A Guide to Landing Your First Job • Justin Barnes, University of Idaho; Rebecca Tallent, University of Idaho; Katie Blevins, University of Idaho; Yong Chae Rhee, Washington State University; Scott Barnicle, West Virginia University • This study identified seven themes that current employers desire in prospective candidates: time and efficiency, the ability to self promote, one’s behavior at their previous employers, participation in industry related and outside extracurricular activities, the desire to keep learning through reading and writing, creativity, and the ability to fit into an organization’s culture. Obviously before this research was conducted, there was an immense amount of information readily available for candidates entering the job market. Nonetheless, the stakes have never been higher for the current generation entering the workforce. With that known, research suggests that Miliennials are impatient and also struggle with taking the long view during their career search. They have been raised in an environment of instant gratification, where answers and solutions are regularly found via digital personal assistants, social media, Google, etc. Alsop (2014) claims that Millennials are struggling more than previous generations to delay not just the gratification of a good grade or a Facebook conversation, but also some of the more important aspects of their lives such as finding employment. Such feelings are creating recruiting and retention headaches for employers too, and can make impatient, job-hopping Millennials less appealing candidates to companies. With the knowledge gathered from the data in this study, perhaps professors, career service advisers, and Millenials will be better prepared when seeking employment.

“Making the Connection”: Aggregate Internship Data as Direct and Indirect Measure Informing Curricula and Assessment • Michael Bugeja, Iowa State University; Melissa Garrett, Iowa State University • This paper focuses on aggregate internship data from an accredited Midwestern mass communications school to illustrate how feedback loops inform curricula and assessment according to standards of the Accrediting Council on Education in Journalism and Mass Communications. A sample survey instrument is shared with data directly related to ACEJMC values and competencies. Final recommendations are made to help accredited programs earn compliance in assessment by using direct and indirect measures from internships.

Learning to lead: Factors in leadership development for communication students in co-curricular organizations • Ben Hannam; Amanda Sturgill, Elon University; Kelly Furnas; Harold Vincent, Elon University • Although leadership seems like something developed over the course of a career, flattening organizational structures mean leadership skills matter from the start of one. This study investigated the role of communication co-curricular organizations in developing student leadership, finding that leadership develops in a curvilinear fashion with leadership higher at the beginning and end of the student’s education than it is in the middle. An investigation of participants in student media and in a student advertising/public relations agency shows that the methods of selection of students and the focus of the organizations may affect student leadership development.

2017 ABSTRACTS

ROBERT L. STEVENSON OPEN PAPER COMPETITION
Future Growth of ACEJMC: U.S. and International Accreditation • Robin Blom, Ball State University; Lucinda Davenport, Michigan State University; Brian J. Bowe, Western Washington University • The number of journalism undergraduate programs accredited by ACEJMC has been stagnant for years. One way to grow the organization is further expansion abroad. A survey of journalism program directors indicated that many see opportunities to spread U.S. values and appreciation for free speech to countries where censorship is rampant, whereas other fear cultural imperialism. This paper discusses the pros and cons of journalism and mass communication accreditation in general, as well as international expansion.

‘Love and courage’: Resilience strategies of journalists facing trauma in northern Mexico • Stephen Choice, The University of Arizona • Mexico is one of the most dangerous countries in the world for journalists. This study focuses on types of trauma that journalists working in an environment marked by violence and threats experience, as well as the resilience they employ to continue working. Twenty-six print journalists in eight cities near the U.S. border have been interviewed to discover types of trauma and the extent of resilience achieved, as well as ways they go about doing so.

Expressions of International Solidarity via Online Newspaper Stories and Public Comments During Times of Terror • Ioana Coman, University of Wisconsin – Green Bay; Catherine Luther • This study explores the major themes and the thematic markers related to transnational solidarity in The New York Times and Le Figaro’s news stories about the Boston Marathon bombing and their online comments. The overall findings indicate a solidarity narrative across these news stories and online comments. A terrorist attack may create homogeneous communities (Ruiz, et al., 2011), bonding individuals together at a transnational level regardless the possible political strains existing between the nations.

Frame alignment and environmental activism： The case of international and grassroots NGOs in China • Fanxu Zeng; Jia Dai, Tsinghua University • This study examines the framing process in two environmental actions initiated by NGOs: the APP’s deforestation case and the Nu River dam project case. Through interviews with NGO personnel and media managers and analysis of media reports, we focused on an explanation of why certain types of NGO framing prove more effective in achieving their objectives than others. Using the concept of both framing alignment and contestation, we explore how NGOs package interpretive orientations of the issues and set up media frames, and how they cautiously assessed and readjusted their media strategies when confronting counter-frame arguments. Findings suggest that the international NGO Greenpeace were better at strategically use framing alignment with both the government and media, whereas domestic grassroots NGOs failed to align their frames appropriately to gain advantages in framing contestation. This study also reflects on the problem of civil society in China: If indigenous NGOs are quite weak and inept compared to a big transnational NGO like Greenpeace, the formation of a vibrant Chinese civil society may be problematic and unrealistic.

A Qualitative Analysis of Themes in the Global West and the Global South Coverage of the Ebola Outbreak • Adaobi Duru, University of Louisiana at Monroe • Using a media systems comparative framework, I investigated news coverage of the Ebola outbreak. I compare coverage between the liberal media system and the polarized pluralist media system. Leveraging a highly salient event: the Ebola outbreak, I extended the Hallin and Mancini Model to non-western democracies. The study explored differences and similarities in coverage of the outbreak across media systems. Findings revealed that the liberal media system framing of the Ebola outbreak fell into three major categories that differed from the polarized pluralist framing. Journalists in the liberal media system emphasized the limitations of the African continent in the coverage of Ebola. On the other hand, the polarized pluralist media system framing of the outbreak differed from the liberal media system framing because they emphasized the broader implications of the outbreak.

From Physical Space to Cyberspace: Discursive Constructions of “The Great Firewall of China” in Select Newspaper Cartoons • Lyombe Eko, Teexas Tech University; Li Chen • The Great Firewall is a metaphorical turn of phrase that is meant to frame the Chinese infrastructure of Internet information control as being analogous to the Great Wall, an ancient defensive bulwark that is central to Chinese history and culture. We studied international cartoon re-presentations of the imaginary Great Firewall of China. It was found that cartoons from many parts of the world presented China as the walled “Other” of the age of Global interconnectedness.

Country Mentions on Twitter: An Emerging Theoretical Framework • Michael Elasmar; Jacob Groshek; Denis Wu, Boston University • This study focuses on country mentions on social media. It proposes and tests a new theoretical framework that explains and predicts country mentions on Twitter. This study concludes that countries with greater economic power will be mentioned more frequently on Twitter but also that, independent of economic power, larger countries will be mentioned more frequently and so will countries that experience more humanitarian crises. Implications and limitations of the findings are discussed.

Comparing Journalistic Interventionism in News Content Cross-Nationally • lea hellmueller, University of Houston; Claudia Mellado; Maria Luisa Humanes; Mireya Márquez; Amado Adriana; Jacques Mick; Colin Sparks; Daniel Olivera; Martin Oller Alonso; Cornelia Mothes, TU Dresden; Nikos Panagiotou; Wang Haiyan; Gabriella Szabó, Centre for Social Sciences, Hungarian Academy of S; Henry Silke; Moniza Waheed; Edson Tandoc, Nanyang Technological University; Agnieszka Stepinska; Daniel Beck; Pasti Svetlana • The concept of journalistic voice has not gained much attention in comparative media research at the expense of a stronger focus on the voices of sources in news coverage. Based on content analyses in 19 countries (N=34,514) this research investigates the types of journalistic voices that are performed in advanced democracies, transitional democracies and non-democratic countries. This study analyzes the neutral-advocate dimension of the journalistic voice in news stories introducing a cross-culture measure of journalistic voice in news. The results show that interventionism is not limited to Mediterranean or partisan media cultures, but can be explained by structural variables such as media freedom and the level of crime in society as well as organizational-level variables such as political leaning of the news outlet, news beat as well as the amount of sources that accompany the journalistic voice in news stories.

Transnational media in a resurgent nationalist movement era: the role of identity in audience’s national and transnational media evaluation • Vanessa Higgins Joyce; Michael Devlin • Many believed in a post-national era, with accelerated globalization in past decades. However, recent nationalist movements resurge in the United States and abroad. This study sought to identify an association between transnational media use and nationalist and internationalist identities in the U.S. With a panel survey of Americans, it found that nationalism predicted perceived credibility of national media, and Fox news in particular. It also found that internationalism predicted credibility and consumption of transnational media.

Drugs, Politics, and the Media: News Coverage of Drug Trafficking in Turkey • Duygu Kanver, Michigan State University; Manuel Chavez, Michigan State University • A bridge between the Middle East and Europe, Turkey has been in the heart of numerous “drug routes” for trafficking illegal drugs produced in the East and delivered to the West. As Turkish police fight drug smuggling through the borders, the public is not well-informed about the issue: A qualitative analysis of the news stories by two mainstream dailies, Hurriyet and Sabah, shows that the coverage is (1) highly politicized, and (2) low in quality.

Testing Stereotypes about the Online Arab Public Sphere: Predictors of Concerns about Internet Surveillance in Five Arab Countries • Justin Martin, Northwestern University in Qatar; Klaus Schoenbach, Northwestern University in Qatar; Shageaa Naqvi • This study examined concerns about internet surveillance among internet users in Saudi Arabia, Tunisia, Lebanon, Qatar, and the U.A.E. (N=4,160). Despite common stereotypes about how variables like gender, youth, income, nationality, and liberal or conservative ideology affect political and cultural attitudes in Arab countries, these indicators were not significant predictors of concerns about online surveillance by governments and companies. Arab nationals reported greater concern about companies monitoring their online activity, while expatriates were more worried about government surveillance. The study uses literature on the attribute substitution heuristic to discuss how people might form stereotypes about large groups of people.

