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Tips from the AEJMC Teaching Committee

December 7, 2011 by Kyshia

Incorporating “Diversity” into Course Curricula and Class Discussions

(Article courtesy of AEJMC News, January 2012 issue)

A study at the University of Maryland found that multicultural classroom contexts offered a broader range of ideas and perspectives that generated more complex thinking among students. Students and faculty involved in the multicultural classrooms believed that the experience made a positive impact on students’ cognitive and personal development because it challenged stereotypes and developed critical thinking skills. But what if there is no multicultural classroom available? What about the majority of higher education environments that are predominantly homogenous in their student populations and in instructor demographics? What can instructors do to perhaps gain some of the same learning benefits but in a classroom that has little diversity among its students?

A classroom that incorporates diversity is one that represents the diverse voices that inform a professional or scholarly field for student consideration and critique. There are various ways, both subtle and obvious, that allow instructors to represent this diversity in curriculum design, in selection of texts, and in decisions regarding guest speakers, assignments and lectures. I offer a few suggestions below.

First, there are various forms and types of diversity that can be embraced within a course’s curriculum and in class discussions. For example, if in one class, diversity is discussed mainly as different national perspectives, consider emphasizing for next class gender and religion and how these identities are represented in the day’s topic. If diversity is reflected as racial and ethnic difference in one discussion, for another discussion think about how to represent diverse political ideology and international perspectives. Stay open to the various ways of thinking differently and the ways that being different can assist students in feeling comfortable to talk about their differing perspectives on readings and lectures.

Second, there are complexities that should be recognized within groups of people that are typically considered “diverse.” For example, African Americans are sometimes discussed as a monolithic category that includes individuals with similar characteristics. However, the various backgrounds and cultures that comprise “African American” can be part of the classroom discussion. Being careful to illustrate the diverse voices and identities within any cultural group discussed encourages students to see others in the same light as they see themselves.

Third, consider implementing a self-governing set of rules on establishing diversity in each of the following: readings; guest speakers; assignments; lectures and presentations; and in-class activities and discussion. Instructors frequently set up rubrics and guidelines for students when considering how to evaluate and grade student work; instructors can initiate rubrics for their own selection of readings and designing of assignments, etc., based on criteria measuring diversity. One system that can be implemented and measured might be based on percentage of voices represented. For readings, for example, many popular textbooks and journal articles are authored by white Americans and Europeans. When selecting readings, instructors may decide that only 40% of readings for a course will derive from white American authors; 30% will be international; 30% will be female, etc. Of course, the percentages may be limited by access and by language, but the strategy offers a way to purposively attend to diversifying the perspectives that can be introduced to students.

Fourth, a somewhat hidden opportunity for change is in considering the terminology and language used in course materials and in lectures. Instructors may not be aware of the subtle ways that word use can reinforce norms of exclusion or of legitimacy. Mainstream norms for research and for professional practices play out through terminology, such as a legitimacy of quantitative methodology over other methodologies, acceptance of masculine pronouns, and socioeconomic markers in case studies and visual presentations. Consider the assumptions that might be reflected in these and other examples of visuals and readings used in a course.

Finally, diversity can also be incorporated into a classroom spontaneously during class time through discussions and exercises. Instructors may encourage students to consider other alternative explanations and perspectives. Probes might be one way to do this: “What is another way to interpret [the reading]?” “How do you think others might interpret what you said?”

There are several other ways to strategically and sensitively incorporate diverse perspectives into journalism and mass communication curriculum, and many universities offer their own committees or guidelines on multicultural instruction. Just a few examples of web resources include: 1) the “Diversity Web” site of the Association of American Colleges and Universities (http://www.diversityweb.org/index.cfm); 2) the National Lesbian & Gay Journalists Association has an “Educators Toolbox” to offer resources for faculty (http://www.nlgja.org/education/toolbox.htm); and 3) AEJMC’s own Teaching Resources page that offers materials and strategies to improve teaching and address classroom challenges (http://www.aejmc.org/home/resources/teaching-resources/).

By Linda Aldoory,
University of Maryland,
AEJMC Teaching Committee

<< Teaching Corner

Filed Under: Uncategorized

Tips from the AEJMC Teaching Committee

November 11, 2011 by Kyshia

Fun in the Classroom? Seriously, Here’s How

(Article courtesy of AEJMC News, November 2011 issue)

Part of my job as an associate dean is to mentor junior faculty about teaching. As a professional school, many of our hires come from industry and the transition from running a meeting to running a classroom can be trying.

