Volumes 71 to 80
1994 to 2003
Subject Index: Age, Disability, Gender, Race, and Ethnicity

Beauty and the Beasts: Significance of Press Coverage of the 1913 National Suffrage Parade (Linda J. Lumsden) 77:3, 593-611.

Black in a Blonde World: Race and Girls’ Interpretations of the Feminine Ideal in Teen Magazines (Lisa Duke) 77:2, 367-392.

The Bush and Gore Presidential Campaign Web Sites: Identifying with Hispanic Voters during the 2000 Iowa Caucuses and New Hampshire Primary (María E. Len-Ríos) 79:4, 887-904.

The Color of Crime and the Court: A Content Analysis of Minority Representation on Television (Ron Tamborini, Dana E. Mastro, Rebecca M. Chory-Assad, and Ren He Huang) 77:3, 639-653.

Covering Domestic Violence: How the O.J. Simpson Case Shaped Reporting of Domestic Violence in the News Media (Kimberly A. Maxwell, John Huxford, Catherine Borum, and Robert Hornik) 77:2, 258-272.

Cultural Standards of Attractiveness: A Thirty-Year Look at Changes in Male Images in Magazines (Cheryl Law and Magdala Peixoto Labre) 79:3, 697-711.

Differential Employment Rates in the Journalism and Mass Communication Labor Force Based on Gender, Race, and Ethnicity: Exploring the Impact of Affirmative Action (Lee B. Becker, Edmund Lauf, and Wilson Lowrey) 76:4, 631-645.

Flabless Is Fabulous: How Latina and Anglo Women Read and Incorporate the Excessively Thin Body Ideal into Everyday Experience (J. Robyn Goodman) 79:3, 712-727.

Framing Gender on the Campaign Trail: Female Gubernatorial Candidates and the Press (James Devitt) 79:2, 445-463.

From Segmented to Fragmented: Latino Media in San Antonio, Texas (Vicki Mayer) 78:2, 291-306.

Gender Politics: News Coverage of the Candidates’ Wives in Campaign 2000 (Betty Houchin Winfield and Barbara Friedman) 80:3, 548-566.

Girls, Media, and the Negotiation of Sexuality: A Study of Race, Class, and Gender in Adolescent Peer Groups (Meenakshi Gigi Durham) 76:2, 193-216.

Health and Beauty Magazine Reading and Body Shape Concerns among a Group of College Women (Steven R. Thomsen) 79:4, 988-1007.

Media Use and Civic Participation in the African-American Population: Exploring Participation among Professionals and Nonprofessionals (Teresa Mastin) 77:1, 115-127.

The Nativist Press: Demonizing the American Immigrant (Rodger Streitmatter) 76:4, 673-83.

Nowhere Near Picture Perfect: Images of the Elderly in Life and Ebony Magazine Ads, 1990-1997 (Sharon Bramlett-Solomon and Ganga Subramanian) 76:3, 565-72.

Olympic Athletes and Heroism in Advertising: Gendered Concepts of Valor? (J. Robyn Goodman, Lisa L. Duke, and John Sutherland) 79:2, 374-393.

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials (Jami A. Fullerton and Alice Kendrick) 77:1, 128-142.

Producing Public Voice: Resource Mobilization and Media Access in the National Organization for Women (Bernadette Barker-Plummer) 79:1, 188-205.

Race and Ethical Reasoning: The Importance of Race to Journalistic Decision Making (Renita Coleman) 80:2, 295-310.

Racial and Regional Differences in Readers’ Evaluations of the Credibility of Political Columnists by Race and Sex (Julie L. Andsager and Teresa Mastin) 80:1, 57-72.

Reactions to People with Disabilities: Personal Contact versus Viewing of Specific Media Portrayals (Olan Farnall and Kim A. Smith) 76:4, 659-72.

Television Portrayals and African-American Stereotypes: Examination of Television Effects when Direct Contact Is Lacking (Yuki Fujioka) 76:1, 52-75.

Women Who Succeed in Broadcast Communications Academe: A Feminist Success Story (Kathryn S. Egan) 71:4, 960-972.

<< JMCQ 71-80 Subject Index

Volumes 71 to 80
1994 to 2003
Subject Index: Advertising

Adolescent Responses to TV Beer Ads and Sports Content/Context: Gender and Ethnic Differences (Michael D. Slater, Donna Rouner, Melanie Domenech-Rodriguez, Frederick Beauvais, Kevin Murphy, and James K. Van Leuven) 74:1, 108-122.

