Internship and Careers Interest Group
An Application of Message Sidedness: Encouraging Undergraduate Participation in Internship Programs • JoAnn L. Roznowski and Brenda J. Wrigley, Michigan State • The Heuristic Systematic Model of persuasion and message sidedness theory is used to investigate communications with undergraduate students about internship participation. An experimental design tested three message formats relative to message credibility, beliefs about internships, and behavior intentions, and investigated the role of prior thought and intent. Study results do not confirm previous message sidedness research., but do support the significant role of prior thought and intent. Practical implications and future research directions are offered.
Preparing for a Career in the Unknown: What Convergent Newsroom Managers Need and Want • Lynn M. Zoch and Erik L. Collins, South Carolina • The findings of research discussed in this paper focus on issues related to hiring and educating journalists for careers in multiple-media newsgathering. True convergence will require commitment by management to full equality of all media partners, a seamless integration of news gathering and dissemination, and an agreement on the education and training necessary for the journalists who will work in multiple-media news operations.