2022 Abstracts

Research Paper • Faculty • Community gatekeeping: Understanding information dissemination by journalists in Sub-Saharan Africa • Gregory Gondwe, University of Colorado; Patrick Ferrucci, U of Colorado-Boulder; Edson Tandoc Jr • This study contributes to the theory of gatekeeping by examining how community media journalists in Sub-Saharan Africa navigate through conflicting information. Using the case of COVID-19, the study examined how journalists from community media in Zambia and Tanzania reported government information that conflicted with what the local communities they served believed to be untrue. Drawing from interviews with journalists from community media organizations, we were able to demonstrate that there was a schism between what the editors thought as newsworthy versus what the reporters believed as possessing journalistic values relevant for their communities. Unlike the reporters, most editors aligned much with what the government wanted the media to transmit. This is especially true in Zambia where reporters indicated that most of their stories were flagged as irrelevant by their editors. These findings are then examined through the lens of gatekeeping, particularly a focus on various levels of analysis.

Research Paper • Faculty • Locating the Media’s Role in Empathy for Immigration • Kelly Kaufhold, Texas State University • The relationship between media consumption and attitudes about immigration is well established, but with a focus on national news outlets. The role of local media consumption is not as well understood. This study surveyed residents of Texas (N-316) which shares two-thirds of the United States’ border, and Ohio (N=322) which is less diverse and politically predictable. Reading Ohio newspapers predicted significantly less support for immigration; reading national newspapers, more support. Local TV viewing wasn’t significant.

Research Paper • Student • Print imprint: The connection between the physical newspaper and the self • Nick Mathews, University of Minnesota • This research puts forward the theoretical concept “print imprint,” articulating the connection between the printed newspaper and its reader’s “Self.” This paper contends the newspaper draws out the meaningfulness of ownership, touch and nostalgia, all ingredients of the self. This research centers on interviews with 19 readers of a rural, weekly newspaper that shuttered. Ultimately, this research argues the loss of the weekly newspaper prompted a loss or lessening of self of the abandoned readers.

Research Paper • Faculty • Collaborative coverage: A content analysis of articles by local journalists working to solve homelessness and engage community • Laura Moorhead, San Francisco State University • Beginning in June 2016, 77 media organizations in the San Francisco Bay Area began working together to end homelessness in the community. Journalists put aside competitive and, oftentimes, philosophical differences to “flood airwaves, the internet, and print publications with news” about the “solutions to and causes of homelessness.” The effort, known as the SF Homeless Project (SFHP), continued beyond one day and has gained international attention, becoming a model for journalists and communities elsewhere. Yet, little is known about the SFHP’s coverage, impact, and potential for community change and replication elsewhere. This research — a content analysis of 977 articles published over 18 months by 134 media organizations — examined efforts to shape local public opinion and policy on homelessness and asked, What does coverage look like when journalists work to take a systems perspective to address homelessness?

Research Paper • Student • The role of integrated connectedness of community storytelling networks in empowering migrant domestic workers • Jeffry Oktavianus, City University of Hong Kong • “Situated against Indonesian migrant domestic workers (MDWs) in Hong Kong, this study examined how MDWs’ integrated connectedness to the community storytelling networks (ICSN), comprising interpersonal communication, community organizations, and media outlets, was able to empower migrant helpers. The findings revealed that ICSN was positively associated with perceived social support and behavioral empowerment, while the influence of ICSN on intrapersonal and interactional empowerment operated via social support.

Keywords: communication infrastructure, community storytelling network, empowerment, migrant domestic workers”

Research Paper • Student • Must I follow the script? Professional objectivity, journalistic roles and the black community journalist • William Singleton, University of Alabama; Wilson Lowrey; Nick Buzzelli • The negotiation of objectivity as a community journalism norm has become timelier based on dissatisfaction many Black journalists have voiced over coverage of police brutality protests. This study examines how Black community journalists covering social-justice protests in local legacy news media, digital startups, and traditional community Black press have expressed journalistic objectivity and enacted their journalistic roles. Findings showed that coverage in the traditional Black press publication and the digital startup enacted a stronger advocacy role and showed more subjectivity than the legacy publication. Also, a “clarifier” role emerged from analysis of the digital startup publication, in which journalists gave local protest groups a platform to distinguish their identities from other protest groups.

Extended Abstract • Student • Examining how solutions journalism builds street credibility between media and audiences • Anna Grace Usery • This study explores how media organizations build credibility with their audiences through solutions journalism. It also seeks to understand how community partners are utilized by media organizations to augment storytelling and create a symbiotic relationship with audience members. Results from this study indicate that the definition and practice of solutions journalism is changing in the field and that symbiotic relationships are helping to build credibility at the individual level.

Extended Abstract • Student • Pride and Protest: Intersectional Work of Queer Community Media • Yidong Wang, University of Wisconsin-Madison; Avery Holton, University of Utah • This study examines the practice of intersectionality in queer community media production. Drawing on interviews and surveys with nine queer community news outlets in the US as well as texts sampled from these outlets’ coverage of the Black Lives Matter movement in connection to the narrative of LGBTQ Pride, we find that queer community media serve as a platform where discussion around racism within LGBTQ communities takes place and where intersectional coalition can be mobilized.

2022 Abstracts

2022 Abstracts

Research Paper • Student • Crisis Management in this Visual Era: How People Perceive a Crisis-hit Brand Through News Media Pictures • Mohammad Ali, Syracuse University; Dennis Kinsey, Syracuse University • Visuals in a crisis phenomenon remain largely understudied. This paper analyzes the post-crisis pictures relating to the 2020 Mauritius oil-spill incident. Utilizing Q Methodology, designed to understand people’s subjective perceptions, we identify at least two groups of people who had variant perceptions of recognizing various pictures as (un)forgiving of this crisis-hit Japanese company. The Attribution Theory is used to explain what pictures are more likely to shift people’s perceived crisis responsibility attributions toward the company.

Research Paper • Student • Video [Dis]Convergence and Discernable Logocentrism: Visual Journalists’ Experience during Video Implementation • Christopher T. Assaf, UNIVERSITY OF TEXAS AT AUSTIN • This project examines visual journalists’ experience with legacy print leaders’ logocentrism during video platform implementation. Recognizing video’s potential as a digital-disruption solution, with prospects for increasing revenue and reaching new audiences, organizational leaders chose individual photojournalists for still and video platform convergence. Adhering to a word-centric ideology, leadership underestimated guidance, communication, and knowledge factors, creating uncertainty and slowing adoption. Collected through 14 interviews with visual journalists and viewed through Rogers’ (2003) diffusion of innovations theory.

Extended Abstract • Student • Extended abstract – From “Betty, la fea” to “Betty in NY” – the impact of digital storytelling on telenovelas • Alejandro Bruna, Pontificia Universidad Católica de Chile • This work investigates whether digital narrative (or “digital storytelling”) affects visual language and structure of Latin America’s most relevant television product: telenovelas. Using the most successful telenovela in television history (Ugly Betty) two versions were analyzed at a dramatic and narrative level: the original Colombian version (Yo soy Betty, la fea) and its most recent adaptation (Betty in NY). Findings show that digital narrative influences the melodramatic matrix of telenovelas, themes, motivations, plot and situations.

Extended Abstract • Faculty • Extended Abstract: Cognitive and Attitudinal Processing of Visual Frames in 360-Degree Environmental Corporate Social Responsibility (CSR) Messages • Sungwon Chung, Ball State University; Johnny Sparks, Ball State University • This experiment examined the influence of visual content frames (gain vs. loss) and presentation modality (non-360 vs. 360-degree videos) on cognitive and attitudinal processing of environmental corporate social responsibility (eCSR) messages on viewers’ memory and attitudes. Frame and modality influenced storage (cued recall) of company names, but only modality influenced encoding (recognition) of company names. However, neither frame nor modality affected encoding of company logos. Content frame also impacted perceived message effectiveness.

Extended Abstract • Student • Visualizing criminal jury trials: A quantitative content analysis of images in U.S. news outlets • Umberto Famulari, Indiana University Bloomington; Lesa Hatley Major; Osman Mohamed Osman • “This study will contribute to the scholarship of visual framing and journalism by analyzing for the first time how U.S. news outlets visually represented criminal jury trials in the last eighty years. Drawing from visual framing theory (Coleman, 2010; Bock, 2020), the images that accompanied all the news stories about criminal jury trials from 1940 to 2020 were analyzed at the denotative and stylistic level (Rodriguez and Dimitrova, 2011).

Preliminary findings showed differences between different types of news outlets (national U.S. televisions, cable news, local news outlets and newspapers) in relation to how defendants, victims and jurors were portrayed in terms of gender, race, emotions and camera distance used. Implications of the study were discussed and analyzed.”

Research Paper • Faculty • Paradise or propaganda? Jack Delano’s FSA images of public housing in Chicago • Robin Hoecker, DePaul University • This study looks at Jack Delano’s 1942 photographs of the Ida B. Wells homes in Chicago, and how they shaped narratives of public housing and wartime propaganda. Delano’s photographs show well-dressed Black families in immaculate, furnished apartments, with structured community programs. These images are part of the U.S. government-sponsored photography project of the Farm Security Administration, later Office of War Information, that documented life among working class Americans between 1935-1944.

Research Paper • Student • Revealing the Veil in Internet Memes and GIFs: A Comparative Framing and Stereotyping Analysis • Omneya Ibrahim, The University of Texas at Austin; Shahira Fahmy, The American University in Cairo • This study bridges a gap in visual communication research based on an integrative framing analysis of internet memes and GIFs using the hashtag #Hijab following the 2019 attacks on Muslim mosques in New Zealand. We analyzed both the textual and visual elements used in these digital tools to unravel their framing and stereotyping of veil. While significant differences between memes and GIFs existed, both tools displayed support for the hijab, revealing clear patterns regarding a new progressive image of hijabi women in the contemporary digital environment. Findings show that memes and GIFs challenge the traditional stereotyping and submissive image of Muslim women that has long been portrayed in media. They also suggest that memes and GIFs are each unique and, although sometimes regarded as one by scholars, ought to be evaluated and examined separately and independently from each another in future research.

Research Paper • Faculty • Crisis of Cosmopolitan Citizenship in Hong Sang-soo’s Films • Jin Kim, The College of Saint Rose • Drawing on complex narrative as a heuristic tool, this study aims to provide one reading about narrative structure of Korean director Hong Sang-soo’s films. While his movies seemingly lack logic and coherency, the Korean auteur creates a unique sense of meaningless, intuition, and fragile memory in his movies. Examining similarities and differences among his 2017 and 2018 movies (The Day After, Grass, Hotel By The River, and Claire’s Camera), one of the major arguments of this study is that Hong’s film narratives consist of repetition, fragmentation, looped causalities, lucid subjectivities and, multiple universes. While Hong might defy ideological-social analysis of his films, one of the major arguments in this study is that is resistance against spatial-temporal linearity and narrative consistency is symptomatic to understand crisis of citizenship within global pandemic and political turmoil.

Extended Abstract • Student • Truly Korean? A Quantitative Study of Film Style Under a Colonial System • William Kohler, Southern Illinois University; Yuhosua Ryoo, Southern Illinois University • Was Korean cinema identical to or distinct from Japanese cinema in its use of film techniques during the colonial period? Using a statistical style analysis, we demonstrated that the two are different in every stylistic category, including sound, cinematography, editing, and mise-en-scene. We concluded that Korean films retained their own film style and identity under colonization and should be considered just as truly Korean as films from any other period.

Extended Abstract • Student • A powerful, spiritual, win-win situation: Commercial authenticity in professional birth photography • Anat Leshnick, University of Colorado boulder; Rivka Ribak • Online repositories of professional birth photography present a radical alternative to the medicalized depiction of birth in commercial reality programs. Arguably, birth photographers allow women to see birth and learn about it, document it from their own perspective, and share this personally significant event in the public sphere. However, these images are produced and consumed within a market economy in which notions of resistance – and compliance – appear naïve (Banet-Weiser, 2012). From this perspective, rather than medicalized as opposed to natural, and rather than passive as opposed to resistant, we propose to see birth photography as a site of commercial authenticity, in which birth photographers and birthing women co-produce a neoliberal birth story that is at once liberating and cynical. Drawing on interviews with nine birth photographers and nine women who hired photographers to document their birth, we explore the ways in which these artisans develop professional and aesthetic practices that distinguish them from others in the delivery room, highlighting the complicated ways in which authenticity is created and sold in contemporary cultural production.

Research Paper • Student • Constructing Love: Visual Representation of Blackness in the Obama Marriage • Ajia Meux, University of Oklahoma • A content analysis of 346 images was employed to study differences in racial presentations of Barack and Michelle Obama between the White House and African American media. The literature on symbolic interactionism, presidential and first lady presentation, African marriage, minority media, framing and visual representation suggested that there would be differences by medium in portrayals of the president and first lady on racial variables (egalitarianism, marital affection, racialist, ethnic/cultural, kinship, political). Findings indicate that, across White House and African American media, the couple were often presented as egalitarian and affectionate. Statistical testing indicate that African American media were significantly more likely to depict Michelle Obama with racialist elements and the Obamas as a happy and affectionate married couple than the White House. A contradictory finding indicated that the White House was significantly more likely to focus on the extended family bonds of African Americans by depicting the Obamas in the presence of other black people. This study is important because the Obamas are the first ethnic minority to hold the offices of president and first lady of the United States, and this study is the first to explore the two as an African American married couple. Findings extends research on how minority media help construct reality for their audiences and have implications for new White House image management strategies of presidents and first ladies.