The Advertising Content of African-American Newspapers (Stephen Lacy and Karyn A. Ramsey) 71:3, 521-530.

Advertising Managers’ Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited (Leonard N. Reid and Karen Whitehill King) 80:2, 410-430.

Advertorials in Magazines: Current Use and Compliance with Industry Guidelines (Glen T. Cameron, Kuen-Hee Ju-Pak, and Bong-Hyun Kim) 73:3, 722-733.

Appropriating Reality: Consumers’ Perceptions of Schema-Inconsistent Advertising (Hazel G. Warlaumont) 74:1, 39-54.

Black and White Models and Their Activities in Modern Cigarette and Alcohol Ads (Leonard N. Reid, Karen Whitehill King, and Peggy J. Kreshel) 71:4, 873-886.

Cause-Related Marketing Ads in the Light of Negative News (Sameer Deshpande and Jacqueline C. Hitchon) 79:4, 905-926.

Cheesecake and Beefcake: No Matter How You Slice It, Sexual Explicitness in Advertising Continues to Increase (Tom Reichert, Jacqueline Lambiase, Susan Morgan, Meta Carstarphen, and Susan Zavoina) 76:1, 7-20.

Cognitive Impact of Banner Ad Characteristics: An Experimental Study (Hairong Li and Janice L. Bukovac) 76:2, 341-53.

Commercial Breaks: A Viewing Behavior Study (Sandra E. Moriarty and Shu-Ling Everett) 71:2, 346-355.

Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections (Anne Johnston and Anne Barton White) 71:2, 321-329.

Companionship in the Classifieds: The Adoption of Personal Advertisements by Daily Newspapers (Debra L. Merskin and Mara Huberlie) 73:1, 219-229.

The Cow, the Cook, and the Quaker: Fifty Years of Spokes-Character Advertising (Barbara J. Phillips and Barbara Gyoerick) 76:4, 713-28.

A Demand-Side View of Media Substitutability in National Advertising: A Study of Advertiser Opinions about Traditional Media Options (Leonard N. Reid and Karen Whitehill King) 77:2, 292-307.

Does the Watchdog Bite? Newspaper Ad Watch Articles and Political Attack Ads (Patrick B. O’Sullivan and Seth Geiger) 72:4, 771-785.

The Effectiveness of Banner Advertisements: Involvement and Click-through (Chang-Hoan Cho) 80:3, 623-645.

Effects of Anti-Tobacco Advertisements Based on Risk-Taking Tendencies: Realistic Fear vs. Vulgar Humor (Moon J. Lee and Mary Ann Ferguson) 79:4, 945-963.

Environmental Advertising: Norms and Levels of Advertiser Trust (Joel J. Davis) 71:2, 330-345.

Hispanic Marketing: National Advertiser Spending Patterns and Media Choices (Sabrina R. Goodson and Mary Alice Shaver) 71:1, 191-198.

Images of Rosie: A Content Analysis of Women Workers in American Magazine Advertising, 1940-1946 (Charles Lewis and John Neville) 72:1, 216-227.

The Impact of Competition on Weekly Newspaper Advertising Rates (Stephen Lacy, David C. Coulson, and Hiromi Cho) 78:3, 450-465.

The Impact of Intermedia and Newspaper Competition on Advertising Linage in Daily Newspapers (Mary Alice Shaver and Stephen Lacy) 76:4, 729-44.

Impartial Spectator in the Marketplace of Ideas: The Principles of Adam Smith as an Ethical Basis for Regulation of Corporate Speech (Robert L. Kerr) 79:2, 394-415.

The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence (George M. Zinkhan and Anne L. Balazs) 75:3, 535-547.

Intertwining of Campaign News and Advertising: The Content and Electoral Effects of Newspaper Ad Watches (Young Min) 79:4, 927-944.

Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations (Sue Lafky, Margaret Duffy, Mary Steinmaus, and Dan Berkowitz) 73:2, 379-388.

Loud Tastes, Colored Fragrances, and Scented Sounds: How and When to Mix the Senses in Persuasive Communications (Michelle R. Nelson and Jacqueline C. Hitchon) 76:2, 354-372.