News under Pressure: Journalists Views about the Impact of Corporate and Political Ownership of News Media in India • Zara Masood, University of Miami • Indian news media have experienced considerable corporatization and, more important, politicization (politician owners, party leaning owners/editors) in recent years. This paper explores, through the views of journalists in India, the impact of corporatization as well as of the news-politician relationship on their work as well as on the content of news. It finds considerable instrumental use of the media to the advantage of corporate owners and particularly politicians. Partisanship shapes Indian news content considerably.

The Influence of Journalistic Role Performance on Objective Reporting in Chilean, Mexican and Spanish News • Claudia Mellado; Maria Luisa Humanes; Mireya Márquez • Based on a content analysis of stories published in Chile, Mexico and Spain (N=7,868), this study examines the use of four objective reporting methods in newspapers from Spain, Mexico and Chile, and the influence of the performance of six journalistic roles in those reporting methods. The results show that the materialization of objectivity varies across journalistic cultures, revealing also a significant influence of the performance of professional roles on the implementation of objectivity in news.

Revisiting the “Brazilian Paradox:” journalists’ attitudes towards left and right-leaning protests • Rachel Mourao, Michigan State University • This study analyzes Brazilian journalists’ news routines and attitudes towards the protests that swept the country in 2013 and 2015. Guided by literature on the “protest paradigm” and the “Brazilian self-censorship paradox,” a survey of 1,250 reporters reveals individual, organization and routine-level influences on personal attitudes, perceptions of employers’ editorial line and mainstream coverage. Findings reveal that both right and left-leaning reporters viewed mainstream media and their outlet’s coverage as adversarial to their own.

Over Half a Century After Independence: Press Freedom in Zambia at the Crossroads • Gregory Pitts, Middle Tennessee State University; Twange Kasoma, Radford University • Zambia, over half a century after independence and as it commemoratinges its silver jubilee, since the return of multiparty elections finds itself at an awkward crossroads since the return of multiparty elections. This study examines the development of multiparty elections in Zambia and uses quantitative data to investigate the level of support for press freedom among members of the Zambian Parliament. The study finds that while Parliamentarians support press freedom, political and social values—influenced by Colonialism and Humanism—have not matured to sustain a free press and Zambia’s press freedom has regressed. Government control or dominance of media will stifle, rather than nurture, the growth of a generation of reporters who can function as independent journalists.

Perceptions of Media Roles among Journalism Students in Serbia, Croatia, and Macedonia: Does news orientation have an impact? • Ivanka Pjesivac, University of Georgia; Iveta Imre, University of Arkansas; Katerina Spasovska, Western Carolina University • This study examined the perceptions of media roles among journalism students in Serbia, Croatia, and Macedonia (N=501). The results show that the most important are citizen-oriented and watchdog roles and that they are positively predicted by hard news orientation, whereas consumer and loyal roles are least important and positively predicted by the soft news orientation. This is the first study that comparatively analyzed students’ views in three countries of the former Yugoslavia using national samples.

Diasporic vs. national media in covering an international deal: An investigation of how American and Iranian diasporic media covered the Iran Nuclear Deal • Mehrnaz Rahimi, Miami University; Rosemary Pennington, Miami University • After long time negotiations with P 5+1, Iran and the world reached an agreement on its uranium enrichment program in summer 2015. This agreement or deal was a major achievement for Iran because it resulted in the removing sanctions and the release of blocked funds. The current study analyzed the coverage of the Iran Deal in an Iranian diasporic media, Asr-e-Emrooz, as well as two American newspapers, The New York Times and Los Angeles Times. Analysis of 985 articles indicated that the three newspapers had a positive tone toward the Deal and framed it as a good compromise, although the Iranian newspaper showed more doubt about future of the Deal and its implementation by Iran.

Toward a global model of agenda building and gatekeeping: Collective action and Right to Information legislation in the India case • Jeannine Relly, School of Journalism, The University of Arizona; Rajdeep Pakanati • This qualitative study of a purposive sample of journalists in India (N = 41) examines the collective nature of associations among news media practitioners, civil society organizations, social activists, and other stakeholders around the utilization of Right to Information Act in public interest initiatives. The research found myriad factors connected with these partnerships, including concerns about violence, shortage of time, and methods of using the RTIA as a powerful investigative tool.

International News Coverage and Source Selection in U.S. Foreign Policy Debates: The Case of Iran Deal in Broadcast News • Mehdi Semati, Northern Illinois University; Bill Cassidy, Northern Illinois University; Mehrnaz Khanjani • This research examines broadcast news coverage of the nuclear negotiations between Iran and the West, applying “indexing” theory. Results present evidence of indexing, showing Iran deal coverage in broadcast news reflected official views within a framework of institutional debates among congressional and executive branch sources. The coverage indexed both consensus among the officials within the executive branch and the congressional opposition during different time periods studied. Additionally, the results present strong evidence of power indexing.

“Tremendously Irritated”: Media Trust among Urban Brazilian News Consumers • Flavia Milhorance, City, University of London; Jane B. Singer, City, University of London • Around the world, polls show a crisis in trust in civic institutions, the media foremost among them. This study adds nuance to the numbers within a single nation, Brazil. Original focus group data is analysed in the context of exclusive questionnaire data from the Reuters Institute for the Study of Journalism to understand why news consumers trust – or do not trust – their media, and the implications of those perceptions for Brazilian media and civic society.

Human Rights Reporting in Rwanda: Opportunities and Challenges • Meghan Sobel; Karen McIntyre, Virginia Commonwealth University • News media play a role in increasing public understanding of human rights issues. Yet, little scholarship has analyzed human rights reporting in developing or post-conflict nations. Interviews with Rwandan journalists revealed that, in this post-genocide era of reconstruction, reporters define human rights broadly and believe reporting on abuses has a positive impact on the abuse. However, a lack of press freedom inhibits human right reporting, thus, prohibiting journalists from fulfilling their social responsibility.

Comments on Covering Up: International Discourse on the Burkini Ban • Lauren Van Yahres; Sally Ann Cruikshank • Following the Bastille Day terrorist attack in Nice, France, costal towns banned Muslim full-coverage swimwear known as the burkini in July 2016. This study examined how five international news outlets, Al Jazeera, The Guardian, Russia Today (RT), The Times of India, and The Washington Post, and online commenters framed the ban. Among the news articles, four dominant frames emerged, colonialism, feminist, consumerist, and French nationalist. Commenters used different frames, Islamophobia, sexist, cultural conflict, and satire.

A Conceptual Model of Watching Social Live Streaming in China: Who Are the Users and How About Their Psychological Well-Being? • Anan Wan, University of South Carolina; Linwan Wu, University of South Carolina • Social live streaming services (SLSSs) as a new type of social networking site (SNS) have been increasingly prevalent in China. This study proposed and tested a conceptual model to explore the motivations and consequences of using SLSSs among Chinese college students. Results of an online survey discovered that the entertainment motive and broadcaster attraction are the main reasons for watching social live streams. Moreover, users’ parasocial interaction with the broadcasters was identified as the underlying process of using these services, which in turn influenced users’ loneliness and addiction to SLSSs. Theoretical and practical implications were discussed.

The Effect of U.S.-based Social Media Use on Acculturation and Adaptation among Chinese Students in America • Chen Yang, University of Houston – Victoria • This study investigated how the use of major U.S.-based social media may influence the acculturation and adaptation among Chinese students in America. Survey data collected from 408 respondents showed that more frequent Facebook and Twitter use activities contributed to higher acculturation while more frequent responses received on the two SNSs led to better adaptation. Online network sizes have more robust effect on the acculturation than on adaptation. Implications about their network subgroups were also discussed.

Individualizing depression responsibilities on Chinese social media: Analyzing the Weibo framing of three key players • Yuan Zhang; Yifeng Lu; Yan Jin; Yubin Wang • In recent years, depression has become a leading public health threat in China, and stigmatization due to cultural and historical reasons presents one of the biggest challenges in tackling the threat. Research indicates that individualizing health responsibilities, one of the most prominent frames in communicating health issues, is directly related to the formation of stigma. While both cross-cultural theory and prior research suggest the prevalence of contextual and societal attributions in China, the individualization of the Chinese culture in recent decades may potentially alter the pattern of responsibility attributions for public health issues such as depression. Against this backdrop, we content-analyzed how three key players in the fight against depression — media organizations, mental health institutions and an online support group — framed causal and problem-solving responsibilities for depression on Sina Weibo, one of the most influential social networking sites in China. We found that all three groups primarily assigned depression responsibilities to the individual (vs. the society). Moreover, state-controlled media organizations were more inclined to hold individuals responsible for fixing the problem than market-oriented media organizations. Despite the overall individualization of depression responsibilities, the online support group demonstrated a relatively stronger tendency to hold the society at large accountable for tackling this public health threat. These findings provide implications for alleviating mental health stigma and suggest future avenues for mental health communication research.

Transnational news media coverage of distant suffering in the Syrian civil war: An analysis of CNN, Al-Jazeera English and Sputnik • Xu Zhang, University of Tennessee, Knoxville; Catherine Luther • Building on previous literatures on the mediation of distant suffering in relation to the concept of cosmopolitanism, this study analyzed news articles published on the online sites of CNN, Al-Jazeera English and Sputnik to investigate the transnational news outlets’ portrayals of human suffering associated with the Syrian civil war. Using the qualitative data software analysis program NVivo, the analysis revealed that all three of the examined news sources commonly employed shocking numbers and brief narratives in their stories on the humanitarian disaster. CNN and Al-Jazeera English, however, provided more in-depth and emotive descriptions of misfortunes through quotes from local residents, thus connoting a cosmopolitan outlook. Russia-based Sputnik, on the other hand, tended to present the Russian government’s stance on Syria. Its stories included criticisms of the West and emphasized the humanitarian role of the Russian military. This finding indicates that transnational media outlets do not completely stay away from national institutionalized politics.

