Volumes 61 to 70
1984 to 1993
Subject Index: Cable

Cable Access: Market Concerns Amidst the Marketplace of Ideas (David Atkin and Robert LaRose), 68:354-62.

Cable Public Access as a Public Forum (Gregory S. Porter and Mark S. Banks), 65:39-45.

Cable Television’s Impact on Audience for Local News (James G. Webster), 61:419-22.

Community Ties in a Rural Midwest Community and Use of Newspapers and Cable TV (Kasisomayajula Viswanath, John R. Finnegan Jr., Brenda Rooney and John Potter), 67:899-911.

Community Ties and Use of Cable TV and Newspapers in a Midwest Suburb (John R. Finnegan Jr. and Kasisomayajula Viswanath), 65:456-63.

A Comparison of Cable Disconnecters and Subscribers (Don Umphrey), 66:628-631.

Consumer Costs: A Determinant in Upgrading or Downgrading of Cable Services (Don Umphrey), 68:698-708.

Effects of Cable Television on News Use (Joey Reagan), 61:317-24.

Gratifications of Grazing: An Exploratory Study of Remote Control Use (James R. Walker and Robert V. Bellamy Jr.), 68:422-31.

How Presence of Cable Affects Parental Mediation of TV Viewing (David Atkin, Carrie Heeter, and Thomas Baldwin), 66:557-63.

The Impact of Cable on Traditional TV News Viewing (Lucy L. Henke, Thomas R. Donohue, Christopher Cook and Diane Cheung), 61:174-78.

Impact of Cable Television on Library Borrowing (E. W. Brody), 61:686-88.

Influence of Cable on Television News Audiences (Thomas F. Baldwin, Marianne Barrett and Benjamin Bates), 69:651-58.

Local Predictors of Basic and Pay Subscribership (Joey Reagan, Richard V. Ducey and James Bernstein), 62:397-400.

Nationally Distributed ChildrenÕs Shows: What Cable TV Contributes (Michele Siemicki, David Atkin, Bradley Greenberg and Thomas Baldwin), 63:710-18, 734.

Public Vs. Private: Attitudes Toward Ownership of Cable TV Systems (Leo W. Jeffres), 61:325-31.

Segmenting the Cable Audience by Reason for Subscribing (Don Umphrey), 65:972-75.

Telecommunications Research Productivity of U.S. Communication Programs: 1984-1989 (Richard C. Vincent), 68:840-51.

An Update on Cable TV Ownership: 1985 (Herbert H. Howard), 63:706-09.

The Weekly ‘World Report’ on CNN, An Analysis, (Charles Ganzert and Don M. Flournoy), 69:188-94.

 

<< JQ 61-70 Subject Index

Volumes 61 to 70
1984 to 1993
Subject Index: Business Coverage

Attitudes of Newspaper Business Editors and General Public Toward Capitalism (Robert A. Peterson, Gerald Albaum, George Kozmetsky and Isabella C. M. Cunningham), 61:56-65.

Local Business Press: New Phenomenon in the Marketplace (Bruce G. Vanden Bergh, Alan D. Fletcher and Mary A. Adrian), 61:645-49.

 

<< JQ 61-70 Subject Index

Volumes 61 to 70
1984 to 1993
Subject Index: Audience Analysis

Activation as News Exposure Predictor (Janay Collins and John D. Abel), 62:316-20.

Adolescent TV Viewing in Saudi Arabia (Douglas A. Boyd and Ali M. Najai), 61:295-301, 351.

Applying Situational Communication Theory to an International Political Problem: Two Studies (L. Erwin Atwood and Ann Marie Major), 68:200-210.

Assessing the Active Component of Information Seeking (Walter Gantz, Michael Fitzmaurice and Ed Fink), 68:630-37.

Attitudes of Newspaper Business Editors and General Public Toward Capitalism (Robert A. Peterson, Gerald Albaum, George Kozmetsky and Isabella C. M. Cunningham), 61:56-65.