Measurement Effects in Comparing Voter Learning from Television News and Campaign Advertisements (Xinshu Zhao and Glen L. Bleske) 72:1, 72-83.

Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update (Lawrence Bowen and Jill Schmid) 74:1, 134-146.

Modeling Format and Source Effects of an Advocacy Message (Dulcie Straughan, Glen L. Bleske, and Xinshu Zhao) 73:1, 135-146.

Olympic Athletes and Heroism in Advertising: Gendered Concepts of Valor? (J. Robyn Goodman, Lisa L. Duke, and John Sutherland) 79:2, 374-393.

Placing Alcohol Warnings before, during, and after TV Beer Ads: Effects on Knowledge and Responses to the Ads and the Warnings (Michael D. Slater, Donna Rouner, David Karan, Kevin Murphy, and Frederick Beauvais) 76:3, 468-484.

Policing Political Ads: An Analysis of Five Leading Newspapers’ Responses to 1992 Political Advertisements (Lori Melton McKinnon, Lynda Lee Kaid, Janet Murphy, and Cynthia K. Acree) 73:1, 66-76.

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials (Jami A. Fullerton and Alice Kendrick) 77:1, 128-142.

Portrayals of Latinos in Magazine Advertising (Charles R. Taylor and Hae-Kyong Bang) 74:2, 285-303.

Skin Tones and Physical Features of Blacks in Magazine Advertisements (Kevin L. Keenan) 73:4, 905-912.

Slow Fade To?: Advertising in Ebony Magazine, 1957-1989 (Michael Leslie) 72:2, 426-435.

Theory of Synesthesia Applied to Persuasion in Print Advertising Headlines (Michelle R. Nelson and Jacqueline C. Hitchon) 72:2, 346-360.

Time: The “Silent” Cultural Value in American Television Advertising (Joyce M. Wolburg) 76:3, 419-432.

Time of Voting Decision and Use of Political Advertising: The Slade Gorton-Brock Adams Senatorial Campaign (Lawrence Bowen) 71:3, 665-675.

Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995 (Hong Cheng) 74:4, 773-796.

Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media’s Labeling Policy for Feature Advertising (Glen T. Cameron and Patricia A. Curtin) 72:1, 178-189.

What’s Bad in an Ad: Thirty Years of Opinion from Ad Age’s “Ads-We-Can-Do-Without” Letters (Bruce G. Vanden Bergh, Nora J. Rifon, and Molly Catherine Ziske) 72:4, 948-959.

When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads (Toni L. Schmidt and Jacqueline C. Hitchon) 76:3, 433-55.

<< JMCQ 71-80 Subject Index

The following is an index by subject of articles that appeared in Journalism Quarterly from 1994 to 2003. (In 1995 Journalism Quarterly changed its name to Journalism & Mass Communication Quarterly.)

Advertising

Age, Disablity, Gender, Race and Ethnicity

Audience Studies

Business Coverage

Communication Effects

Communication Theory

Content Analysis

Economics

Editorial Page

Gatekeeping

Health and Medicine

History

International

Internet and New Technologies

Law, Policy, Criticism and Ethics

Magazines

Media Organization, Management and Ownership

Methodology-Research

News, Newsgathering, and Newswriting

Political Communication

Press Performance

Professional Issues

Public Relations

Scholastic Journalism

Social and Cultural Influences

Television News and Entertainment

Theory

Visual Communication

<< J&MC Quarterly Cumulative Index

J&MC Quarterly Index Vol. 71-80 • 1994 to 2003

X

XIAOMING, HAO (See Willnat).

Y

YANG, MEI-LING, Women’s Pages or People’s Pages: The Production of News for Women in the Washington Post in the 1950s, 73:2, 364-378.

YI, HUIUK (See Perry).

YIOUTAS, JULIE and IVANA SEGVIC, Revisiting the Clinton/Lewinsky Scandal: The Convergence of Agenda Setting and Framing, 80:3, 567-582.

Z

ZAVOINA, SUSAN (See Reichert).

ZHANG, GUO-QIANG and SIDNEY KRAUS, Constructing Public Opinion and Manipulating Symbols: China’s Press Coverage of the Student Movement in 1989, 72:2, 412-425.

ZHANG, WEIWU (See Pfau).