Negative Emotions to Western Media and Reception of Mediated Public Diplomacy • Yicheng Zhu, University of South Carolina; Ran Wei, University of South Carolina; Guy Golan, University of South Florida • The current study explores the potential backfire effect in mediated public diplomacy. We built a conceptual model of negative emotions and support for retaliation campaigns. Using a national survey data from China, we tested the model in four scenarios (Japanese, U.S., Russian and European news), and discussed the importance of country friendliness and attention to international news as antecedents. We found people receiving public diplomacy could develop negative emotions, and even support for retaliation campaigns.

MARKHAM STUDENT PAPER COMPETITION
National Biases of World Games: Local and International Media Coverage of the “Lochtegate” • Heloisa Aruth Sturm, University of Texas at Austin • This study compared Brazilian and U.S news coverage of the “Lochtegate” during the 2016 Summer Olympics in order to untangle the ways in which information flows, source proximity and multilayered identities played a role in depicting that incident. Cultural proximity played a major role in the selection of sources. Differences were found concerning pace of the news, contextualization, and prognosis. National identity emerged in distinct ways through media portrayals of this event.

Influence of Foreign News Programs on the International News Agenda of Rwandan Television and Newspapers • Wellars Bakina, University of Arizona • A quantitative content analysis conducted in 2016 indicates that the international news edition of Rwanda Television (RTV) depended mostly on foreign programs, mainly from Euronews and Al Jazeera English. Qualitative interviews with the RTV editorial team revealed the main factors influencing story selection. RTV and two Rwandan newspapers focused on the same news topics but used slightly different sources. Defining factors for this intermedia agenda-setting included institutional barriers, language, and the globalization of news.

Gatecrashing: Exploring how Indian journalists tweet breaking news and what type of tweets attract followers • DHIMAN CHATTOPADHYAY, Bowling Green State University • This study examines how Indian journalists tweet when they share breaking news on Twitter, and what type of tweets lead to greater follower engagement. Specifically it focuses on a sensational breaking story to examine journalistic gatekeeping practices on social media: What type tweets were preferred by the journalists to disseminate breaking news? What type of tweets received most follower engagement? And finally, how did the nature of follower comments inform scholarly understanding of news consumption practices on social media platforms? Findings indicate journalists mostly Tweeted personal opinion, and this type of tweet also received most follower engagement through ‘likes’ and comments. Further, contrary to selective exposure theory, people engaged more with tweets when its contents did not agree with their pre-existing beliefs. Practical and theoretical implications are discussed.

Under the Dome: How Chinese Newspapers Frame “Haze” • Minghui Fan, University of Alabama; Qingru Xu • In recent years, China’s polluted air has seriously affected on Chinese health. This paper explored whether journalists for the commercial newspaper Qilu Evening Newspaper were different from journalists for the party-organ newspaper People’s Daily in framing Chinese air pollution. After analyzing news coverage of two newspapers regarding Chinese air pollution from 2011 to 2016, this study found both newspapers primarily blamed individuals for the problem and engaged in propaganda for the Chinese Communist Party.

Symmetrical Communication in Social Media: Analyzing Indonesian Ministries Communication Networks in Social Media • Ika Idris, Ohio University • Interactivity as the key feature of social media has opened the opportunity for symmetrical communication between organization and its stakeholders. Previous research on quantitative models of symmetrical communication focus on survey-based research which cannot fully capture the information flows. This study use social network analysis to investigate symmetrical communication in social media conversation networks. The subjects of the study are Indonesian Ministry of Finance and Ministry of Education and Culture and this study aims to analyze whether the governments use of social media has led to dialogue and mutual understanding. The country is the largest market of social media users in Southeast Asia and has been promoting Public Information Act since 2008. This study found that symmetrical communication was not implemented, the governments were the centrals of the networks, and the conversations were lack of engagement. The findings show that the ministries’ Facebook pages encountered spam posts and fake accounts that are potentially ruins government reputation. This study recommends Indonesian government to invest resources in planning better public relations strategies, specifically in a daily basis operation. It is time for Indonesian government to provide a better quality of information, not just focus to the information quantity.

Pilot study: How do Chinese students change their social media habits after moving to the United States, and what factors motivate this change? • Liefu Jiang, University of Kansas • This project employs the uses-and-gratifications theory to analyze in-depth interviews of 23 Chinese students in a university in the United States. Findings suggest that most Chinese students use both U.S. social media apps and Chinese apps after moving to the U.S. Their social media choices are driven by different motivations. Also, findings suggest that social media usage benefits Chinese students in cultural adaption after moving to the U.S.

Framing Diplomatic Conflicts: How Indian and Nepali Media Covered the Controversy Surrounding the Ratification of Nepal’s Constitution in 2015 • Amir Joshi, Iowa State University • This article investigated the framing of the controversy surrounding the ratification of the Nepali Constitution in newspaper articles published in Nepal and India for six months. Using framing analysis, this study compared the way in which Indian and Nepali newspapers differed in terms of frames, tone, and news sources. The content analysis revealed significant differences in the conflict frames and tone used. Both countries treated the story episodically and relied on official sources for the news.

Dramatism Approach to International Apology/Apologia: 70 years Later • Emi Kanemoto • “Abe danwa, a speech by the current Prime Minister of Japan, Abe Shinzo, was nationally live broadcasted on August 14, 2015 in Japan on the 70th anniversary of the end of World War II in Asia. The goal of study was to reveal the intentions behind the broadcasted speech by unpacking to whom and how he was making shazai (apology with feeling of being indebted), owabi (apology with knowledge of wrong-doing), and kansha (appreciation). By utilizing the dramatistic approach, four themes emerged around these three key terms: owabi for past action, owabi for present/future, (no) more shazai? and kansha to whom? The critical thoughts in the end discussed what Japanese media reported after the speech and how Japan was labeled as a “forever-victimizer.”

Choosing the Best Name: The Effectiveness of Brand Name Localization on Consumers’ Attitude toward a New Foreign Product • Xuan Liang; Huan Chen, University of Florida • An online experiment was conducted among 235 subjects to examine the effect of brand name localization on brand attitude, product attitude, and purchase intention. Results indicated that in general people prefer original, exotic brand name than localized brand name in the context of the U.S. In particular, young consumers have a more positive attitude toward and are more likely to purchase imported products with a foreign name than the ones with a localized name. In addition, more collectively oriented people evaluated the product with exotic brand name more positively than those less collectively oriented people did.

The Elephant in the Room: Media Ownership and Political Participation in Hong Kong • LUWEI ROSE LUQIU, Pennsylvania State University • The political system of one county, two systems in Hong Kong presents a challenge for an authoritarian government that seeks to control media ownership in an open and law- abiding society. By focusing on the media ownership structure, this paper provides details regarding how the Chinese government used political power and capital to censor and shape the public sphere to temper political interests in Hong Kong. It also attempts to identify potential solutions to the problem and make predictions regarding the future of online and offline activism in Hong Kong.

A Comparative Content Analysis of Argentine and British Print Advertising During the Malvinas/Falkland Islands War • Juan Mundel, DePaul University; Yadira Nieves-Pizarro, Michigan State University; Douglas Wickham, Michigan State University; Melinda Aiello, Michigan State University • Argentine and British print newspaper ads were content analyzed to examine how advertising expression and content differed in the two countries while they were fighting the Malvinas/Falkland Islands War. Appeals, advertised products, discursive strategies, and code-switching were studied. Results show that across both countries the types of products advertised during the war were similar, although there were more ads for hedonic products in Argentina. Further, the use of appeals was more common in Argentine ads, which could reflect cultural differences between the two countries. Interestingly, the use of national symbols was scarce across both countries which differs from trends found in other advertising markets.

Unique storytellers–freelancers in international news production • Xu Zhang, University of Tennessee, Knoxville • “Economic strains and the emergence of new digital platforms have significantly changed the way foreign news is produced and reported in legacy news media. Freelancing, which is defined as a casualized and multi-skilled employment has been playing a vital role in covering international news in recent years (Edstrom and Ladendorf, 2012). Considering their emerging roles in international news production, this study examined the phenomenon of freelancing in the context of foreign news reporting. Semi-structured interview with 11 freelancers reveals that even though freelancers face insecurity and hardship of meeting the financial needs, they tend to be creative and unique in presenting the international news stories they covered. Particularly, their emphasis on the human aspect of stories reflects the values of humanity and diversity. This hints that freelancers could act potentially as an advocate force to change so often superficial, stereotyped International news coverage.

Covering up or Telling Your Own Bad News? The Effects of “Stealing Thunder” Strategy on Journalists’ Reactions in Different Cultural Settings • Lijie Zhou; Carrie Reif-Stice • The current study examines the effectiveness of stealing thunder strategy on the United States and Chinese journalism students’ perceived credibility of organization, the interests of reporting the crisis, perceptions of crisis severity, and way of framing news. The findings indicate that using stealing thunder strategy increases the credibility of organization, but does not necessarily reduce participants’ interests of reporting the crisis and the perceptions of crisis severity. However, after adding culture as the second variable, the interaction effects of stealing thunder strategy and participants’ cultural background on participants’ responses and the way to frame news were found.

2017 ABSTRACTS

Archiving India’s Thriving News Media: A Case Study of Digitized Historical and Current News from India • Deb Aikat, University of North Carolina at Chapel Hill • India’s newspaper market is the largest in the world and this study compares digital archives of India’s print media in databases of Dow Jones Factiva, LexisNexis Academic, NewsBank and ProQuest based on inputs from archivists at the Center for Research Libraries, the Library of Congress and the British Library among other libraries. Lack of visual content and sparse broadcast content characterize the otherwise captivating repertoire of 794 digitally curated publications analyzed in this study

From Fiasco to Canon: The Fall and Rise of the Commission on Freedom of the Press • Stephen Bates, University of Nevada, Las Vegas • The Hutchins Commission’s A Free and Responsible Press (1947) is a media-studies classic, but archival materials show that the Commission was, as one member observed, “a mess.” Robert Hutchins missed nearly a third of meetings. The director mismanaged the staff and overspent the budget. At Time Inc., which funded the project, an executive called it a “$200,000 disaster.” Then at the last minute, Hutchins reengaged, rewrote the report, and persuaded everyone to sign.