Attitudes of Parents Concerning Televised Warning Statements (Dan Slater and Teresa L. Thompson), 61:853-59.

Audience Activity and Satisfaction with Favorite Television Soap Opera (Elizabeth M. Perse and Alan M. Rubin), 65:368-75.

The Audience for, and Male vs. Female Reaction to, ‘The Day After’ (R. C. Adams and Gail M. Webber), 61:812-16.

Audience Recall of News Stories Presented by Newspaper, Computer, Television and Radio (Melvin L. DeFleur, Lucinda Davenport, Mary Cronin and Margaret DeFleur), 69:1010-22.

Audience Selectivity of Local Television Newscasts (Carolyn A. Lin), 69:373-82.

Audiotext and the Re-invention of the Telephone as a Mass Medium (Robert LaRose and David Atkin), 69:413-21.

Biased Optimism and the Third-Person Effect (Albert C. Gunther and Paul Mundy), 70:58-67.

Byline Bias? Effects of Gender on News Article Evaluations (Ford N. Burkhart and Carol K. Sigelman), 67:492-500.

Cable Access: Market Concerns Amidst the Marketplace of Ideas (David Atkin and Robert LaRose), 68:354-62.

Communication by Agricultural Publics: Internal and External Orientations (James E. Grunig, Clifford L. Nelson, Susie J. Richburg and Terry J. White), 65:26-38.

Communication and Community Integration: An Analysis of the Communication Behavior of Newcomers (Keith R. Stamm and Avery M. Guest), 68:644-56.

Community Orientations and Newspaper Use Among Korean Newcomers (Jae Chul Shim and Charles T. Salmon), 67:852-63.

Community Ties in a Rural Midwest Community and Use of Newspapers and Cable TV (Kasisomayajula Viswanath, John R. Finnegan Jr., Brenda Rooney and John Potter), 67:899-911.

Comparing Predictors of the Likelihood of Voting in a Primary and a General Election (J. David Kennamer), 67:777-84.

Comparison of Media Use by Reporters and Public During Newspaper Strike (William L. Rosenberg and William R. Elliott), 66:18-30.

Consumer Costs: A Determinant in Upgrading or Downgrading of Cable Services (Don Umphrey), 68:698-708.

Correlations of Newspaper Content with Circulation in the Suburbs: A Case Study (Stephen Lacy and Ardyth B. Sohn), 67:785-93.

A Cross-Cultural Experiment on How Well Audiences Remember News Stories from Newspaper, Computer, Television, and Radio Sources (Luis Buceta Facorro and Melvin L. DeFleur), 70:585-601.

Dependency Relations and Newspaper Readership (William E. Loges and Sandra J. Ball-Rokeach), 70:602-614.

Different Questions, Different Answers? Media Use and Media Credibility (Tony Rimmer and David Weaver), 64:28-36.

Differential Criteria for Evaluating Credibility of Newspapers and TV News (John Newhagen and Clifford Nass), 66:277-84.

Discrepancy Between Perceived First-Person and Perceived Third-Person Mass Media Effects (James T. Tiedge, Arthur Silverblatt, Michael J. Havice and Richard Rosenfeld), 68:141-54.

An Editorial Comment (Donald L. Shaw), 68:616-17.

Effect of Support and Personal Distance on the Definition of Key Publics for the Issue of AIDS (Glen T. Cameron and Jian Yang), 68:620-29.

Effects of Cuing Familiar and Unfamiliar Acronyms in Newspaper Stories, An Experiment (Jack Nolan), 68:188-94.

The Effects of Editorials on Audience Reaction to Television Newscasters (Elizabeth Krueger and James D. Fox), 68:402-411.

Effects of Information and Evaluation in Film Criticism (Robert O. Wyatt and David P. Badger), 67:359-68.

Effects of Newspaper Competition on Public Opinion Diversity (Dominic L. Lasorsa), 68:38-47.

The Emotional Use of Popular Music by Adolescents (Alan Wells and Ernest A. Hakanen), 68:445-54.

Encoding TV News Messages Into Memory (Tom Grimes), 67:757-66.

