with Time Series ARIMA • hanlong fu, Salem State University • Although it is a truism that communication is a process, communication researchers, for years, grappled with analyzing longitudinal data. In recent years, linear models such as multilevel models greatly expand the analytic “toolbox” of communication researchers in dealing with longitudinal observations. However, these models are often limited because they usually assume a linear trend in longitudinal change and simple error structures. When such is the case, time series ARIMA models may be more suitable for the job, because ARIMA models are better at handling data with many time points and complex serial dependency. This article demonstrates how to model longitudinal data with time series ARIMA models. Using a Monte Carlo simulation, we first illustrate the properties of ARIMA models with different sample sizes and coefficients. Then we apply the techniques to analyzing a real dataset. We conclude the article by discussing the implications and caveats of using ARIMA models.

Disentangling the Impact of Centering on Collinearity in OLS Regression • hanlong fu, Salem State University; David Atkin • This article investigates the impact of centering on collinearity in regression models. Extant literature in social sciences suggests that centering can reduce collinearity in linear models by suppressing correlation between variables. Using both simulated and actual datasets, this article shows that centering could both increase and decrease some collinearity diagnostics in multiplicative models. The impact of centering on collinearity is more cosmetic than commonly thought because point estimates, standard errors, and variance explained stay the same after the centering. This implies that correlation-based diagnostics such as VIF and tolerance are insufficient for identifying collinearity. Therefore, researchers should consult a range of diagnostics to identify the problem. Most importantly, only valid research design and measurement could solve the problem of collinearity.

Culture, Power and Political Opinion: A New Model of Media Effects • Matt Guardino • I construct a new conceptual model of how mass media coverage shapes public policy opinions that synthesizes social scientific theories of framing and the survey response, on the one hand, and critical-cultural theories of hegemony, on the other. John Zaller and Stanley Feldman’s psychologically based “question-answering model” is rooted in the ambivalent considerations about public issues that most people hold. Scholars have integrated processes of framing into this theory in order to explain how considerations are activated through communication. I extend these ideas by defining considerations as individual-level manifestations of fragmented popular common sense, as Stuart Hall has developed this concept in his theory of cultural articulation based on the work of Antonio Gramsci. By linking psychological mechanisms of opinion formation to processes of ideological contestation as manifested in media coverage, my framework marries systematic analysis of news content and survey data to theoretically rich critiques of the power relations that shape political communication. I illustrate my model with evidence on U.S. media coverage and public opinion on economic and social welfare issues, and I sketch potential methodological strategies that relax some of the tensions between the divergent approaches to communication and belief formation that my model draws on. My framework speaks to questions that are central to democracy by taking account of how media coverage can enable both elite influence and popular resistance to dominant political understandings.

How Television Viewers Use the Second Screens to Engage with Programming: Development and Validation of the Social Engagement Scale • miao guo • This study investigated second-screen television viewing behavior by introducing the social engagement construct and validating its measurement scale. Two online consumer panels of 1,052 second screen users were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of social engagement, this study identified five underlying dimensions in social engagement, i.e., utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by mobile devices such as laptop computers, tablets, and smartphones. The theoretical and practical implications of the social engagement construct are also discussed.

Uses & Grats 2.1: Considering Ecosystem In User-Generated Content Gratifications • Michael Humphrey, Colorado State University • Uses & Gratifications has long asked a useful question: “What do people do with media?” (Katz, 1959). Numerous critics, however, have called for a substantive response to digital media’s radical change in the way users consume and create content. A new question is in order: “What do mediated people do with their experience?” For the purposes of studying User-Generated Content, this paper builds off Sundar & Limperos “Uses & Grats 2.0” (2013), adding Ecosystem to the MAIN model and concludes with a case for online ethnography.

Social Dominance as a Gateway to Racism in Homicide News Processing • Erika Johnson, University of Missouri • This study was a 3 (race: white, black, control) x 3 (role: victim, perpetrator, control) x 3 (multiple messages) mixed factorial design. The study examined whether news stories about violent shooting homicides would impact implicit (measured by the IAT) and explicit attitudes about race and empathy. Social dominance orientation was an additional independent grouping variable explored. The study found that high SDO individuals expressed more overall explicitly reported empathy than low SDO individuals and that high SDO individuals expressed most reported empathy toward Black perpetrators in news stories. However, for high SDO individuals, perpetrator primes led to more explicit negative Black stereotyping than victim stories. These findings indicate that aversive racism may occur in processing of news stories as primes. This has practical implications for journalists in that while news consumers may be capable of understanding crime as a social problem, bias in news coverage may reinforce implicit aversive racism.