Research Paper • Faculty • A Winning Combination: Effects of Visual Frames in Solutions Journalism Stories • Danielle Kilgo, University of Minnesota; Robert F. Potter; Ryan Comfort, Indiana University • Solutions journalism approaches in recent years have tried to combat pessimistic and avoidant responses in audiences by producing stories about social issues that also focus on attempts to solve the problems. Although scholarship on visuals in solutions journalism has lagged behind research about text, some studies have shown that visual framing emphasizing solutions leads to higher levels of narrative engagement and behavioral intentions (Dahmen, Their & Walth, 2019) and lower levels of negative affect (McIntyre, Lough & Manzanares, 2018) than visual framing emphasizing problems. This study adds to theory about visual frames in solutions journalism with an online 2 (story topic: drug addiction, homelessness) x 4 (visual frame condition: no photo, solutions only, problems only, combination) mixed design experiment that investigated the question of what visual frame might arouse the ideal mix of affective responses to leave people concerned and interested in solutions journalism stories. The results have implications for visual communication theory and for photojournalism practice.

Research Paper • Faculty • Frames and Journalistic Roles in Chinese Reporting on HIV: Insights from a Content Analysis and Qualitative Interviews Focused on the Verbal and Visual Modalities • Chunbo Ren, Central Michigan University; Viorela Dan • Extant work largely neglects visuals’ contribution to news framing and how journalists perform their professional roles. We address this research gap in two studies, and use HIV reporting in China as a test case. Study 1, a content analysis in seven newspapers (2000-2015), shed light on how words and visuals suggest different frames and journalistic roles. Study 2 used in-depth interviews with journalists to contextualize the findings in Study 1, especially on the word-visuals rapport.

Research Paper • Student • Cross-Platform Visual Framing: Climate Visuals on News Websites and Twitter • Yimeng Sun, New York University; Hiu Yan Ping; Lei Guo; Boqi Chen, University of North Carolina at Chapel Hill; David Assefa Tofu • To examine how the U.S. news media visually frame climate change, the study investigates how news media of different political orientations frame the issue differently across media platforms. We used content analysis to analyze 761 images covering climate change from news websites and Twitter. The results show that major U.S. news media of different political orientations used different visual elements to frame the issue, including various image types and image subjects.

Extended Abstract • Faculty • What “Lens-Based Workers” Are Owed: An Exploration of the Photo Bill of Rights • Keith Greenwood; Ryan Thomas; Cory Macneil • This study will examine the Photo Bill of Rights, a recent initiative that centers the rights of “lens-based workers” and which presents an opportunity to evaluate the position of photojournalism within an evolving society. Through a textual analysis of the Bill’s contents, and a comparison with traditional ethical codes, the paper argues that the Bill represents a challenge to existing frameworks about what journalists owe the public by focusing on what journalists are themselves owed.

Extended Abstract • Faculty • Extended Abstract: Ye Olde Europa Gin Mill: How war looked in isolationist cartoons of 1941 • Darryl Frazier; Fred Vultee, Wayne State University • This paper uses fantasy theme analysis to examine the rhetorical vision created by cartoonists for three major isolationist newspapers in the months leading up to US entry in the Second World War. These cartoons draw on both indexical and allusive properties to challenge or reinforce interpretations of current events, whether it is Uncle Sam stumbling toward a fight in someone else’s bar or a brave Charles Lindbergh landing at an unfriendly field.

Research Paper • Student • Multimodal Analysis: Researching Short-form Videos and the Theatrical Practices • Yiting Wang, University of Hawai’i at Mānoa • “Short-form video is one of the major approaches for people to present themselves on visual social media, such as TikTok. What is behind this type of visual communication? With the emerging field of social media and performance studies, can theatrical or performative discourse make sense of the video data? What would be a good method to study user-generated short-form videos (UGSVs)?

Digital living is performative, and theater is often integrated with social or political practices. This paper uses multimodal analysis for video analysis and draws concepts and practices from Chinese and western theater. Building on three theories (situation, suspense, and mimesis) in which the ontology of theater is often discussed, this paper demonstrates the modes and modalities of five videos originating from TikTok. The preliminary findings suggest three types of suspense and three types of mimesis practices that respectively answer how attention of audiences is retained, and how and why videos are reproduced and disseminated. We argue that imitation as a phenomenon and as a process can generate memes, and memes in turn invites more imitation. The crux at the back are the video practices that ridicule and critique, when different levels of resistance to politics, authority, or societal classes are shown.

Video analysis, under today’s ubiquitous visual data, requires robust updates. In addition to the contribution of a performative and theatrical perspective for the sense-making of short-form videos, this paper also contributes to the methods of video analysis in general and video analysis by using modes and multimodalities.”

Extended Abstract • Student • Extended abstract: [Multifaceted protest paradigm: the visual coverage of the 2019 Hong Kong protests in international news] • Frankie Ho Chun Wong • This study probed into the intersection between the protest paradigm and influence from national interests in news images, crucial in nonverbal news framing, in international news. International outlets’ visuals in reporting an iconic episode in the 2019 Hong Kong protests were comparatively investigated through framing and critical discourse analysis. Results suggest visual news frames consisted of spectacles but not explaining underlying causes, yet showing a between-outlet variance where frames reflected outlets’ political values at home.

Extended Abstract • Faculty • That’s a Good Sign: The Typography and Design of Political Yard Signs • Shannon Zenner, Elon University • Most political communication researchers have focused on the textual content of political messaging, while ignoring how that same text is conveyed visually. This study is a content analysis of yard signs (n=151) posted in North Carolina during the November 2019 and March 2020 elections and the typography and colors used in those yard signs. Preliminary analysis indicates an overall preference for sans serif, all “caps” treatments but with some compelling differences by political party.

2022 Abstracts

2022 Abstracts

Extended Abstract • Faculty Papers • The Future of the Field: Journalism Degree Motivations, Roles and Relevancy of the Field • Brian J. Bowe, American Univ. in Cairo / Western Washington Univ.; Lucinda Davenport, Michigan State University; Robin Blom, Ball State University • “Journalism students represent the future of the industry. Learning how they conceptualize journalism may build understanding of the field’s evolution. This survey research examines the motivations and perceptions of journalism students about the profession. Preliminary results show that students’ top motivations for pursuing journalism were related to creative reporting skills, continual learning, and travel in their job. They were also interested in current affairs and displayed a modest drive for addressing social injustices.”

Research Paper • Faculty Papers • Student Activism vs. Student Journalism: Racial Justice, Free Speech, and Journalism Ethics in College Newspapers • Jason Shepard • Using two recent controversies involving campus social justice protests and student news organizations, this study uses an interdisciplinary lens to examine free expression and normative journalism ethics discourse. It explores themes related to First Amendment rights and values, journalism ethics, and racial justice, asking which are evident and absent in opinion journalism focused on the cases. It examines universities’ dual missions of supporting free expression and advancing the goals of diversity, equity, and inclusion.

Extended Abstract • Faculty Papers • Extended Abstract: “We’re Playing a Telephone Game”: Understanding How Teenagers Engage with News Through a Simulation • Theresa de los Santos, Pepperdine University; Elizabeth Smith, Pepperdine University; Jillian Johnson, Pepperdine University • With misinformation at an all-time high, this study explores how high school students cope with inaccurate information and perceive journalists through observation of their skills in a breaking news simulation and post-study interviews. Results reveal that young people desire accurate information but lack the tools to correct it and that immersive learning experiences, like the one used in this study, can teach about the role of quality journalism in stopping the spread of false information.

Research Paper • Faculty Papers • The long-term value of networking and diverse professional experience in online communication master’s program cohorts • Shanetta Pendleton, University of North Carolina at Chapel Hill; Rhonda Gibson • A survey of alumni from a 10-year-old cohort-based online master’s program in digital communication showed that respondents felt high levels of sense of community both during the program and after graduation. Respondents reported regular interteraction with cohort members and valued the ability to network with peers from a wide range of communication subfields. Results suggest a cohort structure has strong networking benefits for online master’s students, although more identity-based diversity among cohort members is needed. Universities that currently utilize a cohort structure should more robustly promote this aspect of their programs in marketing and recruitment efforts. They should also take steps to maximize interactions between and among cohorts after graduation to enhance connections with a professionally accomplished base of alumni.

Research Paper • Faculty Papers • Pandemic grading strategies: A natural experiment with audio feedback in an introductory mass communications course • Carolyn Hedges, Syracuse University • The COVID-19 pandemic realities of the Fall 2020 semester provided an opportunity to try integrated technology grading strategies. The natural experiment deployed personalized and generalized feedback to two sections of an introductory mass communications class for their first written assignment. A survey captured students’ perspectives about ‘helpfulness’ and ‘purpose’ of the grading implements. The results indicated that personalized feedback is preferred, and the combination of grading efforts, in general, is helpful.

Extended Abstract • Faculty Papers • The Inconsistency of Journalism Education and Trauma-related Instruction • Joe Hight, University of Central Oklahoma; Elana Newman, University of Tulsa; Ilissa Madrigal; Bret Arnold • Although journalism educators believe trauma topics are important, curricular coverage is inconsistent. This survey examined the extent educators covered specific trauma topics. Participants rated the importance and extent of coverage across four domains in required classes: self-care, trauma-informed interviewing, trauma impact on community, and best community reporting practices. The commonly deemed highly valued topics include ethics of accuracy, sensitivity, respect for survivors, and privacy rights. Self-care was deemed important but often not covered in courses.

Research Paper • Faculty Papers • Teaching Data Science through Storytelling: Improving Undergraduate Data Literacy • You Li, Eastern Michigan U; Ye Wang; Yugyung Lee; Huan Chen, University of Florida; Alexis Nicolle Petri; Teryn Cha • This study notices a significant gap of data literacy between communication students and science students across four U.S. universities. This project develops an experiential teaching and learning platform (OCEL.AI) and proposes a story-centric approach to teach data gathering, analysis, modeling, application, and ethics to students. The results showed that the storytelling approach had significant impacts on students’ knowledge, appreciation, motivation, confidence, and competence in data science, even after controlling the effects of major and gender.

Research Paper • Faculty Papers • Student Journalists Exhibit Different Mindsets, Agree on the Need for Truthful Reporting • Greg Munno, Syracuse University; Megan Craig, Syracuse University; Alex Richards, Syracuse University; Mohammad Ali, Syracuse University • “This study investigates journalism students’ beliefs about the profession they seek to enter. Using Q methodology to explore the participants’ subjective conceptions of journalism, we map their attitudes and beliefs along four dimensions: impartial, neutral, point-of-view, and involved. Participants (n = 54) sorted 28 statements about journalism from “most like” their journalistic mindset to “most unlike.” Factor analysis identified two distinct mindsets among the participants, one expressing a traditional journalistic mindset, the other embracing a more involved, vocal journalism. Yet both factors expressed strong support for many facets of traditional journalism.

Extended Abstract • Faculty Papers • A Systematic Review of Media Literacy Interventions and the Case for Teaching a Logic-Based Debunking Approach • Alexander Sussman; Elia Powers, Towson University • This study uses a systematic review to examine pedagogical approaches used to teach media consumers to debunk falsehoods and evaluate claims. We find that the fact-based “checklist approach” is dominant. This approach, while useful in some contexts, is limited. We make the case for teaching media literacy lessons through a less commonly used logic-based debunking approach in which students ask the question: In what world could this information or claim possibly be true?

Research Paper • Faculty Papers • A mission-based argument for private K-12 student press • Erica Salkin, Whitworth University Department of Communication Studies • While the First Amendment does not guarantee student press within public schools, it does help affirm the value of such opportunities to student communities. Private schools do not enjoy such constitutional support, but may have a more powerful tool closer to home: their own school mission statements. This study analyzes nearly 500 private K-12 school mission statements to determine if the priorities identified by these programs align with the documented benefits of student journalism.

Research Paper • Faculty Papers • An Exploration of and Intervention to Increase Children’s Critical Analysis of News • Sanne Tamboer, Behavioural Science Institute, Radboud University; Anne Vlaanderen; Kirsten Bevelander, Behavioural Science Institute, Radboud University; Radboud Institute for Health Sciences, Radboud University and Medical Centre.; Mariska Kleemans • To take the first steps in increasing children’s critical analysis of fake news, this study (N = 298, 10–12 y/o) looks into children’s fake news knowledge (qualitative) and a theory-based fake news e-learning intervention for children (quantitative). Results show that children do have knowledge on fake news, but that there a large individual differences. The fake news intervention (e-learning) did not increase children’s fake news knowledge and awareness, but it did increase their self-efficacy.

