Volumes 61 to 70
1984 to 1993
Subject Index: Readership
An Assessment of the Cloze Procedure as an Advertising Copy Test (George Zinkhan and Edward Blair), 61:404-08.
Comprehension of Styles of Science Writing (Lloyd R. Bostian and Tomas E. Byrne), 61:676-78.
Headline Length as a Factor in Magazine Ad Readership (David A. Wesson), 66:466-68.
Newspaper Subscribing: A Dynamic Analysis (Jian-Hua Zhu and David Weaver), 66:285-94.
A Typology of Newspaper Readers (A. Carlos Ruotolo), 65:126-30.
Unpredictability as Correlate of Reader Enjoyment of News Articles (Seth Finn), 62:334-39, 345.