The Selling of the Selling of the War: A Public Relations Historical Case Study of “Prelude to War” • Ray Begovich, Franklin College • Using primary sources from the National Archives, this paper describes key elements of the 1943 public relations campaign used to promote the theatrical release of the Frank Capra-directed Prelude to War, the first of the U.S. government’s Why We Fight military training films made public. This historical case study shows that Hollywood and the U.S. government closely cooperated in using communications tactics commonly used by public relations professionals today.

Colonization and Cornish: A Blueprint for Freedom’s Journal • Kenneth Campbell, University of South Carolina • Little is known about the early background of Samuel E. Cornish, senior editor of Freedom’s Journal, the first black newspaper, founded in 1827. An analysis of the colonization protest by free blacks while Cornish was studying for the ministry in Philadelphia between 1816 and 1822 and his later move to New York before starting the newspaper shows that Cornish and the newspaper might have deeper anti-colonization roots than previously believed, initiating the Black Freedom Struggle.

The CSI Imaginary: British newspaper coverage of the beginnings of modern criminal forensics and ‘trace’ evidence • Brian Carroll, Berry College • This paper, part of a larger project that interrogates the crime scene as it has been portrayed in television, novels, and newspapers, explores the origins of what has become a shared understanding of contemporary CSI by focusing on the crime scene as a symbolic artifice. In particular, this paper uses the accounts and descriptions in English newspapers of homicide investigations to locate the formation of conventions for and about crime scenes, and in particular for the PI (principal investigator) or IO (investigating officer). Murder investigations were chosen because they are not surprisingly the best documented of forensic investigations, a result of the public attention they have historically commanded. Murder sells newspapers, as the rise of yellow journalism in the United States underlined. The study, therefore, aims to open up a window on the beginnings of criminal forensics, a history that can aid better understanding of the forensic world that inspires so much programming, coverage, and culture today. As its methodology, this study examines the attention paid to CSI by English reporters, editors, and correspondents who offered the first draft of forensics history in covering what were high-profile murders.

Unveiling the “Sick Elephant”: CIA Public Relations and the Soviet Economic Forecast Controversy of 1964 • Matthew Cecil, Minnesota State University, Mankato • The Central Intelligence Agency’s failed 1964 effort at Cold War public relations demonstrates how assertive public communication that undermines a foundational principle of an organization (in this case, secrecy) can do substantial harm to its public image. A study of the event also shows the limited capacity of the agency’s small Office of Public Affairs, particularly in contrast with the FBI’s massive public relations office, the Crime Records Section.

The Press of the Mississippi Territory, 1798-1817 • David R. Davies, University of Southern Mississippi • This paper examines the pioneering printers and newspapers in the Mississippi Territory from the territory’s founding in 1798 until statehood in 1817. Generally, historians have ignored the early Mississippi press. With the exception of a few specialized and limited studies published in state historical journals, historians have ignored the press of the Mississippi Territory ever since the second edition of Isaiah Thomas’s History of Printing in America, published in 1874, summarized it in just one sentence. Yet, state histories of early printers and newspapers can provide valuable insights into the unique circumstances of press development on the frontier. The press developed differently, of course, in each territory and state according to the highly individualized circumstances of each. This paper explores the unique circumstances of press development in the Mississippi Territory, particularly the territory’s pioneering printers and newspapers and their political entanglements.

Terry Pettus and the 1936 Seattle Newspaper Strike: Pivotal Success for the American Newspaper Guild • Cindy Elmore, East Carolina University • The American Newspaper Guild was struggling for life when journalist Terry Pettus wrote his 1935 letter requesting to join. Pettus then successfully recruited journalists throughout the Northwest to the ANG. He launched, then advised the Seattle Newspaper Guild throughout its successful 1936 strike against William Randolph Hearst. Pettus’ actions were pivotal to Guild successes, which had national implications for the ANG. Yet he later paid a high price for his work on the Guild’s behalf.

The Katyn Cold Case: The Press and the Madden Committee • Timothy Roy Gleason, University of Wisconsin Oshkosh • The emergence of the Cold War in the 1950s led to an American investigation of the Soviet Union’s Katyn massacre of Polish officers. This paper examines journalists’ pressure on Congress to conduct an investigation, cites news coverage of the Madden Committee, and relies on the Madden report and intelligence documents to offer insights. As one of the first products of the Cold War, the investigation’s thorough and deliberate approach was a contrast to McCarthyism.

Not Your Grandpa’s Hoax: A Comparative History of Fake News • Julien Gorbach, University of Hawaii Manoa • Fake news is hardly new in journalism, and a sense of historical perspective is clarifying. A recent, quick overview in Columbia Journalism Review has pointed to some superficial similarities in hoaxing over the ages “in editorial motive or public gullibility, not to mention the blurred lines between deliberate and accidental flimflam.” It cautions that people may be overreacting to “macro-level trends” that are do not indicate real, significant changes in the media. But before we rush to downplay the significance of this recent spate of hoaxing, it is worth reviewing the history more carefully.

Abuse of a “Great Power”: An Examination of Twentieth-Century Advertising Criticism in the United States • Nicholas Hirshon, William Paterson University • The persuasive character of twentieth-century advertising made a lasting impact on American culture and consumerism. This historiographical study uses textual analysis to examine more than a dozen seminal books on the advertising industry, as well as primary sources such as advertisements for major American brands and articles in newspapers, magazines, and trade publications, to identify dominant themes and variations in twentieth-century criticisms of advertising in the United States.

‘Jack and Jill’ Be Nimble: Acknowledging the Historic Use of Nontraditional Advertising in an “Adless” Children’s Magazine • Steven Holiday, Texas Tech University • ‘Jack and Jill’ is viewed as a historically adless children’s magazine that protected readers from the “seething complications of commercial pressure” from its first issue in 1938 until 1963. Using the historical method, the present research analyzes primary and secondary sources to identify that the magazine actually included a prosocial form of nontraditional advertising throughout World War II that went unacknowledged by publishers, editors, and historians, but may have influenced its young readers.

How many biscuits can you eat this mornin’?Martha White’s sponsorship of country music radio and TV shows • Lance Kinney, University of Alabama • “How many biscuits can you eat this mornin’?”: Martha White Flour’s sponsorship of country music radio and television show broadcasts. In June 1953, an unlikely partnership of hillbilly musicians and sophisticated businessmen began a mutually beneficial marketing communication relationship that helped bluegrass music flourish as a musical style while simultaneously building a multi-million dollar food brand. This research will detail Martha White Flour’s brand 1953 – 1969 sponsorship of Lester Flatt, Earl Scruggs & the Foggy Mountain Boys, arguably the world’s best-known bluegrass band. The thesis is that the visibility supplied by the sponsoring brand, via tour and live appearance support, along with radio show and television show sponsorship allowed bluegrass to move from a regional, vernacular music to an international phenomenon. Early country music brand marketing via sponsor brands is described, along with the support Martha White Flour provided to Flatt and Scruggs. Conference presentation will include screening portions of Martha White-sponsored television programs, along with the display of other Martha White-related marketing communication memorabilia.

Abolitionist Aggregator: Collective Action Frames in the British Anti-Slavery Monthly Reporter, 1825-1833 • Linda Lumsden, University of Arizona • This paper explores the significance of the Anti-Slavery Monthly Reporter, an innovation in social movement media that under founding editor Zachary Macaulay was critical to the British abolition movement that ended slavery across the British Empire in the 1830s. The paper analyzes the Reporter’s functions and contents through the lens of social movement theory, specifically how it used the three components of collective action frames described by scholar William Gamson: injustice, agency, and identity.

Life as a club: the careers of junior reporters in U.S. newsrooms from 1920 to 1960 • William Mari, Northwest University • Among the various groups in the newsroom workforce of the twentieth century, the large pool of reporters was marked by an intense degree of stratification and diversity of both agency and ability. Ranging from the humble cub, only recently lifted out of the hopeful but even lowlier office-support role and routine of the copy boy or girl, to the exalted and powerful columnist (and his or her more faraway cousin, the correspondent), reporters were “peers” in the sense that they all gathered or created content for the newspaper and found themselves enmeshed in a newsroom hierarchy over which they had minimal managerial control. How young reporters in American newsrooms cooperated and competed with one another, negotiated differences in age, gender, race, experience, education and political belief, and formed their own internal working routines and culture, will be the subject of this study. Because “cubs,” as these reporters were called, represented changing trends in journalism education, technology adoption and even gender norms, they are worth a closer reexamination. As the careers paths of journalists continue to change in the early twenty-first century, exploring how reporters entered and became accustomed to the occupation in a similar time of upheaval remains a useful exercise. In the early- to mid-parts of the last century, journalism was also in flux, in ways that reflect the economic uncertainty and disruption of technology in our own time. This research draws on a variety of primary sources, including then-contemporary professional literature, trade publications and memoirs.

The Socialist Journalist • Martin Marinos • Drawing on archival sources and oral interviews with Bulgarian journalists, this essay examines the role of journalists in Eastern European socialist societies. Specifically, the paper focuses on two unexplored features of the journalistic profession under socialism: the role of journalists as advocates for “the people” and the functions of socialist foreign correspondents working outside of the Eastern bloc. The goal of the paper is to complicate the traditional portrayal of socialist journalists as mere “mouthpieces” of the state.