Extended Abstract • Faculty Papers • How to Increase News Literacy via Interventions: Insights from Early Adolescents • Sanne Tamboer, Behavioural Science Institute, Radboud University; Mariska Kleemans; Serena Daalmans, Radboud University, Behavioural Science Institute; Inge Molenaar, Behavioural Science Institute, Radboud University; Tibor Bosse, Behavioural Science Institute, Radboud University • As a first step in the development of news literacy interventions for early adolescents, we discussed with the target group what a successful intervention targeting their own age group’s news literacy should look like. In the focus groups, participants mentioned that it is a challenge to motivate their news literacy, but also discussed intervention elements that they believe can be effective. These are: competition and rewards, tailored content, the accessibility of the intervention, and interactivity.

2022 Abstracts

2022 Abstracts

Research Paper • Faculty • Award submission: Doug Newsome • Public Relations and Sustainability across the African Continent: Using Afro-Centric Philosophies to Remember What’s Been ‘Forgotten or Lost’ • Donnalyn Pompper, university of oregon; Eric Kwame Adae, Drake University • Assuring sustainability across the African continent – the cradle of humankind – is an ethical public relations responsibility. There is insufficient research about public relations as a tool for supporting sustainability goals across the world’s second-largest and second-most populous continent (Volk, 2017); one that the rest of the planet relies upon for forests serving as “lungs of the world” (Fleshman, 2008). To begin filling the gap, we address challenges of making sustainability happen here, given a long history of negative colonial and neocolonial forces operating in many of Africa’s nations. Despite these impediments, enduring are indigenous, pre-colonial Afro-centric philosophies of communalism/collectivism and harmony with the natural environment that support sustainability efforts. We interrogate six indigenous philosophies which resonate with values that make contemporary public relations ethical. We discuss why professional public relations shaped by Afro-centric philosophies is welcomed, globally, and is critical for addressing sustainability across the continent.

Research Paper • Student • Award submission: Doug Newsome • From Saving Face to Saving Lives: Prioritizing the Public in Public Relations • Erika Schneider, University of Missori • Traditional crisis communication literature emphasizes how organizations use communication to protect reputation by shifting attributions of crisis responsibility. The purpose of this study is to reevaluate this approach by comparing proposed framework strategies that serve to protect stakeholders with reputational messaging. Findings from this between-subjects experimental design study provide insight on how informed organizational decision-making, such as corrective action and organizational learning, can reduce feelings of anger while prioritizing stakeholder wellbeing in public relations.

Research Paper • Student • Award submission: Race & Public Relations • Racism and Social Issues Management: Examining State Universities’ Responses to the Killing of George Floyd • Drew T. Ashby-King, University of Maryland • Colleges and universities are social institutions often called on speak about social issues, such as responding to instances of racism on campus. Critics have suggested that when responding instances of racism on their campus, institutional leaders often ignore the racist act and harm caused and focus their discourse on diversity and inclusion. Considering this critique, this study used social issues management as a framework to explore how state flagship universities in the United States (U.S.) responded to an instance of racism that did not occur on their campuses. A qualitative analysis of all 50 U.S. state flagship universities’ initial public statement in response to the police killing of George Floyd led to three key findings: (1) institutions were made to speak on the issue by larger social discourse; (2) through their statements institutions (re)defined the issue as one of diversity and inclusion rather than racism and police brutality; and (3) guided by the logic of whiteness institutions legitimized their definition of the issue. Based on these findings, I argue that the initial conceptualization of social issues management did not adequality consider the power organizations have to define social issues through their discourse. Therefore, I conclude by suggesting an approach to social issues management that centers those most effected by the issue in order to promote social justice.

Research Paper • Student • Award submission: Race & Public Relations • Rethinking cultural factors in government communication: A survey of environmental professionals working for indigenous governments • Ryan Comfort, Indiana University • This study examined the use of and attitudes towards communication media by environmental and natural resource management personnel employed by indigenous nations in the U.S. Survey data on professionals’ use of media, attitudes, and perceived obstacles to better use of media for science & environmental communication revealed that concerns about sharing cultural ecological information may carry significant weight in the communication decision making process of indigenous environmental agencies.

Research Paper • Faculty • Award submission: Race & Public Relations • The Hybrid Firestorm: A Qualitative Study of Black Lives Matter Activism and the COVID-19 Pandemic • Tiffany Gallicano, UNC Charlotte; Olivia Lawless; Abagail Higgins; Samira Shaikh; Sara Levens • The combination of a global pandemic and an ignited social justice movement has created a saturated digital environment in which people turn to social media to navigate a hybrid firestorm fueled by both the Black Lives Matter movement and the COVID-19 pandemic. Although the circuit of culture has been studied in the context of a pandemic (Curtin & Gaither, 2006) and digital activism (Han & Zhang, 2009), research using any theoretical model to study a hybrid firestorm could not be found. This study consists of interviews with 25 participants involving their experiences in the hybrid firestorm. The circuit of culture is used, which is a model composed of five moments, to explore how meaning is created, interpreted, and contested in the context of a social justice movement and a global pandemic.

Research Paper • Faculty • Award submission: Race & Public Relations • Discriminated Against but Engaged: The Role of Communicative Behaviors of Racial Minority Employees • Yeunjae Lee, University of Miami; Jo-Yun Li • Grounded in the situational theory of problem-solving (STOPS), two survey studies investigated how racial minority employees in the U.S. perceive and communicate about the discriminatory situation within their organizations and how it affects their engagement levels. In Study 1 (N = 461), experiences and observance of both formal and informal discriminatory acts at work reduced racial minority employees’ engagement level, while their situational perceptions increased their communicative behaviors toward direct supervisor and peers, respectively. Communicative behaviors with supervisors, not peers, in turn, increased their engagement. Study 2 (N = 454) replicated and extended Study 1 in different contexts, revealing the moderating role of a diverse climate in increasing racial minority employees’ problem and involvement recognition and decreasing their constraint recognition about workplace discrimination situation. Theoretical and practical implications for race in public relations are discussed.

Research Paper • Faculty • Award submission: Race & Public Relations • Silence Has No Place A Framing Analysis of Corporate Sociopolitical Activism Statements • Yvette Sterbenk, Ithaca College; Jamie Ward, EMU; Regina Luttrell; Summer Shelton, Idaho State University • This study used a quantitative framing analysis to examine the company statements delivered by 105 Fortune 500 companies across 21 sectors in June 2020 in response to three social justice issues that took prominence that month in the United States: Black Lives Matter, immigration laws, and LGBTQ rights. The study uncovered which companies and sectors did not make statements, and, among those that did, what messages were most common.

Research Paper • Faculty • Open Competition • Serving Public Interests and Enacting Organizational Values: An Examination of Public Interest Relations through AARP’s Tele-Town Halls • Lindsey Anderson, University of Maryland • Public interest relations (PIR) is an approach to public relations scholarship and practice that contributes to the social good by integrating the concept of public interest into organizational goals and values. The need for PIR was emphasized during the COVID-19 pandemic as publics looked to organizations for information about a variety of topics (e.g., symptoms, vaccines). AARP created a series of tele-townhalls to communicate with its publics, who are considered to be members of a “vulnerable population” during the pandemic. In order to understand how AARP’s Coronavirus Tele-Town Halls reflected the practices of PIR, I completed a critical thematic analysis of 28 virtual sessions that were hosted in 2020-2021. The analysis, which was guided by the tenets of PIR, found that AARP’s communication (1) highlighted common life course milestones of its publics, (2) emphasized the quality of the information, and (3) provided avenues to engage with the organization and its experts. Based on these findings, I developed theoretical implications that reflect a critical perspective on PIR and suggest future research avenues that seek to build this ethical and socially meaningful approach to public relations.

Research Paper • Faculty • Open Competition • Understanding the implementation of Enterprise Social Media on Employee Communication: An Affordance Perspective • Song AO, University of Macau; XIAO QIAN, University of Macau • The research adopts the technological affordance approach to examine the role of enterprise social media (ESM) in employee communication in the context of mainland China. The research postulated that organizations can actualize affordances of ESM to achieve certain goals. Using Enterprise WeChat (EWeChat) as the example, the research interviewed 37 participants to explore organizational goals and actions of EWeChat affordance actualization in mainland China. Thirteen EWeChat affordances and means of actualization (i.e., association, control, diversity, feedback, outeraction, perpetual contact, persistence, personalization, portability, privacy, social presence, synchronicity, and visibility) for specific organizational goals were identified. The research explicates ESM affordance actualization as the interaction between ESM and organizations, and also between ESM and employees. The research sheds light on how organizations in mainland China can effectively configure their ESM for certain purposes of its mobile application in employee communication.

Research Paper • Faculty • Open Competition • Relational Tensions and Publics during Disasters: Investigating Organizational Relationships Ethnographically • Anita Atwell Seate, University of Maryland; Brooke Liu, University of Maryland; Samantha Stanley; Yumin Yan; Allison Chatham, University of Maryland • Relationships are essential for a fully functioning society. Through a multi-sited rapid ethnography, we show how organizations achieve their mission through organizational partners and active publics in the context of disasters. We provide insights into relational tensions that occur in organization-public relationships (OPRs) and how communication can address those relational tensions. In doing so, we answer calls for broadening methodologies to examine OPRs. Overall, we demonstrate the value of continuing to theorize the network approach.

Research Paper • Faculty • Open Competition • Exploring Online Opinion Leadership: An Analysis of the Influential Users on Twitter During the Online Conversation Around Anthem Protests by Prominent Athletes • Brandon Boatwright • The current study explores the role of online opinion leaders on Twitter in conversations around anthem protests by prominent athletes. The aim of the study is twofold: (1) identify the influential opinion leaders in Twitter conversations related to Colin Kaepernick and Megan Rapinoe, and (2) further understand how and why social media users participate in conversations online about controversial subjects. Ultimately, results from this study extend the network paradigm in public relations research by examining the role of individual users in the construction of a discursive landscape of issue networks. The study combines social network analysis with in-depth interviews in order to adopt a more wholistic framework for studying online opinion leadership in the context of public relations research.

Extended Abstract • Faculty • Open Competition • Extended abstract: Promoting diversity and inclusion: How Fortune 500 companies talk about diversity on Twitter • Denise Bortree, Penn State University; Michail Vafeiadis; Pratiti Diddi, Lamar University; Ryan Wang • This study examines more than 11,000 tweets on diversity topics posted by Fortune 500 companies in 2019. It identifies the 18 most common topics in six general areas – workplace diversity/inclusion, gender/women, sexual orientation, race/ethnicity, disability and activism. Corporations with higher CSR ratings tend to post more diversity-related tweets. Analysis suggests that companies tend to use different topics in original posts and retweets/replies/comments on diversity. Engagement rates on diversity topics vary widely.

Research Paper • Faculty • Open Competition • Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening • Luke Capizzo, James Madison University; Meredith Feinman • This conceptual paper introduces the concept of civic listening to augment organizational listening theory and practice. Drawing from the writing of Arendt and Mouffe, it centers pluralism, agonism, deliberation, and reflection as central to listening and delineates the functions and values of civic listening to add to existing architectures. This new perspective points toward deeper, more nuanced, and more equitable organizational engagement in civic discourse and firmer ground for contentious issue engagement.

Extended Abstract • Member • Open Competition • Extended Abstract: Toward an Audience-Centric Framework of Situational Corporate Social Advocacy Strategy: A pilot study • Ioana Coman, Texas Tech University; Jiun-Yi Tsai, Northern Arizona University; Shupei Yuan, Northern Illinois University • Increasingly companies engage in Corporate Social Advocacy or Political Activism. Yet how publics expect companies to take a stance (sometimes even action) on controversial issues remains unclear. We propose an audience-centric approach to investigate how audiences expect companies to act on hot button issues and their reasoning process, through a mixed-method analysis of a survey (N=388) conducted at a public University. Results highlight a need to further understand CSA from audience perceptions.

Research Paper • Faculty • Open Competition • Exploring the Mediating Effect of Government–Public Relationships during the COVID-19 Pandemic: A Model Comparison Approach • Yuan Wang, City University of Hong Kong; Yi-Hui Christine Huang, City University of Hong Kong; Qinxian Cai, City University of Hong Kong • This study proposed, tested, and compared two models to examine the antecedent and outcome of government–public relationships during the COVID-19 pandemic. It conducted three surveys of 9,675 publics in Mainland China, Taiwan, and Hong Kong. It found that publics’ perceived governmental responsiveness leads to their satisfaction with and trust in the government, which influence their word-of-mouth intention about the vaccines. Furthermore, relational satisfaction and trust mediate the relationship between perceived responsiveness and word-of-mouth intention.

Research Paper • Faculty • Open Competition • A Comparison of Twitter Use by Different Sector Organizations • Taisik Hwang, Suffolk University • “Given the shifting nature of communication environment, this study attempts to discover how leading nature education organizations utilize social media to effectively reach and build relationship with their audiences. Specifically, it employed a content analysis to examine how the United Nations Educational, Scientific and Cultural Organization (UNESCO), U.S. National Park Service (NPS), and National Geographic (NG) take advantage of Twitter to better communicate with their external publics. Out of a total of 6,286 tweets sent by these organizations for a six-month period from January to June 2018, a random sample was used for quantitative analysis. Findings show that there are significant differences in these organizations’ use of message functions as well as mentioning of brand names associated with them. For example, both UNESCO and NPS tend to focus on building community with their external stakeholders, whereas NG’s tweets mainly involves the information function. The current study

will benefit other non-profit organizations by revealing ways in which these organizations purposefully use social media to fulfill their mission and suggesting practical guidelines to strategic communicators in public-sector organizations.”