Strengthening the Core: Examining Interactivity, Credibility, and Reliance as Measures of Media Use • Barb Kaye, University of Tennessee Knoxville; Tom Johnson • This study investigated uses and gratifications of social network sites, blogs, and Twitter for political information, and compared the influence of reliance, credibility, and interactivity on motivations. Reliance and credibility strongly influence motivations for using SNS. Blog motivations are most heavily affected by credibility, and reasons for using Twitter are most heavily influenced by interactivity. This study supports reliance as a measure of media use and suggests that credibility and interactivity are also effective measures.

The Allure of Aphrodite: How Gender-Congruent Media Portrayals Impact Adult Women’s Possible Future Selves • Ashley Kennard; Laura Willis; Melissa Kaminski, The Ohio State University; Silvia Knobloch-Westerwick, The Ohio State University • Over five days, a prolonged exposure experiment presented non-college women with magazine portrayals of females in gender-congruent or gender-incongruent social roles. Responses revealed that 3 days after media exposure, only gender-congruent roles remained salient. Exposure to gender-congruent portrayals induced more concerns about possible future selves and produced more positive affective valence compared to gender-incongruent portrayals. Exposure impacts were mediated by the extent to which women linked the magazine portrayals to their own possible future selves.

The Effect of Message Framing Intertemporal Choices • kenneth kim, oklahoma state • The current study explores the effect of message framing on intertemporal choices in the context of promoting retirement plans. A plethora of research has reported that people prefer sooner but smaller rewards over later but larger options. Few studies have examined the impact of framing on investment decisions that differ in timing. Experiment 1 examines the framing effect on immediate but small amount of investment vs. delayed but larger amount of investment when the amount of saving outcome is fixed. Experiment 2 explores the framing effect on the same intertemporal choices when the amount of monthly contribution is fixed.

Actual or perceived?: Comparing two dimensions of scientific knowledge in the United States and South Korea • Hwalbin Kim, University of South Carolina; Robert McKeever, University of South Carolina; Jeong-Heon JC Chang, Korea University; Ju-Yong Ha, Inha University • This study examines predictors of two key dimensions of scientific knowledge: perceived and factual knowledge about generically modified organisms (GMO) and nuclear energy in the U.S. and South Korea. The findings show that perceived and factual scientific knowledge are conceptually unique across two countries’ samples and not significantly correlated. Most of indicators were not associated with factual knowledge, and attention in newspapers and on the Internet and elaborative processing were related to perceived knowledge.

Communicating with key publics in crisis communication: The synthetic approach to the public segmentation in CAPS (Communicative Action in Problem Solving) • Young Kim, Louisiana State University; Andrea Miller, Louisiana State University; myounggi chon • The purpose of this study is to identify and understand key publics (active and aware publics) and their communication behaviors in crisis communication using the public segmentation framework which has been rarely used in crisis communication. In doing so, the study quantitatively tests a new theoretical framework of Communicative Action in Problem Solving (CAPS) classifying eight types of aware and active publics. Through the new framework of public segmentation, the survey results from 1,113 participants substantiate eight types of active and aware publics as well as their communicative characteristics in a crisis situation. The study methodologically and theoretically not only extends the public segmentation research to crisis communication but also creates better understanding of aware or active publics in CAPS by intertwining cross-situational and dynamic or situational approaches. Findings will contribute to practical and theoretical development in crisis communication by helping crisis managers effectively communicate with the key publics.