An Idea Before Its Time: Charles S. Johnson, Negro Columnist • Gwyneth Mellinger, James Madison University • In the mid-1940s, Claude Barnett of the Associated Negro Press developed a proposal for Fisk University sociologist Charles S. Johnson to write a weekly column for daily newspapers. Had the plan succeeded as they imagined, Johnson’s column, titled “A Minority View,” would have integrated the opinion pages of the white press. This paper documents the three-year history of the column, which had the indirect backing of the General Education Board, a Rockefeller-endowed philanthropy.

The Impact of Pearl Harbor on the Japanese-Language Press in Hawai‘i • Takeya Mizuno, Toyo University • This article examines the life-changing impact of Pearl Harbor on the Japanese “enemy language” newspapers in Hawai‘i. Institution of martial law shattered their First Amendment press freedom as well as ethnic self-esteem. The sweeping arrests of staffers started from December 7, 1941. The language press was soon licensed and suspended categorically by military orders. Although a “permit” of resumption was issued later, remaining staffers had to bear not only stringent censorship, but intrusive, embarrassing propaganda.

Lincoln’s Messengers: Norman Hapgood’s and Ida Tarbell’s Biographies at the Dawn of the Progressive Era • Ronald Rodgers, University of Florida • A close reading of two biographies of Abraham Lincoln by two pillars of the Progressive Era at the dawn of that era – Norman Hapgood and Ida Tarbell – distills some notions of the ideals of Lincoln that were applicable to the living world decades after his death and at the core of the Progressive principles that helped give life and sustain the movement that confronted and sought to remedy the societal inequities of the Gilded Age

The Media’s Verdict of Jimmy Carter’s Transition Act: An Administration in Disarray • Lori Amber Roessner, University of Tennessee • This manuscript will extend the transition research of scholars such as Martha Joynt Kumar, John B. Burke, and John Anthony Maltese by examining a case study of the Carter Administration’s unprecedented transition efforts in 1976. The manuscript involved the examination of national news coverage, archival documents housed at the Jimmy Carter Library in Atlanta, and transcripts from the Miller Center’s Jimmy Carter Presidential Oral History Project and original long-form interviews.

President Ford’s Personal Watergate: The Undermining of the Public Sphere During the Mayaguez Incident of 1975 • William Schulte, Winthrop University; Edgar Simpson; Michael DiBari, Jr. • In May 1974, Cambodian troops captured the U.S. container ship, SS Mayaguez and her crew, off the Cambodian coast, igniting a clash between the new Khmer Rouge regime and a U.S. president dealing with aftermath of Watergate and the fall of Saigon. The Mayaguez incident was initially reported as a successful rescue mission, with the Ford administration keeping silent about the forty-one U.S. military personnel who died in the operation. For five days, the Pentagon insisted that one American had been killed. Viewed through the theory of the public sphere, this study addresses how the Ford administration sought to mislead the press and public. No previous scholarship could be located on the media and its interactions with the U.S. government during the seizure of the Mayaguez. This work adds to the literature on how authorities shape public opinion. The paper examines the White House’s efforts to silence all but official sources during the four days between the seizure and release of the ship, and how those actions affected the information available for debate within the public sphere. The Mayaguez incident demonstrates how political actors can manipulate public opinion to their own ends.

Mnemonic Retrospective: A social history of collective memory studies, the first 100 years • Emil Steiner • In this literature review I explore how collective memory studies, as a body of cross-disciplinary scholarship, was formed and reformed during the last 100 years. To do so I analyze how scholars have discursively constructed collective memory, in contrast to personal memory, as an exploitation of the past in the service of present social interests particularly political and economic. I track this discourse in tandem with the term’s diffusion from obscurity to ubiquity during the second half of the 20th century. I then organize the scholarship by the types of media studied and the “mnemonic communities” that form around them. Doing so reveals how communication scholars use collective memory to differentiate themselves within the field and how they have struggled to articulate the study of memory in opposition to the dominant social scientific literature. This history indicates that the relationship between social identity and social memory is symbiotic and processual for those who exploit memory and those who study it. Based on this I conclude that collective memory is a metadiscursive process, the study of which articulates and enacts its identity.

Functionalist Explanations in Media Histories: A Historiographical Essay • Tim Vos, University of Missouri • This historiographical essay examines how functionalist explanations persist in a range of media histories and examines the logic and consequences of functionalist explanations. The essay argues that paying attention to social, cultural, economic or political contexts does not necessarily move media historians substantially closer to offering explanation. Even histories that describe structural contexts can be plagued by a persistent problem: functionalist assumptions. The essay argues this undercuts the value of historical scholarship.

A Pivotal Moment: How Press Coverage of a The Port Chicago Disaster Helped Reveal Racial Inequalities • Pamela Walck, Duquesne University • “A little more than a month after the Allies launched a stunning blow to the Germans on the beaches of Normandy, newspaper readers across the United States and Great Britain opened their papers on July 19, 1944, to find stunning headlines and staggering images of the mass destruction that had occurred overnight at the once-bustling naval station of Port Chicago. The incident was quickly labeled by the American press as the worst wartime disaster the United States had seen during World War II. News coverage of the incident also revealed deeply-seeded inequality in the U.S. military’s use of manpower through media coverage of the incident. This study found that while the mainstream press in America and Britain initially reported the impact this disaster had on African American servicemen, it quickly stopped reporting the racial element of the story. Meanwhile, the American black press took every opportunity to be more vocal about the inequalities African American servicemen suffered due to military policies. This study also argues that press coverage of the Port Chicago incident helped contribute to the desegregation of the U.S. military—pushing a tradition-based institution into the vanguard of the long civil rights movement.

“The Vilest Man in the Newspaper Business”: F. G. Bonfils’s Libel Case against the Rocky Mountain News • Ken Ward • Denver Post publisher F. G. Bonfils sued the rival Rocky Mountain News for libel in 1932. This research details the efforts of News investigative reporter Wallis Reef, who was sent out to support the News’s case by documenting Bonfils’s history of corruption. It analyzes a crucial episode in the long and consequential history of the war between the News and Post, filling out Bonfils’s tarnished biography and exploring Reef’s tenuous position as investigative reporter/private investigator.

Louis Decimus Rubin, Jr.: The History of Algonquin Books From Personal Correspondence • Jane Weatherred, University of South Carolina • Louis Decimus Rubin, Jr., (1923-2013), journalist, American literary scholar, critic, professor, writer and publisher, established Algonquin Books of Chapel Hill in North Carolina. Using previously unexamined correspondence in Rubin’s archives at the University of North Carolina’s Wilson Library, available one year after his death on November 16, 2013, this manuscript contributes to an understanding of the intellectual, social, cultural and institutional forces surrounding the history of book publishing in the United States.

2017 ABSTRACTS

Twitter Building the Agenda: How Journalists Use Twitter as a Source While Reporting • Kaitlin Bane, University of Oregon • With a U.S. president infamous for tweeting, it is becoming exceedingly important for scholars to study and understand how the medium is influencing news reporting. Using quantitative content analysis this paper examines the use of tweets as quotes in web-only news organizations compared to traditional print organizations. Findings show that while print outlets most often use Twitter to quote official sources and for opinion comments, web-only news organizations use the medium differently.

Yoga in Media! Using Theory of Planned Behavior to Examine Media Influences on Intention to Practice Yoga • Nandini Bhalla, University of South Carolina • Using theory of planned behavior as a conceptual framework, this paper analyzes the association between the portrayal of yoga in media with the intention to practice yoga, for both yoga practitioners and non-practitioners. A t-test showed that yoga practitioners have a more positive attitude towards yoga media content than non-yoga practitioners and that they internalize media content more strongly than non-practitioners. Hierarchal multiple regression was used to analyze the results. Implications are discussed.

How Activism and Ethics Intersect in Public Relations: A Pilot Study • Minhee Choi • This pilot study explored how public relations practitioners’ activism is associated with their ethics in the context of corporate social responsibility and communication. Although no correlation was found between activism and ethics, results showed that practitioners with high levels of relativist ethics are less likely to be ethical in their communication. Practitioners with more than 20 years of work experience have higher levels of ethics, and practitioners in PR agencies have the lowest ethical levels compared to other sectors. Theoretical and practical implications of the results are discussed.

Tie Strength and Privacy Concern in Social Context Advertising • Chuqing Dong; Alexander Pfeuffer • Social context advertising is a targeting approach using social relationships to promote brands on social media. Drawing upon the concept of social influence, this study examined how social context ads displaying contacts with varying tie strengths affected brand attitude and purchase intent of consumers with differing levels of privacy concern. Regardless of consumers’ privacy concern, social context ads displaying strong ties increased purchase intent while brand attitudes remained unaffected. Theoretical and practical implications are discussed.

“Sources Say … He May Have Been Depressed and Angry” • Jacqueline Fellows • An increase in mass shootings in the U.S. has amplified the reporting on mental illness despite weak evidence that links the two issues. A qualitative content analysis of local newspaper coverage of five mass shootings in 2015 shows that journalists ignore professional standards and rely on nonqualified sources in stories that include mental illness as a component of mass shooting coverage. Additionally, sources frame mental illness as dangerous and/or undesirable.

What’s in your school? A content analysis of school persona creation using online messages • Dakota Horn, Illinois State University • Message framing is a key part of designing a message to influence a potential buyer or even a potential citizen within a community system. This study examines “about us” pages on school district websites within the state of Illinois to gain incite as to how and why school districts craft messages to create a persona. The examinations will breakdown goal creation of the district and execution through message features: structure, content, style, as well as the potential efficacy of the audience member. A content analysis was performed to show a common theme of message design in comparison of several school districts. The content analysis developed a theme among content creation in online messages.