Extended Abstract • Faculty • Open Competition • Feeling elevated: Examine the mediation role of elevation in CEO activism on employee prosocial engagement • Grace Ji, Boston University; Cheng Hong, California State University Sacramento • With a survey of 600 U.S. employees, this study investigated the effect of authentic leadership on employees’ prosocial advocacy engagement in the context of CEO activism. Employees’ moral elevation and organizational identification were examined as mediators. Results showed authentic leadership elicited employees’ positive emotion of elevation and enhanced their identification with the company. In turn, employees’ affective (elevation) and cognitive (organizational identification) responses mediated authentic leadership’s impact on motivating employees’ activism participation.

Research Paper • Faculty • Open Competition • Influence of identification, relationship, and involvement of a donor on attitudes towards and behavioral intentions to online donation via SNS • Eunyoung Kim, Auburn University at Montgomery; Sung Eun Park, Webster University • This study seeks what factors predict publics’ behavioral intentions to online donate and share words via social media. Relevant literature was reviewed, and an online survey was conducted to examine hypotheses. The results show that identification, involvement, perceived credibility, and attitudes towards online donation predict intention to donate via social media, while attitudes towards helping others, identification, involvement, and site features affect the intention of Word-of-Mouth. Theoretical and practical implications are presented in the discussion and conclusion.

Research Paper • Faculty • Open Competition • Public Expectations of Government Pandemic-Crisis Communication What and How to Communicate during the COVID-19 Pandemic • Sora Kim, The Chinese University of Hong Kong • Through two representative online surveys in Hong Kong (HK) and the U.S. (US) during the COVID-19 pandemic, this study investigates, from a public-centric perspective, public expectations of effective government pandemic-crisis communication. It looks specifically at what publics want to be communicated in times of a global pandemic and how. In each region, the findings identify four significant dimensions. Three are culturally universal dimensions—basic responsibility, locus of pandemic-crisis responsibility, and disfavor of promotional tone. The fourth is culture-specific—personal relevance for HK and frequency for the US. Among the significant dimensions, the most highly expected is what people consider government’s basic responsibility in pandemic communication, that is, a basic responsibility dimension. This includes providing instructing and adjusting information and securing accuracy, timeliness, and transparency in pandemic communication. In both regions, respondents preferred by far traditional media and non-governmental sources to social media and governmental sources.

Research Paper • Faculty • Open Competition • Revisiting SMCC Model: How Chinese Public Relations Practitioners Handle Social Mediated Crisis • Sining Kong, Texas A & M University at Corpus Christi; Huan Chen, University of Florida • As social media is widely used by Chinese organizations, this study comprehensively examines how Chinese public relations practitioners cope with social mediated crisis and how culture interacts with social mediated crisis response. An in-depth interview was used to collect data from twenty-three Chinese public relations practitioners, who had experience in dealing with crises and issues via social media. Results showed that Chinese public relations practitioners use diverse social media platforms to satisfy the publics’ gratifications and social media usage preferences. Besides, results also showed the importance of matching information form and information source in responding social mediated crisis. Furthermore, it revealed how the uniqueness of Chinese culture moderated Chinese public relations social mediated crisis response, such as maintaining harmony and avoiding direct confrontation, collaborating with opinion leaders and influencers to shape publics’ opinions, using no response, apologizing, and self-mockery, and emphasizing the importance of media relations.

Research Paper • Faculty • Open Competition • Social Listening using Machine Learning to Understand Sense Making and Content Dissemination on Twitter: A Case Study of WHO’s Social Listening Strategy During COVID-19 Initial Phase • Sushma Kumble, Towson University; Pratiti Diddi, Lamar University; Maggie Whitescarver • The study utilized unsupervised machine learning techniques to the CERC framework on 6.1 Million Tweets between January to March 2020 to understand the sensemaking process during COVID-19 among Twitter users. The study also used content analysis to examine WHO’s response to the popular emerging conversations. Results indicate that while WHO’s messaging addressed the dominant topics during the timeframe but did not effectively address misinformation. The paper discusses the implications and recommendations for health communication practitioners.

Research Paper • Faculty • Open Competition • Global Companies’ Use of Social Media for CSR Communication During COVID-19 • Sun Young Lee, University of Maryland–College Park; Duli Shi, University of Maryland; John Leach; Saymin Lee; Cody Buntain, New Jersey Institute of Technology • The purpose of the study was to examine how companies have communicated their efforts to address COVID-19 on Facebook and Twitter and to evaluate the effectiveness of their message strategies. We conducted a content analysis of 992 Facebook posts and 1,957 tweets between March 11 and May 20, 2020, from the 2020 RepTrak’s 100 most reputable companies. About one-third of the messages (n = 1,059) were related to companies’ responses to COVID-19. Companies mostly highlighted CSR efforts related to their expertise, partnership efforts, or financial resources. The majority of messages did not specify a particular group’s interests, but when they did, the most impacted groups, such as frontline personnel and employees, were addressed. Companies mostly used social media to employ one-way message strategies, but incorporating multimedia and expressing appreciation to others were found to be effective message strategies for engaging publics emotionally. We discuss the theoretical and practical implications.

Research Paper • Faculty • Open Competition • What do you mean by doing the right thing?: Examining corporate social advocacy frames and transparency efforts in Fortune 500 companies’ website • Hyunmin Lee, Drexel University; Emma Whitehouse, Drexel University • This study examined the state of corporate social advocacy (CSA) initiatives among Fortune 500 companies via a content analysis of their official websites. There is a need to critically examine the ways in which CSA is communicated to create a normative understanding as to what constitutes of ethical and transparent CSA communication. Findings showed that episodic frames were popularly utilized to communicate about CSA and transparency efforts varied according to CSA type and location.

Research Paper • Faculty • Open Competition • How Nike and Gillette Survived the Tension between Corporate Social Advocacy and Boycotting Backlash • Juan Liu, Columbus State University; Bruce Getz, Columbus State University • Both 2018 Nike’s Colin Kaepernick and 2019 Gillette commercial campaigns received backlash on social media over their messages addressing controversial social-political issues. Drawing on legitimacy theory, this study examines how polarized boycotting and advocating messages on Twitter affect interactive engagement and perceptions of corporate social advocacy. In both Nike and Gillette conditions, individuals who expressed strong value alignment with brands’ campaigns, were more susceptible to be affected by polarized tweets. When evaluating brands’ motivations for corporate social advocacy, results showed that individuals with weak value alignment were more likely to be affected by polarized messages. However, this pattern is only found in the Gillette condition. Theoretical and practical implications are discussed.

Extended Abstract • Faculty • Open Competition • Public Perceptions of Using the Wireless Emergency Alert System for COVID-19: Lessons for State Government Crisis Communication • Stephanie Madden, Penn State University; Nicholas Eng, Penn State University; Jessica Myrick, Penn State University • On November 25, 2020, the Pennsylvania Emergency Management Agency (PEMA) sent out a COVID-19 public health message via the Wireless Emergency Alert system. Using survey (N = 212) and interview (N = 19) research, this study sought to understand the targeted publics’ reaction to this message and factors impacting potential behavior change after receiving this message. Because COVID-19 response has relied on state governments, this research provides important findings for government communicators at the state level.

Research Paper • Student • Open Competition • Communicating the Big Picture with Employees: The Impacts of CEO Vision Communication on Employee Engagement • Yufan “Sunny” Qin, University of Florida; Alexis Fitzsimmons, University of Florida; Eve Heffron, University of Florida; Marcia DiStaso, University of Florida • Communicating an organizational vision with employees can be critical to help employees internalize the vision, which might in turn increase their willingness to get engaged with the work and subsequently achieving higher goals. The aim of this study is to examine whether and how CEO vision communication could influence employee engagement. This study also proposes employees’ perceptions of work meaningfulness and organizational identification as the potential underlying mechanism that mediate the relationship between CEO vision communication and employee engagement. An online survey was conducted with employees across various industries in the U.S.

Research Paper • Faculty • Open Competition • Internal Activism at Amazon: Rhetorical Strategies and the Public Relations Response • Margaret Ritsch, Washington State University; Erin Tomson, Washington State University • “This study examined the public relations response to employee activism at Amazon during the Covid-19 pandemic. Public relations has typically been examined from a functional perspective, which largely ignores the power dynamics between an organization and its employees, who are important stakeholders that contribute to the organization’s public image. Critical theory provides a useful lens to examine the dynamics of organizational power and control, although this approach has typically been applied to the study of internal communication dynamics. The study addresses this gap by using a critical rhetorical approach to examine Amazon’s response to employee activism. Researchers conducted qualitative content analysis of news media coverage and Amazon’s company content (e.g. websites and public statements). The data indicates that Amazon spokespeople used aggressive rhetorical strategies in their communication with and about employee activists that discouraged unionization and ultimately attempted to prevent current and former Amazon employees from speaking up about their experiences working for the company.

Research Paper • Faculty • Open Competition • Unpack the Relational and Behavioral Outcomes of Internal CSR: Highlighting Dialogic Communication and Managerial Facilitation • Baobao Song; Weiting Tao • The current study examines how corporate social responsibility (CSR) communication and management contributes to internal public relationship building and employees’ megaphoning behaviors. Specifically, it investigates how organization-public dialogical communication (OPDC) about CSR and the organizational leaders’ facilitation behavior towards employee CSR engagement influence employees’ perceptions of two different distinct types of organization-public relationships (OPRs), i.e., communal and exchange relationships. Structural equation modeling results of 660 on-line survey responses suggest that OPDC has a positive association with communal relationship and negative association with exchange relationship. Facilitation behavior positively contributes to employee exchange relationships. Both communal and exchange relationships are positively associated with employees’ positive megaphoning. Whereas negative megaphoning is negatively linked with communal relationships and positively linked with employees’ exchange relationships with the companies. This study contributes to the growing body of literature on internal CSR communication and management. More importantly, this study uncovers nuanced effects of CSR on internal public communal and exchange relationship building.

Extended Abstract • Faculty • Open Competition • EXTENDED ABSTRACT: Public Communication in the Age of Fake News • Edson Tandoc Jr; Pei Wen Wong, Nanyang Technological; Chen Lou; Hyunjin Kang, Wee Kim Wee School of Communication & Information, Nanyang Technological U; Shruti Malviya, Wee Kim Wee School of Communication & Information, Nanyang Technological U • The rise of fake news has posed threats to societies around the world, affecting various institutions. One area that has not been sufficiently explored is how it has affected public communication. This study examines how the rise of fake news has affected the roles, resources, and routines of public communicators in Singapore. Through in-depth interviews, this research explores how various communication officers across Singapore’s government agencies perceive, and respond to, the fake news crisis.

Research Paper • Faculty • Open Competition • The role of community and social capital in community building • Brooke Witherow, Hood College • While the role of social capital in community building has been discussed previously, the terms community and community building are rarely defined (e.g. Dodd et al., 2015; Jin & Lee, 2013; Sommerfeldt 2013a, 2013b). This qualitative case study examines the role of community and social capital in community building through community policing. 26 semi-structured interviews with police administration, patrol officers, and community leaders were conducted. The interviews with patrol officers occurred during seven ride-alongs.

Research Paper • Faculty • Open Competition • Examining Value Congruence and Outcome-relevant involvement as Antecedents of Corporate Political Advocacy • Leping You; Linda Hon, University of Florida; Yu-Hao Lee • Drawing from the theoretical foundation of corporate political advocacy (CPA), this study aims to understand value congruence and outcome-relevant involvement as the antecedents of CPA that companies should consider when taking a stance on contentious sociopolitical issues. This study conducted a 2 x 2 online experiment to examine how both antecedents affect consumers’ attitudinal evaluation on the credibility and legitimacy of a CPA and predict consumers’ supportive behavioral intentions toward a CPA.

Research Paper • Faculty • Open Competition • Navigating change in the Era of COVID-19: The Role of Top Leaders’ Charismatic Rhetoric and Employees’ Organizational Identification • April YUE, University of Connecticut • “The Novel Coronavirus (COVID-19) pandemic has had tremendous and swift effects on organizational change. This study examined how organizations can leverage leadership and employee resources to facilitate positive change outcomes. Drawing from the self-concept based motivational theory of charismatic leadership and substitutes for leadership theory, the current study proposed a theoretical model connecting top leaders’ charismatic rhetoric, employees’ affective commitment to change, and employees’ turnover intention. Furthermore, the study investigated contingencies that may modify the relationship between leadership communication and followers’ outcomes. Results from an online panel of 417 U.S. employees showed that top leaders’ use of charismatic rhetoric during change led to followers’ affective commitment to change, which decreased their turnover intention. Furthermore, employees’ organizational identification moderated this relationship. When employees have low identification with their organizations, top leaders’ charismatic rhetoric to address the immediate change is more needed.