The Role of Fear Appeals in the Tailored Health Messages • Nam Young Kim, Sam Houston State University • When a message is tailored to individuals’ interests, can the message be persuasive regardless of other message attributes, and if not, what media content can differentiate the tailored message effectiveness and how? In the context of an anti-binge drinking health campaign, this study particularly tested how the emotional content (i.e., fear appeals) in tailored messages influences people’s messages processing and their attitudinal/behavioral changes. Using a 2 (regulatory focus: promotion vs. prevention) X 2 (message framing: gain vs. loss) X 2 (level of fear appeals: low vs. high) experimental design, the findings indicate that the influence of tailored messages should be discussed cautiously, because the message’s effectiveness is reduced when combined with a high fear appeal. The findings have theoretical and practical implications on the use of emotional appeals in tailored communication.

The Augmented Cognitive Mediation Model: Examining Antecedents of Factual and Structural Breast Cancer Knowledge Among Singaporean Women • Edmund Lee; Min-Cheol Shin; Ariffin Kawaja; Shirley Ho, Nanyang Technological University • The focus on knowledge acquisition is an important component of health communication. This study tests the Cognitive Mediation Model (CMM) in the breast cancer context in Singapore, where a nationally representative survey data was collected from 802 women between the ages of 30 and 70 through random digit dialing. Results supported the augmented CMM model, which proposed structural knowledge as an added dimension of knowledge. Attention to media was found to have indirect influence on factual and structural knowledge through interpersonal communication and elaboration. Interpersonal communication and elaboration were significantly related to both forms of knowledge and they mediate the influence of attention to media and two forms of knowledge. Risk perception is positively related to attention to media; it also has indirect influence on interpersonal communication and elaboration mediated by media attention. Theoretical and practical implications were discussed.

Cues about cues in politicians’ social media profiles: Effects of commenters’ attractiveness and claims of cognitive effort • Jayeon Lee, Lehigh University; Ray Pingree, Louisiana State University • Based on the heuristic-systematic model, we argue that consideration of cue applicability and reliability can facilitates effective heuristic processing. Using an experiment, this present study examines how commenters’ attractiveness and their claims of cognitive effort influence the comments effects. The results indicate that vote intention is significantly influenced by the cognitive effort cue whereas attitude is significantly influenced only when the viewer is interested in politics. The attractiveness cue did have a significant influence.

Lost in Translation: Social Capital in Communication Research • Chul-joo Lee, University of Illinois at Urbana-Champaign; Dongyoung Sohn, Hanyang University • To examine how communication scholars have imported the concept of social capital from other disciplines, we first analyzed the citation patterns among social capital-related journal articles, book chapters, and books. Moreover, we investigated whether and how communication scholars have cited three pioneering scholars in this area, i.e., Robert Putnam, Pierre Bourdieu, and James Coleman, thereby revealing which aspect of social capital has been emphasized whereas which aspect has been ignored. Based on the analyses of 171 journal articles, books, and book chapters extracted from the Communication Abstracts, we found that the translation of social capital concept into communication research has been driven and dominated by a small group of scholars, Wisconsin political communication scientists. The content analysis results demonstrate that the prominent players certainly favored the work of Putnam over those of Bourdieu and Coleman. The implications of these findings for communication research were discussed.

The spiral of media addiction in the age of social media • Edmund Lee • The study of pathological media use or media addiction is one topic in the field of communication that has drawn much attention. With the prevalence of social networking sites, scholars in recent years have proposed a case of social media addiction. This paper will review some of the existing paradigms of media addiction research, and argue for a case of social media addiction by looking at the problem of addiction through LaRose’s (2010) social cognitive model. This paper will propose a theoretical synthesis of social cognitive model and Noelle-Neumann’s (1974) spiral of silence—the spiral of media addiction which will take into account how the normalization of the surveillance culture can explain high social media usage.

A Quarter-century of Reliability in Communication Content Analyses: Simple Agreement and Chance-corrected Reliability in Three Top Journals • Jennette Lovejoy, University of Portland; Brendan Watson, University of Minnesota; Stephen Lacy, Michigan State University; Daniel Riffe, University of North Carolina at Chapel Hill • Study examines reliability reporting in representative samples of content analysis articles (N=581) in three major communication journals—including level and type of reliability assessment. Data from 1985-2010 show increasing reporting of chance-corrected reliability coefficients and reporting reliability for all variables. Results varied with the percentage of articles reporting both simple agreement and a reliability coefficient. Overall, 9% of articles reported at least one variable with reliability coefficient below the .70 “minimum standard.”