Energy in the Eighties: Education, Communication, and the Knowledge Gap (Robert J. Griffin), 67:554-66.

Ethnic Concentration as a Predictor of Media Use (Pamela J. Shoemaker, Stephen D. Reese, Wayne Danielson and Kenneth Hsu), 64:593-97.

Exposure to Sources of Heart Disease Prevention Information: Community Type and Social Differences (John R. Finnegan Jr., K. Viswaneth, Emily Kahn, and Peter Hannan), 70:569-84.

Exposure to What? Integrating Media Content and Effects Studies (Pamela J. Shoemaker and Stephen D. Reese), 67:649-52.

Foreshadowing the Electronic Publishing Age: First Exposures to Viewtron (Tony Atwater, Carrie Heeter and Natalie Brown), 62:807-15.

Format Effects on Comprehension of Television News (Hans-Bernd Brosius), 68:396-401.

Gender and Readership of Heads in Magazine Ads (David A. Wesson and Eileen Stewart), 64:189-93.

Gratifications of Grazing: An Exploratory Study of Remote Control Use (James R. Walker and Robert V. Bellamy Jr.), 68:422-31.

Heavy Television Viewing and Perceived Quality of Life (Michael Morgan), 61:499-504, 740.

How Do Adolescents’ Perceptions of Television Reality Change Over Time? (W. James Potter), 69:392-405.

How Partisan and Non-Partisan Readers Perceive Political Foes and Newspaper Bias (Laurie Mason and Clifford Nass), 66:564-70.

How Viewing of MTV Relates to Exposure to Other Media Violence (James R. Walker), 64:756-62.

Humor and Comparatives in Ads for High and Low-Involvement Products (Bob T.W. Wu, Kenneth E. Crocker, and Martha Rogers), 66:653-61.

The Impact of the Newer Television Technologies on Television Satisfaction (Elizabeth M. Perse and Douglas A. Ferguson), 70:843-53.

The Importance of Perspective in Parent-Child Interpretations of Family Communication Patterns (Erica Weintraub Austin), 70:558-68.

The Importance of Political Activity in Explaining Multiple News Media Use (Gary Kebbel), 62:559-66.

Influence of News Coverage of the “Scandal” on PTL Viewers (Robert Abelman), 68:101-110.

The Influence of Religiosity on Television News (Neal F. Hamilton and Alan M. Rubin), 69:667-78.

Information Seeking and Information Processing Newspapers Versus Videotext (Eugenia Zerbinos), 67:920-29.

Interpersonal Communication and the Agenda-Setting Process (Wayne Wanta and Yi-Chen Wu), 69:847-55.

It’s All in the Family: Siblings and Program Choice Conflict (Susan Brown Zahn and Stanley J. Baran), 61:847-52.

Learning from News: Effects of Message Consistency and Medium on Recall and Inference Making (Robert H. Wicks and Dan G. Drew), 68:155-64.

Listener Perception of Radio News (John W. Wright II and Lawrence A. Hosman), 63:802-08, 814.

Local Predictors of Basic and Pay Cable Subscribership (Joey Reagan, Richard V. Ducey and James Bernstein), 62:397-400.

Mass Media Use by Women In Decision-Making Positions (Carolyn Johnson and Lynne Gross), 62:850-54, 950.

Measuring Nonresponse and Refusals to An Electronic Telephone Survey (Michael J. Havice), 67:521-30.

Media Attention, Media Exposure, and Media Effects (Dan Drew and David Weaver), 67:740-48.

Media Choices for Specialized News (Herbert H. Howard, Edward Blick and Jan P. Quarles), 64:620-23.

Media Orientation and Television News Viewing (Daniel G. McDonald), 67:11-20.

Media Reliance and Public Images of Environmental Politics in Ontario and Michigan (John C. Pierce, Lynette Lee-Sammons, Mary Ann E. Steger and Nicholas P. Lovrich), 67:838-42.