Research Paper • Faculty • Open Competition • The influence of issue attitude on consumers’ reaction toward corporate social advocacy: A moderated mediation path through cognitive dissonance • Xueying Zhang, North Carolina A&T State; Ziyuan Zhou, Bentley University • Corporate social advocacy (CSA) has gained increasing attention in public relations research. The psychological mechanisms regarding how consumers react to a CSA position that conflicts with their own have not yet been examined. Employing cognitive dissonance theory, this study examines how consumers’ preexisting attitude toward an issue influences their reaction to CSA through cognitive dissonance. An experiment (study1) and a survey (study 2) were conducted on Qualtrics with participants recruited from MTurk. Gay marriage rights and gun control issue were chosen as the CSA topics. The results indicated that a conflict between a consumer’s preexisting attitude and a corporation’s stance on a controversial issue leads to cognitive dissonance. Dissonance mediates consumers’ responses to counter-attitudinal CSA, in terms of perceiving the company as biased and intending to boycott the company. Value involvement and CCI significantly moderated the effect of consumers’ attitudes toward CSA on cognitive dissonance, but the effect varies between the two issues. The results help PR practitioners to better understand the segmented consumer audiences and provide a few pieces of practical advice to minimize the potential risk of expressing advocacy on a position of a controversial social political issue.

Research Paper • Faculty • Open Competition • Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses • Ziyuan Zhou, Bentley University; Chuqing Dong, Michigan State University • Corporation social advocacy (CSA) is a popular topic in public relations research. However, few studies have considered the issue of consistency between corporations taking a stance on a controversial issue and acting accordingly. This study proposed a new concept, CSA stance-action consistency, to investigate the negative consumer responses when corporations violate their CSA promises. A 4 × 2 between-subject experiment indicated that CSA stance-action consistency significantly predicted negative word-of-mouth and boycott intentions. Besides, social issue activism moderated such an effect, while CSA record did not. This study added one more piece of evidence on the risks of CSA and encouraged corporations to fully understand stakeholders’ expectations of CSA before getting involved with controversial issues.

Research Paper • Student • Student competition • How China used Twitter to Repair Its Image amid the COVID-19 Crisis • Ayman Alhammad, University of Kansas • “In the wake of the COVID-19 pandemic, many countries have suffered in different ways politically, economically, and socially because of this health crisis. China registered the first case of COVID-19 and found itself the recipient of negative publicity, some of which, stated by scientists, blamed China for the virus in a Wuhan laboratory, or covered the nature of the disease until it was out of control (Verma, 2020). Because of comprehensive widely negative consequences, China’s image has been distorted in many countries. That led the Chinese government to use a different medium to deal with the crisis, one of which is social media platforms. As Saudi Arabia is one of China’s important economic partners, Beijing is concerned that health crises could affect negatively its economic interests in Saudi Arabia. In fact, China has faced serious obstacles in terms of import and export goods (Hayakawa & Mukunoki, 2021).

China decided to employ digital diplomacy by making its ambassadors communicate with the local and international communities (Brandt & Schafer, 2020). Chinese ambassador, Chen Weiqing, speaks to Saudis via Twitter as Saudi Arabia is ranked eighth in the world with 12.45 million users (Statista, 2020). This paper examines the image repair strategies that the Chinese ambassador in Saudi Arabia employed during the coronavirus pandemic to restore China’s image there. This study adopted rhetorical analysis, building on the theoretical framework proposed by Brinson & Benoit (1999).

An examination of the ambassador’s tweets revealed a variety of image restoration strategies, including denial, bolstering, compensation, and minimization.”

Research Paper • Student • Student competition • The Networked Huawei Agendas during the US-China Trade War: The Interrelationships between Huawei, the News Media, and Public Tweets • Zahedur Arman, Southern Illinois University Carbondale • This study examines interrelationships between the networked Huawei agendas, the U.S. and Chinese news media agendas, and Twitter users’ issue agendas on Twitter during the US-China Trade War. Social network analysis is used as a theory and method to analyze Huawei’s public relations activities on Twitter, news media, and Twitter users’ network. This study found that Huawei’s direct networked agenda setting to Twitter users is more successful than the news media’s networked agenda-setting to the Twitter users. This study is among the first to explore cross-nation networked agenda building and networked agenda setting effects on Twitter. It also found that the US media did not follow Huawei’s networked agendas, but the Chinese media followed the corporation’s issue agendas during the US-China trade war. The theoretical and practical implications of the findings are discussed.

Research Paper • Student • Student competition • I Distrust You All Because One of You Did Something Wrong: Spillover Effect of Distrust Elicited by an NPO’s Crisis on Overall NPOs • Bugil Chang, University of Minnesota • This study examined how public distrust formed by the crisis of an NPO spills over to other organizations in the same and different sectors through experiment. Overall, when faced with a crisis, the participants distrusted not only organizations in the same sector as the crisis-stricken organization but also organizations in a different sector. The effect was fully mediated by participants’ perceived distrust toward the crisis-stricken organization.

Research Paper • Student • Student competition • From CSR to Employees’ Megaphoning Behavior: The Roles of Communal Relationship and Corporate Reputation • Enzhu Dong, University of Miami; Dongqing Xu • This study examined how employees’ perceived overall CSR activities impact employees’ positive megaphoning through the mediation of employees’ perceived communal relationship and communal willingness, taking the moderation effect of perceived reputation into consideration. To address the hypotheses, a survey among employees across different organizations was conducted. Results of the moderated mediation examination supported the hypotheses. These findings contributed to the understanding of CSR effects on employee communication behavior and provided implications for organizational management.

Research Paper • Student • Student competition • Examining Publics’ Comparative Evaluations of Government Communication and Strength Ties as Predictors of Country Reputation • Yoosun Ham, Indiana University; Ejae Lee, Indiana University; Eugene Kim, The Media School, Indiana University Bloomington; Sung Hyun Lee • During the COVID-19 outbreak, media tended to report on how different Asian countries — China, Japan, and South Korea — were handling the situation by using comparisons. U.S. citizens have been exposed to information about Asian countries and could compare and evaluate how those countries’ governments communicate with their citizens to help contain the new coronavirus. This study attempted to examine how country reputation could be associated with publics’ comparative evaluations about the dialogic communication competency of a foreign country’s government through news media exposure about how that government contained and/or mitigated the new coronavirus. This study also investigated associations between the perceived tie strength between the U.S. and Asian countries and those countries’ reputations. This study used online experimental surveys. Its findings suggest that country reputation was significantly associated with comparative evaluations about mutuality and openness in Asian countries’ government dialogic communication and perceived tie strength with the U.S. government. Theoretical implications and practical contributions are discussed.

Research Paper • Student • Student competition • Can CEO Activism be Good for the Organization? The Way CEO Activism on Sexual Orientation Equality Achieves High Young Employee Work Engagement • Jie Jin, University of Florida • “Whether a CEO should speak out about controversial issues is a hotly debated topic across the United States. In today’s politically polarized environment, Americans have changed their expectations about whether companies and CEOs should lead social change. Contrary to the conventional wisdom that CEOs shouldn’t avoid taking actions unrelated to their business, the purpose of this study is to examine how CEOs’ pro-sexual orientation equality statements may lead to young employee work engagement from the perspective of social exchange theory. A conceptual model with nine propositions is proposed to reveal how CEO activism generates positive employee outcomes.

Research Paper • Student • Student competition • Twitter styles by the leaders of the 116th US House: A concurrent triangulation • Nana Kwame Osei Fordjour, University of New Mexico; Timothy Kwakye Karikari, University of International Business and Economic, Beijing, China • Situating our study in the context of a global pandemic and a time of seeming polarization in the US, we analyzed the tweets (n = 480) of Speaker Nancy Pelosi and Majority Leader Kevin McCarthy. We employ the concurrent triangulation approach and blend three theoretical approaches to analyze their credit-claiming behavior, position-taking, attacks as well as the salient frames in their tweets. Findings indicate there is no significant difference in their position-taking and credit-claiming tweets, however, Majority Leader McCarthy tweeted more negatively than Speaker Pelosi. We uncover four salient frames which are: Economic debate, electoral integrity, COVID-19 response, and the appointment of Supreme Court Justice. Ultimately, we juxtapose the qualitative frames with the quantitative findings to give deeper understanding into the three quantitative categories and provide insights into the implications of such tweets.

Research Paper • Student • Student competition • How has the United Nations portrayed International Women’s Day before and after founding UN Women? • Michelle Rossi • By applying feminist theory and framing for public relations, this research explored the range of debate within press releases distributed about International Women’s Day before and after the founding of the United Nations Entity for Gender Equality and the Empowerment of Women, UN Women, in 2011. Using Ethnographic Content Analysis (ECA), this study found that press releases were more descriptive about events in the decade before, and more focused on actions in the decade after.

Research Paper • Student • Student competition • Different Brands Stealing Thunder: How Brand Personality Impacts Crisis Response Strategy Choice • Dongqing Xu • This study aimed to examine the impact of brand personality on participants’ brand perceptions and crisis response evaluation. To be more specific, the study aimed to examine how stealing thunder (i.e., brands disclosing the crisis and response before revealed by the third-party) as a proactive response strategy could impact brands with different personalities in crises. Employing a 2 (brand personality: sincere vs. exciting) × 2 (crisis response type: proactive vs. reactive) experimental design, the study found the buffering effect of sincere brand personality on participants’ perceived credibility, brand attitude, and purchase intention in crisis. In terms of crisis performance evaluations, brand personality was found moderating the effectiveness of the stealing thunder strategy, such that stealing thunder lost its power when employed by a sincere brand. These findings contributed to the extant brand personality literature and suggested a potential boundary of the stealing thunder strategy.

Research Paper • Faculty • Teaching competition • Teaching Philanthropy: How Can Public Relations Courses Prepare Future Fundraisers and Motivate Giving? • Virginia Harrison, Clemson University • Scholars have suggested that fundraising education is a specialty of public relations. This study examines how a fundraising-specific service-learning project may help prepare future fundraisers. A survey of qualitative and quantitative data was administered to public relations students in a fundraising-focused class and in other service-learning classes. Students in the fundraising-focused class were more knowledgeable about nonprofits but were not more inclined to enter the profession. However, they were more motivated to donate after graduation.

Research Paper • Faculty • Teaching competition • Dynamic Capabilities and Social Media Education: Professional Expectations and Curricular Preparation • KiYong Kim • “When Covid-19 impacted regular communication dynamics for organizations, social media became even more prominent in brand communications. A growing body of research confirms training in social media is an essential part of knowing “”how to”” reach one’s organization’s publics (Kruset et al., 2018; Plowman et al., 2015), making social media a mainstay in the public relations educational curriculum (Meganck et al., 2020). This study seeks to bridge the themes found by Kim (2021) related to public relations practice and dynamic capabilities (Teece, 2007) with social media educational practices. This study suggests that there is a link between dynamic capabilities and social media educational practices.

Research Paper • Faculty • Teaching competition • Leveling the Playing Field: Assessing Issues of Equity, Transparency, and Experiential Learning in the PRSSA Bateman Case Study Competition • Amanda Weed, Kennesaw State University; Adrienne Wallace, Grand Valley State University; Betsy Emmons, Samford University; Alisa Agozzino, Ohio Northern University • This study provides the first academic research examination about the Public Relations Student Society of America Bateman Case Study Competition. Research-based insights identify varying perspectives on if the competition meets current students’ needs. Through insights gained from a survey of faculty and professional advisers of 2017-2020 Bateman competition teams, the authors have identified critical perspectives and areas for improvement to the competition along the issues of equity, transparency, and experiential learning. Study results address alignment of knowledge, skills, and abilities identified by the Commission on Public Relations Education and university curricula.

2022 Abstracts

2022 Abstracts

Research Paper • Faculty • Engaging with vilifying stereotypes: The role of algorithmic use in perpetuating misinformation about Muslim congresswomen • Saifuddin Ahmed; Teresa Gil-Lopez • We examine the role of algorithmic use in believing and sharing misinformation about US Muslim congresswomen. Analysis of survey data suggests that those with more frequent algorithmic use and lower cognitive ability were more likely to believe and share misinformation. Those high on nationalism and prejudice against Muslims were also likely to believe misinformation. Most importantly, higher algorithmic use tends to strengthen such beliefs. The study highlights the role of algorithms in perpetuating misinformation.

Extended Abstract • Student • Iran and the U.S. Elections: Building an Agenda of Anxiety and Concern • Osama Albishri, University of Florida; Ghada Alwaily, University of Leicester; Ahmed Alqarni, Virginia Commonwealth University; Wyne Wanta • This study investigates the relationship among political candidates’ messages, news coverage, and congressional legislation regarding Iran’s related issues during four U.S. presidential elections between 2004 and 2020. A dictionary-based approach and sentiment analysis were conducted to explore the three levels of agenda-building. The preliminary analysis shows that U.S. interests in the Middle East was the most salient issues for media and Congress, while Iran’s nuclear program was the most emphasized issue in the presidential debates.

