ESIG is the Entertainment Studies Interest which was established in 2000. ESIG represents a unique niche in AEJMC. It is the only interest group or division that specializes in entertainment studies, which includes sports, video games and entertainment media. ESIG provides unique programming and serves as a research outlet in the areas of research, teaching and PF&R. ESIG is a frequent co-sponsor of a mid-winter convention geared toward graduate students.