Research Award

MCS RESEARCH AWARD

MCS awards outstanding research proposals focused on some aspect of mass communication research. Beginning in 2016, two faculty-led research projects will be given $10,000 to complete the proposed research projects. Of this, $5,000 will be presented to the recipient(s) at this year’s conference Award Luncheon. The remaining $5,000 will be given after the authors submit their paper to the Division journal, “Mass Communication and Society.”

In addition, one graduate student-led research project will be given $5,000 to complete the proposed research project. Of this, $2,500 will be presented to the recipient(s) at the annual conference Division business meeting. The remaining $2,500 will be given after the authors submit their paper o the Division journal, “Mass Communication and Society.”

DETAILS AND HOW TO APPLY

RESEARCH TOPIC

Any topic that advances mass communication research, especially at the societal or macrosocial level, is eligible for the award. Proposals must emphasize the interaction with society and fit with the Division’s mission. All methods, whether qualitative or quantitative, are welcomed.

PROPOSAL

The proposal and additional materials (curriculum vita and budget, see below) should be submitted as ONE PDF in the order listed below. Include the applicant’s last name in the PDF file.

The proposal should total no more than 5 pages, single spaced. It should include the following sections:
1) An overview of the study, stressing the importance of the topic and the fit with the Division’s mission. This section should include the research questions and hypotheses, if applicable;
2) A brief literature review citing the most relevant articles and describing where the project fits with past research;
3) Proposed methods, with as much detail as possible;
4) A proposed timeline from inception of the project to “Mass Communication and Society” submission. Note: The project must be completed within two years from the date of the business meeting in which the first half of the award is granted.

ADDITIONAL MATERIALS REQUIRED

Include a current curriculum vita and a detailed project budget, showing how the research funds would be used. For the most part, hosting/entertaining expenses and personal memberships and subscriptions will not be funded, unless justified by the researcher. Overhead/indirect costs and salary are also not funded. If matching funds are promised by another source, please include a letter (or e-mail) of support from the department chair or other administrator responsible for those funds. These materials should also be included in the PDF.

SUBMISSION DEADLINE

The PDF should be submitted electronically to the Awards Chair, Ben LaPoe (benjamin.lapoe@wku.edu), by 11:59 EST on April 30, 2017.

ELIGIBILITY

Any member of the MCS Division who is currently teaching, researching or studying mass communication full time is eligible. Members of the MCS Executive Committee are ineligible to apply.

ADDITIONAL INFORMATION

Half of the awarded funds will be distributed at the start of the project, and the other half will be awarded when the project is submitted to “Mass Communication and Society” for review, as long as that submission takes place within the two-year deadline. Those not completing the project in two years from the date of award become ineligible for the additional funding; however, the journal still has first right of refusal on the research project. Proposals will be reviewed by the Research Committee, the MCS journal Editor and Division Head.

PAST WINNERS

2015-2016

Winners: Mike Schmierback, Michael P. Boyle, H. Denis Wu and Renita Coleman
Title: Passion and Politics: A Panel Study of Voters’ Emotions, Candidate Image, Perception, and Electoral Decisions in 2016

2014-2015

Winners: Jason Martin, Jessica Gall Myrick, and Kimberly K. Walker
Title: “Get Your Game Frame Off My Obamacare: The Cognitive, Affective, and Attitudinal Effects of Health Care Legislation News Coverage on Young Adults.”
Prize: $10,000

2013-2014

Winners: William Kinnally and Ann Neville Miller
Title: “Phase 1 of HIV Prevention among Kenyan Upper Primary School Students via Media Lieracy: Kenyan Youth Media Exposure”
Prize: $10,000

2012-2013

Winners: William Kinnally and Ann Neville Miller
Title:
Prize: $10,000

2011-2012

Winner 1: Michael McDevitt
Title: “Where
Ideas
 Go
to
Die:
Journalism
in
the
Control
of
Intellectual
Deviance”
Prize: $4,020

Winner2: R. Glenn Cummins
Title: “Exploring
the
Utility
of
Graphic
Advisory
Labels
on
Visual
 Attention
 And
Perceptions
of
Program
Content”
Prize: $4,200
2010-2011

Winner 1: Homero Gil de Zúñiga and Sebastián Valenzuel
Title: Digital Democracy as Social Experience: Understanding How Social Media is Shaping Today’s Civil Society.
Prize: $4,000

Winner 2: Sara Magee and Jensen Moore
Title: Processing Celebrity and Hard News: How Millennials Respond to News Presentations in Different Television Programs. The authors requested funding for summer graduate assistants, as well as summer stipends for themselves.
Prize: $1,000

OTHER PAST WINNERS:
2009, Seth Lewis, University of Texas at Austin
2008, Elizabeth Skewes, University of Colorado
2007, Renita Coleman, Texas at Austin; Andrew F. Hayes and Teresa A. Myers, Ohio State
2006, Kevin Williams of Mississippi State