Media Roles and Legislators’ News Media Use (Daniel Riffe), 67:323-30. Media Use and Community Ties (Leo W. Jeffres, Jean Dobos and Jae-Won Lee), 65:575-81.

Media Use by Foreign Students (Charles Okigbo), 62:901-04.

Neighborhood Newspapers, Citizen Groups and Public Affairs Knowledge Gaps (Cecilie Gaziano), 61:556-66, 599.

Network Rerun Viewing in the Age of New Programming Services (Barry R. Litman and Linda S. Kohl), 69:383-91.

New Technologies and News Use: Adopters vs. Nonadopters (Joey Reagan), 66:871-75.

News Reading, Knowledge About, and Attitudes Toward Foreign Countries (David K. Perry), 67:353-58.

Newspaper Column ReadersÕ Gender Bias: Perceived Interest and Credibility (H. Allen White and Julie Andsager), 68:709-718.

Newspaper Image: Dimensions and Relation to Demographics, Satisfaction (Judee K. Burgoon, Michael Burgoon and David B. Buller), 63:771-81.

A Newspaper’s 900 Telephone Poll: Its Perceived Credibility and Accuracy (Michael E. Gerhard), 67:508-513.

Perceived Informativeness of and Irritation with Local Advertising (Yorgo Pasadeos), 67:35-39.

Perceived Task of News Report as Predictor of Media Choice (Charles C. Self), 65:119-25.

Perceptions of Credibility of Male and Female Syndicated Political Columnists (Julie L. Andsager), 67:485-91.

Personal Computers and Media Use (John C. Schweitzer), 68:689-97.

Political Discussion and Cognition: A 1988 Look (J. David Kennamer), 67:348-52.

Political Knowledge and Communication Resources (Dan Berkowitz and David Pritchard), 66:697-702.

Political Outspokenness: Factors Working Against the Spiral of Silence (Dominic L. Lasorsa), 68:131-40.

Portrayal of Journalists on Prime Time Television (Gerald Stone and John Lee), 67:697-707.

Primary News Source Changes: Question Wording, Availability, and Cohort Effects (Michael D. Basil), 67:708-722.

Program Interests of NPR Subaudiences (Michael Woal), 63:348-52, 393.

Program Ratings and Levels of TV Exposure in Belize (J. David Johnson and Omar Souki Oliveira), 65:497-500.

Public Opinion on Investigative Reporting in the 1980s (David Weaver and LeAnne Daniels), 69:146-55.

Public Salience of Foreign Nations (Michael B. Salwen and Frances R. Matera), 69:623-32.

Racial Differences in Evaluations of the Mass Media (Lee B. Becker, Gerald M. Kosicki and Felicia Jones), 69:124-34.

Reading International News in a Censored Press Environment (Albert Gunther and Leslie B. Snyder), 69:591-99.

The Sandwich Programming Strategy: A Case of Audience Flow (James T. Tiedge and Kenneth J. Ksobiech), 65:376-83.

Science Stories: Risk, Power, and Perceived Emphasis (Susanna Hornig), 67:767-76.

Sources for Health Care Information in Two Small Communities (Joey Reagan and Janay Collins), 64:560-63.

Spreading Activation and Involvement: An Experimental Test of a Cognitive Model of Involvement (Glen T. Cameron), 70:854-67.

Steps Toward a Comprehensive Model of Newspaper Readership (Laurence B. Lain), 63:69-74, 121.

Teletext Viewing Habits and Preferences (Lucy L. Henke and Thomas A. Donohue), 63:542-45, 553.

Television News and Audience Selectivity (Daniel G. McDonald and Stephen D. Reese), 64:763-68.

Television News Viewing by Older Adults (R. Irwin Goodman), 67:137-41.

Third-Person Effects and the Differential Impact in Negative Political Advertising (Jeremy Cohen and Robert G. Davis), 68:680-88.

Transnational Radio Listening Among Saudi Arabian University Students (Douglas A. Boyd and Morad Asi), 68:211-15.