ZHAO, XINSHU and GLEN L. BLESKE, Measurement Effects in Comparing Voter Learning from Television News and Campaign Advertisements, 72:1, 72-83.

ZHAO, XINSHU (See Straughan).

ZHOU, SHUHUA (See Grabe).

ZHU, JIAN-HUA, DAVID WEAVER, VEN-HWEI LO, CHONGSHAN CHEN, and WEI WU, Individual, Organizational, and Societal Influences on Media Role Perceptions: A Comparative Study of Journalists in China, Taiwan, and the United States, 74:1, 84-96.

ZILLMANN, DOLF, RHONDA GIBSON, S. SHYAM SUNDAR, and JOSEPH W. PERKINS JR., Effects of Exemplification in News Reports on the Perception of Social Issues, 73:2, 427-444.

ZILLMANN, DOLF (See Aust).

ZILLMANN, DOLF (See Biswas).

ZILLMANN, DOLF (See Gibson).

ZILLMANN, DOLF (See Isom).

ZILLMANN, DOLF (See Knobloch).

ZINKHAN, GEORGE M. and ANNE L. BALAZS, The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence, 75:3, 535-547.

ZISKE, MOLLY CATHERINE (See Vanden Bergh).

ZOCH, LYNN M. and JUDY VANSLYKE TURK, Women Making News: Gender as a Variable in Source Selection and Use, 75:4, 762-775.

<< Back

J&MC Quarterly Index Vol. 71-80 • 1994 to 2003

WACKMAN, DANIEL B. (See Shah).

WAHL-JORGENSEN, KARIN, The Normative-Economic Justification for Public Discourse: Letters to the Editor as a “Wide Open” Forum, 79:1, 121-133.

WALDMAN, PAUL and JAMES DEVITT, Newspaper Photographs and the 1996 Presidential Election: The Question of Bias, 75:2, 302-311.

WALSH-CHILDERS, KIM, “A Death in the Family” – A Case Study of Newspaper Influence on Health Policy Development, 71:4, 820-829.

WALSH-CHILDERS, KIM, JEAN CHANCE, and KRISTIN HERZOG, Sexual Harassment of Women Journalists, 73:3, 559-581.

WALTER, GERRY, The Ideology of Success in Major American Farm Magazines, 1934-1991, 73:3, 594-608.

WANTA, WAYNE and YU-WEI HU, The Effects of Credibility, Reliance, and Exposure on Media Agenda-Setting: A Path Analysis Model, 71:1, 90-98.

WANTA, WAYNE and DANDAN GAO, Young Readers and the Newspaper: Factors Affecting Information Recall and Perceived Enjoyment, Readability, and Attractiveness, 71:4, 926-936.

WANTA, WAYNE and WILLIAM R. ELLIOTT, Did the “Magic” Work? Knowledge of HIV/AIDS and the Knowledge Gap Hypothesis, 72:2, 312-321.

WANTA, WAYNE and WILLIAM M. KUNZ, The Impact of the Baseball Strike on Newspapers, 74:1, 184-194.

WANTA, WAYNE (See Golan).

WANTA, WAYNE (See Johnson).

WANTA, WAYNE (See Miller).

WANTA, WAYNE (See Russial).

WARD, JEAN (See Hansen).

WARE, WILLIAM and MICHEL DUPAGNE, Effects of U.S. Television Programs on Foreign Audiences: A Meta Analysis, 71:4, 947-959.

WARLAUMONT, HAZEL G., Appropriating Reality: Consumers’ Perceptions of Schema-Inconsistent Advertising, 74:1, 39-54.

WARREN, RON, Preaching to the Choir? Parents’ Use of TV Ratings to Mediate Children’s Viewing, 79:4, 867-886.

WATERS, KEN, Vibrant, But Invisible: A Study of Contemporary Religious Periodicals, 78:2, 307-320.
WATTS, MARK D. (See Domke).

WEAVER, ANDREW J. (See Tewksbury).

WEAVER, DAVID and DAN DREW, Voter Learning in the 1992 Presidential Election: Did the “Nontraditional” Media and Debates Matter?, 72:1, 7-17.

WEAVER, DAVID and DAN DREW, Voter Learning and Interest in the 2000 Presidential Election: Did the Media Matter?, 78:4, 787-798.

WEAVER, DAVID (See Drew).

WEAVER, DAVID (See Kamhawi).