Research Paper • Student • To share or not to share? Political actors and the spread of political misinformation on Twitter • Shola Aromona, University of Kansas • The continued interest in misinformation remains unarguably relevant, given the political climate not just in the US but all around the world. In a post-truth era, social media has not only been used to spread information that are untrue, but it has also been used to counter false narratives. Also, the connectedness of the world makes information travel faster and social networks and social media play a role in how misinformation is spread. Nowadays, it is easier for information to be shared within one’s close social networks which usually consist of friends and family, especially if the information originated from someone in that network. However, little is known about other potential sources of misinformation, such as political elites, who are not necessarily one’s friends or family and who do not belong in one’s close social network, but who are opinion leaders and are influential in the information that an individual consumes on social media. This pilot study used an online experiment to investigate individuals’ likelihood to spread political misinformation based on whether a political leader or non-political leader is the initiator of the [mis]information. By looking at the political attribute of a misinformation initiator, this study contributes to scholarship on misinformation as it extends our knowledge on how misinformation is diffused on social media.

Extended Abstract • Faculty • Polarization, Emotion and Race in Social Media: Innovative Methodologies and Challenges of Affective Discourse Analysis • megan boler, University of Toronto • In the context of the so-called “post-truth” crisis, emotions have resoundingly replaced facts in our fast-moving, affectively-driven internet-based culture. Scholars are challenged to develop innovative methods for studying emotion and affect within studies of popular culture, social media, and political communications. This talk presents methodological innovation and research findings from our cross-platform digital ethnography of social media from Twitter, Gab, and Facebook, and qualitative discourse analysis of 1800 social media posts related to Black Lives Matter and the Capitol Riots. Our work provides a significant contribution to a nascent field of studies by specifically engaging an interdisciplinary theoretical framework that includes affect theory or politics of emotion alongside qualitative research of social media.

Research Paper • Faculty • The 2016 presidential election coverage: Use of Twitter as a source and the media framing of the race • Porismita Borah; Rico Neumann • Informed by gatekeeping, agenda-setting, and framing theory, the main purposes of this paper are to examine (1) the use of Twitter as a source in the media coverage, and (2) the media content of that coverage to better understand how they framed those stories, and if there was any relationship between the two. Findings show that compared to Clinton, Trump’s Twitter posts got more attention, and the media coverage continue to be more strategically framed.

Research Paper • • “Strong enough to battle the liberals”: How social identity solidified White evangelical Christian women’s support of Donald J. Trump and sustained their distrust of news outlets • Gayle Jansen Brisbane • This research examines White evangelical Christian women’s social/religious identity and how this distinctiveness influences their political standpoints, voting behaviors, and opinions of perceived out-groups, including news outlets. While appreciating that numerous theoretical aspects are at play in this complex subject matter, an analysis of social/religious identity can provide focal insight and understanding when deliberating Christianity, politics, gender and the media in reference to the nature of evangelical Christian women’s support of Donald J. Trump as the United States President.This qualitative study employed focus groups and semi-structured in-depth interviews with evangelical Christian women. The participants in this study consider their religious identity as such a vital aspect of their character, it motivates their viewpoints in numerous aspects of their lives, including individual motivations, group stimuli and political impulses. Consequently, how they construct their religious identity, as well as how and why they react to in-group threats is a focal element for this exploration.

Research Paper • Faculty • The Anxiety Factor: Moral Traditionalism, Interpersonal Contact Diversity and Support for Transgender Candidates and Rights • Xiaoxia Cao, University of Wisconsin-Milwaukee; Atinc Gurcay, University of Wisconsin-Milwaukee • An online survey was conducted to investigate what influence public support for transgender candidates and rights. It found that moral traditionalism was negatively associated with support for transgender candidates and rights. The diversity of interpersonal contact with transgender individuals not only was positively related to the support but undermined the negative relationships between moral traditionalism and the support. More importantly, the study showed that anxiety toward transgender people mediated all the relationships observed here.

Extended Abstract • Faculty • (Extended Abstract) The Contagion of Political Incivility in Response to Donald Trump’s Election Campaign Videos on YouTube • Yingying Chen, University of South Carolina • This study examines what factors predict the contagion of political incivility in response to a highly polarized political campaign video on Donald Trump’s official YouTube channel. It perceived incivility as a behavioral contagion process and examined the formation and the evolution of incivility in YouTube comments. I used dynamic network analysis to track the temporal changes in the uncivil comments from the most controversial presidential election campaign video on Donald Trump’s official YouTube page. The study contributes to the current literature by understanding what explains online political incivility. Findings also provide implication to the platform intervention to the spread of uncivil behavior.

Research Paper • Faculty • When exposure to fake news and fact-checking promote fake news sharing: The moderating role of partisan strength and need to evaluate • Hsuan-Ting Chen, Chinese University of Hong Kong; Wai Yin, Ivy Fong • Using data from a panel survey, this study examines the extent to which exposure to fake news and fact-checking lead to fake news sharing and investigates the moderating roles of partisan strength and need to evaluate that represent motivated reasoning in the relationship. The findings suggest that exposure to fake news not only directly but also indirectly affects fake news sharing through fact-checking. In addition, partisan strength enhances the direct effect of exposure to fake news on fake news sharing, while need to evaluate strengthens the indirect effect of exposure to fake news on fake news sharing through fact-checking. This study highlights the threat of exposure to fake news, but also calls attention to the risk of politically motivated and biased fact-checking for the spread of misinformation and disinformation.

Extended Abstract • Student • Extended Abstract: [Understanding Citizens’ Reaction to Political Scandals in Taiwan: A Survey Study] • Yujia Cheng, Department of Journalism, Hong Kong Baptist University • Previous research on public opinion towards politicians’ scandals shows that citizens may have different perceptions on them: some scandals may have severe consequences while some may not. Based the theory of motivated reasoning and literature on media influence, this article constructs a model that draw political attitudes, media use, perceptions on scandals and evaluation of the politicians together to explain the underlying mechanism of political psychology and media preference. Most of the hypotheses are supported.

Research Paper • Student • Behavioral Effects of Partisan URLs sharing on Social Media Users: How Partisan Coverage of Vaccines receives differential Networked Sharing and Interaction on Facebook • Shreenita Ghosh, University of Wisconsin -Madison; Porismita Borah • Vaccination is widely known as one of the most successful methods of preventing communicable infectious diseases (Andre, Booy, Bock, Clemens, Datta, John, Lee, Lolekha, Peltola, and Ruff, 2008). However, researchers have noticed a hesitation in many individuals to take the vaccine ranging from cautious adapters to outright deniers (Puri, Coomes, Haghbayan, and Gunaratne, 2020). Researchers argue that an individual’s information consumption (Dixon, 2021) and political affiliation (Krupenkin, 2020) may impact both how they perceive the vaccine and have a behavioral impact on whether they get vaccinated. Past research has concentrated self-reported behavioral impact of self-reported surveys (Krupenkin, 2021), social media data (Puri et. al. 2021; Jennings, Stoker, Willis, Valgardsson, Gaskell, Devine, McKay and Mills, 2021), or news media data (Dixon, 2021) on people’s Covid-19 related behavior. However, given the hybrid hyper-partisan media ecology which engulfs citizen, it is important to analyze the interaction between traditional media and social media coverage on Vaccines to understand its impact on public’s thoughts, affect and behavior. This study fills this gap in current literature by analyzing the articles by 23 publications (8 left-leaning, 7 right-leaning, and 8 centrist). A triangulation of topic modeling, Facebook link sharing analysis, and ANOVA analysis help the study conclude that partisan news URLs with differential topic prevalence have varied sharing patterns and emotive responses from the public.

Research Paper • Faculty • Pathways to Political Persuasion: Linking Online, Social Media, and Fake News with Political Attitude Change Through Political Discussion • Homero Gil de Zúñiga, University of Salamanca/Penn State University; Pablo González-González, University of Salamanca; Manuel Goyanes, Carlos III University • “There is a vast research tradition examining the antecedents that lead people to be politically persuaded. However, political opinion and attitude change in social media has received comparatively scarcer attention. This study seeks to shed light on this strand of the literature by theoretically advancing, and empirically testing a structural equation model linking online, social media, and fake news exposure, with political discussion, and political persuasion in social media. Drawing on autoregressive causal tests from a two-wave USA survey panel data collected in 2019 and 2020, results indicate that online, social media, fake news and political discussion are all positive predictors of individual political attitude change. Furthermore, structural equation tests reveal that online and social media news lead individuals to be exposed to fake news which, in turn, predict higher levels of political discussion, ultimately facilitating political persuasion in the social media realm. Limitations and further suggestions for future research are also included in the study.

Keywords: Fake News, Misinformation, Online News, Social Media News, Fake News, Political Discussion, Political Persuasion.”

Research Paper • Faculty • Effects of the News Finds Me Perception on Algorithmic News Attitudes and Social Media Political Homophily • Homero Gil de Zúñiga, University of Salamanca/Penn State University; Zicheng Cheng, Pennsylvania State University; Pablo González-González, University of Salamanca • Prior literature on political filter-bubbles suggests an overall positive association between social media use and political news diversification. Sometimes, this might not be the case. There is a burgeoning literature examining three important but distinct strands of scholarship: news finds me perception (NFM), people’s attitudes toward algorithmic news, and political homophilic discussion and information networks. For the first time in the literature, this study theoretically and empirically connects these independent but interrelated issues. We argue that NFM or the perception that ‘one’ can be well informed about public affairs without actively seeking information as news will find ‘me’ through ‘my’ networks, also tend to nurture a positive attitude towards news being presented by algorithmic decisions, rather than human editorial ones. We also contend that the NFM’s over-reliance on news generated from peers within one’s social network support the development of homogeneous political networks in social media (political homophily). Results based on a variety of OLS regression models (e.g., crossectional, lagged, and autoregressive) from a US representative panel survey, as we all as autoregressive structural equation model tests, indicate that this is indeed the case. This study serves to specifically clarify when and how social media and the NFM facilitate politically homogeneous filter-bubbles.

Research Paper • Student • Examining how digital platform diversity contributes to social media news engagement in China • Jing GUO, Chinese Univeristy of Hong Kong • This study examines how digital platform diversity contributes to social media news engagement in China with an on-line survey among mainland Chinese adult netizens regarding their reading of China-U.S. trade war news on-line. Moderated mediation analysis of the data shows that pro-attitudinal exposure and news elaboration are mediating the positive relationship between platform diversity and social media news engagement while inner political efficacy is playing a moderating role on the relationship between the two mediators.

Research Paper • • Wealth Mindset and Political Division • Mark Harmon • “The researcher investigates “attitude toward wealth” as a marker containing implicit assumptions that connect politicians with voters. The researcher notes conservative or right-wing individuals, much more than liberal or left-wing individuals, see poverty as a person’s moral failing and wealth as consequence of good choices and moral uprightness.

This research examines the universality of that difference by looking at corollary extrapolations on the source, value, and public policy toward wealth. These examinations are done through secondary analysis of five major public opinion surveys: U. S. General Social Survey, 1972-2018; American National Election Study 2016; World Values Survey wave six, 2010 to 2014; European Social Survey, round nine, 2018; and Latinobarómetro, 2018. The researcher also tests corollary extrapolations on four smaller domestic U.S. polls.

The connection between political philosophy (left v. right, liberal v. conservative) robustly correlated with the vast majority of 70 measures of wealth-related opinions across all nine surveys analyzed.

The researcher cautions these rather consistent correlations do not imply causation. Instead, political communication should consider wealth attitudes as a globally relevant marker of left-right differences, and an important message factor signaling to voters a shared worldview about the nature, source, value, and desirable public policy about wealth.”

Research Paper • Faculty • Due and undue impartiality. How context policed BBC reporting during the UK and US elections • Ceri Hughes, Cardiff University; Marina Morani, Cardiff University; Stephen Cushion, Cardiff University; Maria Kyriakidou, Cardiff University • Democracy presupposes an informed electorate, an electorate which largely must rely on media sources to relay the requisite information from the politicians on the ballot. In the UK media ecology, how such information is relayed is strictly mandated during elections and thus often typically operationalised with a “she-said-he-said” style of reporting. This research, with an examination of BBC reporting of the four leading politicians involved in the 2019 UK and 2020 US general elections, questions whether such a model remains apposite when two of the he-saids have a propensity for misinformation. This research further examines the contexts and ways BBC journalists interact with politician’s claims and the manner they employ correctives to instances of misinformation. An uneven employment of fact-checking style reporting is found and a continued employment of balance masquerading as impartiality.

Research Paper • Student • Conspiracy Mentality, Motivated Reasoning, Conspiracy Adoption: Effects of Ideology and Participation on Electoral Conspiracy Endorsement • Yanru Jiang, University of California, Los Angeles • From voting fraud to Russian interference, electoral conspiracy theories have circulated on social media since the 2016 presidential election with alarming magnitude. This study selects popular conspiracies reflecting various political ideologies and conducts multiple survey rounds (n=500) to compare and contrast the effect of partisan affiliations on conspiracy endorsement. Based on econometric modeling and the theories of conspiracy mentality, motivated reasoning, as well as the social aspects of conspiracy adoption, the results indicate that higher levels of political affiliation and knowledge correlate to stronger conspiracy endorsement for conservative conspiracy beliefs over liberal ones. Additionally, increased political participation heightens the endorsement of liberal conspiracy theories among both Republicans and Democrats.