Trust in Government and News Media Among Korean Americans (Steven H. Chaffee, Clifford I. Nass and Seung-Mock Yang), 68:111-19.

Two Comparisons of Rural Public Television Viewers and Non-Viewers in Northern Mississippi (Will Norton, Jr., John W. Windhauser and Susan Langdon Norton), 69:690-702.

The Uses and Gratifications of Rerun Viewing (Diane Furno-Lamude and James Anderson), 69:362-72.

Validating an Ethical Motivations Scale: Convergence and Predictive Ability (H. Allen White and R. Charles Pearce), 68:455-64.

VCR Owners’ Use of Pay Cable Services (Michael J. Murray and Sylvia E. White), 64: 193-95.

Video Movies at Home: Are They Viewed like Film or like Television? (Dean M. Krugman, Scott A. Shamp and Keith F. Johnson), 68:120-30.

Viewer Reactions to Content and Presentational Format of Television News (Ralph R. Behnke and Phyllis Miller), 69:659-66.

Viewer Reactions to Music in Television Commercials (Patricia A. Stout, John D. Leckenby and Sidney Hecker), 67:887-98.

Voter Learning in the 1988 Presidential Election: Did the Debates and the Media Matter? (Dan Drew and David Weaver), 68:27-37.

Voter Partisan Orientations and Use of Political Television (Kim A. Smith and Douglas A. Ferguson), 67:864-74.

When Characters Speak Directly to Viewers: Breaking the Fourth Wall in Television (Philip J. Auter and Donald M. Davis), 68:165-71.

Why Teenagers Do Not “Read All About It” (Cathy J. Cobb-Walgren), 7:340-47.

<< JQ 61-70 Subject Index

Volumes 61 to 70
1984 to 1993
Subject Index: Advertising

Advertisements by Banks Before, During and After a Collapse (Cynthia De Riemer and Richard L. Baxter), 63:630-33.

Advertising and Commercial Speech Since the 1986 Posadas Case (Roxanne Hovland and Ronald E. Taylor), 67:1083-1089.

Advertising Practitioners Look at a Ban on Tobacco Advertising (John H. Crowley and James Pokrywczynski), 68:329-37.

Advertising’s Role in the Diffusion of Country-Western Trend in the U.S. (Gerald A. Schorin and Bruce G. Vanden Bergh), 62:515-22.

Alternatives to Newspaper Advertising, 1890-1920: Printers’ Innovative Product and Message Designs (Claire Badaracco), 67:1042-1050.

An Analysis of Japanese Television Commercials (Jyotika Ramaprasad and Kazumi Hasegawa), 67:1025-1033.

Army Advertising’s Perceived Influence: Some Preliminary Findings (William H. Harkey, Leonard N. Reid and Karen Whitehill King), 65:719-25.

An Assessment of the Cloze Procedure as an Advertising Copy Test (George Zinkhan and Edward Blair), 61:404-08.

Attention to Magazine Ads as Function of Layout Design (Leonard N. Reid, Herbert J. Rotfeld and James H. Barnes), 61:439-41.

Attributional Bias in Predictions of Retail Advertising, Content Preferences (Ann Marie Major), 67:826-37.

Baiting Viewers: Violence and Sex in Television Program Advertisements (Lawrence C. Solely and Leonard N. Reid), 62:105-10, 131.

Buying From A Friend: A Content Analysis of Two Teleshopping Programs (Philip J. Auter and Roy L. Moore), 70:425-36.

Changes in Stereotypes: Blacks and Whites in Magazine Advertisements (George M. Zinkhan, Keith K. Cox and Jae W. Hong), 63:568-72.

Channel One in High School Classrooms: Advertising Content Aimed at Students (K. Tim Wulfemeyer and Barbara Mueller), 69:724-42.

CLIO Commercials from 1975-1985: Analysis of 151 Executional Variables (Alice Gagnard and Jim R. Morris), 65:859-68.

Color Quality in Print Advertising (Anthony F. McGann and David Snook-Luther), 70:934-38.

