Volumes 71 to 80
1994 to 2003
Subject Index: Public Relations
Boundary Spanning Activities in Public Relations (Jeffrey K. Springston and Greg Leichty) 71:3, 697-708.
Corporate World Wide Web Pages: Serving the News Media and Other Publics (Stuart L. Esrock and Greg B. Leichty) 76:3, 456-467.
Elaborating Public Relations Roles (Greg Leichty and Jeff Springston) 73:2, 467-477.
The Internet and Public Relations: Investigating Practitioners’ Roles and World Wide Web Use (Lance V. Porter and Lynne M. Sallot) 80:3, 603-622.
Journalists’ and Public Relations Practitioners’ News Values: Perceptions and Cross-Perceptions (Lynne M. Sallot, Thomas M. Steinfatt, and Michael B. Salwen) 75:2, 366-377.
Measuring the Bottom-Line Impact of Corporate Public Relations (Yungwook Kim) 77:2, 273-291.
Measuring Contingencies: Using Scales to Measure Public Relations Practitioner Limits to Accommodation (Bryan H. Reber and Glen T. Cameron) 80:2, 431-446.
Modeling Format and Source Effects of an Advocacy Message (Dulcie Straughan, Glen L. Bleske, and Xinshu Zhao) 73:1, 135-146.
Nation, Capitalism, Myth: Covering News of Economic Globalization (Elfriede Fürsich) 79:2, 353-373.
New Technologies and Public Relations: Exploring Practitioners’ Use of Online Resources to Earn a Seat at the Management Table (Lance Vardaman Porter, Lynne M. Sallot, Glen T. Cameron, and Scott Shamp) 78:1, 172-190.
The Potential of Online Media: A Coorientational Analysis of Conflict between PR Professionals and Journalists in South Korea (Jae-Hwa Shin and Glen T. Cameron) 80:3, 583-602.
Producing Public Voice: Resource Mobilization and Media Access in the National Organization for Women (Bernadette Barker-Plummer) 79:1, 188-205.
Public Relations Practitioner Role Enactment in Issues Management (Martha M. Lauzen) 71:2, 356-369.
Public Relations Practitioners, Journalists View Lying Similarly (Michael Ryan and David L. Martinson) 71:1, 199-211.
Searching for the Organization-Public Relationship: A Valid and Reliable Instrument (Yungwook Kim) 78:4, 799-815.
The Specialized Business Press and Industry-Related Political Communication: A Comparative Study (C. Ann Hollifield) 74:4, 757-772.
What the Public Thinks about Public Relations: An Impression Management Experiment (Lynne M. Sallot) 79:1, 150-171.
When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads (Toni L. Schmidt and Jacqueline C. Hitchon) 76:3, 433-455.