Observing the ‘Spiral’ in the Spiral of Silence: A Latent Growth Modeling Approach • Joerg Matthes • Time is of the utmost importance when designing studies to test spiral of silence theory. The theory posits that individuals who feel they are in the majority become more dominant and louder over time while the minority camp becomes increasingly silent. However, few studies have tested the dynamic nature of the theory. Therefore, the aims of this paper are to revisit the role of time in spiral of silence research and to demonstrate how dynamic processes can be modeled with three-wave panel data. Using survey data on the topic of unemployment, the relationship between change in the opinion climate and change in opinion expression is estimated with a latent growth model. Findings confirm the dynamic processes predicted by the theory.

Don’t Call It Polarization: Rethinking the Problem in American Politics • Bryan McLaughlin, University of Wisconsin-Madison • By most accounts, polarization is the biggest problem in American politics today. I argue polarization is not the problem, but a symptom of the problem. Using a social identity framework, I propose that “political conflict” more accurately encompasses the range of problems typically mislabeled as polarization. Further, I offer an alternative account of polarization; ideological polarization has increased because political conflict motivates partisans to adopt policy positions that are more distinct from the political outgroup.

Testing Multi-Group Measurement Invariance of Public Relations Leadership • Juan Meng, University of Georgia • Multiple-group confirmatory factor analysis has been suggested as a reliable approach to assess measurement invariance in advancing theory construction in communication research. In this study, the author applied this approach to a public relations setting: to test the measurement equivalence of scales for public relations leadership across multiple samples. Three sample groups (senior public relations executives, mid-level public relations practitioners, and college students majoring in public relations) were surveyed to test the invariance of the measurement instruments. Findings indicate that the measures of public relations leadership can be equivalent across different groups, although partial measurement invariance has been demonstrated in certain dimensions. Implications of using this method for international and multiple-group sample in communication research are discussed.

Better Communications in Crisis Communication • Husain Murad, Howard university • Crisis communication plans were established after the 9/11 attacks and Katrina disaster to help minimize risk factors that come when a disaster occurs. The need of disseminating information accurately and quickly to the public is essential during crisis. The goal of the study is to develop an effective formula for information dissemination to the public during crisis communication. The study develops a crisis communication formula based on the earlier theories of diffusion of information and diffusion of innovation in establishing better communication plans during natural or manmade crisis. The study suggests that a better dissemination of information during crisis can occur when the right innovation or technology is being used toward the right medium choice such as opinion leaders to relay information to the public who vitally depends on the given information. The study proposed a formula aiming toward simplicity. The simpler the message is the more dissemination it gets. The study suggests that natural crisis and man-made crisis create different challenges in dissemination of information.

Theorizing the ‘Risks Sphere’: Cultural Theory of Risk, Communication and Public Policy • S. Senyo Ofori-Parku, University of Oregon • Researchers in the multidisciplinary field of risk perception and communication work from different epistemological and methodological frameworks, often seen as incompatible. One of these perspectives is the cultural theory. This paper examines the foundations of the CT and argues that despite the conceptual differences between the cultural theory and psychometric paradigm, both approaches can benefit from a mutually reinforcing alliance. And the SARF offers the framework for this union. Public policy implications are discussed.

Emotional and Cognitive Dimensions of Perceived Risk Characteristics, Genre-Specific Media Effects, and Risk Perceptions • SANG-HWA OH; Hye-Jin Paek, Hanyang University; Thomas Hove, Hanyang University • This study examined how cognitive and emotional dimensions of risk characteristics, drawn from the psychometric paradigm of risk, affect the relationship between risk perceptions and either news or entertainment media. Survey data among Korean adults about H1N1 indicated that the emotional but not the cognitive dimension of risk characteristics is positively related to risk perceptions. Exposure to entertainment media affects personal-level risk perceptions—not directly but indirectly through the emotional dimension of risk characteristics.

Parody Humor: The Roles of Sympathy and Attribution of Control in Shaping Perceptions of Credibility • Jason Peifer, The Ohio State University • This study explores how impersonation-based parody narratives can generate sympathy for political figures targeted by such humor. It also investigates the implications of feeling sympathy for political figures—as generated by parody humor—pertaining to subsequent impressions of credibility. It is demonstrated that a sympathetic predisposition is positively related to the elicitation of sympathy upon exposure to a parody message. Moreover, attribution of control is shown to interact with sympathy to predict perceptions of goodwill.

