Teaching Public Relations monographs

TPR pageTeaching Public Relations was a periodic monograph series designed to facilitate the exchange of ideas about effective classroom instruction. Available copies are posted below.


Winter 2015
Math Apprehension of Public Relations Students: An Experiment

Alexander V. Laskin and Hilary Fussell Sisco

Summer 2014
Public relations students’ ethics: An examination of attitude and intended behaviors

Lori Melton McKinnon and Jami A. Fullerton

Spring 2014
Putting the contingency theory of accommodation in context: Using the movie ‘The Queen’ in public relations pedagogy
Xiao Wang

Winter 2013-14
Are we teaching them to be CSR managers? Examining students’ expectations of practitioner roles in CSR
Rajul Jain and Lawrence H. Winner

Fall 2013
What should we be teaching our students about digital PR? Collaborating with top industry bloggers and PR Twitter chat professionals
Betsy Anderson and Rebecca Swenson

Summer 2013
Scholar as social connector: Effectively linking public relations theory and practice in this fast-changing digital world
David Remund and Karen Freberg

Spring 2013
Will you be my friend? How public relations professors engage with students on social networking sites

Tina McCorkindale

Fall 2012
Service-learning for branding success: A case of student-client engagement in Oklahoma State University’s $1 billion capital campaign

Lori Melton McKinnon, Jacob Longan and Bill Handy

Spring 2012
An experiential approach to improving students’ critical-thinking and problem-solving skills
Brenda Wilson

Winter 2011
Beyond the classroom: Developing statewide competitive public relations campaigns
Terry L. Rentner

Summer 2011
Guidelines for teaching the social media release
Tiffany Derville Gallicano and Kaye D. Sweetser

Spring 2011
Communicating with millennials: Exploring the impact of new media on out-of-class communication in public relations education
Richard D. Waters and Denise Sevick Bortree

Fall 2010
Fulfilling psychological vs. financial needs: The effect of extrinsic rewards on motivation and attatchment to internship opportunities

Vincent F. Filak and Robert S. Pritchard

Summer 2010
Team teaching to teach teaming
Susan Gonders and Doug McDermott

Winter 2010
Brick & click: Using Web based interactive learning to supplement Associated Press Style instruction in a traditional seated classroom
Linda Harvey and Joye Gordon

Summer 2009
I’m a people person! A look at public relations major’s perceptions of why they chose public relations as their major
Brigitta R. Brunner and Margaret E Fitch-Hauser

Spring 2009
A continuum of power distribution between oranizations publics in their two-way Web site communication tools
Terri Ann Bailey

Summer 2008
Blogging 101. Introducing blog management into the public relations curriculum
Richard D. Waters and Jennifer Robinson

Fall 2007
Using weblogs in public relations education

Karen Miller Russell

Spring 2007
A clarification of the differences between “product” and “consumer” in public relations professional education. A call for the re-assessment and re-ordering of perception of stakeholders
Dean Kruckeberg

Fall 2006
An examination of the current state of public relations
Brigitta R. Bruner and Margaret Fitch-Hauser

Summer 2006
An application of message sidedness
JoAnn Roznowski and Brenda Wrigley

Winter 2006
Predicting enjoymment, attachment and engagement in PRSSA

Robert S. Pritchard, Vicent F. Filak and Lindsay L. Beach

Fall 2005 (Issue 68)
Public relations educators assess and report current teaching practices
Julie o’Neil

Fall 2005 (Issue 67)
Outcomes of utilizing the service-learning pedagogical approach in public relations writing. Does the benefit outweigh the effort?
Tamara L. Wandel

Summer 2005
Bringing the profession’s leading practitioners and scholars into the middle America classroom at (almost) no cost
Susan Gonders

Fall 2004
I don’t know anything about science and you want me to say what?
b j Altschul

Summer 2004
An essential component in teaching public relations ethics
David L. Martinson

Spring 2004
Communicative benefits in a service learning project

Lee Bollinger

Winter 2004
Beyond the “publish or perish” philosophy A method for quantifying university-based service
Lisa T. Fall and Pamela Bourland-Davis