Extended Abstract • Student • Effects of Hong Kong Local Identity on the Intention to Use Health Code during COVID-19 • Xin Jin, Department of Media and Communication, City University of Hong Kong; Zimeng An; Yanru Jiang, University of California, Los Angeles • Combining Kong Kong local identity scale and health belief model, this study proposed an integrative model and confirmed the indirect and negative effect of Hong Kong people’s local identity on their intention to use the health QR code during COVID-19 through the mediation of perceived benefit of using the health code

Research Paper • Student • Macedonian Name Dispute: Contentious Securitization and the Perceived Role of Media and Journalists in Greece • Minos-Athanasios Karyotakis, School of Communication HKBU • While research into securitization studies have focused extensively on all the essential elements of Securitization Theory (securitizer, emergency acts, securitized object, acceptance of the audience, and the successful securitization process) the connection amongst the securitization process and the role of the media and journalists are still under-researched. This paper situates itself in that gap. For examining this gap, interviews with 42 important political actors were conducted, such as anti-fascists, Greek parliamentarians, and their staff members. The interviews focused on researching the events associated with the Macedonian Name Dispute (MND), which overshadowed the Greek discourse from 2018 to 2019, leading to solving one of the oldest and the most potent territorial name disputes of the globe. This research paper shows that the process of securitization can be contentious, as there were at least two securitization processes in the MND. One that was promoted by the government and the other one by the dominant right-wing opposition party of New Democracy, which became the new government eventually after the national elections on the 7th of July 2019. In this contentious process, the side that controlled the media and the journalists resulted in successfully maintaining longer its securitization.

Research Paper • Student • Communicating the Macedonian Name Discourse on the Candidates’ Websites in Northern Greece‘s Regional and Municipal Elections of 2019 • Minos-Athanasios Karyotakis, School of Communication HKBU • Territorial name disputes are used as political tools at a national or international level to attract people’s interest and to shape the relevant discourse. These disputes can lead to the empowerment of specific actors in political competitions. There are differences though amongst these disputes. For instance, some do not have actual territorial claims, such as the Arabian/Persian Gulf or the Macedonian Name Dispute (MND). Besides, even if there are actual territorial claims, these disputes are represented and perceived as independent entities in the countries’ discourse, primarily when they become a tool in political competition. Nevertheless, they have not been studied in-depth through the lenses of the communication field. Thus, this research paper employed critical discourse analysis (CDA) to study the use of the MND on the websites of the eight most prominent candidates of the regional and municipal elections of 2019 in Thessaloniki and Central Macedonia, as MND is one of the oldest territorial name disputes in the world. Furthermore, it has been used in the political competition of Greece for almost 30 years, primarily through the last years (2018 & 2019) due to the ratification of the “Prespes Agreement” amongst Greece and the country now-named North Macedonia. This study revealed that politicians employ this communication tool for provoking powerful emotions linked with the Greek identity. After all, MND, like other territorial name disputes, seems to preserve a dominant discourse in which the emotional factor dictates the truth and goes against those who oppose this existed regime of truth.

Extended Abstract • Student • Extended Abstract: Reason and Emotion in Right-Wing Media Critique: A Qualitative Study of Affect and Trust in Twitter, Facebook and Gab • Gordon Katic, University of Toronto: Ontario Institute for Studies in Education; megan boler, University of Toronto • Alternative media – especially right-wing media – often critiques mainstream media (MSM) for not being trustworthy. Through a digital ethnography of right-wing Twitter influencers, we investigate what role emotions play in their media critique. We find strong emotions are frequently used, though influencers sometimes assume detached objectivity and lambasted their opponents for supposed emotionality. These findings suggest a paradox: emotions are a powerful tool in fomenting media distrust, but deriding emotionality is too.

Research Paper • Student • Do Twitter Comments Influence Credibility Perceptions of News Posts? Exploring MAIN Model • John Kelsey • Online comments continue to offer a means through which media users can gain information and learn from others as well as express opinions and participate in global conversations. Comments can lead to thoughtful deliberation and present new ways of thinking, but have also demonstrated themselves to be divisive and exacerbate polarization. Collectively, social media networks (SMNs) such as Twitter, Facebook, and Reddit hold almost 3.5 billion users and provide commenting, liking, and sharing as featured affordances through their platforms. Due to such large audiences likely being influenced and learning socially through online comments, an online, 2 X 2 experiment (N = 250) informed by the Modality-Agency-Interactivity-Navigability (MAIN) model tested how susceptible to the effects of user generated comments (positive vs. negative) and metric cues (likes and shares) readers are in their evaluations of credibility, issue importance and comment position. Findings indicate the valence of a comment to be highly predictive as to how credibility may be assessed and the likelihood that a comment position will be adopted; however, engagement cues vary in their influence and predictive ability. Study results also indicate the MAIN model’s bandwagon concept to be a robust tool in explaining information processing and the relationship between identity, collaborative filtering, and credibility.

Extended Abstract • Faculty • The Self-Censoring Majority • Devin Knighton, Brigham Young University; Christopher Wilson, Brigham Young University; Alycia Burnett • This study examines the spiral of silence theory in the context of social media and political communication. It finds that the majority of self-censoring to the hardcore minority on both ends of the political spectrum. This study is in progress; however, all data has been collected and most of the analysis is complete.

Research Paper • Faculty • Creative self-efficacy, political decision-making, and offline and online political participation: Findings from a cross-national survey • Matthew Kushin, Shepherd University; Francis Dalisay, University of Guam; Jinhee Kim, Pohang University of Science and Technology; Amy Forbes, James Cook University; Clarissa David, University of the Philippines, Diliman; Lilnabeth Somera, University of Guam • This study examined the role of creative self-efficacy in political engagement and civic outcomes. A cross-national survey of participants living in Australia, South Korea, the Philippines, and the U.S. (U.S., Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and skepticism and negatively associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy and skepticism.

Extended Abstract • • The Antecedents and Consequences of Conspiracy Beliefs Around COVID-19 • Taeyoung Lee; Melissa Santillana; Ivan Lacasa-Mas, Universitat Internacional de Catalunya; Ivy Ashe • This study examines several factors that may contribute to COVID-19 related conspiracy beliefs, and the relation between conspiracy beliefs and attitudes toward protective health behaviors. Findings from a U.S. nationally representative, two-wave online panel survey (W1: N= 1,119; W2: N= 543) showed a negative relationship between conspiracy beliefs and mask-wearing attitudes, indicating harmful, real-world consequences hindering global preventive behaviors. We also found the reciprocal causal relationship between trust in scientific institutions and conspiracy beliefs.

Extended Abstract • Student • Users’ Engagement to Online Forum in Social Crisis • Danielle Ka Lai Lee, Washington State University; Tsz Wa Yip; Mina Park; Kyu-Min Lee • Civil resistance is facilitated by online discussions and citizens’ engagement is crucial to bring forth collective actions. Under the backdrop of Anti-ELAB movement in Hong Kong, we investigated online discourse that contributed to user’s engagement to forum discussions. With content analysis of 329 posts from a popular online forum, we found that posts that reflected collective intelligence contributed to users’ engagement, whereas posts that purely expressed emotions did not affect the engagement. Implications are discussed.

Research Paper • • Which Way Do I Go? Need for Orientation, Media Use, and Knowledge about COVID-19 • Taeyoung Lee; Tom Johnson; David H. Weaver, Indiana University • The present study explores the relationship between the need for orientation (NFO) and knowledge/misperception about COVID-19 using a two-wave national representative survey (W1: N= 1,119; W2: N= 543). The findings suggest that moderate-active NFO rather than high NFO better explains individuals’ level of knowledge and misperception. We also found that different media use (vertical media and horizontal media) and individuals’ epistemic beliefs (intuitionism and rationalism) have distinct implications for knowledge and misperception about COVID-19.

Research Paper • Faculty • Platform-dependent Effects of Incidental Exposure to Political News on Political Knowledge and Political Participation • Sangwon Lee, New Mexico State University; Andreas Nanz, University of Vienna; Raffael Heiss • Encountering news on social media is common even for individuals not actively looking for it – a phenomenon referred to as incidental exposure to political news (IE). A growing body of research has explored how IE on social media relates to political knowledge and participation. Yet, little research has considered that the effects of IE may differ across platforms. This study examined platform-dependent effects (across Facebook, Twitter, and YouTube) of IE on political knowledge and participation using panel data collected during the 2020 U.S. election. We found that IE might not be entirely beneficial. While IE on Facebook and Twitter does not affect knowledge or participation, findings suggest that IE on YouTube can dampen political learning. However, at the same time, IE on YouTube leads to more political participation, especially for those with higher level of need for orientation. This raises important questions of the consequences of uninformed political participation.

Research Paper • Student • How Fans Become Nationalists in China? Effects of Idol Adoration and Online Fan Community Engagement • Xining Liao, University of Wisconsin-Madison; Alex Zhi Xiong Koo, School of Journalism and Mass Communication, University of Wisconsin-Madison • While some studies about Chinese fandom politics see Chinese fan groups as a potential force that may challenge the existing political orders, others scholars argue that the Chinese government has been co-opting fan groups and idols to transform fans into nationalists. By utilizing online national survey data collected in 2019 (n=510), this study seeks to test these competing claims. The findings suggest that among individuals who have participated in online fan community activities, stronger idol adoration is associated with stronger nationalistic sentiments, and eventually leads to more frequent online pro-government expression. Moreover, the degree that a fan participates in online fan community activities positively moderates the effect of idol adoration on nationalistic sentiments. While among individuals without online fan community engagement, the aforementioned indirect effect almost disappeared. The implications of these findings to our understanding of fandom nationalism in China are discussed.

Extended Abstract • Faculty • Examining the Effects of Social Media Fact-checking and Political Knowledge on False Beliefs • Juan Liu, Columbus State University; Bruce Getz, Columbus State University; Lydia Ray, Columbus State University; Florence Wakoko-Studstill, Columbus State University • This study examines the interplay between two mechanisms (e.g., fact-checking and political knowledge) on misinformation belief during the 2020 Presidential Election. Results show that political knowledge acts a moderator between the effect of exposure to false claims on perceived credibility and belief in misinformation. Participants, who possessed higher levels of political knowledge and were exposed to misinformation with a fact-checking label, perceived the message as less credible and less likely to believe in that claim.

Research Paper • • All’s (Un)fair in Trade and War: Linguistic Framing Effects in News about U.S.-China Tariffs • Jo Lukito • This study examines news framing of tariff policy during the U.S.-China trade war using two methods: a computational content analysis and a survey experiment. The results of the former show that outlets varied in their sentiment towards tariffs; however, the majority of articles about U.S.-China used war metaphors. Results of the experiment reveal how pro-tariff framing devices and war metaphors can subsequently affect people’s perceptions of China and language use.

Extended Abstract • Professional • Pre-Election Confirmation Bias vs. Informational Utility: Election Outcome Prediction Affects Selective Exposure • Kate Luong; Silvia Knobloch-Westerwick, The Ohio State University • Extant research theorized a reduced preference for ideologically consistent information for partisans who anticipated the opposite party to win an upcoming election, here termed election prediction. The current study explicitly measured election prediction immediately before the 2020 election and tracked selective exposure to consistent and discrepant information. Additionally, stimulus sampling was employed to increase the generalizability of the findings, which provided the first direct evidence for the influence of election prediction on pre-election confirmation bias.

Research Paper • Student • Citizen Videos vs. Legacy Media Visual Reports: The Coverage of the 2019 Iranian Oil Protests • Douglas Porpora, Drexel University; Afrooz M., Drexel University • In response to nationwide protests to a government hike in the price of petrol, the Iranian government shut down the internet for over a week during November 2019. The only information to make it out were some 500 citizen videos of the protests. This paper shows how those citizen eyewitness imageries were an important adjunct and corrective to what the Western legacy press otherwise reported.

Research Paper • Student • Social media engagement against fear of restrictions and surveillance: The mediating role of privacy management • Macau K. F. Mak, School of Journalism and Mass Communication, University of Wisconsin-Madison; Alex Zhi Xiong Koo, School of Journalism and Mass Communication, University of Wisconsin-Madison; Hernando Rojas, University of Wisconsin-Madison • As various countries implement restrictions on online speech and online surveillance programs, their impact on social media engagement was widely investigated in communication studies. However, these studies did not capture the moment when these restrictions and programs were just implemented and citizens experienced a high level of uncertainties. Addressing the implementation of national security law in Hong Kong, this study uses two-wave panel data to understand political engagement on Facebook shortly after the implementation of new legal restrictions. The analysis showed that pan-democratic and localist users (those who tend to oppose the government) were less likely to engage on Facebook, compared with pro-establishment users (those who support the government). Meanwhile, we also found a serial mediation path in which pan-democratic and localist users showed greater fear, which encouraged more active privacy management and subsequently a higher level of engagement. This mediation path is moderated by political disagreement encountered on Facebook.

Research Paper • Faculty • Strategic issue management and COVID-19: Analysis of Twitter from 50 governors • Michael McCluskey, U. of Tennessee, Chattanooga; Nagwan Zahry, University of Tennessee at Chattanooga • Governors used Twitter to communicate strategic issue management of COVID. Analysis of 51k tweets from 50 governors demonstrated politically polarized differences among followers, with Democrats favoring COVID themes and Republicans liking non-COVID themes. Pandemic fatigue explained less emphasis on COVID tweets over time. Evidence suggests stronger polarization among followers than among the governors’ messaging.

