Every year, the PR Division schedules site visits to various places of interest in the conference’s host city. The off-site tour is an opportunity for PRD members to learn about emerging trends in the practice of public relations and network with industry professionals. Make sure to sign-up early for this popular annual conference event.
2017 – Art Institute of Chicago
This year, the PR Division’s off-site visit was to the Art Institute of Chicago on Thursday, August 10 from 2-4 p.m. During the visit, we met with the Executive Director of Public Affairs for this world-renowned nonprofit art museum. The museum’s public affairs team discussed media strategy, outreach and impact, using their summer special exhibition, Gauguin: Artist as Alchemist, as a case study. Attendees moved into the galleries to self-guide through the exhibition.
2016 – Mall of America
PRD members and guests visited the Mall of America on Friday, August 5 from 9 a.m. to noon. This offsite tour was sponsored by the Institute for Public Relations and included presentations about the following topics:
• The challenges the mall faces as one of the most visited tourist destinations in the world
• An overview and general history of the Mall of America and the organization’s successful public relations strategies over the years
• The Mall of America’s experience with agreeing to be a one-season reality TV show (called Mall Cops)
Participants toured Mall of America’s advanced social media monitoring room. Special thanks to Nathan Gilkerson (Marquette University), Brooke Weberling McKeever (University of South Carolina), and the PF&R committee members for their work on this event.
2015 – LinkedIn
AEJMC PRD members and guests toured LinkedIn during the 2015 annual AEJMC conference in San Francisco.