Fall 2003
A survey across three institutions
Diane Atkinson Gorcyca, Marilyn D. Hunt, Charles A. Lubbers and Pamela Bourland-Davis

Summer 2003
Theory in public relations brings sense to teaching communications theory
Kenneth Plowman

Spring 2003
Bright lights, big problem
Shirley A. Serini

Winter 2003
Service-learning integration in a public relations program
Emma Daugherty 

Fall 2002
Patterns of productive beliefs, attitudes and behaviors
Fred K. Beard

Spring 2002
How we teach graphic design to public relations students
Linda P. Morton

Winter 2002
Job shadowing: A pilot study of public relations undergraduates
Joye C. Gordon

Fall 2001
Two schools, two time zones, one set of PR class objectives: On asynchronous learning networks and in-class discussions
Tom Kelleher and Michelle O’Malley

Spring 2001
Learning and retention of the RACE algorithm in public relations undergraduate education
David O. Woolverton 

Winter 2001
Teaching public relations students to place ‘public interest’ before client/management concerns
David L. Martinson

Summer 2000
Using new technologies in public relations curricula
Robert A. Carroll

Winter 2000
Using new technologies in public relations curricula
Elizabeth M. Witherspoon and Patricia A. Curtin

Fall 1999
Civic public relations education: Integrating skills-based learning and citizenship formation
Donn James Tilson

Summer 1999
Current events testing: A guide to helping public relations students keep up with the news
Edward J. Lordan

Winter 1999 (Issue 46)
Adding service learning to the corporate communications curricula
Cynthia E. Clark

Winter 1999 (Issue 45)
Management by objectives: An effective tool for measuring the success of public relations classrooms
Lisa T. Fall

Winter 1998
A comparative analysis of ethnic inclusion in public relations textbooks and reference books
Sandra Wills Hannon

Fall 1997
Using SPE context analysis in the public relations campaigns class
Betty Farmer

Summer 1997
Using cooperative learning to make writing masters of public relations students
Lolita Hendrix

Spring 1997
Using a real-life problem in an introductory public relations course
Rick Fischer

Summer 1996
Perspectives on crisis communication
Donald Fishman

Fall 1995
Bringing professionals into the classroom to give students practical, portfolio-building assignments
Bill Adams

Spring 1995
Corporate video communication class improves public relations students’ visual literacy skills
Dulcie Murdock Straughan

Summer 1994
Bringing professionals into the classroom: ‘Faculty for a day’
Suzanne Heck

March 1994
Motivating students to become receptive to research: How to overcome the fear of numbers in the introductory public relations course
Don W. Stacks

February 1994
Teaching with telephones in public relations classes
Todd Hunt

January 1994
Using case studies in the introductory public relations course
William C. Adams

November 1993
Educators define ‘telling the truth” in PR
David L. Martinson

October 1993
Contest makes teaching AP style fun and easy
Linda P. Morton

September 1993
Basic references for industry case studies
Carol Reuss

February 1993
Topics course provides unique learning experience
Joseph M. Zappala

January 1993
The public relations case as a teaching tool
Gay Wakefield

Fall 1992
Brainstorming: We can teach ‘creativity’
Jason Berger

May 1992
Teaching media interview skills
Jason Berger

March 1992
Sequence heads support use of research
David L. Martinson

February 1992
Expert systems and the public relations classroom
Patricia Curtin and Glen T. Cameron

December 1991
Ethics questionnaire facilitates discussion
Todd Hunt

November 1991
Incorporating a fund-raising module in a principles course
Kathleen S. Kelly

Summer 1991
Combining cooperative learning and individual client work in the public relations ‘capstone’ course
Michael D. Slater

Winter 1991
Management students can learn to manage others
Todd Hunt

Spring 1990
Writing students benefit from feedback with computer
Douglas P. Starr

Winter 1990
Structured interviews bring case study course to life
R. Brooks Garner

Fall 1988 (Issue 7)
Action-reaction exercises bridge theory-practice gap
Charles A. Fleming

Fall 1988 (Issue 6)
Amazing events planned to attract the media
Mark A. Larson