Research Paper • • In a Hurry, Bored, Angry at Professors: How Punitive Populism Infiltrates Media Education • Mike McDevitt • This study explores how professional enculturation channels anti-intellectualism into the formative attitudes of college students as they begin to identify with populist conceptions of the press. In this first study of how punitive populism infiltrates media education, data are drawn from questionnaires distributed to undergraduates at five US colleges. A concluding section contemplates implications for cross-national research on media education and for illuminating the hidden curriculum that gives traction to punitive populism.

Extended Abstract • Faculty • Fox News, political comedy, and (motivated?) reasoning in beliefs about global warming: Evidence from a large-scale panel survey • Patrick Meirick, University of Oklahoma • A panel survey (N = 6,862) examined the roles of media use, party, political knowledge, and their interactions in the dynamics of belief in global warming. After controlling for prior belief and a host of covariates, 2012 Fox News viewing was negatively related and 2012 political comedy viewing and other news viewing were positively related to belief in global warming in 2016. All three findings were moderated by three-way interactions with party and political knowledge.

Extended Abstract • Student • Differential Outcomes of Political Meme Exposure and Engagement: A Path Towards Political Trust and Participation • Milos Moskovljevic, City University of Hong Kong; Muhammad Masood, City University of Hong Kong • The aim of this research is to illuminate both expressive and reception effects of political memes. Most scholars nowadays link online political memes with the qualities of participatory civil culture since they are often seen as a form of political and social critique. The survey data collected from Hong Kong in February 2021 (N = 933) proves that political meme engagement and exposure is correlated to political participation.

Research Paper • Student Member • Gender and Presidential Candidates’ Self-presentation on YouTube Videos • Dinfin Mulupi, University of Maryland, College Park; Linda Steiner, University of Maryland • This study interrogates gender differences in the self-presentation strategies of entrants in the 2020 U.S. Democratic Party presidential primaries via campaign advertising-style videos posted on their official YouTube accounts. A qualitative analysis of videos of 18 candidates indicates men and women employed similar props, tropes, and rhetoric, and self-presented as friendly. However, women emphasized their motherhood status more. Women candidates also used clothing to establish professionalism while men did not.

Research Paper • Student • Seeing Political Information Online Incidentally. Effects of First- and Second-Level Incidental Exposure on Democratic Outcomes • Andreas Nanz, University of Vienna; Joerg Matthes, University of Vienna • We distinguish two levels of incidental exposure (IE) to political information, first-level (mere scanning) and second-level (effortful processing). In three panel surveys (N1 = 450, N2 = 524, N3 = 901), we investigate the effects of the two levels of IE on multiple political outcomes. We find null effects on political knowledge for both levels. However, second-level IE affects online political participation, social media use for political information, and political expression positively. Implications are discussed.

Research Paper • Student • Vice-presidential candidates, language frames and functions across two continental divides: An analysis of acceptance speeches • Nana Kwame Osei Fordjour, University of New Mexico; Godwin Etse Sikanku, Ghana Institute of Journalism • Given calls for the more inclusion of women in the political space and political studies, we analyze the nomination acceptance speeches of two female vice-presidential candidates, from countries with different socio-economic backgrounds. Our analysis builds on two institutionalized theories for studying political discourse. The authors uncover in both speeches, four similar and salient feminine language frames synonymous to women in the political space. We advance the argument that the similarities in the language frames employed by both candidates can be attributed to the biological orientation of women as well as the connection between the role of a vice-presidential candidate and the traditional role of a spouse. Our findings also highlight a slight difference in the salience of functions of political campaign discourse between both politicians. Our findings provide insights into the implications of the language frames employed by both politicians and reinforces the possibilities of comparative studies across continental divides.

Research Paper • Student • The Politics of Resistance: An Ethnographic Examination of Political Alienation and Radical Disengagement of the Rural Underclass • Danny Parker, University of Wisconsin-Madison • This study is an examination of the political identity of the rural White American underclass. Topics investigated were political beliefs, information consumption and sharing, and the influences of deprivation and institutional trust on political identity formation. To accomplish this, this study conducted observations daily for a month of a small rural underclass community and conducted five extensive interviews with low-income, rural White people to understand how their lived experiences have shaped their perceptions of democracy.

Research Paper • Faculty • Perceptions of Media Bias in Reporting on the Israeli-Palestinian Conflict: On The Influence of Antisemitic Attitudes in Seven Non-Partisan Countries • Philip Baugut, U of Munich; Sebastian Scherr, Texas A&M University • News about the Israeli–Palestinian conflict is of global relevance, and it has been the focus of communication studies aiming to expand our understanding of hostile media perceptions. Drawing on the different faces of antisemitism, this study explains hostile media perceptions among a sample of N = 7,001 individuals from seven non-partisan nations (Austria, Denmark, France, Germany, Hungary, Poland, and the USA). The findings indicate that both traditional Judeophobic attitudes and anti-Israelism, a contemporary expression of antisemitism, lead news audiences to perceive media hostility towards Palestine, particularly when the issue has greater subjective importance. However, in line with motivated reasoning, we also observed that anti-Israelism was associated with perceived media hostility towards Israel. These findings demonstrate that individuals may simultaneously perceive hostile media bias towards two parties in a conflict. Arguably, if observers of a conflict are hostile towards one party in the conflict, they will side with the party’s enemy and may be motivated to perceive their hostile attitudes as consistent with mainstream media coverage.

Research Paper • Student • Asking the Enemy of My Enemy for Help: Transnational Grassroots Outreach on Twitter in #HongKongProtests • Cheryl Shea, University of Wisconsin-Madison; Yanru Jiang, University of California, Los Angeles; Wendy L.Y. Leung, The Chinese University of Hong Kong • This study extends the organizational-centred transnational advocacy network by presenting how grassroots users strategically utilize social media platforms for achieving their diplomatic and individual-centered engagement with foreign actors. The network analysis and natural language processing of Twitter outreach on Hong Kong protests (N = 88,800) identify the key opinion leaders and the grassroots narratives under three core themes: geopolitics, moral values and humanitarian concern. The low threshold of Twitter participation provides extra direct channels for grassroots users to engage with foreign politicians and get their narratives heard. The grassroots found to tailor more emotion-charged discussions to trigger sympathy, rather than appealing by traditional moral values. The digital grassroots advocacy network also found to have more actors such as corporates and celebrities being involved, given the ability to instantly respond to political incidents and controversies.

Research Paper • Student • The Politics of Behaving Badly: How Ingroup-Outgroup Conditions Affect Individuals’ Perceived Credibility and Partisan Ambivalence • Jian Shi, Syracuse University; Adriana Mucedola, Syracuse University; Tong Lin; Kandice Green • This study inquired how political ingroup biases affect judgments of politicians when they address sexual misconduct allegations. 198 participants viewed a news article about an accused politician in a 2 by 2 between-subjects posttest only factorial design. Results indicated a positive relationship between ingroup perceptions and politician credibility, and a positive relationship between ingroup perceptions and perceived ambivalence. Ingroup-outgroup conditions also moderated the relationship between perceived credibility and perceived ambivalence. Implications are discussed below.

Research Paper • Student • Perceiving Affective Polarization: How Media-Induced Meta-Perceptions Drive Affective Polarization • Christian Staal Bruun Overgaard, The University of Texas at Austin • Two studies establish perceived affective polarization, or perceptions about affective polarization, as a theoretically important concept. A nationally representative survey (n = 1,010) reveals that Americans think their political opponents dislike them more than is the case. I theorize a conceptual framework, positing that news and social media content drives perceived affective polarization, which then fuels affective polarization. An experiment (n = 549) provides preliminary evidence of this causal pathway. Theoretical implications are discussed.

Research Paper • Student • Living is Easy with Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization and Overload • Marlis Stubenvoll; Alice Binder; Selina Noetzel; Melanie Hirsch; Joerg Matthes, University of Vienna • The following study investigated the effects of privacy concerns, perceived personalization and overload on three different avoidance behaviors in response to targeted political advertising. Findings of a two-wave panel study (N = 428) in the context of the [EUROPEAN CITY] election showed that privacy concerns increased attention withdrawal and privacy protective behaviors. In contrast, perceived personalization decreased avoidance through attention withdrawal and blocking. Attention withdrawal behaviors further inhibited privacy protective behaviors over time.

Research Paper • Student • The conditional indirect effects of traditional and social media news use on political participation in Hong Kong: Examining the communication mediation model • Yan Su • In Hong Kong, multiple political activities have attracted the world’s attention recently. However, the extant evidence about the conditionalities under which traditional and social media news use could affect political participation in Hong Kong remains sporadic rather than conclusive; mixed results have abounded. Against this backdrop, the current study is anchored by the communication mediation model and analyzed the 7th wave of the World Value Survey (WVS) data. Findings suggested that both traditional and social media news use were positively associated with political participation in Hong Kong. Moreover, political discussion was a significant mediator between traditional media news use and political participation. Additionally, post-materialistic value was found to be a significant moderator upon which the indirect effect of traditional media news use on political participation was contingent. Findings provided insights into nuanced media effects as well as understanding of social movements in Hong Kong.

Research Paper • Faculty • Speak Up or Quiet Down? The Spiral of Silence, Opinion Leadership, Social Capital, and Presidential Candidate Support on Social Media • Alec Tefertiller, Baylor University; Jacob Groshek, Kansas State University; Raluca Cozma, Kansas State University • Recent polling results suggest voters might be hesitant to express their voting intentions in presidential elections, despite the vibrant social media activity of candidate supporters. Using a national, representative survey, this study sought to determine if the spiral of silence influenced social media sharing, or if other factors encouraged the sharing of political endorsements. Based on the study findings, the best predictors of social media sharing intentions were opinion leadership and bridging social capital.

Research Paper • Student • Anti-Muslimism in a Partisan Hybrid Media Environment: Examining the Relationships Between Media Exposure, Biased Views, Social Trust, and Acceptance of Muslims • Yu Tian, Syracuse University; Lars Willnat, Syracuse University • This study examines how media exposure might influence Americans’ acceptance of Muslims in a partisan hybrid media environment. Results indicate that Republicans exhibit significantly lower acceptance of Muslims compared to Democrats and Independents. Conservative news reduced acceptance by soaring biased views toward Muslims whereas liberal news increased acceptance by cultivating more social trust. Furthermore, frequent social media use fostered acceptance of Muslims via the mediation of social trust. Thus, social trust functioned as an important mediator between media exposure and higher acceptance of U.S. Muslims.

Extended Abstract • Student • Victimhood, Morality, and Identity Politics in Social Media: Understanding Affective Polarization during the US Election • Amanda Trigiani; megan boler, University of Toronto • As people use social media to discuss the US Election and Jan 6 2021 Capitol riot, often in conjunction with the BLM protests from Summer 2020, polarized narratives surface as people try to make meaning of the circulating views and position themselves within those discourses. This cross-platform digital ethnography of social media from Twitter, Facebook, and Gab, and qualitative discourse analysis of 1800 social media posts from the political left and right related to Black Lives Matter and the Capitol riots. We engage the concept of ressentiment to deepen our understanding of affective polarization on social media and how the binary oppositions of “us/them” within social media debates reinscribe collective identities rooted in “victimization”, virtues, and perceptions of “others” as perceived threats. The different stories told by in-groups and out-groups shed light on the affects surrounding moral judgment, influenced by race relations, which distinctively shape affective polarization.

Research Paper • Student • Tracking Moral Divergence with DDR in Presidential Debates Over 60 Years • Mengyao Xu, Missouri School of Journalism; Lingshu Hu • This study discovered the formation of one crucial challenge that US presidential debate is facing – lack of real clash and issue discussion – from an institutional perspective, manifesting how the transformative process in politics caused by mediatization contribute to this challenge drawing upon Moral Foundation Theory as a prism, and therefore shedding lights to the development of more pointed and fruitful political conversations that may better serve our democracy.

Research Paper • Faculty • An Examination of Social Media Use and Campaign Participation from Cross-Cutting Communication and Social Identity Perspectives • Masahiro Yamamoto, University at Albany; Jay Hmielowski, University of Florida • This study, drawing from the literatures on cross-cutting communication and social identity theory, tests the interactive effects of political use of social media, partisan-ideological sorting, and social media network heterogeneity on campaign participation. Data from a two-wave web survey show significant three-way interaction effects. The relationships news consumption and opinion expression on social media have with campaign participation are contingent on levels of sorting and network heterogeneity, such that the relationships are positive for those whose have an aligned political identity and heterogeneous social media networks.

Research Paper • Faculty • Risk Governance during The COVID 19 Pandemic: A Quantitative Content Analysis of Governors’ Narratives on Twitter • Michael McCluskey, U. of Tennessee, Chattanooga • We content analyzed 7000 governors’ tweets using the CDC’s Crisis Emergency Risk Communication model. We found that the most salient communication objectives included addressing rumors and misunderstanding, followed by describing response efforts. Acknowledging crisis with empathy and segmenting audience were the least communication objectives. Our results suggested that the salience of communication objectives vary by political partisanship and crisis phases. New emergent sub-categories included attention to mental health, call for social influencers, and hope for the future.

2022 Abstracts