The Impact of Information about What Majority Scientists Believe in a Dual-Processing World • Yilang Peng; Patrice Kohl; Soo Yun Kim, University of Wisconsin-Madison; Heather Akin, University of Wisconsin-Madison; Eun Jeong Koh, Department of Life Sciences Communication, University of Wisconsin-Madison; Allison Howell, University of Wisconsin; Sharon Dunwoody, University of Wisconsin-Madison • Scholars have long questioned the journalistic practice of “false balance,” which gives disproportionate coverage to perspectives that are often less valid than other claims within the scientific community, and proposed that reporters should provide information about the extent of scientific agreement – where the majority of scientists and evidence lie on the truth claim – when covering contested scientific issues. A field experiment implies that false balance and information about scientific agreement have heterogeneous effects on readers’ perceptions of scientific controversies across different levels of elaboration likelihood. For unmotivated readers who have low interest in science news or low need for cognition, false balance increases their perceived support of the minority view within the scientific community and information that presents a majority scientific agreement acts reversely. For motivated readers, however, a majority agreement within the scientific community drives them to carefully scrutinize the arguments presented by the minority side. Thus, they will support the minority perspective most in the presence of false balance but least when a story does not “balance” contested viewpoints. The pattern surfaces both for perceived scientific opinion as well as personal belief.

News as Judge or Stenographer: Partisan Differences in Effects of Adjudicating Factual Disputes • Mingxiao Sui, Louisiana State University; Ray Pingree, Louisiana State University; Newly Paul, Louisiana State University; Isabelle Ding, Louisiana State University • An experiment tested effects of whether a news story adjudicated a factual dispute and whether this adjudication supported factual claims by Democrats or Republicans. Unlike past findings that corrections of partisan beliefs can backfire (Nyhan & Reifler, 2010), factual beliefs moved in the direction of the adjudication regardless of partisanship. Among Democrats but not Republicans, adjudication also increased epistemic political efficacy (EPE), or confidence in one’s own ability to decide which political claims are accurate.

Measuring Perceptions of Stewardship Strategies: A Valid and Reliable Instrument • Geah Pressgrove, West Virginia University • Through a survey of nonprofit stakeholders, this research builds on previous studies that have explored the construct of stewardship and advances a valid and reliable scale. Findings provide a new conceptualization of the construct with five dimensions, rather than the previously theorized four-dimension solution. Theoretical, measurement and practical applications are discussed.

The Word Outside and the Pictures in our Heads: Contingent Effects of Implicit Frames by Political Ideology • Sungjong Roh, Cornell University; Jeff Niederdeppe • Using data from systematic web image search results and two randomized survey experiments, we analyze how seemingly innocuous alternative word choices (implicit frames) commonly used in public debates about health issues affect public support for health policy reforms. In Study 1, analyses of Bing (N=1,719), Google (N=1,872), and Yahoo Images (N=1,657) search results suggest that the images returned from the search query “sugar-sweetened beverage” are more likely to evoke health-related concepts than images returned from a search query about “soda.” In contrast, “soda” search queries were far more likely to incorporate brand-related concepts than “sugar-sweetened beverage” search queries. In Study 2, participants (N=206) in a controlled web experiment rated their support for policies to reduce consumption of these drinks. As expected, strong liberals had more support for policies designed to reduce the consumption of these drinks when the policies referenced “soda” compared to “sugar-sweetened beverage.” To the contrary, items describing these drinks as “soda” produced lower policy support than items describing them as “sugar-sweetened beverage” among strong conservatives. In Study 3, participants (N=1,000) in a national telephone survey experiment rated their support for a similar set of policies. Results conceptually replicated the previous web-based experiment, such that strong liberals reported greater support for a penny-per-ounce taxation when labeled “soda” versus “sugar-sweetened beverages.” In both Study 2 and 3, more respondents referred to brand-related concepts in response to questions about “sugar-sweetened beverages” compared to “soda.” We conclude with a discussion of theoretical and methodological implications for studying implicit framing effects.