Comparing Positive and Negative Political Advertising on Radio (Michael A. Shapiro and Robert H. Rieger), 69:135-45.

A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines (Katherine Toland Frith and David Wesson), 68:216-23.

Consumer Response to Seagram’s Equivalency TV Ad Campaign (Lauren Tucker, Roxanne Hovland and Gary Wilcox), 64:834-38.

Consumer Response to a TV Liquor Spot (Gary B. Wilcox, Roxanne Hovland and Dwight Fletcher), 65:195-96.

A Content Analysis of Visuals Used in Print Media Advertising (Sandra Moriarty), 64:550-54.

Contractual Offers in Advertising (George E. Stevens), 67:32-34.

Copywriting and the Prose of Hemingway (Florence G. Feasley), 62:121-26.

The Cross Elasticity of Demand for National Newspaper Advertising (John C. Busterna), 64:346-51.

Dimensional Relationships of Memory: Implications for Print Advertisers (Victor V. Cordell and George M. Zinkhan), 66:954-59.

An Editorial Comment (Donald L. Shaw), 68:325.

Effect of Cable Television on Advertiser and Consumer Spending on Mass Media, 1978-1990 (Jack Glascock), 70:509-17.

Effects of Attractiveness of the Endorser on the Performance of Testimonial Ads (Gary B. Wilcox, John H. Murphy and Peter S. Sheldon), 62:548-52.

Elements of Timing and Repetition in Award-Winning TV Commercials (Alice Gagnard), 66:965-69.

Facial Expressions in Magazines Ads: A Cross-CulturaI Comparison (Jae Hyun Choe, Gary B. Wilcox and Andrew P. Hardy), 63:122-26, 166.

Farm Journalists and Advertiser Influence: Pressures on Ethical Standards (Robert G. Hays and Ann E. Reisner), 68:172-78.

Feeling the Heat from Advertisers: Farm Magazine Writers and Ethical Pressures (Robert G. Hays and Ann E. Reisner), 67:936-42.

Female Roles in Radio Advertising (Gary Warren Melton and Gilbert L. Fowler, Jr.), 64:145-49.

Female Stereotyping in Advertising: An Experiment on Male-Female Perceptions of Leadership (William E. Kilbourne), 67:25-31.

Females and Minorities in TV Ads in 1987 Saturday ChildrenÕs Programs (Daniel Riffe, Helen Goldson, Kelly Saxton, and Yang-Chou Yu), 66:129-36.

Feminism and Advertising in Traditional and Non-Traditional Women’s Magazines (Linda J. Busby and Greg Leichty), 70:247-64.

Financial Services Advertising Before and After Crash of 1927 (Stephen E. Everett), 65:920-24.

Game Time, Soap Time and Prime Time TV Ads: Treatment of Women in Sunday Football and Rest-of-Week Advertising (Daniel Riffe, Patricia C. Place, and Charles M. Mayo), 70:437-46.

How Valuable to an Advertiser Are Secondary Audiences? (John C. Schweitzer), 63:752-56, 853.

Humor and Comparatives in Ads for High and Low-Involvement Products (Bob T.W. Wu, Kenneth E. Crocker, and Martha Rogers), 66:653-61.

Humorous Advertising in the Post, 1920-1939 (Gary B. Wilcox and Sandra E. Moriarty), 61:436-39.

The Information Content of Comparative Magazine Ads: A Longitudinal Study (Linly Chou, George R. Franke and Gary B. Wilcox), 64:119-24.

Informational Content of American and Japanese Television Commercials (Jyotika Ramaprasad and Kazumi Hasegawa), 69:612-22.

Is Bigger Better In Yellow Pages Ads? (Dennis Hinde and Gary Scofield), 61:185-87.

Measuring Recognition and Attraction in Corporate Advertising Trademarks (Frank Thayer), 65:439-42.

Methods of Presentation Used in Clio-Winning Television Commercials (Leonard N. Reid, W. Ronald Lane, Leila S. Wenthe and Otto W. Smith), 62:553-58, 691.

