#NewsEngagementDay Activity: Service-Learning

Description: Have students read trending news from various news outlets and select the most valuable news story that is closely related to their service-learning client(s). Have the students share/retweet/regram the news story and tag their clients on social media. Have students include a short description of why they think the story is critical and newsworthy for the clients. Make sure to have the students (and encourage the clients to) include #NewsValue and #NewsEngagementDay when posting.

Idea from: Yi Grace Ji, Virginia Commonwealth University

#NewsEngagementDay Activity: Identifying News Values

Description: PR practitioners involved in media relations must develop a keen sense of newsworthiness for success. A variety of terms describe the characteristics of news, such as proximity, prominence, significance, timeliness, unusualness, etc. Have students identify a trending news topic and read stories about the topic from several news outlets. Have students select the story that resonated the most with them and then identify the news values that made that particular story newsworthy. Have students post a picture on social media of the story part they felt had the strongest news value. Have them include a short description of what made the story newsworthy. Make sure to have them include #NewsValue and #NewsEngagementDay.

Idea from: Chris Wilson, Brigham Young University

Start spreading the news: PR-focused teaching ideas for NED on the way!

In a few short weeks, communications faculty members and students around the world will be reading, watching, listening to, discussing and sharing the news on this year’s News Engagement Day (NED), Tuesday, October 3, 2017.

The PR Division’s PF&R committee wants to make joining this global conversation as easy, and as enjoyable, as possible for you and your students.

Here are the details:

  1. We are framing the NED discussion this year to highlight the intersection of news and public relations. The news media and journalists are an integral part of the communication landscape that public relations operates in. We hope this conversation will help tie NED to the public relations curriculum.
  1. #NewsValue. We have selected a new PRD-specific hashtag to spark offline and online conversations about the value of news and journalism to the practice of public relations. Please feel free to interpret the meaning of this hashtag as you see fit. Use it as you and your students post on social media along with #NewsEngagementDay.
  1. Sharing public relations-focused teaching ideas. In the weeks leading up to NED, members of the PF&R and Teaching committees will share teaching ideas through the PRD’s social media channels to help you incorporate NED-related activities in your public relations courses.
  1. Crowdsourcing teaching ideas. We are also inviting you to share your NED-related teaching ideas with the PRD community on social media as well. Look out for specific social media posts that ask for your ideas.

During News Engagement Day (Tuesday, October, 3), the PRD social media team will collect posts shared with #NewsEngagementDay and #NewsValue via Twitter, Instagram, Facebook and LinkedIn. The NED conversation will then be curated using Storify and shared with PRD members as in years past. (See last year’s Storify of PRD’s News Engagement Day).

So start spreading the news about NED! Watch the PRD social channels for more information. Share your teaching ideas with the PRD community. Get your students to think and post about their relationship with the news. We are looking forward to seeing your posts on #NewsValue for #NewsEngagementDay Tuesday, October 3!

Contributed by: Chris Wilson & Julia Fraustino (PF&R team for the PR Division)

PRD Leadership Profile: Graduate Student Committee

By Melissa Janoske, University of Memphis 

Committee name:
Graduate Student Liaison Committee

Committee members & positions:

Faculty Adviser: Julia Fraustino
West Virginia University

Co-Chair (luncheon): Yuan Wang
University of Alabama

Co-chair (membership): Tiffany Schweickart
University of Florida

Jennifer Harker
University of North Carolina—Chapel Hill

Mila Khalitova
University of Florida

Stephanie Mahin
University of North Carolina—Chapel Hill

Barbara Myslik
University of Florida

Tyler Page
University of Maryland

BaoBao Song
University of Florida

Primary responsibilities within the PRD:

Big Wins For Last Year: The Graduate Student Liaison Committee conducted a survey on the 2016 Graduate Student Luncheon in January 2017 to get feedback from the Luncheon participants. This committee incorporated participants’ feedback into the planning and organizing of the 2017 Luncheon in Chicago. This committee sought sponsorship for this event from the College of Media and Communication at Texas Tech University. The venue of the 2017 Luncheon was also identified.

Goals for the Coming Year: The goals for the coming year include continuing the Luncheon tradition, expanding membership outreach, and encouraging student participation in PRD events. This committee expects the Luncheon to become a traditional event and a brand of PRD. It also wishes to promote PRD events and activities to more graduate students and engage them in these activities.

Top Memories from their experience on the committee: Yuan Wang: My top memories include seeking sponsorship for the Graduate Student Luncheon and negotiating with restaurants in Chicago. It was a pleasure talking with Dr. David Pelmutter, the Dean of the College of Media and Communication at Texas Tech University, who showed great support to our Luncheon, which I sincerely appreciate. It was also challenging and interesting to negotiate with restaurant managers in order to find the best deal.

Fun question! Which sitcom best describes your committee dynamics? The Big Bang Theory can best describe this committee. Its members are all intelligent doctoral students specializing in public relations, who work together to achieve the committee’s goals.



PRD Leadership: Membership Committee


Interview by Matt Kushin, Shepherd University 

Names of people on the committee & positions:

Chair: Hua Jiang, Syracuse University

Vice-Chair: Marlene Neill, Baylor University

Committee Members

Melanie Formentin, Towson University

Melissa Adams, North Carolina State University

Primary responsibilities within the PRD:

The membership committee is committed to cultivating a long-term trusting relationship between AEJMC Public Relations Division (PRD) and its members. Our primary responsibilities include enhancing PRD members’ membership experience, organizing and managing our mentoring program, and getting people involved in PRD.

Big wins for last year:

Through our collective efforts, we conducted PRD’s annual membership survey, the mentoring survey with our 2016-2017 mentors and mentees, recruited new mentors and mentees for the 2017-2018 year, compiled a list of “tips” for integrating new members into our PRD to share with the division’s social media team and other committees and task forces that handle members related business. The biggest win for the year is that we are organizing our first ever Mentoring Coffee at AEJMC conference in Chicago sponsored by the Plank Center for Leadership in Public Relations. Hope to see you at the event in August!

Goals for next year:

  1. Continue to grow our mentoring program
  2. Work on membership outreach among graduate students and potential members
  3. Conduct our annual PRD membership survey and mentoring survey
  4. Provide tips in newsletters for those attending academic conferences for the first time
  5. Continue to organize mentoring gatherings at conferences
  6. Continue to work with other PRD committees on membership related tasks and responsibilities

Top memories from our experience on the committee:

We met on the phone! We had great conversations during the year. It’s been a very fun and productive team.

Any other additional info you feel it is important to share:

Not now, we will share more details and updates at the annual business meeting of the PRD in August.

Fun question! If the committee was named after a pop song (either a current pop song or from anything in the pasts), the committee’s name would be:

Maybe “YMCA” because we’re the awesome membership peeps who encourage diversity of experiences and membership among people who are in the PRD club.