Why Social Media? Examining the Motivations of Chinese University Students to Gather Public Affairs News on Social Media Platforms • Liefu Jiang, University of Kansas • Through a survey with 568 participants, this paper employs uses-and-gratifications theory to investigate Chinese university students’ public affairs news consumption on WeChat and Sina Weibo, the two most popular Chinese social media platforms. The findings suggest that students’ news reading is driven by different motivations on the two platforms. Socializing and technological-convenience positively relate to WeChat users’ news reading, while information seeking negatively relates. For Sina Weibo users, only technological-convenience positively relates to news reading.

What Drives Facebook and Instagram Users’ Emotional Attachment and Continuing Use? A Comparative Analysis of Internal and Socio-Cultural Factors • Bumsoo Kim, University of Alabama • This study investigated whether and how the internal and socio-cultural factors that differently enhance the level of intensity toward Facebook or Instagram activities and intention to continue to use the platforms. In this study, I propose individual motivations and gratifications (social interaction, entertainment, passing time, peeking, and need for recognition) and socio-cultural factors (subjective norms and SNS culture), and an online survey with 606 adults was conducted. The results showed significant differences between motivations/gratifications for intention to continue to further use Facebook compared to Instagram. The degree to which individuals have willingness to continue to use both platforms can be different depending upon what motivations they have. Individuals’ perceptual level of differences between Facebook and Instagram are important assets for SNS practitioners in developing better SNS technologies as well as for scholars in developing theories about social media use.

Asian Television and Cultural Globalization: A Critical Analysis from 2000–2015 • Dieer Liao, School of Journalism and Communication, Tsinghua University; Yueyue Liang, School of Journalism and Communication, Tsinghua University • This study examines 96 articles about Asian television and cultural globalization published in 19 major SSCI journals of communication studies from 2000–15, aiming to present a meta-analysis of relevant research in the context of international communications. It demonstrates the patterns and distribution of theoretical paradigms, flow trends, issues of concern, territory of focus, methodology, and authorship reflected in the studies surveyed through content analysis. The primary findings of this research are that the political economic framework remains the prevailing critical paradigm in this field; that the most-studied issue is structural control of the media sphere; that China-related studies amount to the largest proportion; and that the qualitative method is adopted most frequently. The highlight is that a gradual shift from in-flow to contra-flow and inter-Asia flow has been noticed, and that South Korea is found to have become the focal center of transnational studies in Asian television and cultural globalization.

Mobilizing the Umbrella Movement: An Alternative Framework of Protest in an Information Society • Zhongxuan LIN • This study takes the Umbrella Movement as a case study to investigate the media mobilizing structures of the protest in an information society. It proposes an alternative framework of “contextualized transmedia mobilization” to explore how protestors situated in a specific context employ, create, circulate, amplify, and converge various forms of media to continually mobilize themselves and the public, and, thus heighten participation levels, innovate contentious repertoires, and experiment with organizational transformation.

The Impact of Social Amplification and Attenuation of Risk: A national survey of Chinese Public Reactions Toward Middle East Respiratory Syndrome • Jiawei Liu; Zhaomeng Niu • Human beings are evolved to avoid threats to protect themselves. Threat caused by risk is a primary biological motivator in our environment and elicit automatic aversive responses. In general, people feel more aroused and pay more attention to the potential threat. Recent research studies call attention to how the public perceive the risk under the influences of multiple factors in individual and social amplification stations. This study developed a conceptual model and examined how media exposure, knowledge, as well as information seeking behavior affected lay understanding and risk perceptions toward MERS in China. In general, the results demonstrated that greater information seeking behavior could predict: 1) higher frequency of media exposure; 2) higher level of individual knowledge of MERS; 3) higher likelihood of amplifying the perceived threat of MERS.

Newspaper Coverage of Mars in the United States and the United Kingdom 2011-2016 • Mikayla Mace • A content analysis of three elite print newspapers in the United States and three in the United Kingdom found that the framing and tone of articles about Mars were deployed similarly despite the different objectives of each country’s space program. From the Apollo moon shots to human exploration of Mars, each successive era of spaceflight has been framed in a logical progression from concept to completion that resonates with the values of the times.

First Ladies: Policy Involvement, Public Approval Ratings, and Women in the Workforce • Nia Mason, Louisiana State University • Based on the theory of social influence, a mixed methods approach was used to understand the relationship between First Ladies’ policy involvement and their approval ratings, and between approval ratings and the number of women in the workforce. A textual analysis examined the first research question. A simple linear regression tested the second research question, showing a significant relationship. A Pearson correlation tested the third research question and showed a relationship of no significance.

Real or Ideal: Millennial Perceptions of Pornographic Media Realism and Influence on Relationship Assessments • Farnosh Mazandarani, University of North Carolina at Chapel Hill • This study examines pornography and whether content idealism, realism, or sexual explicitness of media genres may affect relationship assessments. Findings indicated greater consumption of pornography predicted lower sex satisfaction, perceived realism indicated higher content identification, and higher identification with pornography lead to greater pornography consumption. Participants who identified more with pornography reported higher sexual expectations. Idealization had no direct effect on relationship assessments yet showed a negative relationship on idealized media consumption on sexual expectations.

Debating What’s Natural: A Qualitative Framing Analysis of “Natural” Food Label News Coverage • Melissa McGinnis, University of Florida • The use of “natural” on food labels is a growing concern for the food industry and consumers. This qualitative framing study uses a literary approach analyzing 51 articles covering the “natural” food label debate in four U.S. nationally recognized newspapers. This study identifies stakeholders most frequently in conflict and the areas of contention in the “natural” food label debate. In addition, this study identifies the terms used to define “natural” foods.

“20 Years is Just the Other Day”: The role of genesis narrative in constructing journalism culture • Ruth Moon, University of Washington • There is evidence that political influences shape professional views, but that the specifics of local culture impact journalists’ actual practices. However, there is little research unpacking the particular ways culture impacts journalism. Using theoretical perspectives from journalism studies and organizational sociology and newsroom ethnographic data gathered in Kigali, Rwanda, I show how narratives constructed from elements of local culture and shared history function as myths that impact journalism culture on both ideological and practical levels.

Visual Framing of Dieselgate: A Content Analysis of Global News Coverage • David Morris II, University of Oregon • News coverage of an event traditionally attempts to provide the largest audience with the greatest information that would impact that audience. In their visual coverage of Volkswagen’s emission scandal commonly referred to as “Dieselgate,” newspapers from around the world seemed to fall short of this practice. This study investigates the type of visuals and themes used by more than 6,000 newspapers from news outlets across the globe in their coverage of Dieselgate. In a content analysis of newspapers’ front pages for one week following Volkswagen’s Clean Air Act of 1963 Notice of Violation, this study reveals that the dominate visual deployed by newspapers from around the world is a single photograph. The research also finds that a dominant visual theme in the newspaper coverage of Dieselgate around the world is financial in nature. Perhaps more concerning is the absence of visual representation of Dieselgate as a global environmental issue.

Effects of Brand Placement in Mobile Applications on Consumer Responses • Haseon Park, University of North Dakota • This study examined the effects of individual thinking style and ad congruency to explore the effects of native advertising on consumer responses in mobile applications. The experimental results revealed the interaction effects of nativity and thinking styles, nativity and congruency. This study findings contribute not only to the understanding of the effects of thinking styles and ad congruency in native advertising, but also to extending the scope of mobile native advertising research.

The UNC Academic Scandal: A Framing Analysis of Local Media Coverage • Matthew Stilwell, University of South Carolina • The purpose of this study is to examine how a local media outlet, The News & Observer, reported the University of North Carolina (UNC) academic scandal. This study used a framing analysis and constant-comparative methodology to analyze the dominant frames that were emphasized or resistant in local media coverage. Results indicated that multiple parties and players were the focus of the news stories. Factors including blame and athletics in higher education are discussed.

Sharing Cultural Goods on Facebook: Social Capital, Opinion Leadership, and Electronic Word-of-Mouth • Alec Tefertiller, University of Oregon • While the role of paid advertising in online environments has diminished, electronic word-of-mouth (eWOM) has become increasingly valuable. This study sought to determine if consumers’ trust in their social media network, defined as social capital, or identification as an opinion leader better predicted social media eWOM related to cultural goods. The key finding was that perceived opinion leadership consistently best predicted Facebook eWOM.

Chinese Watchdogs: Journalistic Role Performance in Chinese Media • Emeka Umejei, University of the Witwatersrand, Johannesburg, South Africa • This paper examines the relationship between journalistic role conception and role performance within Chinese media organisations based in Africa (Xinhua News Agency, China Central Television and China Daily newspaper). It contributes a non-western perspective to the debate on the relationship between role conception and role performance. The paper demonstrates the ways in which the relationship between role conception and role performance within Chinese media is hinged upon conditional autonomy in relation to the typology of stories. Furthermore, it argues the dominant practice of using survey methods in examining the relationship between journalistic role conception and role performance is not suited to contexts outside Anglo-American sphere. It therefore proposes a qualitative approach that combines semi-structured interview and qualitative content analysis in examining this relationship within contexts of limited journalistic autonomy.

Twitter as a digital union: Exploring blogger reactions to corporate collapse • Mariah Wellman, The University of Iowa • This paper asks whether Twitter can afford the formation of digital unions during labor crises using a cast study of Mode Media, a lifestyle publishing and ad network that shut down without compensating its bloggers. Through a textual analysis of tweets containing the hashtag #ModeOwesBloggers, I argue bloggers used Twitter to create a sense of solidarity in a time of struggle by advocating for change, empathizing with other bloggers, and communicating feelings to Mode Media.

Meeting the New Players: A Study of Digital Native Journalists’ Professionalism • LU WU • Digital native journalists have brought new blood and challenges to journalistic professionalism. This paper surveyed digital native journalists and legacy journalists on their three dimensions of professionalism. Findings show that digital native journalists are both preservers and transformers of journalistic professionalism. Identifying how digital native journalists differentiate from legacy journalists on aspects of professionalism has afforded some clues of how journalistic professional values and practices will develop in the future.