So each August, I join a colleague to discuss teaching tips with our Future Professoriate Program. My talk focuses on identifying classroom management pitfalls and setting strict parameters. Be tough at the beginning. Set high expectations. Tell them your pet peeves (texting! stapling! tardiness!) and don’t let them off the hook if they break your rules.

And, as I was wrapping up the talk this time, I realized I sounded like a big pain in the butt.

Graciously, my colleague reassured the group that I was indeed, an excellent teacher, having won a few teaching awards in my time. And even though I sound really tough, the students love me.

Why would they, I thought, based on the picture I had just painted? And then I realized I left out half the story. I used the time I had to discuss rules, but I didn’t tell my new professors about the creative assignments, fun stories and occasional oddball things I do in class to nurture learning.

These memorable moments are intended to help them learn. While I believe strong structure is very important, so are laughter, inspiration and understanding. Think of my approach as salty-sweet.

To wit, I offer some examples:

I teach a class in media buying and sales. For a group sales presentation project, students have to invite me very creatively to the presentation or I tell them I will not show up and they will get a 0. This is real life…if I am a super-busy client, I won’t make time for a sales rep unless they pique my interest.

I tell my students not to spend a lot of money or scare me, but otherwise any idea is fair game. They just need to invite me in a way that shows off the medium they are selling, and be inventive. They have planted billboards in my front lawn at 2 a.m. (accompanied by my barking collie when they set off the sensor lights); shown up 10 minutes before my then-favorite Desperate Housewives show with a dinner tray, promotional ABC placemats, wine and cheese; met me immediately outside a faculty meeting for a taste test, an event enjoyed by several trailing faculty members; and plastered the revered I.M. Pei-built Newhouse I with floor graphics up three flights of stairs and through my hallway.

Humor helps memory, but it must be used with care, and not as a put-down. Sarcasm can work, but it’s a fine line to walk. Self-deprecating humor strengthens the connection with your class. While describing how the size of the Super Bowl-viewing audience is measured, I relate how I am a Buffalo Bills fan and suffered terribly through their string of four consecutive Super Bowl losses, finally resorting to watching the game by myself. Now no self-respecting advertising person watches the Super Bowl alone (that’s just lame!); it’s supposed to be a party. The anecdote gets my students to question the process and accuracy of Nielsen estimates.

I try to design in-class examples that drive home key messages. To explain how the appeal of radio station formats change with age, I have students write down the following: what song was No. 1 when a) they graduated high school b) they were a freshman in high school and c) when they were 10. Billboard has the answers, which I download from iTunes and play in class. Usually their 10-year-old song is already on Adult Contemporary radio. Last semester it was Janet Jackson. I do my best impersonation of her dance moves (sans wardrobe malfunction), which apparently is quite comical, judging by the tweets I’ve seen from students.

One day soon, I tell them, one of their favorite high school songs will be on an AC station and it will freak them out. It will be one short step to the groovin’ oldies station, and then when they hit 45, they will listen to only news and their life will be over. They groan and instantly relate it to their family members, but are only mildly depressed as they are still busy laughing at my dancing. I also play the three songs for my age and, happily for me, they can still recognize the No. 1 hit when I was 10: Midnight Train to Georgia. Woo-hoo! Of course, this only cements in their mind that oldies stations are for old people.

Now not every teacher should perform silly dance moves in front of their class, because the first rule of good instruction is that each teacher must work in a way that is true to that teacher’s own personality and core self. But every teacher should be on the lookout for ways to bring energy to the classroom and make memorable moments that foster learning.

By Amy P. Falkner,
Syracuse University,
AEJMC Teaching Committee

<< Teaching Corner

Filed Under: Uncategorized

2011-12 Bridge Grant Recipients

November 8, 2011 by Kyshia

Building a Bridge Between the Knight News Challenge and JMC Programs

Through a grant from the John S. and James L. Knight Foundation, AEJMC has funded ten proposals to develop innovative and creative academic applications of projects already funded through the Knight News Challenge.  The goal is to implement these projects in ways that enhance the education of future journalists for the new media landscape.  Individual grants are up to $8,000 each.