Who’s afraid of spoilers: Need for cognition, need for affect, and narrative selection and enjoyment • Judith Rosenbaum, Albany State University; Benjamin Johnson, The Ohio State University • In spite of people’s supposed tendency to avoid spoilers, previous experimental studies into the impact spoilers have on enjoyment have produced contradictory findings. The present study investigates whether personality traits moderate this relationship. An experiment (N = 368) found that those low on need for cognition preferred spoiled stories, while individuals with a high need for affect enjoyed unspoiled stories more. In addition, fiction reading frequency was positively related to the enjoyment of unspoiled stories.

Uniformity in Framing: An Incomplete Model of Quantitative Equality • Jeremy Saks, Ohio University • The following paper attempts to propose a new way of thinking about framing research. Numerous scholars have highlighted the need for agreement within framing research but little change has been made since those papers were published. This paper highlights relevant research and uses it as the basis for a hypothetical model. That model distinguishes between two concepts: quantitative and qualitative framing. Ultimately, some suggestions are made in an effort to increase dialogue on different ways to increase uniformity within the realm of framing research.

Explicit Silence: The Effect of Obviating Media Censorship on the Spiral of Silence • Brett Sherrick, The Pennsylvania State University; Jennifer Hoewe, The Pennsylvania State University • Spiral of silence theory argues that people evaluate whether or not their opinions should be self-censored based on perceptions of public opinion; the current study investigates the effect of a more explicit form of censorship – of online comments at the end of a news site editorial –on spiral of silence variables. This study also advances methodological understanding of spiral of silence research by comparing the traditional willingness-to-share variable to more direct measurements of personal attitude.

Combining Modernization and Participation: diffusing innovations through participatory dialogue • Siobahn Stiles, Temple University • Utilizing data gathered from participant observation and in-depth interviews collected from a development project in the southeastern United States, this paper seeks to demonstrate the need to combine modernization theories with participation theories for successful development work. Despite the often binary understandings of the two paradigms, this case study indicates that the two schools of thought within development communication work best in conjunction and may even call for a “better practices” formula as a combined model. The paper uses the theories of Jurgen Habermas and Paulo Freire to inform the practical application of development communication in a program focused on individual recovery for female addicts and former prostitutes. In the months spent as both a participant observer and interviewer, the author found that participatory dialogue was structured through the diffusion of innovations, the latter of which was the foundation of the program. Both modernization and participation as they were infused and combined throughout this program points to the likeliness that the program’s high success rate is contingent upon the practical application of both theories. Participatory dialogue informed the change agents on how to improve the diffusion of innovations, and set innovations gave structure to participation.

Socialized into using or avoiding news: Family communication, personality, motivations and news exposure among teenagers • Sebastian Valenzuela, Pontificia Universidad Catolica de Chile; Ingrid Bachmann, Catholic University of Chile; Marcela Aguilar, Pontificia Universidad Catolica de Chile • Adolescence is a key period in the development of individuals’ news habits but little is known about the processes involved in this socialization. This study proposes an integrated model in which the influence of family communication on the motivations and behaviors of adolescents in relation to news consumption occurs through the development of personality traits relating to information processing. Structural modeling of data from a representative survey of 2,273 Chilean adolescents supports the theorized model.

Social News Use, Social Talk: Facebook and the Social Mediation Model of Political Participation • Aaron Veenstra, Southern Illinois University Carbondale; Benjamin Lyons, Southern Illinois University Carbondale; Chang Sup Park; Narayanan Iyer, Southern Illinois University Carbondale; Delwar Hossain, Southern Illinois University Carbondale; Cheeyoun Kang, Southern Illinois University Carbondale • One of the primary features of social media is its facilitation of users’ expression within their networks via status updates and shared information, which form the core of the content within social network sites. The lack of any barriers to entry and their functional ease of use have made social media technologies invaluable in fostering community participation and discussion by presenting new sources of information and new pathways to political involvement. This study extends the framework of the communication mediation model by investigating the role of Facebook in each stage of the model, resulting in a set of add-on phenomena we call the social mediation model. The study uses general population survey data to test this new model, with results indicating that the use of Facebook for news plays a major indirect role in promoting both expressive and traditional forms of political participation, in part by driving users to traditional news sources. Findings also show that political talk on Facebook provides direct benefits for expressive participation above and beyond the effects of political talk in general. These findings are discussed in the context of the growing use of Facebook as a primary news source, and particularly as one that is socially curated by one’s own friend network.