Social News: Enhancing Media Richness by Connecting Virtuality with Reality in Cyberspace • Yanfang Wu • Utilizing a purposeful snow-ball rolling strategy, the investigator conducted semi-structured qualitative interviews from June to July 2014. Thirteen interviewees titled journalists, convergence journalists, editors, community editors, and engagement editors, from thirteen different newsrooms of multiple platforms, varied from newspaper, radio, television, magazine to online only news organizations were interviewed. Their affiliated news organizations vary in size, from large to small. Based on media richness theory, the study shed light on how journalists, using social cues, delve into the virtual world, build connections between the “virtuality” and “reality” through finding sources, interacting with audiences, constructing virtual communities in the cyberspace and integrating the “virtuality” with the “reality” into the news production process. With its rich multimedia function that allows immediate response between journalists and audiences, social media becomes a rich medium that connects the “virtuality” to the “reality” in news.

Creating Spaces Revisited: Students Perspectives on International and Multi(inter)cultural Public Relations Education • Kiaya Young • In a global market employees need the skills to be able to work in a multicultural market. International public relation skills are becoming a necessity. Public Relations practitioners are educated on various fundamental skills through their educational programs, but there has been a lack of international and multi(inter)cultural education. This paper is a restudy of Nilajana Bardhan 2003 study Creating Spaces for International and Multi(inter)cultural Perspectives in Undergraduate Public Reactions Education

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes Toward Interracial Dating • Taylor Young, Oklahoma State University • The present study analyzed how models’ race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female – White male or Black male – White female) influenced their response. Additionally, it explored how respondents’ race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.

Culture, Media, and Depression: A Focus Group Study in Understanding International Students’ Mental Health Literacy • Nanlan Zhang • This study employed qualitative, in-depth focus groups with international students and U.S. students to explore their perceived mental health literacy and perceptions of information portrayed in mass media regarding depression. The results found that American students showed openness and sufficiency in talking about depression. International students assigned stigma in the Asian and African cultural values as a major barrier to discussing personal experiences regarding depression in public. Both groups held negative attitudes toward media in conveying messages about depression but showed more trust on social support, which implied a need for improving public’s mental health literacy.

2017 ABSTRACTS

Blackish: Deconstruction and the changing nature of black identity • Venise Berry, University of Iowa • The hit ABC television show Blackish explores the changing nature of black identity in America. Specifically, Blackish critically tests a number of core ideas that influence the authenticity of blackness. This analysis examines how black identity and authenticity are communicated within this specific television program as a resistant, satirical narrative effectively deconstructing the commodification of stereotypes, stigmas, racial biases, and historic myths.

Undisclosed information – Serial is My Favorite Murder: Examining Motivations in the True Crime Podcast Audience • Kelli Boling, University of South Carolina • This study explores the true crime podcast audience within the uses and gratifications theoretical frame. Using an online survey (n = 308), this study found that the true crime podcast audience is predominantly female (73%), and five motivations were prominent for users: entertainment, convenience, boredom, voyeurism, and relaxation. All significant motivating factors were found to be more salient for females than for males. Practical and theoretical implications for genre-specific media are discussed.

My Sexual Entertainment, My Vote: How Attitudes Toward Condom Use in Pornography Related to Support for California’s Condom Law • Kyla Garrett Wagner, University of North Carolina at Chapel Hill; Joseph Cabosky, University of North Carolina at Chapel Hill • In 2016, Californians voted down Proposition #60, which aimed to mandate condom use in pornography. This study’s survey of residents assessed how one’s entertainment preferences relate to their support for regulation. Findings generally suggest some aversion to condom use in pornography, especially among heterosexual males. Data suggest the more pornography one watches, the more averse one is to condoms in pornography, as well more opposed to regulation. Results varied more by gender than sexual orientation.

“FYI: This Video is Sponsored:” Exploring Credibility in User-Generated and Professionally-Generated YouTube Videos • Madeline Migis, The University of North Texas; Sara Champlin, The University of North Texas • YouTube now holds the attention of more 18 to 34 year olds than any major cable network. As a result, advertisers capitalize on the popularity of YouTube content creators to broadcast branded information through the creator’s large audiences. A sample of 144 videos, representing 44 creators, were examined. From this dataset, themes were generated that pointing to ways in which credibility and truthfulness are depicted in sponsored and non-sponsored content across user- and professionally-generated content.

Selfie-posting on social media: The influence of narcissism, identification, and gender on celebrity followers • Li Chen; Carol Liebler • The celebrities and the selfie are both prevalent in contemporary popular culture. The present research aims to examine social media users’ narcissism, involvement with celebrity culture, and gender as predictors on their selfie-posting behavior. We recruited 594 respondents through MTurk, who lived in the US and followed at least one celebrity on social media. Respondents completed a 15-minutes online survey through Qualtric. The current study provided empirical evidence of narcissism’s critical role in selfie-posting and involvement with celebrity culture. Results also showed that the identification with celebrity culture and the attitudes towards celebrity selfies served as mediators in the relationship between narcissism and selfie-posting frequency. Meanwhile, gender played a role in these relationships. Based on our study, women post selfies more frequently than men. Interestingly, we also found the interaction effect between respondent gender and celebrity gender on the attitudes towards celebrity selfies.

The Efficacy of Radio Entertainment Education in Disseminating Health Messages: A Meta- Analysis • Pratiti Diddi, Pennsylvania state university; Sushma Kumble, Pennsylvania state university; Fuyuan Shen • The present meta-analytic review of 23 studies (N = 35,138) examined the persuasive effect of radio based entertainment education efforts in the area of health communication. The results suggested that overall persuasion effects of radio messages was small but significant (r=.13, p<.001). There were significant moderating effects for health issues (r = .17, p<0.001), and exposure time (r = .14, p<0.001) and research design setting (r = .14, p<0.001). Gender did not moderate the effect.

Connecting to the Narrative: The influence of relevance, motivation, and realism on narrative identification. • Matt Eastin, The University of Texas at Austin; Vincent Cicchirillo, DePaul; Mary Dunn, The University of Texas at Austin; Fangxin Xu, The University of Texas at Austin • Over the past two decades, researchers have examined video game play through content, player, and engagement differences to better understand both positive and negative outcomes from play. To extend the research agenda and move gaming research beyond the play perspective, this research turns the focus to game narrative elements. Specifically, this study will use a backstory narrative to examine the effects of setting relevance (i.e., location), motivation (i.e., attack and retaliatory violence), and perceived realism, on identification and subsequent state arousal and state hostility. In doing so, this research furthers the understanding of how interactive storytelling can have an impact on a player’s psychological perspective prior to content engagement.

Social Comparison on Facebook and the Impact on Life Satisfaction • Lee Farquhar, Samford University; Theresa Davidson, Samford University • Facebook use, lower self-esteem, and loneliness have been regularly examined in recent years. However, scholars, it seems, have left a gap with regard to social comparisons on Facebook, which now claims over 1.23 billion in active daily users (Facebook Newsroom, 2017). The effects of these comparisons on general well-being outcomes need further examination. This paper examined Facebook Intensity, general Social Comparisons, and Facebook-specific comparisons as predictors of Life Satisfaction and Happiness. Survey data was collected from college students and Amazon’s Mechanical Turk workers. Broadly speaking, social media matters in terms of one’s happiness and life satisfaction. Results indicate the salience of general social comparisons, and, Facebook-specific comparisons to impact Life Satisfaction and Happiness. Facebook Intensity did not serve as a predictor in either of our models; however, time spent on the site predicted Life Satisfaction.

The influence of female lead characters in political TV shows: Links to political engagement • Jennifer Hoewe, University of Alabama; Lindsey Sherrill, University of Alabama • This study examines political television dramas with lead female characters, proposing a model that links viewing of these shows with political engagement. A survey revealed that individuals who regularly viewed Madam Secretary, The Good Wife, or Scandal reported feelings of transportation and connections with the main characters – women in positions of political power and leadership. These parasocial relationships then led to increases in political interest and self-efficacy, with interest then predicting real-world political participation. The findings illustrate that these political dramas – featuring strong lead female characters – have prosocial implications, including the non-stereotypical representation of women and eventual increases in political engagement among viewers.

Co-op Mode: Players’ Parasocial Interactions with Video Game Characters • Kyle Holody, Coastal Carolina University; Sommersill Tarabek, Savannah College of Art and Design • The present study examined parasocial interaction (PI) and parasocial relationships (PR) within the scope of 2011 high-narrative video game The Last of Us. While previous research on PI and PR focused heavily on celebrities and television content, this study expounded on the limited literature concerning players’ cognitive and attitudinal responses to video games. A survey was utilized to examine effects of the game and related variables, such as players’ aggression, transportation, empathy, and morality. Results were compared to an experimental pilot test and suggest that players experience different interactions with in-game characters and that these interactions are related to different cognitive and emotional responses the players have to the game. The results also justify the need for further research into what influences players’ PIs, aggression, and other game effects, and indicate the effects video game players feel while playing are much more complicated and may last longer than currently understood.

Television for Good? An Examination of Depictions of African American Families in Situation Comedies • Brittany Jefferson • The depictions of African Americans in entertainment has often been a topic of debate. This paper reviews the extant literature regarding depictions of African American families on television shows intended to display positive representations free of stereotypes. Despite the stated goals of such programming, characters featured tended to reflect established racial stereotypes or failed to represent realistic experiences shared by African Americans. The consequences and ethical implications of such programming is also explored.

In Contempt of Court?: Unintended Consequences of Watching Courtroom Shows • Khadija Ejaz; Joon Kim, University of South Carolina, Columbia; Nandini Bhalla, University of South Carolina; Jane Weatherred, University of South Carolina • Courtroom shows like Judge Judy frequently top the ratings charts in the United States. This study examines such shows through media system dependency (MSD). Responses from a sample of 401 respondents were gathered using a self-administered online survey. Analysis revealed that watching courtroom shows made viewers dependent on television to understand the world. At the same time, such dependence was related to poor knowledge of the small claims court system. The implications of this finding are discussed in light of other findings that indicated that watching such shows made viewers more likely to participate in both real and television courts.