National Advertising Pricing: Chain vs. Independent Newspapers (John C. Busterna), 65:307-12.

Novelty vs. Practicality in Advertising Typography (Sandra Ernst Moriarty), 61:188-90.

Perceived Informativeness of and Irritation with Local Advertising (Yorgo Pasadeos), 67:35-39.

Policy Issues and Personal Images in Political Advertising in State Election (Margaret K. Latimer), 61:776-84.

Political Advertising for Federal and State Election: Images or Substance? (Margaret K. Latimer), 62:861-68.

Pricing of Advertising in Weeklies: A Replication (Stephen Lacy and Stephen Dravis), 68:338-44.

Product-Related Programming and Children’s TV: A Content Analysis (B. Carol Eaton and Joseph R. Dominick), 68:67-75.

Reactions to Political Advertising: Clarifying Sponsor Effects (Gina M. Garramone and Sandra J. Smith), 61:771-75.

Readability as a Factor in Magazine Ad Copy Recall (David A. Wesson), 66:715-718.

Receiver Prejudice and Model Ethnicity: Impact on Advertising Effectiveness (Hsiu-chen Sandra Lai, Zoe Tan and Marye Tharp), 67:794-803.

Recent and Future Economic Status of U.S. Newspapers (Jon G. Udell), 67:331-39.

Representation, Roles, and Occupational Status of Black Models in Television Advertisements (Jane W. Licata and Abhijit Biswas), 70:868-82.

Sex in Ads Targeted to Black and White Readers (James V. Pokrywczynski), 65:756-60.

Sound Advice on Brand Names (Bruce G. Vanden Bergh, Janay Collins, Myrna Schultz and Keith Adler), 61:835-40.

Suspension of the NAB Code and Its Effect on Regulation of Advertising (Lynda M. Maddox and Eric J. Zanot), 61:125-30, 156.

Taxing Newspaper Advertising Supplements: A Study of State Trends (Greg Stefaniak), 67:21-24.

Third-Person Effects and the Differential Impact in Negative Political Advertising (Jeremy Cohen and Robert G. Davis), 68:680-88.

Trends in Factual Claims in Ads in Magazines, 1958, 1968 and 1978 (Dan Sarel), 6l:650-54, 743.

The Use of Blacks in Magazine and Television Advertising: 1946-1986 (George M. Zinkhan, William J. Qualls and Abhijit Biswas), 67:547-49.

Use of Endorsers in Magazine Advertisements (Patricia A. Stout and Young Sook Moon), 67:536-46.

Use of Linguistic Characteristics with Various Brand-Name Styles (Bruce G. Vanden Bergh, Keith E. Adler and Lauren Oliver), 65:464-68.

The Use of Nostalgia in Television Advertising: A Content Analysis (Lynette S. Unger, Diane M. McConocha and John A. Faier), 68:345-53.

Viewer Reactions to Music in Television Commercials (Patricia A. Stout, John D. Leckenby and Sidney Hecker), 67:887-98.

Voter Responses to Negative Political Ads (Gina M. Garramone), 61:250-59.

When the Newspaper Closes: A Case Study of What Advertisers Do (Mary Alice Sentman), 63:757-62.

 

<< JQ 61-70 Subject Index

The following is an index by subject of articles that appeared in Journalism Quarterly from 1984 to 1993. (In 1995 Journalism Quarterly changed its name to Journalism & Mass Communication Quarterly.)

Advertising

Audience Analysis

Business Coverage

Cable

Circulation

Communication Analysis

Communication Effects

Communication Theory

Content Analysis

Economics of the Press

Editorial Page

Education in Journalism

Ethics

Film

Gatekeeping

Government and Mass Communication

Graphics

History and Biography

International Communication

Law

Magazine Journalism

Media Management and Ownership

Methodology – Research

Minorities and Media

Newswriting and Reporting

Photojournalism

Political Communication

Press Performance

Public Relations

Radio

Readership

Research Productivity

Technology

Television

Typography and Design

Women and Media

 

<< J&MC Quarterly Cumulative Index