Announcing our GIFT Session Participants

By Lucinda Austin, University of North Carolina, Chapel Hill

The Teaching Committee is pleased to announce the selected “Great Ideas for Teaching” (GIFT) presentations slated for the 2017 AEJMC Conference in Chicago. The response to the first-ever call for PRD GIFT submissions was tremendous. Less than half of the proposals were able to be selected, via blind review, for either the teaching high-density session or for a spot in the poster presentations. Selected papers will be featured on the AEJMC PRD website and papers from the high-density session will also be featured as teaching briefs in the Journal of Public Relations Education (JPRE).

The teaching committee had great fun reading the many creative submissions. The selection was tough, and we wish we could have accepted more of your stellar ideas.

Thank you to the members of the PRD Teaching Committee who undertook blind review of the submissions: Katie Place, Quinnipiac University; Brigitta Brunner, Auburn University; and Michele Ewing, Kent State University.

Thank you also to JPRE Editor Chuck Lubbers and Associate Editor Emily Kinsky for working with us to secure a place for the selected submissions in the journal.

Lastly, thank you to PRD Vice-Chair Richard Waters who first proposed the idea for a new GIFT submission format and made the space for these presentations in the planning of the conference this year.

Here are the selected 2017 GIFT presentations in alphabetical by author:

High Density Session

  • Melissa Adams, North Carolina State University—Social Media Policy Assignment
  • Mary Brooks and Emily Kinsky, West Texas A&M University—Who Will Get Chopped?: Mystery Basket PR Challenge
  • Kelly Bruhn, Drake University—Improving PR Campaigns with a Roll of the Dice: Assuming New Identities to Strengthen Diversity and Inclusion
  • Tiffany Derville Gallicano, UNC Charlotte—Math, Message Design and Assessment Data: A Strategic Approach to the Facebook Assignment
  • Jacqueline Lambiase, Texas Christian University—Public Relations Ethics, “Alternative Facts” and Critical Thinking, with a Side of Tuna

Poster Presentations

  • Giselle Auger, Rhode Island College—Teaching the PR Planning Pyramid using Real World Scenarios
  • Marcia W. DiStaso, Pennsylvania State University—Industry Update Assignment
  • Dean Mundy, University of Oregon—Defining PR Mini Project
  • Stephanie Smith, Virginia Tech—Case Studies in Public Relations
  • Brenda Wilson, Tennessee Technological University—Using Analogous Activities to Build Critical-thinking Skills in an Introduction to Public Relations Course

Thanks again for everyone’s submissions and the committee’s help in assembling an exciting first GIFT PRD session. Hopefully the first of many.

Questions? Please contact Lucinda Austin at

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