Integrating the Theory of Planned Behavior and Uses and Gratifications to Understand Music Streaming Behavior • Heidi Bolduc, University of Central Florida; William Kinnally, University of Central Florida • Nielsen Music 360 Research Report indicates that 67% of all music consumers in the U.S. used digital music streaming services to listen, discover, and share music (The Nielsen Company, 2014). Scholars and music professionals are recognizing the importance of understanding the influences behind music streaming behavior. This study proposes an expanded Theory of Planned Behavior (TPB) model by integrating the TPB with music streaming motives from the Uses and Gratifications theory. The expansion reflects an effort to gain a better understanding of the intentions to use music streaming services and actual behavior. Results suggest that both the original TPB and expanded TPB models can be successfully applied within the context of digital music streaming service use. Specifically, attitudes and perceived behavioral control drive behavioral intention in the traditional TPB model whereas only attitudes predict behavior. In the expanded TPB model the motives of convenience and information seeking emerged as contributors to intention to use digital music streaming services, while the motives of entertainment and social identification emerged as predictors of streaming behavior. Ultimately, these results reveal fundamental differences between what leads listeners to use the services and what keeps them listening. The implications are discussed.

Exploring the Effects of Viewer Enjoyment of The Apprentice on Perceptions and Voting Behavior for President Trump • Shu-Yueh Lee, University of Wisconsin Oshkosh; Sara Hansen, University of Wisconsin Oshkosh • This research explores how viewer enjoyment of The Apprentice and The Celebrity Apprentice as entertainment media impacted attitudes toward Donald Trump and voting intentions in the 2016 U.S. presidential election. Data from an online survey with 624 responses were analyzed using path analysis. Meaningfulness in watching the shows contributed to enjoyment, which positively influenced attitudes toward Trump’s charismatic leadership that then predicted intention to vote for him. Implications for media entertainment and culture are discussed.

Dad, Where Are We Going? Analyzing the Popular Chinese Reality TV Show from a Communication Perspective • Sixiao Liu, University at Buffalo, SUNY; Hua Wang • “In this study, we examined a popular Chinese reality TV show Dad, Where Are We Going, using the framework of entertainment-education communication strategy. We analyzed the program content of five celebrity fathers and their children engaging in a variety of challenging activities as well as the audience response on social media. Our quantitative content analysis included two parts: (1) using 10 communication dimensions (five nonverbal and five verbal) for decoding different parenting styles, and (2) evaluating the scale, valence, and insights from audience comments online. We discuss the research findings and implications for parenting and fatherhood in the contemporary Chinese society.

Spoiler Alert: Can Co-Viewing with Smartphones Save TV from YouTube? • Rebecca Nee, San Diego State University; Valerie Barker, sdsu • Viewership of entertainment programming on traditional television channels has been steadily declining. Mobile phones, social media, streaming videos, and YouTube compete for the attention of younger audiences. This study of 18 and 19-year-old college students (N = 345) found television viewing is far from dead, however. The practice of co-viewing virtually with others through a mobile phone enhances the experience for young adults, providing a sense of social capital affinity and gratifying social identity needs.

Television and the role model effect: Exposure to political drama and attitude towards female politicians • Azmat Rasul, Florida State University; Arthur Raney • Entertainment television historically relied on the engaging potential of political broadcasting, and political fiction played a significant role as a narrator of stories about politics and politicians using different plot lines such as comedy, drama, thriller, and action. To understand the processes through which exposure to primetime drama culminates in an attitudinal change, the current study proposes an SEM model to explicate the role of essential mediating variables such as identification, transportation into the narrative, enjoyment, and political self-efficacy, and focuses on direct and indirect effects between media use motivations and attitude toward female politicians. The results indicated that there is a significant relationship between exposure to political drama and audience attitude towards female politicians.

Effects of Customized Ratings on User Evaluations of Television Shows • Jeremy Saks, Ohio University; Carson Wagner, Ohio University • This study analyzes the effects of customized ratings on individuals’ enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed.

The role of readers’ performance of a narrative on their beliefs about transgender persons: A mental models approach • Neelam Sharma • Narratives are powerful communication tools that can influence people’s beliefs and attitudes. Narrative processing literature explains cognitive operations involved in information processing in terms of transportation and identification with characters. Narrative performance, however, is an unexplored construct in narrative engagement literature. Narrative performance is a process by which readers bring cognitions and emotions to construct distinct story worlds into which they can be transported. This study advances the narrative processing literature by examining how people’s performance of a narrative affects their story-related beliefs. A three-condition experiment, with 174 voluntary participants, was conducted to gauge the effects of performance on viewers’ beliefs about transgender persons. Multivariate regression analysis demonstrated that narrative performance can weaken the effects of narrative transportation, and performance can be a stronger predictor of viewers’ story-related beliefs. The study discriminates narrative performance from narrative transportation, demonstrating construct validity. This study uses mental models approach as a theoretical basis, and along with operationalization of narrative performance, develops valid and reliable scales for measuring viewers’ beliefs about transgender persons and their propensity to take action in socializing with transgender persons.

Appealing to Niche Markets: A Typology of Transmedia Storytelling for Digital Television • Ryan Stoldt • “Traditional television networks have a limited amount of time available to broadcast content, so programming decisions are based on maximizing potential market reach instead of in appealing to small markets. Digital television’s broadcast time is solely limited by server space and regulation of broadband data transference, so their technological infrastructure affords more opportunities to appeal to smaller markets. These affordances can be seen through the types of programming digital television services produce. This paper proposes a typology of transmedia stories used by digital television services like Netflix and Hulu to appeal to niche markets to grow their business. Five types of transmedia stories were theorized to appeal to varying levels of niche markets: serialized continuations, augmented continuations, world building universes, cross-platform personalities, and adaptations. This typology provides a better understanding of the production practices of digital television networks, an area of research that has received little attention to date.

Binge-Watching: A Concept Explication • Stephen Warren, University of Massachusetts • Binge-watching has yet to be adequately analyzed and researched to determine its effects, despite myriad Americans engaging in the activity. While some studies have attempted to discover its causes or effects, most research fails to operationalize the viewing aspects of binge-watching that make the experience unique. This concept explication reviewed the existing literature on other binge activities and behaviors and attempted to develop guidelines for more specifically defining and measuring binge-watching in future studies.

Behind the Music: How Music Journalists Understand Their Roles and Their Readers • Kelsey Whipple, University of Texas at Austin • Through in-depth interviews, this study explores the professional roles of music journalists and the ways they think about and create content for their audiences. It applies the hierarchy of influences and journalistic role conceptions to a new role for these lifestyle journalists: curator. The findings also suggest that music journalists see consideration of their audiences as limiting, and they are driven to focus on increasingly niche genres of music to differentiate themselves as experts.

Exploring the Business Potential of Location-Based Mobile Games: Taking Pokémon Go as an Example • Linwan Wu, University of South Carolina; Matthew Stilwell, University of South Carolina • Pokémon Go, a location-based mobile game, has been tremendously prevalent ever since its launch in 2016. Advertising professionals have begun to consider this game as a promising advertising platform. This study investigates the business potential of this game by conducting a survey to examine the psychological process of the gameplay and how it leads to advertising effectiveness. Results indicated that players experienced spatial presence, which positively influenced their attitudes toward and behavior intentions to the sponsors. Moreover, spatial presence was positively influenced by players’ game engagement, perceived mobility, and contextual perceived value (CPV). We also identified players’ motives of playing Pokémon Go, including the exercise, entertainment, and social motive. Theoretical and practical implications of these findings are discussed.

Don’t Respond to Strangers: How a Groundbreaking Television Drama Serial Helped Raise Domestic Violence Awareness in China • Zhiying Yue; Hua Wang • Don’t Respond to Strangers is the first and only television drama serial about domestic violence in China. Given its purposeful attempt to address domestic violence as a prevalent yet taboo topic, we used entertainment-education (E-E) as an overarching framework and the protection motivation theory (PMT) as our conceptual foundation to examine this program. We first analyzed the messaging in drama serial and the viewer comments posted on online forums about the show. Major themes identified from both the drama serial and viewer comments were consistent for raising awareness and stimulating discussions about domestic violence. Based on the results, we conducted an online survey with 326 adults in China. Within PMT framework, path model results showed that exposure to this drama was significantly associated with perceived severity of domestic violence and perceived reward from tolerating domestic violence. Furthermore, perceived severity and self-efficacy were significant predictors of Domestic Violence Law support and the intention to fight against domestic violence; self-efficacy was also a significant predictor of intention to intervene domestic violence; and perceived reward was the only significant predictor of tolerating domestic violence. These findings have theoretical and practical implications for E-E interventions in domestic violence context

Facebook vs. YouTube Manners: Effects of Pseudonymity on Posting Politeness • Gi Woong Yun, University of Nevada, Reno; Sasha Allgayer, Bowling Green State University • Facebook and YouTube function differently, but particularly in regards to anonymity or pseudonymity of users. This study evaluates public reaction to one of the most contentious topics of current European music and art; Conchita Wurst. Comments from Facebook and YouTube were collected and quantitatively analyzed to discern similarities/differences between the types of comments posted by users on the two platforms. Of particular intrigue was the role pseudonymity and self-identifying information have on social media manners. Overall, many users seemed to be unimpacted by levels of self-identifying information. However, profane language was less frequent and replies to comments were more civil on the network with self-identifying information; Facebook. The results of this study shed some light to online politeness: Systematic mechanisms that identify self and personal networks (Facebook’s use of full name and friendship networks) correlate with increased politeness and reduction of nasty comments towards other users.

2017 ABSTRACTS