WEAVER, DAVID (See Kim).

WEAVER, DAVID (See Wu).

WEAVER, DAVID (See Zhu).

WEAVER, DAVID H. (See Willnat).

WEAVER, JAMES B., III and ELIZABETH A. LAIRD, Mood Management during the Menstrual Cycle through Selective Exposure to Television, 72:1, 139-146.

WEI, RAN, From Luxury to Utility: A Longitudinal Analysis of Cell Phone Laggards, 78:4, 702-719.
WEI, RAN (See Leung).

WEIMANN, GABRIEL and GIDEON FISHMAN, Reconstructing Suicide: Reporting Suicide in the Israeli Press, 72:3, 551-558.

WEISPFENNING, JOHN, Television Self-Regulation: Organizational Processes and the Network Censors, 71:3, 609-617.

WELLS, ROBERT A. and ERIKA G. KING, Prestige Newspaper Coverage of Foreign Affairs in the 1990 Congressional Campaigns, 71:3, 652-664.

WEST, MARK DOUGLAS, Validating a Scale for the Measurement of Credibility: A Covariance Structure Modeling Approach, 71:1, 159-168.

WHITE, ANNE BARTON (See Johnston).

WHITE, H. ALLEN, The Salience and Pertinence of Ethics: When Journalists Do and Don’t Think for Themselves, 73:1, 17-28.

WHITE, H. ALLEN, Considering Interacting Factors in the Third-Person Effect: Argument Strength and Social Distance, 74:3, 557-564.

WHITE, H. ALLEN and JOHN F. DILLON, Knowledge about Others’ Reaction to a Public Service Announcement: The Impact of Self Persuasion and Third-Person Perception, 77:4, 788-803.

WICKS, ROBERT H., Remembering the News: Effects of Medium and Message Discrepancy on News Recall over Time, 72:3, 666-681.

WICKS, ROBERT H. and BOUBACAR SOULEY, Going Negative: Candidate Usage of Internet Web Sites during the 2000 Presidential Campaign, 80:1, 128-144.

WILKE, JÜRGEN and BERNHARD ROSENBERGER, Importing Foreign News: A Case Study of the German Service of the Associated Press, 71:2, 421-432.

WILLNAT, LARS, ZHOU HE, and HAO XIAOMING, Foreign Media Exposure and Perceptions of Americans in Hong Kong, Shenzhen, and Singapore, 74:4, 738-756.

WILLNAT, LARS and DAVID H. WEAVER, Public Opinion on Investigative Reporting in the 1990s: Has Anything Changed since the 1980s?, 75:3, 449-463.

WILLNAT, LARS (See Kim).

WINFIELD, BETTY HOUCHIN and BARBARA FRIEDMAN, Gender Politics: News Coverage of the Candidates’ Wives in Campaign 2000, 80:3, 548-566.

WINFIELD, BETTY HOUCHIN, The Press Response to the Corps of Discovery: The Making of Heroes in an Egalitarian Age, 80:4, 866-883.

WITHERSPOON, ELIZABETH M., Courage of Convictions: The St. Louis Post-Dispatch, the New York Times, and Reform of the Pure Food and Drug Act, 1933-1937, 75:4, 776-788.

WOLBURG, JOYCE M., Time: The “Silent” Cultural Value in American Television Advertising, 76:3, 419-432.

WOO, HYUNG-JIN and JOSEPH R. DOMINICK, Acculturation, Cultivation, and Daytime TV Talk Shows, 80:1, 109-127.

WRIGLEY, BRENDA (See Shoemaker).

WU, H. DENIS and ARATI BECHTEL, Web Site Use and News Topic and Type, 79:1, 73-86.

WU, HSIAOMEI (See Lo).

WU, WEI, DAVID WEAVER, and OWEN V. JOHNSON, Professional Roles of Russian and U.S. Journalists: A Comparative Study, 73:3, 534-548.

WU, WEI and SOH HOON KOO, Perceived Effects of Sexually Explicit Internet Content: The Third-Person Effect in Singapore, 78:2, 260-274.

WU, WEI (See Zhu).

WYATT, ROBERT O., JOOHAN KIM, and ELIHU KATZ, How Feeling Free to Talk Affects Ordinary Political Conversation, Purposeful Argumentation, and Civic Participation, 77:1, 99-114.

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