Sarah Maben and Jennifer Edwards
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Abstract: A one-of-a-kind social media institute is powered by student-interns, giving them valuable social media internship experiences. This case study explains the structure of the social media internships and the social media institute, with recommendations and assessment strategies. Faculty and staff from various disciplines mentor student interns, both undergraduate and graduate, in order to provide social media training to the university and community, research on social media, an annual academic conference and peer-reviewed journal.