Questions? Contact Jennifer McGill at AEJMCHQ@aol.com or 803-798-0271.

 

Recipients of 2011-12 Bridge Grants  (alpha)

  1. Ingrid Bachmann and Sebastian Valenzuela, Universidad Catolica de Chile; (Ushahidi) “Adopting Ushahidi for Crowdsourcing and Data Visualization: New Paths for Event-mapping in Chile”
  2. Peter (Piotr) Bobkowski, University of Kansas;  (Printcasting/FeedBrewer) “Kansas.com High School News Feed”
  3. Serena Carpenter and Nancie Dodge, Arizona State University;  (CityCircles) “CityCircles Light Rail Job Classifieds”
  4. Julie Jones and John Schmeltzer, University of Oklahoma; (Ushahidi) “Reporting from the Storm”
  5. Jacqueline Marino, Kent State University; “OpenBlock Campus”
  6. Ray Murray, Oklahoma State University; (DocumentCloud) “In-depth Reporting of Methamphetamine Production and Abuse in Oklahoma”
  7. Cindy Royal and Jacie Yang, Texas State University San Marcos; (VIDI) “Telling Stories with Data: Life at a Hispanic Serving University”
  8. Hyunjin Seo, University of Kansas. (OpenBlock) “LarryvilleKU: Web and Mobile Application of OpenBlock to The Kansan”
  9. Adam Wagler, University of Nebraska-Lincoln; (BookBrewer,Politiwidgets, DocumentCloud) “Photojournalism and Social Engagement Tablet App”
  10. Amy Schmitz Weiss, San Diego State University; (Ushahidi) “@SDSU — Where’s the News?”

 

Filed Under: Uncategorized

AEJMC $100 for 100 Years Campaign

November 7, 2011 by Kyshia

As you know, AEJMC is embarking on a campaign we are calling $100 for 100 years. Priorities of this campaign include providing a healthy endowment for the James Tankard top book prize and funding the Emerging Scholars Research Program. Monies will also be set aside for efforts to be determined later, perhaps in new media/new technologies. We want every member of AEJMC to contribute at least $100. Of course, anyone is welcome to give more; indeed, all Board of Directors members have pledged, and several have donated much more than $100.

The last time (perhaps the only time) we asked members for contributions was when we were paying off the mortgage on AEJMC’s building in South Carolina. The Centennial provides an opportunity for us to think about what AEJMC has done for us, professionally and personally, both as an association and at the individual level….and then to give back. It’s nearly a once in a life-time opportunity. Given that AEJMC has no development officer, I deeply appreciate this committee’s willingness to share their fund-raising wisdom and expertise. It will be chaired by Hubert (Hub) Brown, Associate Dean for Research, Creativity, International Initiatives and Diversity at Syracuse’s S. I. Newhouse School.

Just as everyone said “YES” when asked to serve, not only on these three initiatives, but also on all the other committees of AEJMC, so I expect that you will all say “YES” when asked to donate to your association.

(Excerpt from AEJMC President, Linda Steiner’s November 2011 column, New Projects…and New Ways to Contribute.)

Download and Mail the Form OR Make Your Donation Online

Filed Under: Uncategorized

Resolution Three 2011

September 29, 2011 by Kyshia

Resolution Three: To affirm the ethical practice of journalism and mass communication in a global age.

2011 Conference, St. Louis

The London-based newspaper, News of the World, published since 1843, was closed this year by its owners, the Murdochs, as a consequence of the scandal involving the newspaper’s unethical and illegal actions involving both the hacking of a 13-year-old murder victim’s cell phone account and payment to Scotland Yard for information.

Whereas, hacking into online or cell phone accounts of citizens, victims of crime or others under investigation damages the credibility of journalism and violates privacy rights;

Whereas, it is unethical to compensate sources for interviews, purchase gifts for sources, or pay for other unpublished material;

Whereas, checkbook journalism damages the credibility of journalism;

Whereas, blatant disregard for the ethical practices and standards of journalism not only erodes the credibility of media, but it also creates an incentive for sources to falsify information in the hopes of potential payment or other benefit from media;

Therefore, be it resolved that:

The members of the Association for Education in Journalism and Mass Communication (AEJMC) formally affirm the ethical practice of journalism and mass communication in a global and digital era, and condemn all such ethical breaches wherever committed.

<< 2011 Resolutions

Filed Under: Uncategorized

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