Informal Media Literacy Training and the Processing of Unbiased and Partisan Political Information • Emily Vraga, George Mason University; Melissa Tully, University of Iowa • Partisans are poor judges of news content, rating neutral content as biased against their views and forgiving biased content when it favors their side. This study tests whether a short news media literacy public service announcement appearing before political programming can influence credibility and hostility ratings. Our findings suggest a media literacy PSA can be effective, but its impact depends on the position of the news program and on the political ideology of the audience.

An Emotional Opinion Page: Editorial Mood and the Dynamics of Public Opinion • Mike Wagner; Michael Gruszczynski, Austin Peay State University • In this paper, we develop a new measure of editorial mood – defined here as the average emotional tone of the editorial page when discussing a specific issue—across three issues: abortion, taxes, and energy policy. We then examine the factors that influence whether editorial mood becomes more positive or negative over time. In general, we find that general editorial tone is affected by the public mood

Persuasive Storytelling in the Interactive Age: A Theoretical Model Explaining Interactivity Effects in Narrative Persuasion • Amanda J. Weed; Alexandra Beauchamp, Ohio University • The authors propose a Narrative Persuasion Interactivity (NPI) model, which posits that interactive narratives will heighten the symbiotic relationship between character and audience member through promotion of character identification and experience taking to “become the character.” By integrating the existing literature with paradigms that include interactivity, we may expand the knowledge of narrative persuasion and its cognitive processes including character identification, experience taking, spiraling reinforcement, and, ultimately, attitude change.

Perceived Source Similarity and Processing of Social Media Health Messages: Extending Construal Level Theory to Message Sources • Rachel Young, University of Iowa • Social media and other participatory web platforms provide avenues for mediated interpersonal health communication among members of a social network. This experimental study uses construal level theory of psychological distance to predict how health messages from socially proximal online sources influence health-related cognition and behavioral intention. The study represents an extension of construal level theory to testing how source social distance effects whether messages result in concrete vs. abstract thoughts about a health topic. As predicted by construal level theory, participants who perceived sources of social media health messages as highly similar listed a greater proportion of beliefs about the feasibility of health behaviors, while participants who perceived sources as more dissimilar listed a greater proportion of beliefs about the desirability of health behaviors. Practically, results of the study could be useful in determining how health messages from socially proximal others are likely to be processed and thus how messages from these sources might best be employed in health education and promotion, particularly in encouraging individuals to reach health goals.

Content Analysis and Computational Social Science: Rethinking a Method • Rodrigo Zamith; Seth Lewis, University of Minnesota • This article focuses on what the turn toward computational social science means for traditional forms of content analysis. In particular, we consider the traditional way of conducting content analysis in light of the algorithmic coder, assess what is gained and lost in turning to algorithmic solutions, and discuss an alternative approach that leverages traditional and computational approaches in tandem. This approach, we argue, helps keep content analysis relevant in a changing research environment.

Decoding “The Code”: Reception Theory and Moral Judgment of Dexter • Jason Zenor, SUNY-Oswego; Steve Granelli, Ohio University • Dexter has been a popular television show on the Showtime Network since 2006. It is successful because it uses the narrative devices of classic cop shows, while adding the twist of having the protagonist as an anti-hero who kills people. Consequently, this show requires the audience to question concepts inherent to the genre: justice, morality, and good versus evil. Accordingly, this study examines how moral processes and audience engagement are connected in audience reception of morally ambiguous characters. Using Q-Methodology, this study found four dominant audience perspectives: Vigilante Justice, Psychological Puzzle, Gratuitous Violence and Deviant Escapism. Each perspective coincides with both a mode of audience engagement and a theory of moral reasoning. Consequently, this paper argues that there may be a strong relationship between the audience’s mode of engagement and its moral reasoning of anti-heroes that should be further tested in future studies.

2014 Abstracts

Filed Under: Uncategorized Tagged With: Communication Theory and Methodology

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